Pinterest Trends Weekly: Welcoming Winter

Marketing, Pinterest, Pinterest Trends

Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Pinterest Trends Weekly: Welcoming Winter

What’s trending now on Pintertest? Welcoming winter! From cozy home essentials to layers of wardrobe warmth, searches inspired by chilly winter weather are trending on Pinterest this week!

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass! We dug deep into where to find Pinterest trends, strategize, and use them in your business.

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Growing Trend: Cozy Living

People are embracing comfort at home with:

  • Oversized Blankets: 50% increase
  • Earthy Living Room Decor: 12x increase
  • Tiny House Cabins: 60% increase
  • Home Coffee Stations: 45% increase
  • Beaded Curtains: 25% increase

Cold Comforts: Food & Drink

Comfort foods are in high demand as the weather cools down:

  • Hot Apple Cider Recipe: 100% increase
  • Bone Broth Soup Recipes: 100% increase
  • Chili Toppings: 65% increase
  • Turkey Soup: 50% increase
  • Baked Mac and Cheese Recipe: 40% increase

Travel Trends

Winter travel plans are inspiring new search spikes:

  • Map of the World: 3x increase
  • Winter Bucket List: 60% increase
  • Island Vacation Outfits: 35% increase
  • NYC at Night: 25% increase
  • Aspen, Colorado: 25% increase

Men’s Winter Fashion

Comfort meets style with these trending looks:

  • Carhartt Jacket Outfit: 100% increase
  • Sweat Suit Outfits: 65% increase
  • Beanie Outfit for Men: 50% increase
  • Velvet Suit Designs: 45% increase
  • Flannel Outfits for Men: 35% increase

Gen Z Spotlight: Staying Warm

Gen Z is all about staying cozy while being on-the-go:

  • Cold Game Day Outfits: 150% increase
  • Hot Cocoa Bar: 95% increase
  • Fur Boots: 45% increase
  • Snowboarding Outfits: 45% increase
  • Candle Warmers: 35% increase

Pinterest Predicts: Make It Big

Chunky and oversized pieces are making a comeback this season:

  • Petal Bun Locks: 60% increase
  • Chunky Scarves: 50% increase
  • Oversized Sweater & Skirt Outfits: 40% increase
  • Fluffy Boot Outfits: 30% increase
  • Chunky Blankets: 30% increase
Pinterest’s Cozy Treats

Featured Pinterest Board

Want some cozy treat ideas? Check out Pinterest’s Cozy Treats board for delicious, easy-to-make winter desserts. 

Don’t Forget to Pin It!

How Entrepreneurs Can Leverage Pinterest’s Cozy Trends by Jen Vazquez Media
Winter Fashion Content Ideas to Grow Your Pinterest Audience by Jen Vazquez Media
Create Engaging Winter Recipes to Attract Pinterest Traffic by Jen Vazquez Media
How to Use Pinterest Trends for Your Winter Content Strategy by Jen Vazquez Media
Using Pinterest Trends to Plan Your Winter Campaigns by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Giving thanks

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Giving Thanks By Jen Vazquez Media

Pinterest Trends Weekly: Giving thanks

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Giving Thanks. 

This week, it’s all about Thanksgiving as people on Pinterest search for recipes, fits, and home decor that match the season of gratitude with warmth and flavor.

Key trends

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, Pinterest can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What Are People Searching for on Pinterest This Thanksgiving?

With Thanksgiving just around the corner, Pinterest is buzzing with inspiration and ideas as people prepare for a season filled with warmth, gratitude, and delicious feasts. In this week’s Pinterest trend roundup, we’re diving into what’s trending for Thanksgiving—from cozy home decor to mouthwatering recipes and everything in between. Whether you’re setting up your Thanksgiving table, planning the perfect outfit, or looking for creative ways to use leftovers, Pinterest has you covered with insights to help you get inspired. Let’s jump right in!

