What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

10-20-23 What people on Pinterest are searching for this week PREPPING FOR WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

  • 4x increase in “christmas list ideas 2023”
  • 3x increase in “y2k winter outfits”
  • 180% increase in “christmas basket”
  • 120% increase in “winter hair”
  • 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

Beauty: (in the last three weeks compared to the previous three weeks)

Travel: (in the last three weeks compared to the previous three weeks)

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 185% increase in “thanksgiving side dishes”
  • 115% increase in “thanksgiving appetizers”
  • 65% increase in “fall mocktail non alcoholic”
  • 50% increase in “friendsgiving aesthetic
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

FEATURED BOARD: Thanksgiving sides<br />

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Here is more information that may be helpful!

Pinterest Trends Weekly: Giving thanks

Pinterest Trends Weekly: Giving thanks What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Giving Thanks.  This week, it’s all about Thanksgiving as people on Pinterest search for recipes, fits, and home decor that...

Don’t forget to pin it!

What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER
What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER