92 | Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid

Blogging Trends You Will See in 2023 [+ TIPS FOR THOSE NEW TO BLOGGING] with Tara Reid

GIFT:  https://thetarareid.com/everything

You can find Tara:

https://thetarareid.com/

IG: https://www.instagram.com/introvertcoach/

Pin: https://www.pinterest.com/introvertcoach/

FB: https://www.facebook.com/TheIntrovertCoach/

LI: https://www.linkedin.com/in/tara-reid-marketing/

https://podcasts.apple.com/ca/podcast/introvertpreneur/id1543445712

Hi, there I’m Jen Vazquez Founder and CPO. Chief Pinterest Officer of Jen Vazquez Media. Known by many as the Pinterest Queen, I guide photographers and other service-based female entrepreneurs to go from overwhelmed to an easy streamlined marketing strategy with my signature Pinterest + Repurposing Method to grow their business in an hour a week!

Valuable links that may be mentioned in this video + free trial if possible (includes affiliate links. If you purchase, I will make a stipend but you don’t pay more):

  • ➡️ FREE Masterclass about Keywords: https://thepinterestqueen.com/keywords
  • ➡️ FREE Tools: https://jenvazquezcoach.com/resources
  • ➡️ Pinterest Strategy Academy (group coaching membership): https://pintereststrategyacademy.com
  • ➡️ Pinterest VIP Day: https://jenvazquezcoach.com/vip
  • ➡️ My 20+ Favorite Business Tools: https://jenvazquezcoach.com/my-top-20-favorite-business-tools-for-entrepreneurs/

Find me:

  • ➡️ Youtube (where you can visually see the chat): https://www.youtube.com/c/jenvazquez
  • ➡️ Website: https://jenvazquezcoach.com
  • ➡️ Instagram: https://instagram.com/jenvazquezmedia
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  • ➡️ Private FB group: https://www.facebook.com/groups/jenvazquezmedia/
  • ➡️ Podcast: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773
  • ➡️ Email: jen@jenvazquez.com

Send in a voice message: https://anchor.fm/marketingstrategyacademy/message

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

Maximizing Your Photography Business with Pinterest: How a Pinterest Expert Who’s Also a Photographer Can Help You Save Time and Money

Pinterest is a visual search engine and social media platform that allows users to discover and save ideas for their various interests. As a photographer, Pinterest can be a valuable tool for showcasing your work, building your brand, and attracting potential clients. 

As a photographer who has been using Pinterest since 2010, I have seen firsthand the benefits that this platform can bring to my business. Not only has Pinterest helped me showcase my portfolio and build my brand, but it has also helped me attract potential clients and grow my audience. In addition to being a photographer, I am also a Pinterest expert, with a deep understanding of how to effectively use this platform for marketing purposes. I have used my expertise to help other photographers, businesses, and individuals grow their presence on Pinterest and reach their marketing goals. By using my experience and expertise, I can help you maximize your photography business with Pinterest and achieve your desired results.

Here are some benefits of using Pinterest as a photographer:

Showcase your portfolio

Pinterest is a great platform for showcasing your photography portfolio and attracting potential clients. You can create boards for different types of photography, such as portrait, wedding, or landscape photography, and pin your best work to these boards. This allows people interested in hiring a photographer to easily browse your portfolio and see your style and expertise.

Build your brand

Pinterest is a great platform for building your brand as a photographer. You can create a profile that includes your name, location, and a brief bio about yourself and your photography business. You can also use Pinterest to share information about your services, pricing, and availability. By consistently pinning your work and sharing relevant content, you can establish yourself as a trusted and professional photographer on Pinterest.

Attract potential clients

Pinterest is a great platform for attracting potential clients for your photography business. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

Save time and money

Using Pinterest to market your photography business can save you time and money compared to other marketing methods. Instead of spending hours creating a website or paying for advertising, you can quickly and easily create a Pinterest profile and start pinning your work. Pinterest is also a relatively low-cost marketing method, as it is free to use and you only pay for promoted pins if you choose to use them.