Thanksgiving Trends: The Big Picture

Pinterest users are going all out for Thanksgiving, with significant increases in searches across various categories. Here’s a snapshot of what’s popular right now:

  • Thanksgiving Dinner Table Settings – Up 2x
  • Thanksgiving Vegetable Sides – Up 2x
  • Thanksgiving Outfits (Northeast) – Up 150%
  • Delicious Pies (Southeast) – Up 140%
  • Things to Bake (Midwest) – Up 130%
  • Thanksgiving Table Decor – Up 125%
  • Thanksgiving Centerpieces (West) – Up 125%
  • Spiked Apple Cider – Up 95%
  • Leftover Turkey Recipes – Up 50%

These trends highlight Pinterest’s unique ability to forecast what people are planning for in the coming weeks. With over 522 million users, Pinterest collects and analyzes weekly insights across different categories, regions, and demographics, giving businesses an actionable roadmap to reach their audience. You can explore these insights further at Pinterest Trends and craft your marketing plan around what’s hot!

Trending Thanksgiving Themes

1. Thankful Table: Celebrating Togetherness

Thanksgiving table decor is a huge trend, with Pinterest users looking for simple, beautiful ways to bring family and friends together. The top searches show a strong interest in centerpieces, tablescapes, and DIY ideas:

  • Thanksgiving Dinner Table Setting – Up 2x
  • Simple Thanksgiving Tablescapes – Up 185%
  • DIY Thanksgiving Centerpieces – Up 120%
  • Quilted Table Runner Patterns – Up 110%

Creating a “Thankful Table” is about embracing the cozy, festive vibes of Thanksgiving. If you’re a home decor brand, these insights can inspire your offerings to meet people’s needs for the perfect table setup.

2. Family Gatherings: Food and Drink Essentials

Thanksgiving is all about comfort food, and Pinterest searches reflect a clear focus on recipes that bring warmth and joy. Here’s what’s trending in food and drinks:

  • Food: Thanksgiving Vegetable Sides – Up 2x, Turkey Brine – Up 100%, Cornbread Stuffing – Up 95%, Crockpot Turkey Breast – Up 60%
  • Drinks: Spiked Apple Cider – Up 95%, Hot Chocolate Mix – Up 45%, Red Cocktails – Up 40%, Non-Alcoholic Punch – Up 30%

With a variety of drink options, from cozy apple cider to festive cocktails, Pinterest users are making sure everyone at the table is catered to, no matter their preference.

3. Home Decor: Setting the Mood

Thanksgiving is more than just a meal—it’s an experience. Home decor trends reveal that people are looking to create warm, inviting spaces to host their guests:

  • Family Photo Wall Decor – Up 155%
  • Thanksgiving Table Decor – Up 125%
  • Hallway Ideas – Up 75%
  • Neutral Rugs – Up 25%

Pinterest searches show a trend toward timeless, cozy decor that complements the season without overwhelming the space. Brands can leverage these insights to spotlight decor that brings seasonal charm into homes.

Regional Trends: Thanksgiving Prep from Coast to Coast

Each region in the U.S. has its unique take on Thanksgiving traditions, and Pinterest data reveals what’s resonating in different areas:

  • Midwest: Embracing handmade touches with a 2x increase in Dutch Apple Pie recipes, 165% in Thanksgiving card handmade ideas, and 125% in kids’ Thanksgiving crafts.
  • Northeast: Getting cozy with seasonal style inspiration, like winter coats (up 180%) and Thanksgiving outfits (up 150%).
  • West: Balancing fitness and festivities with Thanksgiving centerpieces and workout outfits both up by 125%.
  • Southeast: Thanksgiving desserts are a hit, with searches for buttermilk pie doubling and Thanksgiving cakes rising by 125%.

These regional insights show how Pinterest users are gearing up for Thanksgiving with localized touches that reflect each area’s flavor and style.

