Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights

Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media<br />

Content Marketing Planning Series Part 2

Quarterly Content Planning Based on Data Insights:

Welcome to the second part of our Marketing Planning Series! If you didn’t read part 1, I highly recommend you check it out right here. In the previous installment, we delved into the importance of data-driven marketing and how Google Search Console can provide valuable insights into your content’s performance.

Now, armed with data, it’s time to translate these insights into a well-crafted content strategy for the upcoming quarter. In this blog post, we’ll explore the intricacies of crafting a data-driven content strategy, reviewing top-performing content, analyzing audience engagement, identifying emerging trends, and aligning your content with your business goals. Let’s dive in!

Crafting a Data-Driven Content Strategy

A data-driven content strategy is like a roadmap that guides your content creation efforts. It’s rooted in insights and objectives, ensuring that every piece of content you produce serves a purpose and contributes to your overall goals. Here’s how to craft a data-driven content strategy:

  • Define Clear Objectives: Begin by outlining specific, measurable goals for your content. What do you aim to achieve in the upcoming quarter? Examples could include increasing website traffic, generating leads, or boosting brand awareness.
  • Know Your Audience: Based on the data you’ve collected, build detailed audience personas. Understand your audience’s needs, preferences, pain points, and behavior to tailor your content accordingly.
  • Content Themes: Identify key themes or topics that resonate with your audience. Consider evergreen topics and those relevant to emerging trends in your industry.
  • Content Types: Determine the types of content that work best for your audience. This could include blog posts, videos, infographics, webinars, or podcasts.

Reviewing Top-Performing Content

Before diving into content planning for the quarter, it’s crucial to identify what’s already working. Review the top-performing content from the previous year using the insights gained from Google Search Console. Look for patterns, commonalities, and topics that consistently resonate with your audience.

  • Content Audit: Create a list of your highest-performing blog posts, videos, or podcasts based on metrics such as clicks, impressions, and engagement.
  • Analyze Engagement: Review user comments, social shares, and any feedback associated with these top-performing pieces. What did your audience like about them? What questions did they have?
  • Identify Patterns: Are there recurring themes, keywords, or formats that stand out in your top-performing content? These insights can guide your content planning.

Analyzing Audience Engagement and Feedback

Your audience’s engagement and feedback are invaluable sources of information. Take the time to listen to your audience through various channels, including social media, comments, surveys, and email responses.

  • Social Listening: Monitor social media conversations related to your industry or niche. What topics are trending, and what questions are people asking?
  • Feedback Surveys: Consider sending out surveys to your audience to gather direct input on their preferences and needs.
  • Engagement Metrics: Continue to track engagement metrics on your website and social platforms to gauge the sentiment around your content.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Identifying Emerging Trends and Seasonal Opportunities

Staying ahead of emerging trends and leveraging seasonal opportunities is essential for keeping your content fresh and relevant. Here’s how to identify these opportunities:

  • Industry Research: Stay updated on industry news, reports, and studies. Look for trends and developments that could impact your content strategy.
  • Keyword Research: Conduct keyword research to uncover trending search terms and topics. Tools like Google Trends and keyword research tools can be invaluable.
  • Seasonal Calendar: Create a content calendar that incorporates seasonal events, holidays, and trends relevant to your industry.

Creating a Content Calendar for the Quarter

With a clear strategy and insights in hand, it’s time to create a content calendar for the upcoming quarter. A well-structured content calendar helps you stay organized and ensures a steady flow of content that aligns with your objectives.

  • Content Themes: Allocate specific themes or topics for each week or month, ensuring they align with your overall strategy and objectives.
  • Content Types: Determine which types of content you’ll create for each theme. Consider mixing formats to keep your audience engaged.
  • Publication Schedule: Set specific publication dates for each piece of content. Consistency is key, so maintain a regular posting schedule.

Aligning Content with Business Goals

Your content should never operate in isolation from your broader business goals. Each piece of content should serve a purpose and contribute to your overall success. Here’s how to align your content with your business goals:

  • Content Mapping: Map each piece of content to a specific stage in your customer journey. Is it meant to attract, engage, convert, or retain customers?
  • Metrics and KPIs: Define the key performance indicators (KPIs) that align with your objectives. Track these metrics to measure your content’s impact on your goals.
  • Sales Funnel Integration: Ensure your content guides users through the sales funnel, from awareness to conversion. Provide clear calls to action (CTAs) that support your goals.