Get discovered

Pinterest is a great platform for getting discovered as a photographer. When you pin your work, it can be seen by a large audience of users who may be interested in hiring a photographer. If someone likes your work, they can save it to their own boards or share it with their followers, which can help you reach a larger audience. Additionally, Pinterest allows users to search for specific keywords, so if someone is looking for a photographer in a particular location or for a specific type of photography, they may come across your work.

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial. By outsourcing your Pinterest marketing to a professional, you can save time and focus on other aspects of your business, while still reaping the benefits of using Pinterest.\

Outsourcing

While Pinterest can be a valuable tool for marketing your photography business, it can also be time-consuming to maintain a presence on the platform. This is where outsourcing Pinterest marketing can be beneficial.  Instead of potentially wasting time having your virtual assistant try to manage your Pinterest account without the expertise that Pinterest experts have because they work on Pinterest day in and day out, you can save time and focus on other aspects of your business by outsourcing to a professional.

A Pinterest manager can create and manage your Pinterest account, pin your work and relevant content, and engage with your followers to help grow your audience. This can help you reach a larger audience and attract more potential clients without having to spend a lot of time or money on marketing.

In conclusion, Pinterest can be a valuable tool for photographers looking to showcase their work, build their brand, and attract potential clients. By using Pinterest, you can save time and money compared to other marketing methods, and it’s a low energy level social media platform!

 

Want help?

Pinterest Management

Are you considering outsourcing your Pinterest marketing? Not sure if it’s the right move for your business? Let’s have a free consultation to discuss the details of Pinterest marketing, assess its potential impact on your business, and see if we’re a good fit for each other.

I’m selective about the clients I take on, so you can trust that my team and I will provide excellent service. Don’t hesitate to reach out and schedule a consultation today.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money
Maximizing Your Photography Business growth with Pinterest-  How a Pinterest Expert and Photographer Can Help You Save Time and Money

ChatGPT for Wedding Pros: A Game Changer For Your Biz

ChatGPT for Wedding Pros - A Game Changer For Your Biz by Jen Vazquez Media

ChatGPT for Wedding Pros: A Game Changer For Your Biz

What is ChatGPT? GPT (short for “Generative Pre-trained Transformer”) is a type of language model developed by OpenAI. It uses deep learning techniques to generate human-like text, and it has been trained on a large dataset of human-generated text to predict the next word in a sequence. This allows it to generate coherent and plausible text that can be used for a variety of natural language processing tasks, such as language translation, summarization, and question-answering.

ChatGPT is a variant of the GPT model that has been specifically designed for use in chat applications or for generating responses to user input in real-time.

I’ve been using ChatGPT for a few weeks and I’m super excited and shocked at how amazing and simple it is to use.  Plus it’s free.  You can sign up yourself here and I HIGHLY recommend you do as it’s an extreme time saver!

This was a recording of a Clubhouse Room in the Wedding Pros on Clubhouse

SPEAKERS: 

Jen Vazquez, Shaun Gray, Hope Douglas, Autumn Tall, Heather Cox

Jen Vazquez  00:06

for everyone. Hello, what’s going on? Good morning. I’m just, I just uploaded a few of my searches so that people can see kind of what it looks like. And now I’m going to do topics. How are you? I’m good. How

Shaun Gray  00:40

I am so obsessed with this.

Jen Vazquez  00:45

Honestly, you guys, this is the biggest. Let’s be honest, Shawn. I think this is the biggest game changer. For me for a tool that’s free. I don’t think there’s anything else that compares.

Shaun Gray 00:59

Yeah, I totally agree, you will never ever find a free tool for your business that does as much as check GPT will.

 

Jen Vazquez  01:09

And and as a heads up just as a heads up. We don’t know how long this will be free for. So we’re telling you now because it’s free. Right now it is an open source. We’re going to tell you all about it first, then we’re going to give you the link for you to go sign up. And then we’re going to make some suggestions on the types of things that you search for. I did notice when I logged in today that it says we’re experiencing exceptionally high demand, please hang tight as we work on scaling our systems. And that’s because it’s literally all over the news. So Shawn, if it’s okay with you, I’m gonna get started with just describing what chat GPT is. Absolutely. Okay, perfect. So this is actually taken from science focus by the BBC. So I figured it was pretty pretty good. You know, pretty good. Chat GPT everything you need to know about open AI as GPT three tool. So open AI is making headlines again, with its latest viral use of artificial intelligence. But what is chat GPT? And how does it work? For years, there’s been a worldwide fear of AI Artificial Intelligence and its impending takeover of the world, who knew that it would start with the world of art and literature. After months of dominating the internet with its AI image generator, which was titled Tao E to open AI is back and everyone’s social media feed again, thanks to chat GPT, a chat bot made using the company’s technology GP T three. It’s not exactly the name that could be easily the title, the random computer component or vague legal reference. But GPT three is actually the internet’s best known language processing, AI model. So what is GP? Three? GPT? Three? And how is it used to make chat GP T? What is it able to do? And what in the world is a language processing AI model? And so it goes into a lot of things. But I want to just say that, and tell me, tell me what you think, Shawn, but 2020 and dateline and all of those sorts of news programs. Whoops, I just lost my wallet. Can you hear me now? Still? Yes. I took off my scarf from leaving this morning. Um, anyway, it. It reminds me of Do you remember the 2020 or Dateline, I don’t remember which one it was where they had, for lack of a better word or robot. But it was an artificial intelligence. It sounded like a woman. And she was having a full conversation with the news reporter person full conversation, like scary, realistic conversation. And this is a cross I would say, between all of the AI tools out there that you pay for like jasper.ai and everything that takes all of the information that they have uploaded from the internet and elsewhere. There’s it’s from everywhere, and they sort of regurgitate the information in a conversational type way. But giving you the information that you need for a variety of things, and I know that was probably very confusing, but Shawn, you tell me what your what you think of it as

 

04:53

well, when i i Look, I remember along those same lines, because I remember that story. I’ve kinda I’ve kind of always cyanide

 

Jen Vazquez  05:02

artist and it was scary, right? Yeah.

 

05:05

I remember a bunch of social media posts like four or five, six years ago, where people would be like, I asked a robot to watch 500 hours of Seinfeld, and write me a Seinfeld script. And it like, made sense with a few kinks. Now that we’re five years later, from that point, you can see Chet GPT, and there are, can, I haven’t found any, like glaring kinks in the information that it spits back out?

 

Jen Vazquez  05:37

I’m scary. It’s scary to me because there aren’t. It feels like I’m talking to a person, which gives me a little bit of the heebie jeebies. But at the same time, it has saved me so many hours and hours of work in just the last week and a half. Like, Oh, well. So here’s the link that I have posted on there. I just captured two photos of the conversation. Sean and I have, over the last week have had a ton of conversations. big aha moments, like, oh, em, gee, this is so scary. Good. And it’s not just blog writing, right? Like, that’s how I thought of it at first. But Sean, but Sean asked a question about his sort of ideal client avatar. So I’m gonna let you share the story, Shawn, because I never thought about asking it that. And when you asked it, that it took me off in a billion different ways. So I want you to relate to everyone, kind of what you did and what you found.