Moment Spotlight: Thanksgiving Preparations Are in Full Swing

Thanksgiving potluck ideas and festive decor are in high demand as families and friends gear up for the holiday:

  • Thanksgiving Potluck Ideas – Up 3x
  • Thanksgiving Games – Up 170%
  • Thanksgiving Brunch – Up 130%
  • Thanksgiving Party Decorations – Up 95%
  • Leftover Turkey Recipes – Up 50%

Pinners are not only planning the big meal but also thinking ahead to the celebrations and games to enjoy before and after. If you’re in the food, decor, or entertainment industry, these trends give you insight into how people plan to enjoy Thanksgiving this year.

pinterest board

Featured Pinterest Board of the Week: Gratitude Era

This week’s Pinterest spotlight is on the “Gratitude Era” board, featuring journaling ideas and activities to inspire a positive mindset during Thanksgiving. It’s a reminder of the power of gratitude and offers ideas to bring a reflective element to the holiday.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Boost Your Holiday Marketing with Pinterest Trends Insights By Jen Vazquez Media
Pinterest Trends for Thanksgiving 2024_ What’s Trending Right Now By Jen Vazquez Media
Thanksgiving Marketing Ideas_ Leverage Pinterest’s Trending Searches By Jen Vazquez Media
How to Use Pinterest Trends for Thanksgiving Content Strategy By Jen Vazquez Media
Pinterest Trends This Week_ Thanksgiving Tips for Service Provider By Jen Vazquez Media

Here is more information that may be helpful!

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Content Creation, Marketing, Pinterest

Essential Content Planning Tips for 2025 How to Optimize Your Blog Strategy Before the New Year By Jen Vazquez Media

Essential Content Planning Tips for 2025: How to Optimize Your Blog Strategy Before the New Year

Can you believe 2025 is just around the corner? Time flies when you’re building your empire, right?

As the new year approaches, it’s the perfect time to give your blog strategy a little TLC. A solid content plan can set the tone for a successful year, attract your ideal clients, and keep your marketing game strong. 

Let’s dive into some essential content planning tips to help you kick off 2025 with a bang!

Review What’s Worked (and What Hasn’t)

Before you start planning new content, take a moment to reflect on the past year. What blog posts resonated with your audience? Which ones didn’t quite hit the mark? By understanding what worked well and what didn’t, you can create more of the content your audience loves and cut out what’s not serving you.

Action Step: Dive into your analytics and make a list of your top-performing blog posts from 2024. Look for patterns—topics, formats, and even publishing times that did well. This will give you a solid foundation for planning your 2025 content.

Quick Tip: Don’t just focus on numbers. Pay attention to the engagement—comments, shares, and the types of questions your audience is asking. This insight is gold for your content strategy.

 

Set Clear Goals for 2025

A new year is the perfect opportunity to set fresh goals for your blog. Whether you want to increase your website traffic, boost your email subscribers, or position yourself as a thought leader in your industry, having clear goals will guide your content planning.

Action Step: Define 2-3 specific, measurable goals for your blog in 2025. For example, if your goal is to grow your email list, focus on creating content that encourages sign-ups, like lead magnets and opt-in incentives.

Quick Tip: Align your blog goals with your overall business objectives. When your content supports your broader goals, you’ll see a bigger impact across your entire marketing strategy.

Plan Your Content Calendar in Advance

Planning ahead is the key to staying consistent and avoiding the last-minute scramble. Your content calendar should map out your blog posts for at least the first quarter of 2025, with topics, keywords, and publishing dates. This not only keeps you organized but also ensures your content aligns with your marketing campaigns and seasonal trends.

Action Step: Block out some time to create a content calendar for Q1 of 2025. Outline your key topics, note important dates (like product launches or holidays), and consider how your content can support your goals.

Quick Tip: Leave a little wiggle room for spontaneous content. Flexibility allows you to stay relevant and respond to trends or industry news that might pop up.

 

Optimize for SEO with 2025 Trends in Mind

SEO is always evolving, and 2025 will be no different. As search engines get smarter, it’s essential to keep your content optimized for both your audience and the algorithms. Focus on user intent, long-tail keywords, and high-quality, informative content that answers your audience’s burning questions.

Action Step: Research 2025 SEO trends, and update your keyword strategy accordingly. Make sure your blog posts are optimized with relevant keywords, meta descriptions, and internal links to keep them search-engine friendly.

Quick Tip: Don’t forget about voice search! With more people using voice assistants like Siri and Alexa, consider how your content can be tailored to answer those types of queries.

