What are people searching for on Pinterest: All Dressed Up

Content Creation, Marketing, Pinterest, Pinterest Trends

what are people searching for on pinterest 8-11 theme- all dressed up jen vazquez media pinterest expert and pinterest manager

What are people searching for on Pinterest: All Dressed Up

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear ✨. \

Let me know what you think of these trends in the comments! 💗

Key trends

  • 5x increase in “unique homecoming dresses“
  • 110% increase in “fall dresses to wear to a wedding”
  • 100% increase in “sunday brunch outfit summer”
  • 85% increase in “unconventional wedding dress”
  • 175% increase in “pink dress”
  • 135% increase in “blueberry milk nails“
  • 95% increase in “game day outfit” for Gen Z
  • 5x increase in “cool mom outfits” for Gen Y
  • 3x increase in “pink makeup”

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Category Trend: Fashion fun

On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.

Celebrations

In the last three weeks compared to the previous three weeks:

Beauty

In the last three weeks compared to the previous three weeks:

Entertainment

In the last three weeks compared to the previous three weeks:

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Sign Up Here

Audience Trends: Keeping it Casual

Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.

Gen Z

Gen Y

Romcom Core **Pinterest Predicts 2023 Trend**

Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:

Moment Spotlight: Homecoming Weekend

The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.

 

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

Don’t Forget to Pin It!

What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins
What people are searching for on Pinterest 8-11 All Dressed Up pins

What is a Pinterest Pincode and How To Use It in Marketing

Content Creation, Marketing, Pinterest

What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert

What is a Pinterest Pincode and How To Use It in Marketing

Using my proven Pinterest Marketing Method, I help hyper-busy, female service providers create one marketing workflow to book more clients and increase their income and impact… in about an hour a week

Alright, Pinners! Ready to take your Pinterest game to the next level? Say hello to Pincodes, a little known hack provided to us by Pinterest to sharing your Pinterest profile and boards in the real world. Time to sprinkle some Pinterest magic wherever you go!

So, what exactly are Pincodes? Well, think of them as special codes that act as gateways to your Pinterest wonderland. When someone spots your Pincode, they can simply whip out their Pinterest Lens and give it a scan. It’s like opening a door to a world of inspiration and ideas!

Creating a Pincode is a breeze, and you can set it up to direct people to your profile or any specific boards you want to showcase. Whether you’re a desktop devotee or a Pinterest app aficionado, you can create these digital keys to unlock your Pinterest brilliance.

Ready to get started? Here’s how you can create Pincodes that will leave a lasting impression:

Create a Pincode that Links to Your Profile

  1. Log into your Pinterest account and let the magic begin.
  2. Click your profile picture at the top-right corner of your screen to reveal your profile.
  3. Oh, there’s your lovely face! Now, click your profile picture at the center of your screen, right above your profile name.
  4. Get ready to make some Pincode magic happen! Click on “Download Pincode” and watch the sparks fly.
Pinterest Pincode to share a board by Jen Vazquez Media Pinterest marketing expert and Pinterest manager

Create a Pincode that Links to Your Board

Note: This one’s for all you savvy business Pinners out there:

  • Log into your Pinterest business account like the boss you are.
  • Choose the board you want to highlight and click on it. Keep your creative juices flowing!
  • Look for the ellipsis icon next to your board name and give it a click. Options, options!
  • Select “Create Pincode” and get ready to see your board shine like never before.
  • Want to switch up the Pincode image? No worries! Click on “Change image” and pick the perfect representation of your board’s awesomeness.
  • Finally, click on “Download Pincode” and watch your Pincode come to life.
Pinterest Pincode to share a board by Jen Vazquez Media Pinterest marketing expert and Pinterest manager

Ways To Use Pincodes

Sharing is caring, right? So let’s spread the Pincode love!

You can share your Pincode anywhere your heart desires. Just remember, when displaying your Pincode, make sure the circular part is at least 1.5 inches in diameter for optimal scannability. If you’re printing it on a physical object, go for a flat surface to keep it legible and fabulous.

Oh, and one last thing: Remember to play by the rules and only use images for your Pincode that you have the rights to. Just like any other Pin you create on Pinterest, let’s keep things legal and legit.

Ideas on How To Use Pincodes in Marketing

Pincodes are not just magical gateways to your Pinterest world—they’re also powerful tools for your marketing endeavors. Let’s dive into some exciting ideas on how to make the most of Pincodes and captivate your audience like never before!

Event Engagement

Elevate your events and activations with Pincodes. Whether it’s a conference, trade show, or pop-up shop, place Pincodes strategically to engage attendees. They can scan the codes to access exclusive event content, follow your brand on Pinterest, or even enter contests. Pincodes add an interactive twist to your events and leave a lasting impression.

