Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for their various interests. As a photographer, Pinterest can be a valuable tool for showcasing your work, building your brand, and attracting potential clients. 

As a photographer who has been using Pinterest since 2010, I have seen firsthand the benefits that this platform can bring to my business. Not only has Pinterest helped me showcase my portfolio and build my brand, but it has also helped me attract potential clients and grow my audience. In addition to being a photographer, I am also a Pinterest expert, with a deep understanding of how to effectively use this platform for marketing purposes. I have used my expertise to help other photographers, businesses, and individuals grow their presence on Pinterest and reach their marketing goals. By using my experience and expertise, I can help you maximize your photography business with Pinterest and achieve your desired results.

Here are some benefits of using Pinterest as a photographer:

Showcase your portfolio

Pinterest is a great platform for showcasing your photography portfolio and attracting potential clients. You can create boards for different types of photography, such as portrait, wedding, or landscape photography, and pin your best work to these boards. This allows people interested in hiring a photographer to easily browse your portfolio and see your style and expertise.

Build your brand

Pinterest is a great platform for building your brand as a photographer. You can create a profile that includes your name, location, and a brief bio about yourself and your photography business. You can also use Pinterest to share information about your services, pricing, and availability. By consistently pinning your work and sharing relevant content, you can establish yourself as a trusted and professional photographer on Pinterest.

Attract potential clients

Pinterest is a great platform for attracting potential clients for your photography business. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

Save time and money

Using Pinterest to market your photography business can save you time and money compared to other marketing methods. Instead of spending hours creating a website or paying for advertising, you can quickly and easily create a Pinterest profile and start pinning your work. Pinterest is also a relatively low-cost marketing method, as it is free to use and you only pay for promoted pins if you choose to use them.

Get discovered

Pinterest is a great platform for getting discovered as a photographer. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial. By outsourcing your Pinterest marketing to a professional, you can save time and focus on other aspects of your business, while still reaping the benefits of using Pinterest.\

Outsourcing

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial.  Instead of potentially wasting time having your virtual assistant try to manage your Pinterest account without the expertise that Pinterest experts have because they work on Pinterest day in and day out, you can save time and focus on other aspects of your business by outsourcing to a professional.

A Pinterest manager can create and manage your Pinterest account, pin your work and relevant content, and engage with your followers to help grow your audience. This can help you reach a larger audience and attract more potential clients without having to spend a lot of time or money on marketing.

In conclusion, Pinterest can be a valuable tool for photographers looking to showcase their work, build their brand, and attract potential clients. By using Pinterest, you can save time and money compared to other marketing methods, and it’s a low energy level social media platform!

 

Want help?

Pinterest Management

Are you considering outsourcing your Pinterest marketing? Not sure if it’s the right move for your business? Let’s have a free consultation to discuss the details of Pinterest marketing, assess its potential impact on your business, and see if we’re a good fit for each other.

I’m selective about the clients I take on, so you can trust that my team and I will provide excellent service. Don’t hesitate to reach out and schedule a consultation today.

Here is more information that may be helpful!

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Pinterest Analytics: Your Secret Weapon for Explosive Growth (and How to Use It Like a Pro!)

Ready to unleash the full potential of your Pinterest marketing? We’re diving deep into Pinterest analytics – your golden ticket to understanding what makes your audience tick.
Forget the “just post pretty pictures and hope for the best” approach. We’re talking about strategic moves that’ll turn your Pinterest into a lead-generating machine.

Don’t Forget to Pin It!

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo

Want To Create a Marketing Plan based on your Values NOT Your Vision? with Lindsey Badillo<br />

In this video I’m sharing Want To Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo.

We chatted about:

  • How Lindsey got started.
  • Issues that business owners make in their marketing strategies
  • How to get off the social media rat race
  • What if you’re not “naturally skilled at” marketing
  • How to know if your marketing strategy is working or not
  • 3 things have that helped Lindsey grow her business? 

Jen Vazquez  00:00

Do you want to create a marketing plan that’s based on your values and not your vision? If so, you are in luck as my guest will be sharing all about that and so much more. Welcome back. If you’re new here, my name is Jen Vazquez, I’m a Pinterest marketing strategist who brings in experts on all things marketing subjects so that you can take action and grow your business. If that sounds like something that you’d be interested in, I would love for you to subscribe so that you’re notified anytime a new YouTube video or podcast is released. Today. I am so excited to be chatting with Lindsay but do have Lindsay but do coaching and consulting LLC. Lindsey has worked with over 100 startups and scaling their businesses using digital marketing as a knack for making the messy bits of marketing simple and attainable. Lindsay is also the chief marketing coach of an inc 5000 business development companies servicing 500 Plus it and cybersecurity firms in developing effective marketing strategies and elevating their sales techniques. Leveraging is her formal education and certification in teaching coupled with her experience of helping businesses around the world. Lindsey has created the curriculum for multiple online courses, teaching marketing, sales, and personal development, helping clients streamline their success and create massive change in their businesses and lives. So welcome, Lindsay.

 

Lindsey Badillo  01:29

What an introduction, Jim, thank you so much. I am so excited to be here. I have been watching your content over the last few weeks since we’ve connected and absolutely enjoy it. And I know that we’re gonna have a great conversation today. So thank you for having me on.

 

Jen Vazquez  01:46

Thank you, I love your it’s like all around expertise, like those are like you can dive in and still help with all of the adjacent stuff going on. So I always love to start these chats with my little experts about hearing their origin story. So I’d love to hear like how you started in business and what got you sort of to this place you are today?

 

Lindsey Badillo  02:09

Oh, that’s always like a loaded question. I know what started in the womb, you know, okay, so Alright, so as you’ve heard formal education, or formal background, formal career, technically, it was an education. So I was actually a first grade teacher, went to school, went to college, did the things and said hey, I’m going to become a teacher, I’m going to work in education, I will be able to help people, I’ve always had this really, you know, this, this core need is core want to want to help other people. And I said, Okay, this is a safe read safe road safe route, I’ll be able to spend time with my kids really be involved in their education. I love teaching, I’ll go into education. So did that thing. And then you get the entrepreneurial, you know, you’re like, Whoa, this is not what I want. I am like, so bored. To be honest. I was like, my first year in the teaching, I was so bored. Not that and it’s like, it’s this thing. It’s like I have this core love to teach. And I had this core love to share knowledge. But I think that whenever you have his entrepreneurial heart, and you want to go and you want to change, and you want to be able to evolve, and you just need excitement, I knew that the formal education system wasn’t for me. So I set off into the world wide web and I said What in the world can I do to leverage my teaching skills and to still help people you know, what can I do where I have freedom over my finances to because as selfish as it may sound, I wanted to make a lot of money and formal teaching wasn’t going to do that. So set off it to into the abyss of the internet. So what can I do, I’m just really in this place of exploration. And one of the first self development books that I’m really just dove into and I was like a kid it you know, and like I was in school again, I got Marie Forleo book, everything is figured out double, highly recommend for anybody like setting out on their journey, making a big change in your life. I went through this book, like literally as if it was like a college class and I was taking notes and I was underlining, I still have the book on my bookshelf actually. I used to I used to send it to my private clients. And I would go through and I would underline and I put post it notes in there for them. And the bits that I really resonated with that thought that they would So fun fact it’s

 

Jen Vazquez  04:42

so so so so good. I totally agree.