Repurpose and Refresh Existing Content

You don’t always need to start from scratch. Take a look at your existing content and see where you can repurpose or refresh it for 2025. Updating old blog posts with new information, turning popular posts into other formats (like videos or infographics), or combining related posts into a comprehensive guide are all great ways to maximize your content’s value.

Action Step: Identify your evergreen content and give it a 2025 makeover. Add new insights, update statistics, and optimize it for SEO. Then, repromote it across your channels to give it new life.

Quick Tip: Repurposing content doesn’t just save time; it also reinforces your message across different formats, making it more likely to resonate with your audience.

Ready to Make 2025 Your Best Year Yet?

With these essential content planning tips, you’ll be ready to optimize your blog strategy and crush your goals in 2025. Remember, the key is to plan ahead, stay flexible, and always keep your audience’s needs front and center. Now, let’s get this content party started and make 2025 your most successful year yet!

Bonus: Need a little extra help mapping out your content strategy? You can download free tools and masterclasses in my free Resources Vault.  OR You can join my membership as we are going to be covering content creation for your business in Pinterest Strategy Club.

Don’t Forget to Pin It!

Your Guide to Creating a High-Impact Blog Strategy for 2025 By Jen Vazquez Media
Set Your Blog Up for 2025 Success with These Planning Tips By Jen Vazquez Media
How to Build a Winning Blog Strategy for 2025 in Simple Steps By Jen Vazquez Media
Content Planning for 2025_ Boost Your Blog Strategy with Proven Tips By Jen Vazquez Media
2025 Blog Strategy_ Essential Content Planning Tips for a Strong Start By Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Let’s Get Together!

Content Creation, Marketing, Pinterest, Pinterest Trends

Collage with fall things, friendsgiving, mascrade ball, hot chocolate bar and western party centerpieces, masked party, hot cocoa with marshmallows, and glowing candles. Text reads: "Pinterest Trends Weekly: Let's Get Together." by Jen Vazquez Media

Pinterest Trends Weekly: Let’s Get Together!

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Let’s Get Together!

This week on Pinterest, people are searching for food and drink ideas, decoration inspiration, and group games to play at their next soirée.

Key trends

Discover Tomorrow’s Trends with Pinterest

Pinterest is all about looking ahead. With over 522 million people using the platform to uncover future ideas, it should be your go-to source for inspiration and for what’s trending for creating content. By keeping an eye on current trends, Pinterest can provide you with valuable insights into what’s likely to catch on elsewhere soon.

Every week, Pinterest Predicts Weekly showcases actionable search trends, tailored to users across various categories, regions, and demographics. Dive into the details on trends.pinterest.com, where you can explore insights and do content planning around the hottest search queries. 

Creative Marketing Summit

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I’m super passionate about making marketing education accessible, which is why we’re offering a FREE ticket giveaway! Because everyone deserves the chance to find, attract, and book their ideal clients without overwhelm.

Whether you’re a wedding pro, photographer, coach, or entrepreneur – this summit has something for YOU. Don’t miss your chance to learn how to simplify your strategy, grow your leads, and have a little fun along the way.

Head over to creativemarketingsummit.com to grab your ticket!

Alright, let’s dive into today’s episode!

Event Planning & Hosting

  • +130% increase in Friendsgiving invitations
  • +185% increase in Western party centerpieces
  • +40% increase in large group games
  • +25% increase in outdoor entertaining areas
  • +50% increase in cookie decorating parties

Food Trends

  • 3x increase in searches for taco cupcakes (Yes, taco cupcakes!)
  • +80% increase in garlic butter chicken bites
  • +60% increase in mini cakes for birthdays
  • +50% increase in cornbread dressing

Gifting Trends

  • 5x increase in creative gift baskets
  • +45% increase in gifts for teens
  • +25% increase in gift basket ideas for men
  • +25% increase in laser-engraved gifts

Audience Trends: Curious Celebrations

Gen Z Trends

  • +80% increase in Friendsgiving dinner parties
  • +75% increase in Friendsgiving aesthetic
  • +55% increase in hot chocolate bars
  • +30% increase in snack boards

Millennials Trends

  • +115% increase in Friendsgiving tablescapes
  • +40% increase in masquerade parties
  • +30% increase in easy party food for a crowd
  • +25% increase in favorite things parties

Pinterest Predicts: Cafe Core is On the Rise

Create coffee-shop vibes at home with Pinterest’s emerging “Cafe Core” trend. Users are leaning into vintage and handmade décor for cozy home coffee stations. Here’s what’s trending:

  • +140% increase in handmade mugs
  • +85% increase in vintage cafe décor
  • +70% increase in home coffee bars
  • +50% increase in mini coffee bars for small spaces
  • +35% increase in coffee shop interior design

Don’t Forget to Pin It!

