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A Super Simple Marketing Workflow that Includes Pinterest
I wrote this article for the Pinterest Business Community as one of their Pinterest Pioneers. I hope that you take this opportunity to join the community — there is so much information and help there and it’s an amazing tool!
Are you tired of feeling like a chicken with its head cut off when it comes to managing your marketing tasks? Well, fear not, because I’m here to share some tips on creating a workflow that will save you time and keep you sane.
We all know that marketing can be overwhelming, with different platforms and endless to-do lists. But with a little bit of planning and creativity, we can make it all work seamlessly. So, grab a cup of coffee, and let’s brainstorm some ideas that will make your marketing workflow not only effective but also enjoyable!
Your Business Goals Are First
Knowing your business goals is the absolute first step to creating a marketing workflow. You really need to know what your goals are to be able to know the content you’ll create and then the workflow you’ll use.
A main form of marketing content is typically a Blog, Youtube Video, or Podcast. Core Content (also known as main content, cornerstone content, or long-form content). Having core content enables you to focus on one piece of content a week and turn that into several pieces of social marketing content (of course including on Pinterest).
Social Marketing Versus Search Marketing
Of all the platforms out there. They are either search marketing or social marketing. So which should you use and why? (heads up that a trick question as you should use a combo of both.)
Social marketing platforms are:
Social marketing is a hungry hungry hippo and needs to be fed often. It’s bite-size info and it’s mostly (not totally) for nurturing your audience on there.
It’s also more personal and where people want to find out more about your beliefs, the way you speak, and what you say. More importantly, it’s part of that know, like, and trust process potential clients typically go through wherever they start looking at your content.
As an example: They see a pin on Pinterest. They click through to your blog (or other long-form content). There is more trust there as what you shared resonated with them. Then they go to Instagram and sometimes TikTok to get to know you to see if they want to work with you.
NOTE: I’ve had many many clients book me and they weren’t following me on social. They just stalked me and finally reached out. I’ve been doing research on my clients since 2021 through deep-dive conversations on their client journey so I can work smarter, not harder.
Downside: The posts and all that hard work on short-form videos (SFV) don’t last very long. From 24hrs to two weeks.
Search marketing platforms are:
- Google (your blog)
Search platforms are where people go to learn from you and for you to get new eyeballs on your content. Search platforms are an amazing way to get found, and attract new potential clients, and your content lasts much longer than social platforms.
As an example: Some of my top performing pins each month are 6-7 years old on my photography Pinterest (I’ve been using Pinterest since 2009 for that business). It’s embarrassing but I’ve booked clients from what I think are horrible images and my clients who book and get wedding photos are blown away. Win Win in my book!
Downside: Search marketing takes time and consistency to see growth. Give your hard work on Pinterest 6 months and you’ll see growth if you are consistent with posting and your content is good.
My advice on social vs. search marketing
After years of creating content and running two businesses (not to mention working with my clients), I have found that the most advantageous way of marketing (that saves time but has a greater return on your time investment) is to pick at least one social and one search marketing platform.
Search will provide new eyeballs and traffic to your content and maybe even convert clients immediately, but Social provides that know, like, and trust to give confidence to your potential clients to reach out about your services.
How does your brain work?
Knowing your brain or your work style will help you so much when creating a marketing workflow. It’s so easy to listen to educators who share how they do it. But maybe they don’t have 4 children under 5 at home. Or they have a full-time job and a side hustle.
So let’s focus on YOU! Do you like to start and finish a project in one sitting? Do you like to be creative (coming up with a blog post or idea pin content) in one sitting and then analytical in another (writing or recording the content and editing it)?
Once you know how your brain works and what you prefer, you will have a better idea of how to work and when to do each part of the content creation and ultimately the marketing workflow. Don’t worry if you are new to marketing and don’t know. Try multiple ways to find what works for you.
Simple Marketing Workflow
Having a marketing workflow will save you hours and hours. This way you are working smarter and not trying to reinvent the wheel. To help, I have created a simple marketing workflow that includes Pinterest that you can try.
It’s best to try a workflow and tweak things around when you find a piece of the workflow that doesn’t work for you. Basically, make create your own.
I hope that this information has helped and I’d love for you to share it with a friend so we can continue to grow this amazing community.
Finally, I’m curious about what your workflow is. Is it similar? Is it totally different?
Here is more information that may be helpful!
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