Marketing Archives | Page 33 of 37 | Jen Vazquez Media | Pinterest Management + Marketing Strategist

Core Web Vitals – What you should know for ranking on Google!

I discovered this information about six months ago and started my research to find out how my website ranks for Google and how to fix the areas that need help!

Here are the places I researched that I found helpful:

Core Web Vitals report

The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters. Longer page load times have a severe effect on bounce rates.

Explanation of core web values

Evaluating page experience for a better web

Understanding page experience in google search

https://developers.google.com/search

And this too!

https://support.google.com/webmasters

How to run a report for your website

OPEN REPORT

How to improve core web vitals

https://yoast.com/boost-core-web-vitals/

5 simple tips to get more clients with Pinterest

Content Creation, Marketing, Pinterest

First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas:

Your Name (the name that is under your image on your Pinterest profile) – Make sure that you have keyword | your name.
All throughout your Profile description. Utilize all the keywords you can in a paragraph describing who you are and what you do.
In every Board title and description
In every Pin title and description

Just like the algorithm for other social media sites, Pinterest wants you to be consistent. You don’t want to pin 30 pins at one time and come back in two weeks and do the same.

It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks. The more consistent you are the better. But since I don’t like to pin morning, noon, and night, I use Tailwind to help me. It not only pins regularly, but it also knows from your audience, when is the best time to pin.

Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind. If you want more information about Tailwind, check out the information HERE.

Using Youtube, Instagram, your blog, podcast, etc, all those things are content. You can pin any of those and more to Pinterest. But make sure that it’s quality content. In order to know that, think of these questions:

Does it teach people something
Does it inspire them
Does it motivate them
Is it interesting
Is it easy to read, listen to, watch (not confusing)

use templates to create multiple pins for the same content

I’ve always advised my clients to create multiple pins that go to the same content. This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.

Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people. Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.

It’s also helpful to change the title and/or description a bit so that it appeals to different people. (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).

Canva is great to create templates. Creating templates will save you a ton of time. Canva helps you to utilize your brand colors. The best part? Canva is free

Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.

The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter. They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.

When it comes to Pinterest, keywords are the same as SEO. In simple terms, you want to include words and are what people would type in a search bar. Here’s a quick checklist to ensure that you do the minimum:

Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
Name your pins or images for what they will find when they click
Write the title of a board or pin with what they will find clicking on it
Write a description for a pin/board for what they will find clicking on it
Add your website and any freebie or pdf you are giving away in the description to your profile

Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up. This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.

It also helps people who like your Pinterest know where else you are at and they can follow you there.

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 simple tips to get more clients with Pinterest

Virtual Assistants and Management Companies List

Content Creation, Marketing

Outsourcing is one of the best ways to up-level your business! So, my friend Jaime Kostechko and I have created a weekly room OUTSOURCING: Wedding pros 💍 + VA’s chat each week on Clubhouse in the Wedding Pros – Connect, Converse and Collaborate club! You can check out the date/time by going to the club and seeing the weekly schedule for rooms.

If you don’t have the Clubhouse app, and you have an iPhone, send me a DM and if I have an invite, I’ll invite you!

We chat about tips and tricks for outsourcing and we have VA’s (virtual assistants) and management companies on there to chat about how they help and what they specialize in.

We created this document for wedding pros looking to outsource a piece of their business. This list is not vetted, you will need to do that on your own, but it’s a nice spot to start.

If you are a VA or Management agency, please send a DM to me to be added.

Screen Shot of VA's and Management companies

List of VA's and Management Companies

To access this google sheet and be able to save it, just click the button below!

Click Here

How to Automated your Lead Process

Content Creation, Marketing

Automating your leads helps you to save time and provide immediate service to your potential clients. A potential client can get immediate information from you and you in turn know what help they need.

I know you may be thinking, “I have an elaborate customer experience and the chat bots I’ve seen are clumsy and cold”. I thought the same thing, but when I worked with Henry, I found that this wonderful marketing can have your brand voice and really helps potential clients to learn all about you and how you can help them, while you are working in your genius zone or sleeping!

How it helped me

My customized chat marketing system for my wedding photography business helps my couples by providing the information immediately to them and also qualifies them for me. My system actually enabled me to book couples that were outside of my pricing but because they wanted only an hour of coverage, I made more money and fit in their budget.

I also use it to run my giveaways. I am giving away an elopement package and it gathers the entries and enable me to book clients that don’t win. I also threw some money into ads and now it’s on steroids!

Try the Demo!

If you want to see how the system work, I have a demo for you to try. Obviously, you’re would be completely customized to you and your brand voice, but it will allow you to see with your eyeballs how it work. Click below:

Try Demo!

Ways to use the chat marketing system

For the contact section on your website. I have my email and a contact form, but 90% of clients click the get info now (my chatbot)
A pop up on your website saying “Get info now”
For every single blog post
For the first page of my website above the fold
For Instagram in the link
For Facebook
For Pinterest
On your Youtube channel
On your Podcast
On LinkedIn
For a giveaway
In the notes section so you can copy and paste in a text to someone you meet in person
On your Clubhouse bio
In all of your email campagnes and email signature
And so much more!

Hear from expert Henry Chen

This video of our Creative Chat Marketing Agency owner Henry Chen will also explain how it works. This video is from his presentation at Showit United.