 

Lindsey Badillo  04:46

So good. And I just remember going through this thing with my journal, and I was like doing all the exercises in like writing everything down and just really trying to figure it out. That’s what it was about. It was it was saying okay, everything is figured out double. You know, I was in In this place of just being unhappy with being a teacher, but I had just graduated, I had two kids, I was married. So it wasn’t like, you know, you’re just a 21 year old and you want to just change your path like No, like I was invested, you know, so it was a big leap to say, alright, like, I’m gonna leave this career that I’ve just spent, you know, 1000s of dollars getting this degree for, and now I’m gonna go do something different. And that was a big, big decision to make. So, started a blog, started a website, made a million dollars, not that did not happen. I’m just joking. I did. Dang, if

 

Jen Vazquez  05:39

it’s that easy.

 

Lindsey Badillo  05:42

That’s the thing, though. That’s the thing is that a lot of times when we’re starting out online, we see these other people with blogs, we see these other fancy websites, and we think that they have it figured out. And so we’re like, Oh, I’ll go do that thing. That’s going to be the thing. And I think that any strategy will work, but you just have to work it, you know, it has to work with you. So for me, that was not what worked for me. I am very much a people person. I love writing, I absolutely enjoy writing. But I light up from talking with other people I light up through teaching, I light up from being and having these conversations. So I find coaching. And it was in that moment. This is like 2018, I start as a life and relationship coach, and I’m tight. And it’s so it feels like a different lifetime. I look back, and I was like in my flowery robe on Instagram. And I’m like talking about intimacy in your marriage. And it was like, it was such a different life. And so I started out coaching married women, kind of rekindle intimacy in their relationships, rekindle connection. Ultimately, all those things came back to self love, all of it comes back to loving yourself, right? So did that started there really learned how to develop confidence in myself, I think that’s where any business starts is like finding a confidence in yourself. It’s so crazy, like looking back on old videos of me speaking into a camera, and I’m talking like this. And I would kind of like, look around. And you know, and just to say that we all start somewhere. So

 

Jen Vazquez  07:24

absolutely. And I think the messy starts are the things that bring you the most growth, for sure. It

 

Lindsey Badillo  07:30

was messy. It was real messy. So looking back on that as always fun. But I started there and about a year into it. The pandemic started to pick up and schools started to let we get that we sat down, went to a faculty meeting, and I believe was the first or second week of March. Oh, and two weeks before that I put in my resignation. Notice I put in my resignation notice. So I’m like coaching by afternoon like do I’m like this relationship coach in the evening. And I’m like, first grade teacher during the day. Yeah, it was like double life. So two weeks prior to this, this faculty meeting was I send in my notice to my principal, I sit down with her and I say, Hey, I’m not going to be renewing my contract. You know, and we go through this, I put him on notice two weeks later, we sit down this faculty meeting and they say, All right, we’re gonna go on break for two weeks because of this Coronavirus, COVID 19. We’ll do max. That’s how it all started. Right? We know Yes. We know where it goes from here. So we’re like, Okay, we’re gonna do this virtual teaching thing for two weeks. As we all know, we were out for the rest of the year, we navigated Virtual Teaching Google meets imagine teaching a reading group two to seven year olds through a Google meet,

 

Jen Vazquez  08:46

like so hard. What?

 

Lindsey Badillo  08:49

So that was that and it really solidified that that I was making the right decision. You know, because this was a life. It was such a pivotal moment. And of course, there were thoughts of like, Am I making the right decision, I’m leaving this job where I have a set salary, I’m venturing out on my own. And so all these things are coming up. But ultimately, whenever we got into that virtual stuff, and I’m like, Whoa, this is not the move. This is not it. So it really solidified I was on the right road, finished out my teaching. Well, by August, September of that year, so several months have gone by now. I start getting previous peers that had been in my first coaching program with me. So I was like literally a student in these coaching programs. I had my friends that I had, like, made along the way. And they were my first clients for business and marketing. And it was like Lindsay, can you help us find clients? Can you help us do this thing? And it was so cool looking back on it, and I found that that’s what frickin makes me excited. It’s like working with other women still work with women, working with other women working with other Just like beautiful souls who are on this mission to make the world a better place, and they just have no idea how to do it and where to get started, you know, you got to figure out the strategy, we’ve got to get the right mindset behind it. So those are my first clients, and they’re still in my communities are still around. So as far as moving into the marketing side, that’s where it all started. I fell in love with the strategic piece of stuff, the planning side, probably the teacher in me, fell in love with just like building stuff, and testing and tweaking and changing and just the process behind the business. And here we are, now we’re, you know, years down the road. And I’ve created countless courses I’ve helped over 100 other coaches, course creators, build out their courses, their programs, their high ticket offers even, and also now working in a completely different industry, using the same exact concepts and strategies to help them build out their marketing plans. So it sets my soul on fire, and I’m doing, I’m doing the work I’m supposed to be doing.

 

Jen Vazquez  11:05

Yeah, I and I feel like to like you kind of mentioned, all the things that we do in the past, all really lend to everything that you do now, right, a little bit more confident, a lot more strategic, all that kind of stuff. So alright, let’s dive into the marketing side of things. What is the top issue that you see business owners and in their marketing strategies? What are these issues that you see sort of come up over and over again?

 

Lindsey Badillo  11:34

I mean, the the number one thing is where do I start? Like, what what do I do? If I, you know, what do I do, Lindsay, just tell me what to do. And I’ll do it, give me step by step. Just give me the plan, I’ll do the thing. And here’s the thing is, like, really, like we said, Any strategy will work, you just have to work. Okay, so you can go to Google, and you can look up how to develop a marketing plan. You can go on YouTube, how to market my online business, how to, you know, market on Instagram, like you can go and Google all these things. So it’s like you found the how, but now the second piece of that, like, the other side of it is sticking to it. Believing in yourself, having the support to get you through it. Business is hard, like it is not for the faint of heart. overnight successes are very, very rare. And as much as we are sold this idea of oh, I’ve built a million dollar company in six months. Like that is not the norm whatsoever. And I guarantee you behind all of the stories that you hear, there are 1015 20 years in the making of getting to that point, okay, we don’t the three years that you made $0, before your business took off, you know, we didn’t we don’t normalize that. So yes, having the strategy, having step by step, then the other piece of it is normalizing all the ups and downs that come with entrepreneurship,

 

Jen Vazquez  13:03

I totally I totally relate with that. I think a lot of my clients also have a hard time with consistency. And if there’s one thing that, you know, doing marketing, the one success that you can get from marketing is if you’re consistent, that’s on YouTube, that’s in your blog posts that’s on social media. And I feel like so many people, they do well for a little bit, and they don’t see the big growth. And they’re like, ah, that didn’t work. It’s like they stopped just right before they started seeing that success. So with coaching, of course, you get that accountability with the consistency, which is so helpful.

 

Lindsey Badillo  13:41

Let’s stick to that. Because it’s like, you could have the perfect strategy laid out in front of you. And so many times we do, right, but it’s like, if you don’t have the like to call it the internal infrastructure, if you don’t have the internal infrastructure in place that’s going to support you that’s going to help you like navigate the woes, whenever you put the post out, and it doesn’t get the feedback that you anticipated, or you put your offer out there. And you don’t get anything in the first 48 hours. How are you going to navigate that internally, because we are going to internalize it, we are going to take it personally, we are going to make decisions out of emotion, rather than sticking with it saying no, I’ve got this plan. Let me give it some time, then I’ll make an informed decision later. But instead we act from emotion. We stop doing the thing. We retreat, we say oh my gosh, this offer is crap. Let me throw it out. You start over you hide and all those things are natural. So like if anyone’s experiencing that. Yes, we are not the only person that’s been there. I’ve been there more times than I would like to admit. We’ve all been there. We’ve all experienced it. I’ll tell you for example. I am hosting a 14 day free coaching experience right now. It’s four 14 days, and it’s all about building the pieces, your six figure business, but the entire first six days are all about doing the inner work. It’s all about getting clear what it is that you want. What are the core stories that have shaped your life? How are you going to navigate through that? What are you releasing? At this point? Who do you choose to be from here? And so it’s so funny, you know, like, they all think they’re gonna come in and like, get this social media strategy,

 

Jen Vazquez  15:25

strategy strategy. Yeah, yeah, yeah, yeah,

 

Lindsey Badillo  15:29

like, we’re gonna get there just the whole time, we’re gonna get there. But we’ve got to work this part first. And then whenever we do get there, you’re gonna be that much more ready. It’s like, it’s almost like you’re suiting up for battle, you’re like getting ready to like, go out on the frontlines, and we got to get you suited up first, then you’re ready to take the strategy

 

Jen Vazquez  15:45

you mentioned about like, you know, posting something and having it kind of fall flat. I think another thing that people or business owners do, especially when they’re not comfortable in that marketing space, is that they don’t share often enough. They’re like, Oh, I’m gonna bug people with this information. And yet people are on your social media to get that information. So I think, a little bit more of sharing everywhere versus one place. And then sharing multiple times is another area, I think people don’t do as much because they’re scared of bugging people, or oversharing. If you if

 

Lindsey Badillo  16:22

you are spot on with that. And because we have been, I think you’re going against the grain with that one. Because we Oh, yes, this lie that I’m sorry, I shouldn’t say this lie. But we have been No, that’s true.

 

Jen Vazquez  16:35

I agree with that.

 

Lindsey Badillo  16:38

Like choose one platform and go all in there and just you know, do this, and it’s all going to be ease and flow. And it’s always gonna be easy, you know? And it’s like, oh, actually, I think that that comes after you put in the grid, I think that the ease and flow comes after your systems are working. So yes,

 

Jen Vazquez  17:01

yes, I agree. Well, let’s dive in a little bit on social media. How do you recommend that business owners get off that social media rat race, because I always feel like social media can absolutely be helpful. And you absolutely need a presence because you just do peep. A lot of people confirm that you’re a real person, or that you know what you’re talking about if you’re on social media, right? But the problem is, is that people get like they spend so much time doing Instagram, when maybe Pinterest would be better, or they do so much time doing Instagram, but they’re not doing any blog posts, or they’re concerned because nobody’s listening to them. But they don’t have people on their email list, which is where we’re going to sell 20% of our services from oftentimes. So tell me a little bit about your recommendations for business owners to get off that social media rat race?

 

Lindsey Badillo  17:54

Oh, such a good question, Jen. This is the million dollar question. This is a multi million dollar question. You know, because social media platforms make buku oodles of money from keeping us there. First of all, we Yeah. And let’s talk about why we stay there. It’s because it’s this immediate source of gratification. It’s every time we open up our social media, we’re gonna see the little red.on, our DMS, we’re gonna see the little nine plus new notifications on Facebook, it’s this red rush of endorphins. Think about that. What color are all your notifications on social media? They’re red. It’s like an immediate boost of like dopamine. So of course, you don’t want to get off social media, because it makes you feel good or bad, you know, whichever one but you’re kind of like in this like, adrenaline roller coaster. So first of all, it’s like, just recognize that it’s hard for us to get off of it, because our nervous system sort of thrives on it, you know? But now, on the flip side of that, you’re absolutely right, we want to get into our email list. We want to be able to build this long term relationship that’s not dependent on an algorithm.

 

Jen Vazquez  19:07

You mean, you mean something we actually own? Bravo.

 

Lindsey Badillo  19:13

Yes. So it’s so funny. I have I used to really rely on Instagram a lot. For my business. I sold all my offers, through Instagram stories. So like, every single day, I would show up on stories. I would talk for like 1015 minutes on my stories. I would promote my offers there. It was exhausting. Right. It worked, but it was really freaking exhausting. Okay. There was an Instagram outage two weeks ago. Oh, yeah. I didn’t even know it. I logged on last night. I was just scrolling and I’m like my followers like are my fault away is super tight now. Like I’m so cognizant about who I follow. And I think it was one of like the big rails teachers His name is Brock and I follow his stuff. So yeah, so all abroad, and he was talking Get about the Instagram out in two weeks. I was like, Instagram outage. But it was so crazy because thinking back to you know, two years ago, I remembered Instagram outage like two years ago that did have me panicking. I mean, it was like, oh my god, what am I going to do? That’s where I sell my offers every single day. So, yes, gotta get off social media. But all that to say, if you think about dating, like if you are going to be okay, I’m married. I have not on Tinder or bumble bee or whatever else that these kids doing these days? Yeah, yeah. But it’s like, okay, you don’t want to stay on the dating website? You don’t want to stay on Tinder. Right? So what do you do to move people off? What do you have to do? Do we try to ask them for marriage? Right then and there? No, we’re at a warmth and love, we’re gonna see, hey, would you like to go have some coffee together? Would you like to go have dinner together? Hey, we’re gonna go for a walk, get up, if you want to go meet at this public place, where it’s like, I’m not asking for your hand of marriage, and like, we’re gonna get to know each other. So it’s the same exact way. But if you’re trying to move off social, I am a huge, huge advocate for educating your ideal clients. For serving them, I think that service is the best form of sales. So if you can create the space, create an opportunity, where you can educate your ideal clients, where you can ask for them to go on that casual date with you to get to know each other better, say, for an example, a webinar, say for an example, to grab your free resource that you have for download, say you want to ask them into a three day challenge, you want to bring them somewhere else that allows you to build that relationship with them. Okay, that’s quite different for everyone and everyone’s different businesses, and whatever it is that you do, and, and you it’s gonna take some trial and error to figure out what works for you also. So you have to find a way to move them to go on that casual date with you. Thus, you’re getting their email address, putting them on your email list, so that you can continue to nurture that relationship, even after they’ve downloaded think attended the webinar, or did the challenge or whatever the case is. So you just want to make sure that you’re serving that you’re thinking, okay, how can this be a win win for both of us, I’m educating you, I’m serving a problem that you have micro tiny problem, and then in return, you’re coming into my atmosphere coming into my environments, my communities, and we get to grow this relationship together.

 

Jen Vazquez  22:36

Yeah, I feel like people so much, the expectation with social media is that people will buy right away. And that’s actually doesn’t happen all that often, what you’ll normally happens is people stalk you for a while they listen to the things that you’re putting on social media, they might sign up for that free lead magnet that you have to get on your email list. Maybe they go into that, you know, that challenge, and they see how you educate, and you’re building that know, like, and trust the whole way through. And if there are a lot of people out there that only use social media and don’t have an email list or don’t have a blog or anything like that. And what it is, is you’re constantly selling, where instead, if you’re constantly providing education and, and tips and things in your blog or your email, they’re understanding what you’re doing. They either like how you’re teaching, or they’re off your list. And over time, they will potentially buy from you. Sometimes it takes like six or seven touches before a person trusts. Right trust. So I think that’s so smart. And I feel like you do need a sort of well rounded marketing situation. So let’s dive in a little bit deeper on that. What if someone says, you know, I’m not naturally skilled at marketing, or that’s not my thing? How can you help people with that?

 

Lindsey Badillo  24:02

Find the person that is people that are skilled at it. If I don’t know how to do something, I’m going to call the person that does. I’m going to go to Google and I’m gonna go look up the person that can do this. I need a fence put up in our backyard right now. And you are not going to find Lindsay out there in the backyard trying to

 

Jen Vazquez  24:21

hammering away

 

Lindsey Badillo  24:23

I don’t think so. I’m gonna go I’m on my to do list call the fence people like I’m going to call the people get a quote, ask them to come and put it in. I mean, that’s what I’m going to do. So now, more specifically, the marketing to marketing your business. We can’t just outsource everything. Maybe one day we can outsource parts of it. That’s we want to master the strategy, delegate the execution. Absolutely. But how do we get there? We’ve got to invest into our education. We have to learn these things. I think for any business to grow, you have to have an understanding of how consumers how people We’ll buy, you have to understand the psychology of the buying process, how everyone starts out with, they have no idea who you are, they don’t care who you are, they just want to know, can you help me with this thing? Is this something? You know, if, if someone’s gonna go buy toothpaste, they don’t care what they just want to know? Is it gonna help my teeth be wider? Is it gonna make my breath smell good? Like, what’s the problem? Like? What is it gonna do? For me? That’s what people care about. And so you have to have an understanding of what problem do I solve? How do I serve people? You know? So for an example, if you are, let’s see a virtual assistant and your VA and you’re saying, Well, geez, No, nobody’s buying my services. You know, I’m a great VA. And will you when’s the last time that you told someone, how much time you’re going to save them? When’s the last time you told someone that, hey, you’re going to be able to free up 12 hours of your week, because I’m going to be the one cleaning out your emails, replying to your DMS, answering those frequently asked questions, organizing those things in the back end, therefore, you get to spend more time with your family, you get to take Friday’s off, like you’ve been wanting to for the past two years, and you get to ultimately live a happier life. That’s what people care about. I feel

 

Jen Vazquez  26:18

like you’re so right, because people always sell the service or sell the product. And the the hard part, I find, unless you’re naturally gifted at it, is to sell that transformation or touch on this, the struggles that they’re having, and the frustrations that they may be going through just asking that question of like, when was the last time that you got to take a day off and just spend time with your kids like, or, you know, all those little things can really lead to people going? Yeah, yeah, I feel like that, or gosh, I told what is she offering? Right? You’re more invested in it, when you’ve, when you’ve shared with them what that transformation can look like?

 

Lindsey Badillo  27:01

Yeah, you’re bringing awareness? Absolutely. Which is like the first one of the first steps and that buyer process is making them aware. It’s just creating an awareness that they do have that issue or that that does relate to them. And they’re like, oh, that light bulb starts to go off. They’re like, Hmm, so there’s a different option? You mean, I don’t have to be the one that does all these things. I don’t have to do things this way. There’s a different option. Hmm. So they’re aware of like, they’re like to say, like, their ears are starting to perk up. They’re like, Oh, yes. Listening, you know, and then and so then it’s like, okay, well, how do I educate them? How do I help them? How can I give them a quick win? How can I give something right now that’s gonna make your life easier. And so that was, that’s what I recommend you bring in that resource that they can go and download, they can attend that training, they can, you know, do something like that casual date, like we were talking about, yeah, give them like a bite size of what it’s like to work with you, or bite size thing that’s going to help them with this micro problem, before they commit to the macro, offer the macro experience, whatever that thing is. So it’s, it’s moving them along that journey. And you’re right, I don’t think it comes natural to anyone. I think that we all have to learn, you know, we all have to crack this and learn and that and that’s what marketing is. It’s trying things over and over again, realizing what worked and what didn’t work, and then doing it all over.

 

Jen Vazquez  28:30

Speaking of that perfect transition, how do you know if your marketing strategy is working or not?

 

Lindsey Badillo  28:37

Oh, that’s such a good question. Oh, so I Okay. Number one, it’s going to take any strategy, like we said, a new strategy will work if you work it, but we’ve got to give a time to work. Okay, so knowing that I would say, Okay, how many? How consistent Have you been? How long? Have you been doing the same thing over and over? You posting for a week? It’s not enough. You posting for a month? Probably isn’t enough? You posting for three bites? Maybe we can start looking at the type of content that you’re posting? Is it eliciting responses? Are you getting opt ins to your website, you’ve got to your lead magnet, you’ve got to know your numbers, but you also have to give it time to work. So how do you know the short answer to this is one you’ve got to have stamina, you gotta have consistency. You just got to keep working the progress the process. And then two, you do want to look at your numbers. I think that we can all be smart and say, Alright, I’ve been promoting this freebie now for six months, and no one’s buying the back end offer. I’ve had zero conversions from it. So let’s look at that. Are they clicking the link? Do you have visitors to the site? What are they going to the checkout page so we’re going to start looking at where is the disconnect? Okay, so Okay, have a work the process long enough? And then to look at those numbers and ask yourself, is it working out? Okay, I’ve worked it for six months now is the thing working,

 

Jen Vazquez  30:02

I would love to know this myself, What three things have helped you grow your business, it could be tools, advice, etc. But what are three sort of core things that have helped you to grow your business?