Flat lay of a desk with a keyboard, coffee, scissors, gift tags, and string. Above, text reads "Boost Marketing with Pinterest Trends: Ideas for Small Business Owners." by Jen Vazquez Media
Image features paper Christmas trees on a desk with a computer, notebook, and coffee cup. Text overlay reads 'Trends to Watch – Marketing Tips for Small Businesses. Read Now.' A cozy, professional atmosphere. by Jen Vazquez Media
A smartphone showing Pinterest boards sits on a cozy knitted surface near a laptop and a bowl of popcorn. Text overlay: “Pinterest Trends for Small Businesses.” by Jen Vazquez Media
Image with text reading "Pinterest Insights: Top Trends and How to Use Them for Your Business." Features a minimalist desk, candlesticks, and computer. Coaching vibe. by Jen Vazquez Media
A mug of hot chocolate with marshmallows and a candy cane beside a keyboard. Text overlay: "Content Creation Ideas for Service Providers: What's Trending on Pinterest? Learn Now." by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Autumn affairs

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Autumn affairs by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends Weekly: Autumn affairs

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Autumn affairs

Key trends

All searches link to trends.pinterest.com, where you can too can discover insights and create a marketing plan around trending searches and reach high-value audiences on Pinterest.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out my How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What’s Catching Fire on Pinterest?

Pinterest is your crystal ball, looking straight into the future of trends. With over 522 million people using it for inspiration, it’s your go-to for insights. Each week, Pinterest Predicts Weekly uncovers actionable search trends spanning categories, regions, and demographics. Let’s unearth this week’s gems!

Autumnal Activity Frenzy

Carnival games and autumnal activities are on the rise:

  • A sixfold increase in searches for carnival games for kids
  • A fivefold increase in searches for things to paint on pumpkins
  • A 55% increase in Halloween movie night ideas
  • A 30% rise in searches for corn mazes
  • A 30% boost in apple picking queries

Harvest Highlights

The fall harvest season brings a wave of cozy vibes:

  • A tenfold increase in searches for fall bread recipes
  • A fourfold spike in small bites for sharing
  • 45% more interest in freeze-drying food
  • A 30% increase in searches for apple cider cookies
  • 115% jump in hiking outfit fall interests
  • 60% more searches for overalls in fall fashion
  • A 50% rise in flannel outfits for women
  • 25% increase in chunky boot outfits searches

Millennial Moodboard: Out and About

Millennials are embracing fall with enthusiasm:

  • A sevenfold increase in easy pumpkin painting ideas
  • A quadruple increase in easy Halloween nail designs
  • A fourfold rise in pink out football game outfits
  • A threefold bump in easy Halloween party food
  • 2.5 times more searches for hockey game outfits for women

Dia de los Muertos: A Time of Remembrance

  • A 175% surge in Calaveras Dia de los Muertos
  • 150% rise in Dia de los Muertos altar ideas
  • 120% increase in skeleton face paint searches
  • 75% more interest in Dia de los Muertos decoration ideas
  • A 45% growth in folk art searches
  • 30% rise in graveyard searches

Join the Pinterest Party

Pinterest’s featured board, Fall Fits, invites you to invigorate your wardrobe with bold choices. Peek into these ideas and spice up your everyday style with eye-catching layers and denim. Head over to jenvazquezcoach.com/blog (yes, with two z’s!) for a closer look.

Let’s Wrap This Up

There you have it—a vibrant tapestry of fall trends on Pinterest awaits you! Can’t wait to see how you’ll use these insights to sprinkle a bit of autumn magic into your marketing strategy. You’ve got this, and remember: any time you need a boost or fresh ideas, we’re here to guide you. Till next time—keep it creative, efficient, and fun!