If you are interested

If you know you want to use this system and want to find out how to work with us, click below to set up a consultation where we will discuss what you are looking to do and how much it costs.

Schedule Now

If you want to bookmark this info, pin to Pinterest below:

Get More Clients with Pinterest

Content Creation, Marketing, Pinterest

I’m having free Pinterest training!

I need to share a marketing secret with you. Pinterest is the most underutilized social media site for businesses!! It’s crazy to think about right?

But since so many people don’t know why they should use Pinterest or how I’m going to do some free classes every Wednesday in October!

Do you spend a lot of time on Instagram?

Why spend so much time on Instagram when it gets so little life? I have often thought, “I’m so over Instagram today”.

LIFESPAN OF A POST by Wed Photography Coach

Pinterest is the #1 way I drive traffic to my content

Just look at these stats to see why I love Pinterest. I spend the most time on Instagram, but Pinterest drives way more traffic! It goes to show that the time spent on Pinterest has more of a return than the time spent on Instagram.

In fact, one of my Pinterest Strategy Academy clients (a membership to get Pinterest work done) found that Pinterest kept traffic driving to her website. And, after 3 months, Pinterest was the highest driver of traffic to her website, even while she didn’t touch it for those three months.

This is a Screen shot of my analytics of which social media referrals to my website

I want in!

Are these free classes for you? Should you sign up?

Answer the questions below:

Do you have a Pinterest account?
Wish your content lasted longer on social media?
Are you a content creator?
Do you wish you had a bigger email list?
Curious how Pinterest could actually bring you more business?
Do you have a website, Podcast, youtube channel, freebie lead magnet, Instagram account, online course, products, or affiliate page?

If you answered YES to any of the questions, these free Pinterest classes are for you!

Here’s what I’ll be teaching you on this FREE training…

Why use Pinterest for Marketing? Three things to make sure you have on your Pinterest profile.
What are fresh images, why should I care, and how to do it easily?
How to use Lead Magnets and Pinterest to grow your list… and thus your clients
How to repurpose IG and FB content to get the most out of what you create
How to spend 30 minutes once a week to drive more traffic to your content

If you need help with Pinterest, shoot me an email HERE.

THE SECRET TO MAKE PINTEREST MARKETING EASY: Simplify and Streamline your process with the new Tailwind Create tool

Content Creation, Marketing, Pinterest

THE SECRET TO MAKE PINTEREST MARKETING EASY:

Simplify and Streamline your process with the new Tailwind Create tool

*This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you. I was also compensated to create this post, though all opinions are my own.

If you’re missing out on the traffic-driving power of Pinterest because it’s too much work? I have a solution! Let me tell share with you my new favorite tool, Tailwind Create.

When you start - you click on the paintbrush on the left tool bar in the Pintrest area of Tailwind.

Hey, I’m Jen of Wed Photography Coach. Helping you create marketing systems to easily drive traffic to your content, so you can spend time with those you love! If you can use help with any of that, definitely subscribe and hit that bell to get notified when I drop a new video

I’ve been super excited to be one of the first groups of people to test out Tailwind Create which is in beta right now. Tailwind Create helps us create high-quality content with ease. It makes designer-quality Pins quickly and easily with your brand colors and allows you to streamline and optimize all of your Pinterest marketing better than ever before!

Pinterest is one of the main drivers of my traffic (it’s consistently 50-70% of all my social media traffic), and I use Tailwind to schedule all of my Pins.

One of my favorite things about Tailwind is that I can plan out a week’s worth of content in 30 minutes in one sitting, and Tailwind will publish my Pins at the best times for my audience.

I have loved tailwind because I can schedule, publish, and analyze my Pins all in one place. And now with Tailwind Create, I can add Create to that list which means it’s a complete tool to handle my whole process.

This new tool, Tailwind Create is truly amazing because all of the designs are optimized specifically for Pinterest and customized for my brand or industry. Watch the video below on how I can take one piece of content and generate hundreds of designs which I can then filter, customize, and choose a few to schedule.

Add your link then your images and viola you'll get pins

Here’s what I love about Tailwind Create:

Each design was built with Pinterest’s creative best practices in mind – and they’re beautiful.
Every image is unique and made just for you. You can generate, personalize, and fine-tune Pins to drive traffic to your new and old content.
You can choose from hundreds of variations and personalize your favorites in just a few seconds.
I’m not a designer, but you’d never know it by looking at the Pins I made with Tailwind Create!
You don’t have to have any design experience to look like a PRO. The quality is at least better than what I would make on my own.
This allows me to streamline my Pinterest workflow for the fastest creation, publishing, and analysis available anywhere. I’ll never waste another minute downloading, organizing, or uploading my Pins!
It automatically applies your brand preferences, but you can always switch it up with different styles and fonts.
Everything happens in one place, so you never have to download, upload, or organize your files, which helps you to work smarter not harder (which is the way I teach my clients!)
It shows me designs I might not have thought of on my own!
I can go from idea to Pin in 30 seconds. I love entering my URL, choosing images, and then immediately seeing hundreds of Pin variations!

Want to get your hands on this new tool? All you have to do is get your free tailwind trial. Then email me jen@wedphotographycoach.com so I can get you the code and link to move up the waitlist!!

If you need help with Pinterest, shoot me an email HERE.