 

Lindsey Badillo  30:15

I would say, strategy like I’m such as much inner work. And as a committed to like those inner things, those things become a part of the strategy now. So having a legitimate lead generation strategy, that my marketing is not just a matter of emotion, it’s not just a matter of me getting likes and engagement, it’s a matter of do I have a strategy that’s going to push them push my ideal clients where I want them? Do I have a lead gen strategy number one? So for and we just talked about that, hey, how do I get people email lists? How do I move them down the process? Number one, Legion strategy? Number two, I would say having the support, it’s, I am constantly putting myself in rooms, where I’m learning from other people, where I am helping other people where I am collaborating, where I’m growing, you want to put yourself in a room where you are the dumbest person in the room, at least. I mean, it’s the room where I, I literally feel like I’m the least qualified to be there. And there’s a reason it’s like, why in the room, do you do that? Well put me somewhere where I can grow. If I’m not growing, then I don’t want to do it. I don’t, I’ll be I’ll be bored, I don’t want to do it, I have to stay in a place of growth. And it kind of goes to that saying, the shark only grows as big as the container that it’s in. So you put a shark in a fish tank, it’s gonna stay this big, but you put a shark in the ocean, how big will it grow. And then the third piece of that. So I would say, I think this is kind of redundant with strategy, but like the systems that I can rinse and repeat, yes, just frickin work. You know, whether it like our CRM system that we’ve just developed, like I’m obsessed with it, I’m absolutely obsessed with a system that just does what I need it to do. I think that that’s what can make you really, really efficient and can help you actually scale as you’re starting to bring in a marketing manager, bring in a team or an assistant things like that, just having systems that you’ve mastered, you understand. And now you can start delegating to other people, you can start systematizing. So that’s rinse and repeat. So

 

Jen Vazquez  32:29

I say that I say this all the time, always strive to work smarter, not harder. So every place you are in your business, you should be trying to figure out how you can streamline how you can limit other things and make it more of a streamlined process. That is that is really, really smart. Well, before we get to the gift that Lindsey is so generously sharing with our audience, tell everybody out there because right about now is when my listeners are like, Ah, she’s kind of smart. How can I work with her? Right? So tell us a little bit about the services that you provide in case anyone is thinking that they could use some help.

 

Lindsey Badillo  33:08

Yeah, I am absent, thank you for the opportunity to share that. So I offer a very few ways to work with me, I’ve simplified my life, my business. So really, you’re gonna fall into one or two categories. You’re like, Hey, I’m just starting out, I have got this online business, whether you’re an online coach on online service provider, online, VA, even business manager, your online service provider, and you’re like, Lindsey, I’ve got this idea, I want to put it out there, I’m ready to get started, show me where to go, that you’re probably going to want to come into the vortex that’s our free 14 Day coaching experience where you come in, you hang out with us, we go on a casual date, quote unquote, for 14 days, and we’re gonna work together we’re gonna get this ideas are no, that would be the first stop after that, you probably move into our accelerator. So that’s where we work together. For months, we actually work on getting your business, like an actual strategy, get a lead generation strategy, get your first clients in the door, really get you moving from it from it just being an idea to now it’s a functioning business. Okay, so that’s the first way. Second way is coming into one of our more more intimate containers, where it’s like, alright, Lindsay, I’ve got those things, I’ve got a system and now I’m ready to bring in, you know, my first team member, I’m certain I’m ready to start hiring some stuff out, I’m ready to really scale, then you’re probably going to want to work with me and our mastermind, or, or private coaching. So just kind of depends on preference for that way. So if that is you, then you have to reach out to me directly. Yeah,

 

Jen Vazquez  34:46

I’m gonna put all her links down below. So don’t worry about any of this. And Lindsay is sharing a free gift of a tracker. So Lindsay, tell us a little bit about what that It is. And of course, I’ll put the link down below for everyone to snag this, it’s free. So you should absolutely snag it. But tell everybody a little bit about what it’s what it helps with.

 

Lindsey Badillo  35:10

It will change your life number one, like literally, I did this and I did this exact thing in my own business. Two years ago, probably whenever everything just really started to click for me, and I was like, Okay, this thing of being on social media all the time, it’s not working for me for my life, or my business for my family, I’ve got to diversify. I need to expand my reach other than just and that’s also whenever Instagram really started to change do like we remember whenever you could just post like a carousel post and like go viral, like what happened to the good old days, we don’t know. Now you’ve got to like dance on the reels. With all that, I mean I am when I whenever I want to, for me. Exactly. It’s the cherry on top. And but it’s not what I want my business to depend on, you know, so wholesome, wholesome marketing track tracker is just that it teaches you how to build a marketing tracker or a marketing system that is beyond just social media. So it’s going to, you’re literally going to print this baby out, and you’re going to track what you do for 30 days, okay, you’re gonna get over 30 different marketing avenues broken up by the three different types of marketing that there are, okay, and you’re gonna attract what it is that you’re doing. So one, it’s going to hold you to it, it’s going to keep you accountable. And to it’s going to show you that there are so many more ways to get your business out there than just relying on Facebook or Instagram. So

 

Jen Vazquez  36:40

well, gosh, I mean, thank you so much for your valuable advice. And for your time today. Because time is money. What is the best way to get in contact with you in case anybody wants to take this conversation further?

 

Lindsey Badillo  36:53

Yeah, I would say download the marketing tracker, Lindsey video.com/wholesale marketing tracker, that will you’ll be put on to our email list, you’ll receive regular emails from me, I you can always reply to any of my emails, I personally check those. I personally respond to anyone that applies to their to grab the wholesome marketing tracker. And then I also invite you into our Facebook community. So we have a Facebook group. It’s the marketing know how group and I’m in there sharing daily inspiration, weekly trainings, typically. And it’s just a really, really juicy way to get short bite sized marketing trainings every single week. That’s going to take you from here and move you one step further. take you from here, review one step further every single week, so I invite you to come in there as well.

 

Jen Vazquez  37:40

I love it. Well, if you listeners or watchers out there have had any good ideas or tips which I’m sure you have. Definitely make sure you put time on your calendar to implement. I always say for every, you know, one hour of training or education, you want to spend about two hours actually implementing the things that you loved about it, or all that education is going to waste because you’re not implementing any of it. And if you really enjoyed this podcast, I would love to get a review. We’re trying to build up our reviews. Now go out there and do something good for your business like snagging Lindsay’s gift and then taking action.

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Why does digital marketing seem easy for other people but feel so hard for you with Kristen Day

Why does digital marketing seem easy for other people but feel so hard for you with Kristen Day of Affinity Media

Why does digital marketing seem so easy for other people but feel so hard to you with Kristen Day of Affinity Media

Today we are chatting about why digital marketing seems so easy for others but feels so hard to you.  We also touched on these subjects:

  • I always love to hear origin stories so to get started, tell me about your business and how you got started.
  • Ok, let’s start with the basics.  What is digital marketing?
  • I know this is an area of expertise for you.  Can you share a few tips on creating a digital space that aligns with your values but doesn’t take up all of your time?
  • Why does having an online presence beyond social media is crucial to long-term success?
  • Why does the digital marketing side of a business appear to be so easy when it’s done by other people but feel so frustrating when I try to do it?
  • What’s the number one mistake people make when they first get started in the digital side of their business? 
  • Can you share a few questions to ask when hiring digital service providers to set yourself up for success THE FIRST TIME?
  • If I have a very limited budget, how should I prioritize where to invest in digital marketing? In other words, what will be the best bang for my buck?
  • What 3 things have helped you grow your business? This could be tools, advice, etc.