 

06:51

Sure. So I had, like, Jen, when I started, I was like, Oh, my goodness, like now I don’t have to worry about writing blog posts, I can just have it right, my blog posts for me. And so I put in a couple of queries and got some good blog posts. And then I remembered, like, all of the information that I’ve learned from Gen. Mark, Rene and all the other marketers that I get, and I’m like, Yeah, okay, great. I can write blog posts. But why not take this opportunity to see if I can write a blog post geared to my ideal client? And then I thought, well, how do I actually know what my ideal client is? I’ve never really I even Jen, this. I haven’t shared this with you. But I hearken back to a conversation where you kind of asked me in a room we were doing together kind of like, well, who’s your ideal client? Yes. set off a few things. Do you remember that? Yes. I was like, Okay, well, let me get my conversation with Jen hat back on and I just asked, I asked Chuck GBT, I was like, I’m a wedding planner with 10 years of experience. This is the kind of weddings I want to go after. This is what some customers have said about me and reviews. Can you write me an avatar for a client and what it spit back to?

 

Jen Vazquez  08:04

I want to cry when I see.

 

08:08

It, like gave me the names what they’re too busy, because they’re both professional workers, what they value in a guest experience, they tend to err more on like, they they spend their money on experiences rather than things. And as a, as a wedding planner, who sells an elevated experience. I obviously want a customer who already places value on those experiences. So it wrote me paragraphs of information that was the most beautiful client avatar gave them names. The Ted GBT called them Mary and John. And so what I did with that information, is I copied it and put it in my notes app. And then every single time I have asked to write a social media caption or a blog, I say, write it as if I’m trying to convert this customer avatar.

 

Jen Vazquez  09:09

I have to say that I have taken it a step further. I asked, I asked it about the avatar, same situation you did. I literally copied you. And it came back with Sarah 35. Like it lists like a ton of things. And then I said, Okay, Sarah is my client. Avatar. Can you remember her? Right? And it says, No, I can’t do that. I don’t have a memory or what? I don’t remember the words that it says. But the very next question is, can you what blogs would be attractive to my target and it knew it because I just had a conversation. I think if I had, you know, waited and two days later came back maybe it would be confused, but because I had just talked about the client avatar so I did the same thing you did. And I have, I now refer to it as Jordan. It named it Sarah. But I named it Jordan because that’s my daughter’s name. And she was has always been my sort of ideal client. And so I took Jordan, my avatar, and it’s so far it’s remembered. Now, I don’t know if it’ll remember now that I haven’t been in in two days. But it’s, it’s scary. Good. So I’m uploading the link for you all. And I would love to invite you to sign up now you do have to sign up for it. And I kind of liked that. Because I think that maybe ultimately, like it did for me, it kind of remembered the conversation. Maybe it will in the future. I don’t know.

 

10:44

Well, I’m sorry, not late breaking news. The latest update says it’s working to recall conversations and Pat’s on the desktop model.

 

Jen Vazquez  10:55

So it may have been testing when I asked that question, because it did give me I said giant, Jordan, my ideal avatar, and it it ideal client avatar, and it remembered. So it maybe was it because it’s keep in mind everyone that this is a big beta test. Right? I don’t know how else to say that. But it is, it is in testing mode. So everything we’re asking, and everything it’s giving back to us is learning and learning and learning to be able to do the same for other people, right. And so when you sign up, it’s free. And it’s free to ask all these questions. Now, after a while, confess, I went crazy for in a day. And at some point, it said, Okay, give me a break, or Okay, now or something cheeky, and I was cracking up like I, I messed up anyway, what I would love for everyone to do is to click on that and sign up for it. And down at the bottom is where it’s got like a kind of a browser bar, if you will, and put in there might say my ideal client is and you can say, female, or you can say male or a couple or whatever you want to say but be very, I’ve found Shawn, that if I was very specific about their pain points, and what they’re looking to accomplish, that it was more successful that way.

 

12:34

I’m glad you brought up pain points, because and I also like how we kind of did the same exercise with different variations. Because when I got my avatar, the next thing I did was can you list possible pain points that this avatar would have when planning their wedding. And they gave me like four or five of them. And then I don’t want to like put the cart before the horse. But I took each one of those pain points and asked it to write a blog post of how I can address each of those pain points. And then I scheduled it out from a blog publishing standpoint, once a week so that now I’m I’m have the foundations for a four week social media strategy.