Website

You can share this code on your website as a quick way for people to access your free content on Pinterest.  It looks cool and encourages people to access your Pinterest and will typically follow your account.  This leads to engagement on Pinterest and all your pins will get more reach with more engagement.

Collaborative Campaigns 

Join forces with influencers, partners, or other brands to create collaborative campaigns using Pincodes. By featuring Pincodes in your joint marketing efforts, you can cross-promote each other’s content, expand your reach, and offer a seamless transition between brands. It’s a win-win situation!

Email Marketing Magic 

Elevate your email campaigns by incorporating Pincodes into your design. Add a visually appealing Pincode image and encourage recipients to scan it to discover more inspiring content related to the email’s theme or product offerings. Pincodes bring an element of surprise and interactivity to your email communications.

Free Pinterest Challenge

Calling on all female service providers who long to grow their client list while they sleep! Learn how to work smarter, not harder on Pinterest to grow your business.

SIGN UP!

Social Media Integration

Extend the reach of your Pincodes by integrating them into your social media strategy. Share your Pincodes on platforms like Instagram, LinkedIn,  and Facebook to encourage your followers to scan and explore your Pinterest world. Pincodes serve as bridges between different social media realms, creating a unified brand experience.

Influencer Collaborations 

Partner with influencers or content creators who align with your brand values and have a strong presence on Pinterest. Collaborate to create inspiring boards together and feature Pincodes in their content. This allows their audience to dive deeper into the collaboration, explore more related content, and increase brand exposure.

Print and Collateral 

Are you creating print advertisements, brochures, or catalogs? Embed Pincodes within your designs to offer readers a direct path to more inspiration. They can effortlessly scan the codes and be whisked away to relevant boards or product collections, turning printed materials into interactive gateways to your Pinterest universe.

Summary

Remember, creativity knows no bounds when it comes to Pincodes. Adapt these ideas to suit your brand, target audience, and marketing objectives. The key is to make Pincodes an integral part of your marketing strategy, adding an element of interactivity, discovery, and delight for your audience.

So, put on your marketing cape, grab your Pincode wand, and let the magic of Pincodes elevate your marketing campaigns to new heights. Happy exploring and enchanting your audience with the power of Pincodes! ✨

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

Don’t Forget to Pin It!

What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert
What is a Pinterest Pincode and How To Use It in Marketing Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist and Expert

What Are People Searching for On Pinterest: A+ essentials

Content Creation, Marketing, Pinterest, Pinterest Trends

a variety of images all around school being in session 9-5 what are people searching for on pinterest by jen vazquez media template blog header image

What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

  • 3x increase in “back to school photo booth“

  • 2.5x increase in “emergency kit for school“

  • 2.5x increase in “school clothes organization“

  • 185% increase in “healthy school lunches“

  • 115% increase in “college backpack essentials“

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 2.5x increase in “emergency kit for school”
  • 2x increase in “back to school nails acrylic”
  • 115% increase in “college backpack essentials”
  • 70% increase in “pink school supplies”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Sign Up Here

Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

Fashion

In the last three weeks compared to the previous three weeks:

Health

In the last three weeks compared to the previous three weeks:

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

Other growing search terms in the last three weeks compared to the previous three weeks:

  • 3x increase in “first day of school gifts for teachers”
  • 3x increase in “back to school gifts for kids”
  • 2.5x increase in “back to school cookies”
  • 2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

  • 4x increase in “back to school bulletin boards preschool”
  • 2.5x increase in “school clothes organization”
  • 140% increase in “school nurse office decorations”
  • 130% increase in “teacher desk decorations”
  • 100% increase in “school planner”
  • 55% increase in “school backpack essentials”

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media

What Are People Searching For On Pinterest: It’s a Party!

Content Creation, Marketing, Pinterest, Pinterest Trends

Image with summer, food, drink, deserts, and party type images talking about what people are searching for on Pinterest this week.

What Are People Searching For On Pinterest

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: It’s a Party. It is party time on Pinterest this week! People on Pinterest are finding fun ways to party 🎉.

As you know by now, Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report to find out what’s trending for Pinterest users this week.

*Pinterest, Global analysis, Q1 2023.

Moment spotlight: Birthdays

Searches are up for celebrating summer birthdays with parties and gifts:

  • 145% increase in “men’s birthday party ideas“
  • 120% increase in “pink adult birthday party”
  • 85% increase in “mermaid birthday party food ideas”
  • 75% increase in “minimalist birthday cake”
  • 50% increase in “birthday gift for husband”
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

Regional trend: Feeding a Crowd

Across every region, party foods are trending.