READ | You can read the show notes below

WATCH | You can watch the video here

LISTEN | You can listen to the podcast here

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About Kristen Day and where to find her:

Kristen works with “non-techy” business owners who are disheartened, confused, and irritated by trying to figure out how to create a converting online presence. She has helped entrepreneurs in over 20 industries eliminate their frustration and overwhelm by building custom-tailored websites, omni-channel social media strategies, and streamlined processes they can actually use with her “Clear as Day” Formula. 

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Transcripts

SPEAKERS
Jen Vazquez, Kristen Day

Jen Vazquez 00:00
Why does digital marketing seems so easy for other people and yet so hard for us? My guest and I are talking about that and so much more. Welcome back. If you’re new here, I help female entrepreneurs use Pinterest to market their business effectively and simply. And if that sounds like something that you’re interested along with all of the marketing guests that I bring onto the show, definitely subscribe, whether on YouTube or my podcast, so that you’re notified when we release a new interview. Today you guys I am so excited to be chatting with Kristin day of affinity. Kristin works with non techie business owners who are disheartened, confused, irritated or I’ll put in parentheses just plain Matt that that’s that’s for me. Trying to figure out how to create a converting online presence. She has helped entrepreneurs over 20 industries eliminate their frustration and overwhelm by bringing custom tailored websites, Omni channels, social media strategies and streamlined processes that they can actually use with her clear as day formula. By the way, that’s a great name. Welcome, Kristin.

Kristen Day 01:21
Thank you so much, Jen, for having me. I just saw appreciate you letting me chat with you. And I’m looking so forward to this conversation. I love this podcast. It is amazing. And just really appreciate all of the amazing things are helping women do so thank you. i I’m pretty lucky to be able to just chat with friends and and have it go out there and help other people. It’s a passion of mine, to make sure that small business owners actually market their business. We spend so much time on social media and not enough time actually working our business. So it’s a joy for me to alright, I always start with this sort of simple one. But I think it’s so important to find out the windy routes that people take to the business that they’re currently in. So why don’t you tell me about your business and how you got started? Yeah, so my business was named as affinity media and it got started many years before it was actually made. Right. So we moved around a lot when I was straight out of college, my husband and I and each time we moved, I had to get a new job because remote work was just really unheard of at the time. And so we moved from the east coast all the way to the West Coast. And it was a really great adventure. But the first job that I was able to pick up was building an intranet for a bank and I had never touched a website in my life. And this wonderful, amazing woman took a chance on me and said, You know what?

03:01
Was let’s just give it a shot. And so I got to really have on the job training and learn all the ins and outs of building websites. And then we moved again, and I was fortunate enough to be given a job doing social media strategy. And I was hired to do data analytics by just through the nature of the work. I ended up working on a lot of different projects, most of which having to do with like social media ads and email marketing and just every single marketing section of the business. And then finally, right before that ended, I was working in the data analytics space. So when Olympics and Tag Manager and like all those words SEO that you hear, thrown around all the time, I got to do that as well. And so what I noticed about that job was the day that the clients were interacting with that the person who had employed me, and it was really not sitting well with me because what happened a lot of the time was the company would find new clients and they would get them a little bit roped into long contracts to through your contracts. They would promise them the moon and the sun and the grass in between right and then they wouldn’t really be able to deliver or they would it just was not the deliverable didn’t match the expectation. And I got asked a lot by those clients if I could teach them how to run their own stuff. And if I could help them understand what was happening and I really I wanted to do that but I got in trouble for being in that position because I would teach them and then they would learn and then they would get mad so you know that just eventually that’s what didn’t work. out very well for anybody. But ultimately I really wanted to create a space where business ares can have autonomy in their own business in the digital marketing space because it’s a it’s kind of a an industry that holds things a little bit close to the vest and it’s very confusing for people who don’t who aren’t familiar with the language and familiar with the nuances of it. So it just felt better to be in a space where I could teach people and educate them and make them feel comfortable and confident in their own space rather than saying, No, you’re not allowed to learn that you have to pay me to keep it running. Right. So that’s how my business was born. Amazing. Really good.

05:53
Okay, I know that this is an area of expertise for you. Can you share a few tips on creating a digital space that aligns with your values but doesn’t take up all your time? That sounds like a hard thing dissolve.

06:10
And it’s a great question, John. You know, I think the biggest tips I would say are block out time, dedicate the time to think about why you started your business in the first place. If you spend one day of your mind, and you make sure that the things that you’re talking about in your marketing strategy align with why you started a business in the first place. You will stay aligned with your content and you will dedicate that time to making sure you’re on point all time and one tip that I give people when they’re especially if they’re talking about social media strategy. I always ask write down a list of what drives you insane about your industry and so for me, right, it has to do with when people you know they keep that management style. They force people to do that management style with them because they’re afraid to let go of that customer that drives me nuts. I can talk about that for hours and hours and hours.

07:19
So my content when I talk about these topics, it aligns with what I you know, offering and I think that’s a really good tip. So what in your industry just drives you have a wall and what do you want to change? What do you want to talk about? Yeah, exactly.

07:36
And I missed this at the beginning, but can you I’ve had people ask this of me so I want to hear what you have to say. What is digital marketing right we always had that term marketing. And now suddenly we see digital marketing, email marketing that are the that so what is digital marketing?

07:57
Digital Marketing, I would describe it as any on line, touch point that your business has with a potential customer. So digital means online. That is anything from your website, to your social media, to your email marketing to your Pinterest platform, right anywhere online that a customer can encounter you is that would be in the scope of digital marketing and the that’s the digital side and the marketing side is are you does your voice staying true to your values is your brand consistently showing up in the way that you want to write that’s like that marketing side? Any course anytime a potential customer encounters your business online. are they receiving the same messages?

09:03
That’s good. That’s really good. That was one of the best descriptions I’ve heard.

09:10
Why does having an online presence beyond social media? Why is that crucial for long term success for people? Business owners? Yeah, it’s such an important question Jen because we especially new entrepreneurs, I think they think social media is kind of the end all be all and you can just really get out there. I want to go viral. I have to make this look beautiful. All these things are all those things. And social media isn’t important but for the longevity of our business. Understanding that social media is the place where people are getting acquainted with you.

09:52
And understanding that it’s kind of like I’ve heard this described a lot. I think it’s a good description. It’s kind of a doormat for Steve.

10:03
You know, and if you never went on a second date, you’d never see that person again. Right? We should kind of think of social media as the first date. We should think of it as a place where people first encounter us and for having a a longer term relationship with that person. We need to build out foundational material on the back end of social media including email lists, and ads and websites and especially any type of CRMs anything like that. I would agree wholeheartedly.

10:39
So the big question that we started this whole thing off with Why does digital marketing or the digital marketing side of business appear to be so easy when it’s done by other people, but feels so frustrating when we are doing it? Do you even have an answer?

10:57
I do have an answer. Okay.

11:01
It is a hard one and I think I think people in the digital marketing space sometimes they can even be a little narrow minded when it comes to this as well.

