Blog My Simple Core Content System and How To Repurpose It!

Core content is simple. It’s content that aligns with your audience’s interests while simultaneously generating demand for your product or service.

An example, I’m a wedding photographer. So my core content in that business is education or sharing my service which helps my ideal client find me on Google or social media.

It may be a blog of a wedding I did, featuring the city and venue (keywords) so google serves it up to couples searching for wedding vendors or venues.

It may be wedding planning advice (how to find the best photographer, you’re engaged now what, how to pick a venue for the best images, etc).

Your core content can be a blog, Youtube video, or Podcast. Let’s use a blog as an example.

So after you create the blog, research the title to use the best keywords, you’ll want to repurpose to YouTube or podcast, or Instagram live.

Then here is how you’ll repurpose.

Here are just some ways that I repurpose for you to get the gist. Here they are:

Start with a blog about your expertise
create a YouTube of slideshow images
create a reel of behind the scenes
it becomes a video on Pinterest
video on LinkedIn
video on tik tok
video on YouTube
add a video to blog
create an idea pin featuring the venue
turn that info another reel
create a IG carousel post tagging all vendors
create a venue guide by adding all images for that venue
create a carousel on bouquets and include one of the images from this wedding
google my business. Add a review of the venue saying how you love photographing there and add your images
share any of the above from time to time on stories
share stories from the past (tag all vendors)
write a spotlight venue blog with the images from any wedding there
top 10 or 20 wedding of the year blog
anniversary IG post

That’s just a few ideas. If you do this for each wedding and educational blog, you’ll never have to worry about creating more content. Creating a core piece of content each week is the best to really drive traffic. And all of that content will help to get you found.

In addition, don’t forget that each piece of core content can create around 5-7 IG posts, reels, or other social media content.

If you need help with Pinterest, shoot me an email HERE.

Don’t forget to pin it!

My Simple Core Content System and How To Repurpose It!

Here is more information that may be helpful!

10 steps to Repurposing content with this simple strategy

How To

10 steps to Repurposing content with this simple strategy

Step 1

Create a blog/video/podcast that teaches something or has an action step. It’s helpful if you create content weekly. Some people write a blog post and use that, while others write a blog post and create a video. Creating a blog post is important for SEO on Google and to get your business out there. Then, you can use it for all of the repuposing steps below.

Step 2

Create 3-5 social media posts from the content. If your blog post is about 10 tips to X,Y,Z, you can make a social media post about the top tip, then make three more with 3 tips each over the weeks ahead.

Step 3

Create an idea pin for Pinterest. To learn how to do that, you can watch my live mastermind on the subject here.

Step 4

Use the slides from idea pin as carousel on IG. Use Canva pro to resize your idea pin to make Pinterest square sized carousel slides and upload them to instagram.

Step 5

Create a video from the idea pin to pin to Pinterest. In Canva take all the slides and use 2-3 seconds in the automate section and save as an MP4 video. Upload the video to Pinterest and also everywhere it it makes sense (youtube, IGTV, etc.).

Step 6

Use the video as a reel. Ensuring that you keep each of the slides to 2-3 seconds so that it’s a short reel, which tends to do better.

Step 7

Use the video for Tik-Tok making sure you use a trending audio for the best traction.

Step 8

Create 2-3 IG stories from the blog (link in bio to read more)

Step 9

Share all of the different repurposing items you created above and post them on LinkedIn, Twitter, and Facebook. Videos tend to do better on all social media platforms, but you can post the carousels too.

Step 10

Send an email to your email list with key points about the blog post. Include a button for people to read the full blog also. If you have a video or podcast also, you can include that in the blog post and on this email.

Bonus:

Search insights on IG for reels, IGTV’s and Posts and the ones that deliver good educational or actionable content and share directly to Pinterest from Instagram on your cell and my clients have seen more traffic to their IG especially for older content that did so well.

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