Midwest

In the Midwest, people are getting together with their favorite snacks What can I bring? Over–indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “party side dishes”
  • 2x increase in “family reunion food ideas”
  • 155% increase in “cold appetizers for party”
  • 135% increase in “pool party snacks”

Northeast

In the Northeast, people are taking festive parties outside. Outdoor galore! Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 170% increase in “summer charcuterie board”
  • 165% increase in “bridal shower cake”
  • 155% increase in “summer desserts for a crowd”
  • 125% increase in “luau party food”

West

People out West are trying new recipes from global cuisines. Celebrating cuisines. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 145% increase in “bbq side dishes for a crowd”
  • 130% increase in “mexican appetizers”
  • 130% increase in “italian dinner party”
  • 120% increase in “birthday dinner party”

Southeast

In the Southeast, finger foods and fun cakes are trending. Grab a slice!  Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 145% increase in “preppy birthday cake”
  • 140% increase in “party finger foods”
  • 125% increase in “pool party cake”
  • 120% increase in “strawberry birthday cake”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Sign Up Here

Pinterest Predicts Trend: YOLO Years

We called it! Playing off our YOLO Years Pinterest Predicts annual trend, searches are up for decade–specific celebrations. In the last three weeks compared to the previous three weeks:

 

Growing Trend: A Theme for the Occasion

On Pinterest, people are searching for ways to turn trends into parties. Growing search terms in the last three weeks compared to the previous three weeks:
 
155% increase in “shark week party”
40% increase in “1st birthday party themes”
30% increase in “western theme party food”
30# increase in “candy theme birthday party”
25% increase in “2000s themed party outfit”
Images showing Pinterest's Featured Board saying, "Throw the Perfect Outdoor Party"

Their featured board this week: Outdoor party

Get inspired for a summer soirée of your own: Throw the Perfect Outdoor Party.  

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

Don’t Forget to Pin It!

What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

Supercharge Your Service Business on Pinterest: Must-Have Boards!

Content Creation, Marketing, Pinterest

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

Must-Have Boards for Pinterest as a Service Provider!

Are you a service provider looking to boost your online presence and attract more clients? Pinterest has got your back! I know it can feel a bit overwhelming at first, but fear not, my friend. I’m here to help you navigate the exciting world of Pinterest boards. The burning question on your mind is probably, “What Pinterest boards should I have?” Well, let’s dive in and find out together!

Understanding Pinterest Boards

Picture this: Pinterest boards are like virtual treasure chests filled with ideas from all over the internet. You can save images, articles, and more from any website out there (unless the website owner puts up a “no pinning” sign, like a digital bouncer). There are three main types of Pinterest boards:

  1. Public boards: These boards are open for everyone to see. Show off your expertise and let your content shine!
  2. Secret boards: Need to keep things hush-hush? Secret boards are your go-to. Only you and your trusted contributors can access them. All your personal Pinterest pinning should be done on secret boards. You can still pin to these boards.
  3. Archived boards: For your eyes only! These boards are purely personal, perfect for gathering inspiration or saving private gems.  You can’t pin to them but they aren’t lost.

Why Pinterest Boards Matter for Service Providers

Using my proven Pinterest Marketing Method, I help hyper-busy, female service providers create one marketing workflow to book more clients and increase their income and impact… in about an hour a week

Now, here’s where the magic happens. Each time you add a pin to a board, it gets exposed to your followers and the followers of that specific board. Imagine that—targeted exposure without spending a dime! But hold your horses, we need to set up strong and relevant boards right from the start to make the most of this golden opportunity.

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

Step 1: Evaluate Your Service Categories

Let’s start by identifying the core categories of your service business. Think about the services you offer and the expertise you bring to the table. We’re talking broad categories here, so you can cast a wide net. For example, if you’re a social media consultant, your categories might include:

  1. Social Media Marketing
  2. Content Strategy
  3. Branding
  4. Digital Advertising
  5. Analytics

Feel free to jot down your categories on a digital spreadsheet or a good old-fashioned piece of paper.

Step 2: Crafting the Perfect Pinterest Boards

Now, let’s get creative and strategize our board setup. The key here is to maximize visibility and reach. Aim to save each pin to at least five relevant public boards. More boards mean more chances for your content to go viral!

For each category, you’ll want a minimum of five boards. Remember, you can have up to 500 boards on your Pinterest account, but we’ll start with the essentials. Don’t go overboard all at once—pace yourself like a Pinterest pro.