11:14
My experience with every single aspect of digital marketing gives me a little bit of a unique perspective on being able to answer this question. So I told you already websites marketing funnels and email marketing and social media. So we’ve all seen the wheel of content or the wheel of marketing, where customer enters social media and the next step is they go to your website and then they get the freebie and they get you know all these things and then the client journey through that that wheel right.

11:52
So the reason that we feel like digital marketing should be easy but it feels so complicated is we only see that wheel all the time. We’re only shown one very simple wheel. No one ever shows us the insanely complicated math of how to make that real charm. They don’t show you the integration on the back end. They don’t show you how to connect your website to your social media to your email list. They don’t show you how to even set up an automation sequence to deliver your free resource to your clients. And so we kind of get in this trap of kind of everyone makes us look so easy. There’s a real Am I dumb Am I stupid? Am I just can I just am I just not good? At this? That’s absolutely not true. You just have not been experienced in the map that makes a real turn. And so I think it’s it really does entrepreneurs a very large disservice to expect them to know all of these things. And to say, just offer a free resource and it’ll be fine. But then what do I do with it? How do I how do I not spend every hour just delivering free stuff? I agree with you. I agree. I agree and figuring out a system, not just a marketing system that everyone else is using but a marketing system that works for you and your business and they hire everybody.

13:40
Yeah, and that works like with your learning style and it is it is.

13:46
It is unfortunate that we expect people to know so much with so little transparency about what it takes to get it to go and that’s why I call the digital I call it a digital ecosystem like that. Really I think that describes it better. Because if you think of an ecosystem, you know, these little baby components make all the difference for that ecosystem to flourish and thrive and your digital marketing is the same you just you’re not you just don’t see it right because you’re not well and if it’s done properly, the client will never see the nurse like behind the curtain right and Wizard of Oz. I totally agree. So what do you think is one of the number one mistakes that people make when they first get started? on the digital side of their business?

14:43
I personally think that the biggest mistake people make when they’re first starting is investing in the wrong things.

14:53
Allah will Yeah, I can still write with you on that. Because they don’t they don’t know what they need and they’re just trying to get they don’t know what they don’t know how. Exactly, and it’s, it’s really frustrating to watch it happen to be quite frank, because you feel so terrible when they get to you and they explain I had a person just a couple of weeks ago they were telling me this harrowing story of their experience in the digital industry and their digital marketing. And it puts a really bad taste in people’s mouths and it makes it really hard for people to enjoy the digital space, which is a shame because it’s a great space and it’s very fine. But because people make that mistake, when they’re first getting out of the game, they think it’s a waste of money and a waste of time.

15:43
And and it takes work. Like it doesn’t just look you know like I don’t care how many calls to action that says easy, free fast, blah, blah, blah, blah. It’s it’s just going to take work and sadly it’s an intrical component of running a business so that you have a pipeline of leads continuing to come in so often I see people take their foot off that marketing gas, because they’re they’re so busy with client work. And then when they’re done with the client work they’re wondering where all their leads will when you’re not marketing. The it’s the message isn’t getting out there right can you share a few questions to ask when you’re hiring a digital service provider to really set yourself up for success? The first time?

16:39
This is a great question. I’ll share three I think three is a good good number. I love three.

16:48
The first is the first question that you should ask any person that you are going to hire is Do you offer training on the system? That you are building?

17:06
And I think that this is a really great question and it’s not because you don’t want to use that person to help you in the future.

17:18
It is because for whatever reason, you need to use that system yourself.

17:27
You will have a much better relationship with that service provider. If you are not constantly asking them you know later down the road. I just need you to take two minutes to do this one thing or I just need you to do that. Or let’s say you’re going into a situation where God forbid you can’t afford man and trans and if you’re not able to continue working with that person and they have not provided you that training. You really can get into some trouble spots because now you have a full blown system that you have no idea how to use or your team doesn’t know how to use and every team member learns it and leaves we’ve

18:17
been there are four levels. So that all of those things right so ask ask your person when when they’re building a system do you offer training on this? Can it be recorded Can I can look it up.

18:30
And then the second tip that you that I would add to someone is do you use it’s your fault or have you used for this yourself? Because

18:48
sometimes we think because they’re an expert in the industry that as they do this, why don’t know that many people would have even asked.

18:58
That’s a really good one.

19:01
So I build on a lot of different platforms. But I have one that I prefer right because it’s my it is a one that I use personally. So it doesn’t mean that you can’t hire someone.

19:18
But I would encourage you to just simple question will give you a lot of insight into what to expect, so to speak. I agree and the third the third question that I generally would ask is what happens to my data when you go away?

19:41
So most of the time and this is specifically when you are working with web developers, on SEO professionals and as people and I’ll give the example for website developer or as most website developers will set out a program and they own the rights to your code or your a lot of people don’t know that that’s you know.

20:09
So, if you work with a big agency or you work with a large company, you can get into some trouble spots. If they don’t want to manage your website or you don’t want them to manage your website. You have to understand who owns that data and who really has full control. So if someone says well, you’ll read this small print in the contract.

20:33
Because if if someone says well, we’ll know your website by it’ll, it’s under our name or we’re going to erase it where it will buy the domain for you.

20:45
That is a really big red flag to say if you ever wanted to leave that company, maybe maybe you don’t even want to leave that company maybe that company for longer or bankrupt or gets bought.

20:59
You need to understand where were those the ownership of what I am purchasing why.

21:10
That’s really good.

21:13
I have a similar sort of example of that. In my contracts management, business, or agency. I I have I require my clients to have a tailwind or you know, there’s multiple third party platforms. But I have had many clients say Well can you just go ahead and do that the problem and then Bill Me, but the problem is, is that when it’s done, it’s me it’s I own it, it’s in my name and I don’t I don’t want any bad taste in the mouths of people that have worked with me so I always have them do it and yes, you know, I have videos showing them how to like sign up for it and all that kind of stuff. Because I know it can be a pain and when you outsource something, you’re paying money so that you don’t have to go through the headache. However, you have to think miles down the road. as your business grows faster. You want to make sure that you are the main signer, the person that signed up the person that has those passwords and everything. So that is a really, really, really good all those questions are great, but that one is really good as well.

22:25
If if someone has a really limited budget, I’m thinking a first time entrepreneur just jumping into the business.

22:34
How should they prioritize where to invest in digital marketing? In other words, what will be the best sort of bang for their buck?

22:44
up for debate but also in my opinion.

22:48
A lot of people are gonna have opinions on this but definitely you’re the guest you get to have your opinions.

22:54
Yes, I think that if you are on a very, very limited budget, the absolute best bang for your buck. Is professional photography as a professional brand photographer and so excited about that.

23:16
The reason that I say this is because your photography it is to get a really good professional photographer is expensive.

23:31
But it’s not as expensive as doing a full blown website or doing a full blown auto brand or spending 1000s of dollars on ads that you’re not strategized for yet. Right. But what it does do is it gives you a very clean, professional.

23:54
Just like a very, very sleek look.

23:59
And as a 1050 or 20 professional photos can make a free one page templated website look like a million bucks.