Best Practices for Content Planning

As you embark on your content planning journey, keep these best practices in mind:

  • Consistency: Maintain a consistent publishing schedule to keep your audience engaged.
  • Quality over Quantity: Focus on producing high-quality, valuable content rather than churning out numerous pieces.
  • Experimentation: Don’t be afraid to try new content formats or approaches to keep your strategy fresh.
  • Analytics and Monitoring: Continually analyze and monitor your content’s performance to make data-driven adjustments.

Summary

Quarterly content planning based on data insights is the cornerstone of an effective and results-driven content strategy. By crafting a data-driven content strategy, reviewing top-performing content, analyzing audience engagement, identifying emerging trends, and aligning your content with business goals, you’ll be well-prepared to create and deliver content that resonates with your audience and drives your marketing objectives forward.

Stay tuned for the next part of our Marketing Planning Series, where we’ll explore leveraging ChatGPT to create engaging social media posts from your core content.

Don’t forget to pin it!

Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media
Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media
Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media
Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media
Content Marketing Planning Series Part 2: Quarterly Content Planning Based on Data Insights by Jen Vazquez Media

Top 10 Videos of 2023: Your Video Guide to Pinterest + Marketing

My Top 10 Videos of 2023 Your visual guide to business growth jen vazquez media

My Top 10 Videos of 2023

Hello, brilliant achievers! 🎬 Want to visually amplify your business growth? I’ve handpicked the Top 5 Videos of 2023 that every female service provider should watch. These videos are packed with actionable advice, cutting-edge strategies, and a dash of fun to keep you engaged and empowered. Let’s hit play and step into a world of visual learning!

Video #1

 

In this video, I’m sharing Tailwind’s Ghostwriter Review and Tutorial. It saved me 4 Hours of work and continues to do so.

If you are you struggling to come up with engaging content that resonates with your audience or you are challenged by the hours it takes to create content, this video will help!

Try Tailwind out with the forever free plan —http://tailwind.sjv.io/jenvazquez

Video # 2

 

In this video I’m sharing GA4 + Pinterest Analytics Made Easy.  Learn how To Find Your Website Traffic Stats from Pinterest.

I struggled so much to find this information and I finally figured it out and thought I’d make a video for you.  Well my audience loved it as it’s the 2nd most popular video on my account.

Being able to find this information and track growth helps you to know what content on your blog is resonating and to create more content like that!

 

Video #3

PLEASE NOTE THIS IS FROM 2020. It’s pretty outdated but still has some good information for creating pins in Canva.

In this video, discussed how I created a bunch of Pinterest Pins in Canva for one blog post.

A couple of tips:

  • You don’t want to pin the same URL more than every 7 days or so – even with new images.
  • I don’t use handwriting type font for the main keywords to ensure that Pinterest can read it and also people visiting Pinterest on their cell phones.

Video #4

In this video I share about affiliate links.  You may also want to see the newest video I created on this subject.

 

Bonus Video

Are you ready to harness the immense potential of Pinterest and transform your pins into profit-generating tools? Welcome to a comprehensive guide that will delve deep into the world of monetizing Pinterest through organic affiliate marketing.

We’ll equip you with strategic insights and actionable tips, empowering you to leverage Pinterest’s unique features to maximize your affiliate conversions. From pinpointing your ideal audience to optimizing every aspect of your pins for maximum engagement, this guide will provide you with the knowledge and tools necessary to transform your Pinterest presence into a lucrative affiliate marketing platform.

Get prepared to unlock the full power of Pinterest and elevate your affiliate marketing game to new heights.

 

Video #5

In this video, we’ll be discussing How to Claim your Website for Pinterest in a SIMPLE WAY!

Many people initially face challenges with this task, but once they complete it, they often share that it was easier than they initially thought.

 

Video #6

In this video, I’ll be exploring the reasons behind utilizing Pinterest for your service-oriented business in 2023: A Beginner’s Guide to Pinterest.

 

Video #7

This is a video about What is a Pin Code and How Can You Use It Marketing Your Business.

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little-known hack provided to us by Pinterest to share your Pinterest profile and boards in the real world.

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

 

Video #8

Wanna know 6 things to focus on for Pinterest marketing going into 2024? Pinterest is the top social media referrer to my website, according to Google Analytics. And here’s an exciting fact – it surpasses even Instagram!

Pinterest has changed quite a bit in the past six months, but it’s all for the better! You no longer have to post 20-30 times a day and sharing mostly other people’s content won’t be the key to growing your business. It’s a positive shift toward a more manageable and effective approach.