 

Jen Vazquez  13:15

Oh my god, I have written three blogs to two blogs that are published right now. They’re the most recent blogs. And it’s scary good. And it’s not spitting back to me kind of what the standard because Pinterest changes all the time. So my assumption is that it wouldn’t be effective with Pinterest, because it’s there’s so much information out there. That’s all sort of random and old. It’s all current Shawn. I’m, I’m, I’m shocked. Like it’s, it’s it’s not just recalling data that it’s learned. But it’s regurgitating data. That’s the most current, I believe from Pinterest. It it is like it’s heavier weighted on the current information, if you will. So I would love if you guys sign up. Because I mean, there’s no reason not to like, Shawn, also, please talk about the scripts, because I think that’s something that is insanely good, too, because a lot of us struggle myself included with scripts or things for social media.

 

14:27

Sure. So when you’re kind of giving it a prompt, and maybe you’re writing a blog post, for example, ask it to write a blog post and then say, and how I structure it is I start with a blog post and then I say write me an SEO, rich title and it does and then I say write me an SEO description under 400 characters and it does and then I say write me a tick tock script under 60 seconds talking about this blog. Now if I leave it at that, it will give Me a wildly like, production with scenes and what I’m supposed to be doing. But if you know me on short form video, you know that that’s typically my style. So I have to rein it in and say no, no, no, I’m just taught like, I’m a talking head on camera, deliver

 

Jen Vazquez  15:21

what I said, Yeah. And then and then

 

15:23

it rephrases The script in one scene, and it’s like, okay, so wedding planner says, and then delivers the script. And it might say, like, pause and turn to the left or something like that. But it really does keep it on a single face to camera shot. style. So you can you and I say that to say whatever your style is. You tell her that? Yes. Yep.

 

Jen Vazquez  15:50

I’m, it’s bizarre, because I’m not used to being able to give feedback, right? With the other AI tools that I’ve used. You kind of get what you get. And then you like, ask for another version, maybe. But with this I have taken. So I’ve asked it to do a short blog for me. And then it’s usually like five points, three points, which is my style, which is what I asked. And then I will take one of the points and I will ask it to write two paragraphs about that point. That will be attractive to my ideal client. Oh, am G? It is spot on.

 

16:30

And Jen, you I know you probably know this. It’ll even right. Pinterest. Pin title? Yes. Oh, right. What do they call albums, not albums, board titles. And

 

Jen Vazquez  16:45

yes, yes. And, and let me just say, by the way, the biggest mistake that even some Pinterest experts like people who are newer to Pinterest, and are our experts online, get this wrong. You want a board title that’s super, super simple, and very specific to your ideal client. So if you’re a wedding pro, you don’t want to just say, you know, wedding inspiration you want to say wedding inspiration for Houston, Texas, like it. And it did that. It actually

 

17:20

I just by first I now have a board for reviews thanks to chat GBT and being serious about scheduling out my social media content. And so one of the boards is reviews that I said write me a board title for a Houston wedding planner. testimonial page. And its title is Houston. Love colon wedding planning client reviews. i

 

Jen Vazquez  17:46

Yeah, it could not be more perfect from my since 2010. I’ve been on Pinterest and and working in it. And that is exactly what I would have said to you. I mean, probably not. Houston love because that’s really cheeky and cute. And I’m not that creative. But the whole fact that you also put the wedding planning in with the Houston means that you’re going to get your ideal clients that want to follow that board. It it is. It is perfection. And I’m really excited. Has anyone signed up and played with it a little bit. I would love love love to get your input your thoughts. Oh, here we go. Hope yay. Hope this is a game changer. Hi, hope tell me everything you’re on mute hope if you’re talking

 

18:55

Oh, it looks like autumns been playing around with it to

 

Jen Vazquez  18:58

come on up guys. And hope you need to press the bottom right. My There you go.