24:13
I can’t tell you how much I agree with you on that. I think it’s even twofold. I think number one, it gives the impression of big business right if she’s a professional, polished look, but from all the clients that I work with on my branding photography side, they feel they feel more apt to step into that actual position with confidence boost of having a professional brand shoot, and then you get these pictures delivered. You’re like oh my gosh, that’s me like it really does give me a specially I always tell people if you are having like that crisis that we all kind of had like am I enough? Can I do this? Am I worthy like that sadly happens multiple times pretty much through your entrepreneur business. It’s typically popping up right before a big move or a big change or a big pivot which of course is how we grow our businesses. Right? You feel comfortable, it typically leads to something great.

25:25
But when you do something like this, it really gives you that confidence to show up on social media to show up in marketing. In fact, we want to share these pictures because they’re probably some of the best pictures that we’ve had of ourselves.

25:42
We want to share them, market your business. So I really agree with you and then you know that next step as you get clients to invest in your website, I think is really critical as well. We can make websites all day long.

26:02
But someone who’s a professional sort of website designer, they saying no more things than we are going to know right? As an entrepreneur. We wear all these hats, a CEO and then accountant like all these hats in terms of a website. Let’s give it over to the profession.

26:24
And you know, I just really important, I will not belabor this point. But I actually think that it’s very important to invest in branding, branding, branding, even before the website for the website.

26:39
Yeah, and I say that because I was about to do

26:49
I would say that the websites that before the website is built, they see so

27:03
and plants they really do in a battle results for that person. But if you if you pay a lot of leads and build a website that hasn’t been granted Yeah, and I know you would do this because I feel a website

27:33
it is in their best interest to random person because I have a client who did a whole website and she wasn’t super clear on what she wanted to do very early on in her business. And a year later she had to invest all over again. Web sites are like night and day, the new website after working with a brand specialist.

28:02
It was such a clear path for a client to take that you almost felt bad not what we were not working with. Do you know what I’m saying?

28:14
The original website is just like tonight speak to everyone where websites really will distribute movies on our our ideal clients to put on a website and go that’s me. I agree I Where do I say that? Like that’s

28:37
what three things have helped you grow your business and I always ask this on all my guests, because these are the little tips and tricks that will help people that are listening in or watching the video. This could be tools, advice you got. It could be any education, it could be anything but what three things do you would you attribute as the things that helped you?

29:05
I love this question.

29:10
These are the answers that I want to hear like listening to podcasts

29:16
the number one thing that I would say is

29:27
is a kind of a weird one. I feel like I didn’t hear from a lot of people in the minds of starting out. I have a friend of mine actually told me that and it took two years in my own business or even for anyone to say you need a business coach, I need your business.

29:48
And as soon as I started looking online what I did find and that was an absolute game changer for me.

30:04
It was like an a difference and in fact I I think that how I’m not done that stuff I don’t even know.

30:18
I’m not sure what happened look like it certainly it certainly would have been harder and probably not as effective as that and probably take more time. Why look at coaches, even group coaching if you aren’t in a position to pay for a one on one I’m like Coach, but coaching helps you get real clear real fast on not only the people that you want to work with, but also the niching down that needs to take place that is always super super painful. Because you think I can work with everyone and we can work with everyone. But our marketing leads

31:02
are so good but number one was, so far the best

31:11
and number two I think is it’s okay to

31:20
know that your friends may have other

31:26
friends slash family.

31:29
Friends slash family. Hear that I I’m pretty fortunate but so many business owners aren’t. Yes. And that is really what I would say when your entrepreneurial space

31:49
is a couple of years you’re almost

31:59
everyone

32:02
now is what are you

32:07
getting out

32:12
met the time

32:15
and they didn’t know how to react nearly they just feel like oh, it’s nice

32:29
people don’t know how to react.

32:33
If I understand that even those some people get it and don’t know what to say. Understand like that doesn’t actually ever stop.

32:45
Do people react to things and it’s really important to be in business to help people all off and you just can’t watch other people’s reactions stop you.

33:07
Name it. That’s a really good I don’t know it’s just first That’s how good that 1/3

33:23
What’s something Stanley big bases with I was gonna ask what do you use on a daily basis

33:36
they are game changers I audibly

33:45
authorized third party scheduling with

33:51
a team autonomy

33:55
you know No, do not try. You will you will try to do our

34:02
first starting news that can help you do things in advance. organize yourself posted I really like those because they allow you to like plan out your social media and so instead of thinking oh crap post today, you kind of It’s not done yet. And that is

34:24
something out there. So I use post all the time to

34:34
which scheduling reports where you just try to see if you can write that content for Regency leaving, how much we need to do when you’re not worried about it Facebook and Pinterest have in platform schedulers there. They don’t have the bells and whistles but they also are free.

34:57
Like why not? And if it comes across more well thought out. For instance, it especially if you’re doing posts here, they’re everywhere. You’re kind of turning which way every five seconds. Whereas you do a full week’s worth of posts. You can really have a theme or a story that takes people from through a process and things like that. So I think that’s that’s really good. Hopefully it’s really, really good. Well, before we get to the giving of gifts that Kristen is so generously sharing with everyone today, I’m telling us total history because I often have people sending me messages asking questions and things about services. So I always like to ask them again, at the end of this of the podcast, specifically what’s always going to be the offer so that oh yeah, oh yeah. Oh, yeah. And I need help with that. Then they know like

36:01
I really appreciate it. So I designed and built for you that you can use. I do training on all the things.

36:14
So I do I do fortunately use strategies where we really teach you how to automate those things right.

36:27
How to do marketing follow up. So that automation that we talked about that people don’t tell you about right.

36:36
And you’re doing clients I work with also offers automated messages.

36:44
It’s

36:47
amazing and she’s she is extraordinary at what she does, I highly recommend her put it out there in the atmosphere.

36:58
Kristen has brought us some free tools. So tell everyone what is provided underneath. Of course this information, but do everyone what exactly.

37:13
Page for free to use and it includes a digital systems checklist. If you are wondering

37:27
I have a checklist to understand every single component that you use.

37:33
And I also have

37:41
a photography check

37:46
and it will tell you exactly own toys to get right to go on a

37:54
diner.

37:57
So good. I want to thank you so much for your valuable advice and your favorite today because I know how busy you are for you. What is the best way to get in contact with you in case anyone wants to take this conversation further. I’ll be including lawyers. What’s the best way for them?

38:18
Right now is LinkedIn

38:22
really loving? So you can just search for I will leave LinkedIn, I have your LinkedIn link. So LinkedIn is the best way for me to be able to make that connection with her. Now, this is really important. I always say this and I know it’s at nauseam, but I’m gonna keep saying take the information that you’ve got here. Take one or two things that you’ve heard that you like or that you want to implement, and put some time on your calendar to implement them next week. Or today because I feel like listening to podcasts, I love doing it. But I need to work myself on implementing these great ideas that I hear when I’m on my walk and by the time they get home. I haven’t put it on my calendar to do so definitely go do that. You can find all of Kristen’s information below and I hope everyone has a great day. Thank you Kristen.