 

Video #9

In this video, I’m sharing all about why your Pinterest analytics may have dropped. There are two main reasons why this may be happening and we’re covering both in this video today. Pinterest marketing is amazing so don’t let these analytic drops get you down.

Pinterest can really grow your business if you are consistent and using keywords that work well.

 

Video #10

In this video, I’m sharing Marketing Strategies Every Female Service Business Owner Needs to Know. Below are the links I mentioned in the video:

Summary

With these top 10 videos, you’re not just watching – you’re evolving and growing. Each one is a building block in your journey to digital excellence.

I’d love to invite you to subscribe to the channel.  You can follow along, learn, and transform your strategies into successes. Let’s make your business shine brighter than ever this year!

Here is more information that may be helpful!

Don’t forget to pin it!

Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media
Top 10 rated youtube videos in 2023 helping with Pinterest and Marketing - Jen Vazquez Media

Content Marketing Planning Series Part 1: Reviewing Last Year’s Content Performance on Google Search Console

Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media

Content Marketing Planning Series Part 1

Reviewing Last Year’s Content Performance on Google Search Console: A Data-Driven Approach to Marketing:

In today’s fast-paced digital landscape, data-driven marketing has become more critical than ever. Marketers need accurate insights into their content’s performance to make informed decisions and optimize their strategies continually.

One invaluable tool for gaining these insights is Google Search Console. In this blog post, we’ll explore the importance of data-driven marketing, why Google Search Console matters, and the steps to access and analyze key metrics.

We’ll also delve into identifying your top-performing content and extracting actionable insights to drive your marketing efforts forward.

The Importance of Data-Driven Marketing

In the world of marketing, the phrase “knowledge is power” couldn’t be more accurate. Data-driven marketing involves using data analytics, metrics, and performance indicators to inform decision-making. Instead of relying on hunches or guesswork, marketers harness the power of data to understand their audience better, evaluate campaign effectiveness, and refine their strategies.

Data-driven marketing offers several key advantages:

 

  • Informed Decision-Making: Data provides concrete evidence to support marketing decisions, reducing the risk of costly missteps.
  • Audience Understanding: By analyzing data, marketers gain deeper insights into their audience’s preferences, behavior, and needs.
  • Optimized Campaigns: Data-driven insights enable marketers to continually optimize campaigns for better results.
  • Improved ROI: Through data analysis, marketing efforts become more efficient and cost-effective.

Why Google Search Console Matters

Google Search Console is a free web service offered by Google that helps website owners monitor and optimize their site’s presence in Google Search results. It provides a wealth of information about how your website performs in Google searches, making it an invaluable resource for SEO (Search Engine Optimization) and content optimization.

Here’s why Google Search Console matters:

  • Search Visibility: It allows you to see how often your website appears in Google searches and the specific keywords triggering these impressions.
  • Click-Through Rates (CTR): You can analyze how many users clicked on your search result, giving you insights into the effectiveness of your titles and meta descriptions.
  • Index Coverage: Google Search Console alerts you to any indexing issues on your site, helping you ensure that your content is properly crawled and indexed.
  • Performance Trends: You can track performance trends over time to identify opportunities and areas that require improvement.

Steps to Access Google Search Console Data

To harness the power of Google Search Console, follow these steps:

  1. Set Up Google Search Console: If you haven’t already, set up your website on Google Search Console by verifying ownership.
  2. Access the Dashboard: Once verified, log in to Google Search Console and access your website’s dashboard.
  3. Navigate to the Performance Report: Click on the “Performance” tab in the left-hand sidebar. Here, you’ll find valuable data on your site’s performance in Google searches.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Analyzing Key Metrics: Clicks, Impressions, CTR, and Average Position

Within the Google Search Console Performance Report, you’ll encounter several key metrics:

  • Clicks: This metric represents the number of times users clicked through to your website from Google Search results.
  • Impressions: Impressions indicate how many times your website appeared in Google Search results for various queries.
  • Click-Through Rate (CTR): CTR is the ratio of clicks to impressions, giving you insight into how compelling your search result snippets are.
  • Average Position: This metric shows the average position of your site in search results for a specific query.

Identifying Top-Performing Content

One of the most valuable aspects of Google Search Console is its ability to highlight your top-performing content. To identify this content:

  • Access the “Pages” tab in the Performance Report.
  • Sort the data by clicks or CTR to find the pages that receive the most traffic and engagement.

Takeaways and Actionable Insights

As you review your content’s performance on Google Search Console, take note of the following:

  • Identify high-performing keywords and queries.
  • Assess the impact of meta titles and descriptions on CTR.
  • Discover opportunities to improve underperforming pages.
  • Optimize content based on user behavior and preferences.
  • Set measurable goals for content improvement.

