How to use Lead Magnets and Pinterest to grow your list

Do you want to grow your email list? Of course, you do — that’s the way you warm people up to be able to sell to them.

Today I’m sharing How to use Lead Magnets and Pinterest to grow your list

How to use Lead Magnets and Pinterest to grow your list

As most of you know, Pinterest is one of the most underutilized and FREE but insanely effective marketing platforms you can use for your business.

Here are the steps to take:

Create a Lead Magnet (Quiz, Checklist, or Guide are best)
Create several pins (using different images) that link to that blog post
Pin those pins to Pinterest on multiple boards that make sense
people who want the FREE thing, sign up for your email list
Make sure that you have 3-4 welcome emails auto-send (one each day)
And in the last email, you give them an offer (course, membership, product, service)

After two weeks,

See which Pin has the most clicks (meaning that people wanted to sign up). Use that one as the template and create more pins (change colors (think branding). Pin those. After two weeks, you’ll have the top three pins due to insights.

Take those tops three pins and use SmartLoop (in Tailwind) to pin them consistently.

A note about creating your lead magnet

Different studies have shown that our attention span with the invention of cell phones and social media has gone down. That’s no surprise, but this means that it would be best to keep your “freebie” or “lead magnet” short, sweet and to the point. BUT — they must learn something valuable to start that know, like and trust with your business.

People typically need to hear from you multiple times before they purchase. The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

Dig a little deeper:

What I’ve found is that people will say they found me on Instagram, but when I dig deeper, it turns out they found me on Pinterest – looked at my website and Instagram or Facebook and then contacted me. So, surprisingly, what they first say may not be true. Dig a little deeper to find out where so you know where to spend your time.

Sign up for the FREE 3-Day Challenge

I’m so excited to teach you all about Pinterest now that there have been some changes.

You may have heard about “Fresh Pins” and a different percentage of other people’s content vs. your content. I’ll share all of that and much more!

Click Here

Good info? Save on Pinterest with the pins below:

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3 Pinterest strategies for service-based businesses.

Content Creation, Marketing, Pinterest

3 Pinterest strategies for service-based businesses

If you are a service-based business, you NEED Pinterest. It’s free marketing! So, Today we are going to talk about 3 Pinterest strategies for service-based businesses.

Hey, I’m Jen of wed photography coach Helping you create marketing systems to easily drive traffic to your content!

Having a strategy is a great way to make working on Pinterest easier. I always have a system for doing all marketing things in my business. I’d rather spend time with my family!

So let’s go over the 3 strategies to use for your service-based business.

Create Content that Encourages them to Come Back for More Help!

People go to Pinterest to be inspired, to buy something, or learn how to solve a problem or do something.. Women who become pregnant go to Pinterest, people who are engaged definitely use Pinterest. So consider creating content that helps people within your niche.

Position Yourself as an Expert

The easiest thing you can do is to create content on questions that you get from your clients. If your clients have the question, you can bet those on Pinterest are searching the same thing. This can be a blog post, youtube video, Instagram post, Podcast – the ideas are endless. Bonus points if you create a lead magnet or something these “potential clients” can get something for free from you and you get their email so you can warm them up with helpful info and then sell to them.

Use Keywords that your Ideal Client will Search for

Many of my clients would use acronyms or industry words for their business. That only works to get other businesses to look at your stuff. DUMB down the content so anyone can find it. An example is: instead of saying e session – spell it out “engagement session”.

I created this awesome free Pinterest Challenge to learn how to get your Pinterest set up for your business and to start driving traffic to your content! Just type in the code “pinchallenge” to get the course for free!

Ok now go work smarter not harder!! Happy Pinning!!

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Tailwind can now post video to Pinterest! YAY!

Content Creation, Marketing, Pinterest

This is just another reason to use Tailwind as a Scheduler!