For more inspiring insights and tips, make sure to check out our podcast and blog. Let’s grow, evolve, and embrace the season together!

Don’t Forget to Pin It!

Easy Pumpkin Painting Ideas – A Favorite Among Millennials by Jen Vazquez Media Pinterest Manager and Educator
Apple Picking and Cider Recipes – Trending Now on Pinterest by Jen Vazquez Media Pinterest Manager and Educator
Fall Festivities_ Carnival Games and Movie Nights Are on the Rise by Jen Vazquez Media Pinterest Manager and Educator
Fall Fashion Forecast_ Overalls and Hiking Outfits Leading the Trends by Jen Vazquez Media Pinterest Manager and Educator
Dia de los Muertos Altar Ideas – A Cultural Trend Taking Pinterest by Storm by Jen Vazquez Media Pinterest Manager and Educator

Here is more information that may be helpful!

Pinterest Trends Weekly: Fashion Forward

Content Creation, Marketing, Pinterest, Pinterest Trends

a collage of pictures like 80's style, whimsical, 90's and goth with words: Pinterest Trends Weekly_ Fashion Forward by Jen Vazquez Media

Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

  • 140% increase in emergency preparedness (no surprise with everything going on in the world).
  • 2x increase in searches for fall soups and stews.
  • 155% increase in how to wear ankle boots.
  • 150% increase in rainy day meals.
  • 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

  • 4x increase in dark moody bedroom searches.
  • 2x increase in vintage-inspired nursery decor.
  • 45% increase in Victorian gothic decor.
  • 45% increase in antique kitchen decor.

Fashion Category:

  • 80% increase in 90s goth outfits.
  • 65% increase in romantic goth outfits.
  • 40% increase in Corp goth work outfits.
  • 25% increase in whimsical fashion.

Beauty Category:

  • 2x increase in dark fall nails.
  • 35% increase in 90s grunge hair.
  • 35% increase in vintage hairstyles.
  • 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

  • 75% increase in vintage electric wedding searches.
  • 65% increase in grandma core bedroom decor.
  • 60% increase in retro outfits.
  • 80% increase in custom-fitted hats.
  • 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

  • 2x increase in 80s outfit inspo.
  • 2x increase in soft grunge outfits.
  • 40% increase in 70s fashion.
  • 40% increase in 70s goth.

Millennials:

  • 6x increase in romantic outfit searches.
  • 4x increase in edgy office outfit searches.
  • 3x increase in vintage maximalism.
  • 3x increase in 90s fall outfits.
darkened image with the words Dark academia decor by Pinterest

Don’t Forget to Pin It!

a laptops with a white women's hands on the keyboard at a white table with the words: Discover the rising popularity of 90s goth outfits, with an 80% increase in searches on Pinterest. From dark fall nails to vintage-inspired hairstyles, explore the latest gothic fashion and beauty trends. Get inspired by Pinterest’s growing seasonal aesthetic and elevate your fall wardrobe with these throwback looks. Perfect for those seeking moody, nostalgic style for the cooler months ahead. By Jen Vazquez Media
laptop open sitting on a table with white table cloth. Also there is a white bowl with sugar donut holes and a white mug with hot tea in it. The words: Vintage Electric Weddings_ A Pinterest Trend
Pinterest Pin with an image of an apple macbook pro sitting on a grey table with a white mug and hot tea inside.<br /> Also the words: Gothic Glam Home Decor_ Trending on Pinterest by Jen Vazquez Media
Fall fashion is all about cozy vibes and throwback threads. With searches for ankle boots up 155% and oversized leather jacket outfits up 40%, Pinterest users are embracing autumn trends. Explore this week’s trending styles, from romantic outfits to 80s fashion inspo. Whether you’re a Millennial or Gen Z, these Pinterest fashion trends will inspire your next look for the season by Jen Vazquez media
Pinterest Pin with an image of a black women looking at a laptop on a table dringing a big blue mug. Also the words: How to Leverage Pinterest Trends in Your Business

Here is more information that may be helpful!