Summary

In conclusion, data-driven marketing is essential for modern businesses seeking to maximize their online presence and impact. Google Search Console provides a treasure trove of data and insights to help you refine your content strategy, improve your SEO efforts, and ultimately drive better results.

By regularly reviewing your content’s performance and taking action based on the data, you can stay ahead of the competition and keep your audience engaged.

Here is more information that may be helpful!

Don’t forget to pin it!

Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media
Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media
Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media
Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media
Marketing Planning Series Part 1: Reviewing Last Year's Content Performance on Google Search Console - A Data-Driven Approach to Marketing: by Jen Vazquez Media

Pinterest Trends: Home For The Holidays

12-1-23 Pinterest Trends: Home For The Holidays blog header jen vazquez media

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁. 

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information!  I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision.  Send me a message here.   Or send me an email.

Key trends

  • 21x increase in “brrr basket”
  • 14x increase in “holiday drinks”
  • 5x increase in “christmas cookie bars”
  • 3x increase in “holiday dresses”
  • 2x increase in “vintage pink christmas”
  • 140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly. 

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

  • 14x increase in “holiday drinks”
  • 2.5x increase in “wreaths on kitchen cabinets”
  • 2x increase in “poinsettia centerpiece”
  • 160% increase in “christmas table centerpieces”
  • 160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

  • 5x increase in “christmas cookie bars”
  • 3x increase in “hot cocoa cookies”
  • 3x increase in “pecan desserts”
  • 2.5x increase in “homemade gingerbread house”

Around the house

  • 4x increase in “ribbon tree topper”
  • 3x increase in “yule decorations”
  • 2x increase in “balcony christmas decor”
  • 2x increase in “vintage pink christmas”

Having fun with tech

  • 140% increase in “fortnite”
  • 80% increase in “bose headphones”
  • 75% increase in “wireless headphones”
  • 65% increase in “mini printer”

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “tie blankets fleece”
  • 185% increase in “crochet mittens”
  • 155% increase in “macrame plant hanger”
  • 135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 4x increase in “vintage cookbooks”
  • 155% increase in “jewelry”
  • 140% increase in “white sneakers”
  • 135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 150% increase in “red eyeshadow”
  • 145% increase in “flared jeans”
  • 125% increase in “kitten heels”
  • 120% increase in “sony headphones”
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  •  135% increase in “matching pajamas”
  • 130% increase in “tennis shoes”
  • 125% increase in “lip liner and gloss combo”
  • 120% increase in “kendra scott necklace”

MOMENT SPOTLIGHT: Hanukkah and Kwanzaa

On Pinterest, searches are up for festive inspiration for major winter holidays. 

  • 5x increase in “hanukkah nails”
  • 150% increase in “hanukkah decorations”
  • 2x increase in “kwanzaa”
  • 150% increase in “menorah”
  • 85% increase in “potato latkes”
  • 185% increase in “kwanzaa decorations”

HOLIDAY TRENDING: Trending fun

As we approach the busy holiday season, we’re tracking search terms on the rise.

  • 21x increase in “brrr basket”
  • 4x increase in “elf on the shelf”
  • 4x increase in “mantle garland”
  • 3x increase in “holiday dresses”
  • 3x increase in “christmas martini”
  • 2x increase in “patterned tights”
DIY EDITABLE GIFT RECIPES pinterest board by jen vazquez media

FEATURED BOARD: Gifts good enough to eat

Check out our featured board this week for fun edible gift recipes!

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t forget to pin it!

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media
12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

What Is The Difference Between A Pinterest Manager And a VA Who Pins

What Is The Difference Between A Pinterest Manager And a VA Who Pins

What Is The Difference Between A Pinterest Manager And a VA Who Pins

Let’s uncover the differences between a Pinterest Manager and a Pinterest-savvy Virtual Assistant (VA). Let’s explore the unique strengths each role brings to the table, helping you make an informed decision for your Pinterest strategy.

Expertise in Pinterest Algorithm

Pinterest Manager: Beyond staying informed about algorithm changes, a Pinterest Manager anticipates trends and understands the psychology behind what captures Pinterest users’ attention. They align your content with not just the current, but the future Pinterest landscape.

Pinterest-Savvy VA: While well-versed in Pinterest basics, a VA might focus more on the day-to-day execution. Their knowledge may not extend as deeply into the strategic foresight that a Pinterest Manager provides.