 

Hope Douglas  19:08

Sorry. I’ve been speaking to myself. No, that’s okay. So Hi, Jen. Hi, Sean. Yeah, so I haven’t signed up yet for this one. But I just wanted to share some stuff. So basically, before jumping on this call a couple months ago, I had aI things coming up in my feed. So and knowing that I needed to do blogs and everything and thinking oh my gosh, I haven’t got the time. I thought let me invest so stupidly or not. I went and invested in an AI product that cost me I don’t know about 300 Plus UK, UK pounds which I can’t remember how many dollars that was and then I was completely disappointed I can say right now because you know it probably missed all these things. The ads, I read through the ads, I watched the videos.

 

Jen Vazquez  20:04

That’s for a refund. Seriously?

 

20:08

Yeah. It said, Oh, it’ll do this. So I went in I thought, okay, they said blog topics, and then we put blog topic in. It was just coming up with random things, things that didn’t make sense. I was pressing, add more, you know, like, and things. It just was not working. I did email them back. thing. And it is not coming up with the things that I wanted to I’m a wedding planner, does it not understand wedding planning. And I was told, oh, sorry, that function doesn’t work. But you’re you’re probably right, I should actually get my money back. Absolutely

 

Jen Vazquez  20:47

get your money back. 100%. Plus, I will say, Shawn, I think you made note of it before, that this is the latest and greatest. This came out in November. And it’s heads and tails above all the others, including jasper.ai, ai and all of them with the exception of I’m sure it’s an open AI open source platform. So I’m sure they will now incorporate it into their systems. That’s my assumption, of course. But I had invested myself in jasper.ai, which was great at the time, it is night and day with this, and this is free right now. So you definitely sign up hope you will. Now, I will say to be very blunt, that what Shawn and I found is you will get out what you put in, like you do have to write Shawn, like you do have to be specific, you do have to give them as much information as you have or you know about your ideal client, then it will be next level. I’ve never seen anything like it. But it did take us putting in the work. Okay. Yeah.

 

22:07

A couple of things that cause like, like hope. And like Jen, I went into try and copy AI and I tried Jasper a couple of months ago. And one of the limitations that I found was the amount of words you can use, like within a month. Yes. And with and when you have a word restriction or word limit restriction, it hinders your ability to experiment to play around to ask be creative. Yes, yep, yes. And chat GPT. Without, currently without a word limit restriction. You can drill down re edit, asked to put, I want it with a humorous spin, I want to be I want it with an expert voice, etc. And it’ll it’ll do all of that. For you. I real quick example. If I asked it to give me five tips for choosing wedding invitations, it’s going to spit very generic, very high level, you can get it anywhere. But I was in a room with Jen when she did her Pinterest predictions last week. And she was talking about a lot of people were searching for gender neutral wedding invitations. And so I asked her to write me a blog with five tips on selecting gender neutral wedding invitations. And the only kind of thing that I didn’t like was that it gendered color. But I understand that that comes from like, historical, like, pink aisle for girls glue, I Oh, yeah, boys. But the rest of the information was, in my opinion valid and something that I thought worth sharing for the audience. And those are niche specific terms that that your ideal client could be searching for that there is no content to help them along in that process. So I would say when you’re playing around with chat, GPT try to really get into what your client is searching for and how the chat GPT can work to spit the information out to you and then what I would say tweak it in your language kind of how you speak and the opportunities are endless for for con this, this it there will be no greater content creation tool for you none. Like none when they put a paywall up I’m like, Well,

 

Screenshots from chat.openai.

chatGPT
chatGPT by Jen Vazquez Media
chatGPT
chatGPT by Jen Vazquez Media

Jen Vazquez  24:31

I’m gonna pay right like okay, and and I do want to point out before we get to autumn, thank you for coming up here. And if you guys have tried it out, come on up as well. We would love to get a conversation going. But so I always say garbage in garbage out, right? Like we have to put our personal spin on things when we ask it questions to make sure that we’re getting our personal voice back and it There has been a concern with Google that Google is so smart that it can see when you’re using January last year, it’s insane. So I apologize anyway. It, it has it, it can see a eye. And so what I have always done like when I’ve used Jasper, det AI and other AI type things, is I make sure to include my brand voice and how.