Step 3: Board Naming with a Dash of Keywords

Here’s where we sprinkle some Pinterest magic dust on our boards. We want them to be relevant and search engine-friendly. To choose the perfect board titles, let’s tap into what Pinterest users are searching for.

Start by typing your first category into the Pinterest search bar. You’ll see a dropdown list of popular keywords related to your category. These suggestions are pure gold! Select the ones that best align with your content. 

Remember, you can rearrange the keywords to make them sound natural while still being search-friendly. Let your creativity run wild!

Find ideas for boards by using your blog categories or business categories. Search on Pinterest and see the drop down menu for more keywords. by Jen Vazquez Media Pinterest Manager

Step 4: Optimize Your Boards with Pinterest SEO

Time to give your boards some SEO love! Add a board description using related keywords to boost.  This means that you have to go back into the boards you create to add a description.  Use as many keywords as you can while still making it “readable” by humans to win the SEO game!

Summary

Pinterest is a powerful tool that can supercharge your service business and help you attract more clients. By strategically creating and organizing your Pinterest boards, you can showcase your expertise, increase your online visibility, and reach a wider audience.

Remember to evaluate your service categories, craft relevant boards, and optimize them with keywords on a regular basis to enhance their searchability. With a little creativity and consistent effort, you can harness the potential of Pinterest to grow your service business and stand out in a competitive market.

So, don’t wait any longer—start creating those irresistible Pinterest boards and watch your business soar to new heights!

If you don’t think you’ll have the time but want the benefit of Pinterest, consider hiring a Pinterest manager to allow you to work in your zone of genius.  Find out more or schedule a free consultation below!

Let's Chat!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist
Must-Have Boards for Pinterest as a Service Provider! Pins for blog by Jen Vazquez Media Pinterest Manager and Pinterest Marketing Strategist

What Are People Searching For On Pinterest | Week Ending 7-7-23

Content Creation, Marketing, Pinterest, Pinterest Trends

what people are searcing for on pinterest - best summer ever 7-7-23 by Jen Vazquez Media

What Are People Searching For On Pinterest

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report here or read below!

*Pinterest, Global analysis, Q1 2023.

All set for summer

People are soaking up the summer sun everywhere they go. 

Let’s get away

(in the last three weeks compared to the previous three weeks)

  • 2x increase in “summer mountain vacation outfits” 
  • 130% increase in “snacks for road trip”
  • 85% increase in “boat cruise outfit”
  • 80% increase in “camp site set up” 

Fun in the sun (in the last three weeks compared to the previous three weeks)

  • 2.5x increase in “concert outfits summer” 
  • 110% increase in “backyard movie night ideas” 
  • 75% increase in “reggae concert outfit” 
  • 65% increase in “movie night food ideas”

Hot tech trends  (in the last three weeks compared to the previous three weeks)

  • 40% increase in “apple headphones aesthetic” 
  • 35% increase in “earbuds”
  • 30% increase in “portable charger”
  • 25% increase in “digital camera” 

Good On Paper

People are getting creative with homemade and retro summer crafts. In the last three weeks compared to the previous three weeks:

  • 10x increase in “retro crochet”
  • 2.5x increase in “altering clothes”
  • 110% increase in “clay creations”
  • 100% increase in “cute scrapbook ideas”
  • 95% increase in “tye dye ideas” 
What Are People Searching For On Pinterest by Jen Vazquez Media

Audience Trends

Health: On Pinterest, Gen Z is all about improving wellness while Gen X focuses on micronutrients and strength. 

Gen Z

  • 170% increase in “high protein foods”
  • 135% increase in “therapy”
  • 80% increase in “apple cider vinegar benefits”
  • 30% increase in “standing pose”

Gen X

  • 165% increase in “potassium rich foods”
  • 115% increase in “iron rich foods”
  • 60% increase in “tight hip flexors”
  • 50% increase in “strength training”

Late summer

Jam-packed sunny days inspire searches for fun food, festive outings, and fabulous style. 

  • 30x increase in “summer bbq recipes”
  • 16x increase in “unique nail designs summer”
  • 3x increase in “new york summer fashion”
  • 2x increase in “summer pool party decorations”
  • 140% increase in “butter blonde hair”
  • 135% increase in “hiking fits summer” 

How will you use these trends of popular searches for your business on Pinterest?

Here is more information that may be helpful!

Maximizing Your Growth with Tailwind Communities

Maximizing Your Growth with Tailwind Communities

by | Jun 9, 2024 |

Maximizing Your Reach with Tailwind Communities: A Guide for Pinterest Users Tailwind Communities (formerly known as Tailwind Tribes) are online groups that allow Pinterest users to share their pins and collaborate with others who have similar interests. These...

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media