Pinterest Video Publishing is Here! Video has come to Pinterest in a BIG way this year. Pair eye-catching, scroll-stopping video pins with Tailwind’s power suite of tools to get your audience’s attention and engage with them on Pinterest.

Fun Fact: there were more video views on Pinterest in Q1 2019 than all of 2018! 🤯

Sharing videos to Pinterest is how you can:

Increase brand awareness
Drive traffic to your site (video Pins are clickable!)
Attract engaged followers who can help increase the distribution of your content.
NEW on Tailwind: Schedule your eye-catching, scroll stopping video!
It’s no wonder then that the number of videos on Pinterest has grown over 100 percent quarter-over-quarter.

It’s no wonder then that the number of videos on Pinterest has grown over 100 percent quarter-over-quarter.

They actually released it in August of 2019, but so many people aren’t using it, you should start NOW! Video scheduling in Tailwind is so easy – it’s a breeze!

IMPORTANT tips to get started:

In an effort to ensure all videos comply with community guidelines, Pinterest is reviewing all pins after they go live. Your audience will see your pins as soon as the review is complete, usually within 24 hours.
Keep videos between 4 secs and 15 minutes long. I definitely recommend making your videos square (1:1) or vertical (2:3, 9:16).

Wanna try tailwind for free? Here is a free trial!!! 🙋‍♀️

That is an affiliate link and thus you’ll get a free trial and I’ll get a tiny stipend for sharing.

To add a video in Tailwind:

Click UPLOAD PHOTO/VIDEO
Add a Title, description, and 1-2 hashtags
Click ADD TO QUEUE (green button)

Once you submit it to Pinterest it will take 24-48 hours for them to review it. You’ll be able to see it in your queue but no one else can until it’s approved.

Love this info? Share it to Pinterest:

5 simple tips for Pinterest business

Content Creation, Marketing, Pinterest

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Get your Free Guide!

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers? I have something special for you! Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Click Here

How to use Lead Magnets and Pinterest to grow your list

Content Creation, Marketing, Pinterest

How to use Lead Magnets and Pinterest to grow your list

As most of you know, Pinterest is one of the most underutilized and FREE but insanely effective marketing platforms you can use for your business.

Here are the steps to take:

Create a Lead Magnet (Quiz, Checklist, or Guide are best)
Create several pins (using different images) that link to that blog post
Pin those pins to Pinterest on multiple boards that make sense
people who want the FREE thing, sign up for your email list
Make sure that you have 3-4 welcome emails auto-send (one each day)
And in the last email, you give them an offer (course, membership, product, service)

After two weeks, see which Pin has the most clicks (meaning that people wanted to sign up). Use that one as the template and create more pins (change colors (think branding). Pin those. After two weeks, you’ll have the top three pins due to insights.

Take those tops three pins and use SmartLoop (in Tailwind) to pin them consistently.

Different studies have shown that our attention span with the invention of cell phones and social media has gone down. That’s no surprise, but this means that it would be best to keep your “freebie” or “lead magnet” short, sweet and to the point. BUT — they must learn something valuable to start that know, like and trust with your business.

People typically need to hear from you multiple times (more than you think) before they purchase.

If you need help with Pinterest, shoot me an email HERE.

Want to Learn Pinterest?

My Pinterest Academy helps you create a system to make Pinterest easier. We have Pinning Sessions where we all pin together, ensuring you are getting your pinning done and allowing you to ask me anything. With monthly mastermind lessons and a price of only $27/month – it’s a no brainer. Click below to find out more!

Click Here

Feel free to share this information with the pins below:

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Pinterest Audit and Strategy Sessions

Content Creation, Marketing, Pinterest

Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!

That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!

Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.

INCLUDES:

Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.

Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss:

Profile and website optimization
SEO/keyword planning
Content marketing tactic
Tailwind (how to get it set up or make it more effective)
Pinterest Analytics or Tailwind Insights
Tailwind Smartloop

If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!

BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.

If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!

Get that Session!