Strategic Pinning and Content Creation

Pinterest Manager: Crafting a robust pinning strategy involves not only understanding your audience but also foreseeing shifts in Pinterest’s content preferences. A Pinterest Manager tailors your content to seamlessly integrate with the ever-evolving Pinterest ecosystem.

Pinterest-Savvy VA: Proficient in creating eye-catching pins and managing scheduling, a VA’s strength lies in executing the strategy laid out for them. However, the formulation of the overarching strategy might be a collaborative effort or led by a Pinterest Manager.

Analytics and Performance Tracking

Pinterest Manager: Dive deep into analytics, and you’ll find a Pinterest Manager deciphering patterns, identifying opportunities, and fine-tuning strategies based on data-driven insights. Their role extends beyond executing tasks; it’s about optimizing your Pinterest presence continually.

Pinterest-Savvy VA: VAs can handle basic analytics, providing essential data for performance evaluation. However, the level of analysis might not match that of a Pinterest Manager, who brings a strategic perspective to the numbers.

Engagement and Community Building

Pinterest Manager: Building a thriving community on Pinterest involves more than just pinning content. A Pinterest Manager actively engages with followers, understands the pulse of the Pinterest audience, and weaves your brand into the fabric of the Pinterest community.

Pinterest-Savvy VA: While VAs can assist in community management, their primary focus might be on executing tasks efficiently. The strategic aspect of community building might be more pronounced in the role of a Pinterest Manager.

Summary

In the ever-evolving realm of Pinterest marketing, the decision between a Pinterest Manager and a Pinterest-savvy VA hinges on your business goals. If you’re envisioning a long-term, strategic partnership deeply rooted in Pinterest’s intricacies, a Pinterest Manager might be your ideal collaborator. On the other hand, if you seek efficient task execution, a Pinterest-savvy VA could be your reliable support.

Remember, both roles can contribute significantly to your Pinterest success. You can use a VA to work on the work of pinning and book strategy calls with a Pinterest Manager to work on reviewing the analytics and creating a strategy with your business goals in mind every quarter.

Here’s to navigating the Pinterest landscape and propelling your business to new heights! 🌟

Here is more information that may be helpful!

Don’t forget to pin it!

What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins
What Is The Difference Between A Pinterest Manager And a VA Who Pins

Pinterest Trends: Gifting Season

11-19-23 Pinterest Trends: Gifting Season Jen Vazquez Media Blog Header - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer

Pinterest Trends: Gifting Season

I’m back with this week’s Pinterest trends and this week Pinterest collected insights around the theme: Gifting Season. Pinterest searches are up for all things gifting, from festive wrappings to cozy gift inspiration for all ages 🎁.

Check out a special highlight on holiday party wear too in our report below! 👇

Key trends
160% increase in “christmas stockings”
155% increase in “pink stanley cup”
145% increase in “wrapping paper”
130% increase in “christmas pajamas” among Gen Y
45% increase in “green velvet dress”
30% increase in “lego sets”

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

GROWING TREND: Wrap it up

On Pinterest, people are searching for all the trimmings, festive paper, and beautiful bows. Growing search terms in the last three weeks compared to the previous three weeks:

CATEGORY TREND: Gifts for all

Searches for holiday gifts are trending across children’s toys, techie fun, and all kinds of jewelry. In the last three weeks compared to the previous three weeks.

Gifts for kiddos

All-things tech

Jewelry

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

AUDIENCE TRENDS: The Gift of Comfort

Gen Z and Gen Y are both inspired by snuggly gifts for cozy nights at home. In the last three weeks compared to the previous three weeks:

Gen Z

Gen Y

MOMENT SPOTLIGHT: Dress to Impress Season

On Pinterest, searches are up for festive, fun holiday outfit inspiration for all kinds of sparkly gatherings.

HOLIDAY TRENDING: Top Trending Gifts

As we approach the busy holiday season, we’re tracking search terms on the rise.

Pinterest Featured Board this week favorite cozy products
Pinterest Featured Board this week thoughtful gift ideas for every aesthetic.<br />

FEATURED BOARDS: The perfect gift ideas

Check out our featured boards this week for favorite cozy products and thoughtful gift ideas for every aesthetic.

 

Want to see Pinterest’s Report? Click here!

Here is more information that may be helpful!

Don’t forget to pin it!

11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer
11-19-23 Pinterest Trends: Gifting Season Pinterest Pin Jen Vazquez Media - Pinterest Manager and Pinterest Marketing Expert - Pinterest Pioneer