 

25:53

January coming back. Home, we’re gonna have to wait until Jen can come out. There she is.

 

Jen Vazquez  26:01

Hi, I’m so so sorry. Anyway, I always put in my brand voice. So I’ll take whatever paragraph I get. And I make sure to change a few words into how I speak. Like I don’t say, I want to, I always say I want to, like that’s just part of my brand voice and the way that I speak. And it is the way that we will sort of not potentially get deemed by Google and doing these things. But even still, I’m gonna go out on the ledge here and be very controversial. I have zero time running two businesses. And I feel like getting content out is almost more important than have it be perfect and get the biggest reach possible. I’ll take whatever reach I can get with getting this help with valuable advice. I do always change the summary and things like that. And the words like I said, because I think it’s important that things are me. But and and has I’ve been putting this content information into the chat. I have been getting back more things with my type of words. Have you noticed that Shawn?

 

27:21

I’m sorry. Yes, that’s I’ve seen the same thing happened to me. It’s it’s, it’s like it, even though it doesn’t hold that it’s almost like the more you engage with it, the more it kind of understand what your style is in speaking.

 

Jen Vazquez  27:36

It’s so It’s so crazy. All right, thank you so much help what you can stay here, stay up here and still have conversation. But I do want to get back to autumn just in fairness to autumn, come, come on up autumn come off of mute.

 

Autumn Tall  27:51

Um, I literally, I literally signed up, like when this room started. And I am astonished at

 

Jen Vazquez  28:01

I cried I literally

 

28:05

the amount of money that I have spent on blog posts, because I just frankly, don’t have the flippin time. blog posts and even like social media I that I’ve spent so much money on just even like social media, like someone to write my, you know, captions and all of that just because I literally don’t have the time like between client work and meetings and all that. So to have this and like, I don’t understand that it’s free. I’m like, I just I’m like blown away.

 

Jen Vazquez  28:42

Yeah, I am. I know, because it is an open source. So I believe that it’ll be free for a little bit. I don’t know how long nobody really has guesses. But it is built on open AI, which says to me that somebody will probably want to come out and put something that’s, that’s free, and it is free right now. And we should use it while we can. The other thing is I’ve had a lot of Pinterest experts and social media managers who are, frankly, very concerned about their business going downhill. But what I will say as a Pinterest manager is that I don’t I don’t have that problem. Because even if we can get all of this great rich writing, somebody still has to take the time to go on and post it and interact with the post. So I feel like it’s it’s not going to replace a manager per se. So for anyone who’s listening to this now or later, I don’t think it’s going to like replace jobs per se and let’s be honest, Shawn, you and I’ve spent a quite large amount of time I’m getting in and feeding it the information that we that we want to get out of it. And I don’t know, frankly, if everyone would be much time. But you know, it is it is insanely good. It has saved me to date about 25 hours. What do you think, Shawn, that it saved you over the last week or so

 

30:26

to? Jim, I am not I have been a strict and disciplined with it up until this point. So I can’t look at it from that. Like from a time saving standpoint, what I will say is I’ve been able to create and schedule out my social media weeks in advance in a way that I never have been able to before. And what you said is so true. Because once you get that copy, okay, well, you still have to go create, you still have to schedule out this Yeah, Pinterest this for Instagram this for tick tock. So there’s still a time spent that you could offload to a Pinterest manager or social media consultant or whatever. So it’s not like the be all end all of like taking away jobs. It’s just it’s, it’s a leveling of the playing field, in my opinion, to get people to take their content strategy and their marketing more serious, especially newer or smaller companies that might not have the resources to invest in a team. And I think that’s important. I think people who go after clients from the manager standpoint, now can really level up their own offering, yes, and get their ideal clients in the mix. So I’m, I’m less scared of like, Oh, they’re coming after jobs with a tool like this.

