What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food,...
Pinterest Trends: Gifting Season
I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.
Check out a special highlight on holiday party wear too in our report below! 👇
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”
BEHIND THE TRENDS
Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
GROWING TREND: Wrap it up
On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:
CATEGORY TREND: Gifts for all
Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.
Gifts for kiddos
- 105% increase in “raggedy ann“
- 40% increase in “weighted stuffed animal“
- 30% increase in “lego sets“
- 30% increase in “wooden toys“
- 35% increase in “nintendo switch games“
- 30% increase in “polaroid camera“
- 30% increase in “embroidery machine“
- 25% increase in “electric fireplace“
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AUDIENCE TRENDS: The Gift of Comfort
Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:
- 120% increase in “fluffy socks“
- 85% increase in “chunky knit blanket“
- 35% increase in “candles“
- 30% increase in “hoodies“
MOMENT SPOTLIGHT: Dress to Impress Season
On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.
HOLIDAY TRENDING: Top Trending Gifts
As we approach the busy holiday season, we’re tracking search terms on the rise.
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