How Being a Guest on a Podcast Can Help Female Service Providers Book More Clients

Starting your own podcast isn’t the only way to reach new clients. Being a guest on another podcast can be just as powerful. For female service providers, being a podcast guest is a great way to showcase your skills, connect with new people, and book more clients. Let’s break down how podcast guesting can help grow your business and attract new leads!

1. Reach New Clients and Grow Your Audience

Being a guest on a podcast is like getting a personal invite to someone else’s audience. It’s an easy way to connect with listeners who may need your services.

Get in Front of a New Audience

By joining other podcasts, you can speak directly to listeners who already trust the host. It’s like getting a warm introduction that can help you reach people who are ready to take action.

Build Trust Fast

People are more likely to reach out to you if they hear you speak and share your expertise. It makes you more real, relatable, and trustworthy. At the end of your guest spot, make sure to share clear next steps—like inviting listeners to join your email list or download a free guide.

Give Away Something Valuable

Offering something free, like a guide or checklist, is a great way to entice listeners to sign up for your email list. Once they’re on your list, you can nurture them and turn them into clients.

2. Show You’re the Real Deal in Your Field

Being a podcast guest gives you the chance to show off your expertise in a way that other marketing channels can’t.

Share Actionable Tips and Stories

Share best practices, client wins, and easy-to-follow advice. Make sure what you’re sharing is actionable so listeners can get a quick win. This shows how you can solve their problems.

Build a Real Connection

Your voice is powerful—it helps create a connection with listeners. Speaking directly to your audience helps you come across as authentic and relatable, making you memorable.

Boost Your Credibility

Being featured on podcasts shows that you’re a trusted expert in your field. Share the podcast episode on your social media, website, and email list to show potential clients that you know your stuff. It’s also a great way to remind your audience of your skills throughout the year.

3. How to Start Being a Podcast Guest

If you’re excited to try podcast guesting, here’s how you can get started:

Find the Right Podcasts

Look for shows that align with your target audience. For example, if your ideal clients are female service providers, make sure the podcast’s audience matches that. Saying no to shows that don’t align with your audience is okay—it saves you time and keeps your focus.

Pitch Yourself Effectively

Send a personalized pitch to the podcast host. Let them know how you can help their audience and why you’d be a great guest. Here’s a tip: before you pitch, follow the host on social media and engage with their content. Listen to a couple of episodes to ensure it’s the right fit. When you reach out, mention specific episodes and share what you learned from them. This shows that you’ve done your research and genuinely value their content.

Prepare for the Interview

Even after you get booked, do a little homework. Be ready with key points, stories, and a special freebie for listeners. Make sure to send the freebie link to the host ahead of time so they can include it in the show notes.

4. Turn Podcast Guesting Into Clients

Guest spots are just the beginning—here’s how to get even more out of each appearance:

Create a Special Offer

Share a free guide, discount, or exclusive offer to encourage listeners to connect with you. This makes it easier to convert listeners into clients.

Promote Your Episodes

Once the episode goes live, promote it on all your platforms: social media, blog, website, and email list. Don’t just share it once—promote it multiple times throughout the year. Doing this has led to podcast hosts inviting me back after seeing the impact of my shares.

Repurpose the Content

Use the podcast episode for social media posts, blog content, or even email newsletters. This way, you maximize the value of each guest spot. For example, I’ve created a Spotify playlist of all my guest appearances, which I include when pitching myself to new podcasts. This showcases my experience and builds trust with potential hosts.

5. Should You Guest on Podcasts or Start Your Own?

If you’re not sure whether to start your own podcast or focus on guesting, here’s a quick comparison:

Guesting Benefits:

• No need to spend time or money on gear.
• Easier to get started—you just show up and speak.
• You can reach new audiences quickly and expand your reach.

Hosting Benefits:

• You’re in control of everything—topics, guests, and schedule.
• You build a loyal group of listeners who come back for more.
• You get to dive deep into topics you’re passionate about, creating a long-term relationship with your audience.

Start Booking More Clients by Being a Podcast Guest

Being a guest on a podcast is fun and, yes, it can feel a bit nerve-wracking at first. But once you get into the flow, it’s an easy way to share your story, showcase your expertise, and connect with people who are ready to book your services. Start by pitching to podcasts that align with your niche and have your ideal audience. Watch how this simple strategy can grow your business and attract new clients.

So, are you ready to get started? Start pitching yourself as a podcast guest today and see how it helps you grow your business!