What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

What Are People Searching For On Pinterest this week

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Festive Fall Fun.  Fall is in full swing! On Pinterest, searches are up for fall activities, decor, fashion, and food 🧡. 

What’s your favorite trend this week?

Key trends

  • 7x increase in “football sunday food appetizers
  • 4x increase in “front porch pumpkins display
  • 4x increase in “pumpkin french toast casserole
  • 3x increase in “homecoming game outfits
  • 90% increase in “casual cottagecore outfits” among Gen Z

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Autumnal activities

Searches are up for glamorous Halloween beauty and cosmetics. Growing search term in the last three weeks compared to the previous three weeks:

6x increase in “painting pumpkins ideas diy

Other growing search terms in the last three weeks compared to the previous three weeks

CATEGORY TREND: Fall favorites

From fun porch decor to football snacks and festive drinks, people on Pinterest are searching for exciting ways to celebrate a favorite season.

At home: (in the last three weeks compared to the previous three weeks)

On the field: (in the last three weeks compared to the previous three weeks)

At the table: (in the last three weeks compared to the previous three weeks)

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

AUDIENCE SPOTLIGHT: Fallcore fashion

Gen Z is searching for fall outfit ideas from vintage and cottagecore to boho-inspired. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Homecoming

Searches are up for fall’s funest weekend: the big game and the big dance.

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media

FEATURED BOARD: Halloween makeup for every mood

For more seasonal fun, find Halloween makeup looks for every mood.

 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media