What Are People Searching For On Pinterest: It’s a Party!

Image with summer, food, drink, deserts, and party type images talking about what people are searching for on Pinterest this week.

What Are People Searching For On Pinterest

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: It’s a Party. It is party time on Pinterest this week! People on Pinterest are finding fun ways to party 🎉.

As you know by now, Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report to find out what’s trending for Pinterest users this week.

*Pinterest, Global analysis, Q1 2023.

Moment spotlight: Birthdays

Searches are up for celebrating summer birthdays with parties and gifts:

  • 145% increase in men’s birthday party ideas
  • 120% increase in “pink adult birthday party”
  • 85% increase in “mermaid birthday party food ideas”
  • 75% increase in minimalist birthday cake”
  • 50% increase in birthday gift for husband”
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

Regional trend: Feeding a Crowd

Across every region, party foods are trending.

Midwest

In the Midwest, people are getting together with their favorite snacks What can I bring? Overindexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “party side dishes”
  • 2x increase in “family reunion food ideas”
  • 155% increase in “cold appetizers for party”
  • 135% increase in “pool party snacks”

Northeast

In the Northeast, people are taking festive parties outside. Outdoor galore! Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 170% increase in “summer charcuterie board”
  • 165% increase in “bridal shower cake”
  • 155% increase in “summer desserts for a crowd”
  • 125% increase in “luau party food”

West

People out West are trying new recipes from global cuisines. Celebrating cuisines. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 145% increase in “bbq side dishes for a crowd”
  • 130% increase in “mexican appetizers”
  • 130% increase in “italian dinner party”
  • 120% increase in “birthday dinner party”

Southeast

In the Southeast, finger foods and fun cakes are trending. Grab a slice!  Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 145% increase in “preppy birthday cake”
  • 140% increase in “party finger foods”
  • 125% increase in “pool party cake”
  • 120% increase in “strawberry birthday cake”

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Pinterest Predicts Trend: YOLO Years

We called it! Playing off our YOLO Years Pinterest Predicts annual trend, searches are up for decadespecific celebrations. In the last three weeks compared to the previous three weeks:

 

Growing Trend: A Theme for the Occasion

On Pinterest, people are searching for ways to turn trends into parties. Growing search terms in the last three weeks compared to the previous three weeks:
 
155% increase in “shark week party”
40% increase in “1st birthday party themes”
30% increase in “western theme party food”
30# increase in “candy theme birthday party”
25% increase in “2000s themed party outfit”
Images showing Pinterest's Featured Board saying, "Throw the Perfect Outdoor Party"

Their featured board this week: Outdoor party

Get inspired for a summer soirée of your own: Throw the Perfect Outdoor Party.  

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media