 

Jen Vazquez  31:51

Yeah. And because AI is, can bring up fear, from a lot of people from a lot of different things, right, taking over losing jobs, there’s always a bunch of fear. And I just wanted to put it out there that it is part science and part like real life and that they’re pulling from data that’s been written and stuff. But but it’s truly what it’s, for me, what is provided is taking in the information from me, and me being very specific on my marketing and who I’m targeting, to put that information in so that I get this very rich blog or any kind of content, that it just takes away some of that brain power.

 

32:50

For sure, and let me really quick give like a personal story of how I use chat TPT and when I say it’s not coming for jobs, you might listen to this story and think differently, but I want to get really serious about when I think about my personal branding, I want to get serious about my personal style and how I portray myself in like a like a wardrobe and how I present etc. So I had reached out to a personal stylist that I’ve known for a couple of years and asked like if she had time to do a consultation with me or like what the process was. I waited a couple hours she didn’t respond so I thought well hell, let me see what all AI thinks about this. So I typed into the AI I was like, Can you write me a personal style brief for a 38 year old white gay male whose colors are gray, blue and are gray, navy and white and is really inspired by mirror balls. It wrote me a style brief three paragraphs and then a shopping list of the core capsule pieces I should purchase to portray that it gave me like two coats two pairs of pants and shirt and a statement piece of jewelry. I then took that list went to Amazon put it all on my prime try before you buy trial. And I’m getting it shipped to me next week so we’ll be able to test it like

 

Jen Vazquez  34:19

it oh my gosh, Shawn, that is in saying

 

34:23

I’m so excited.

 

Jen Vazquez  34:26

That is insane. And it gave you the shopping list which is not really what you even asked for.

 

34:32

But it was like and if you want to if you want to see how this all comes together. Here’s the suggested shopping list of capsule pieces that you’ll want to purchase. Oh my a classic fit. wool coat in gray. Slim Fit black leather jacket, a navy pair of chinos a grey pair of chinos. That Halleck sneakers like that’s how specific it got when I said and inspired by mirror balls and it was like, metallic sneakers will show your funky, fun style and your maj to a mirror ball. It was my

 

Jen Vazquez  35:17

love mirrorball. So I had just had to say that. It is crazy. And you know, now that you say that, and I’m looking at chat GPT it says things like, it’ll explain quantum computing in simple terms. Got any creative ideas for a 10 year old birthday party like you could, you can literally ask it. Anything. Now we did have a question I wanted to talk about. Amber said that chat. GPT is at capacity right now not available. Anyone know if there’s restrictions in what countries it’s allowed in? I have no idea if there’s a specific country that it’s allowed in. I’m curious if anyone else signed up and was able to get in? I know that they’re limiting the people that can I know that they are being thoughtful to make sure that that that the computing time the scaling of the systems, so because I got that message that says we’re experiencing exceptionally high demand, then maybe that’s why I don’t know, Shawn, any thoughts?

 

36:37

I haven’t heard like country specific, but I will say sometimes it’ll say that and you just have keep refreshing. Yeah,

 

Jen Vazquez  36:44

that was just gonna say it tells me it tells me it’s busy right now take a break. And then I just keep asking, and then it gives me what I want. Heather, welcome to the stage. Hi, Jen. Lovely to see you. And hi to everybody. I am

 

Heather Cox  36:59

obsessed with chat. And she Beachy. And yeah, keep refreshing it. I get that all the time. And I just refreshed my browser, and I’m able to use it like in a second after it refreshes. So.

 

Jen Vazquez  37:12

So how have you? Did you just sign up? Or have you been using it?

 

37:16

I’ve been using it for two to three weeks now.

 

Jen Vazquez  37:21

And what have things have you used it for? And what has shocked you?

 

37:25

It’s insane.

 

Jen Vazquez  37:29

It’s not just me and Shawn. I was like, Are we like under a rock type of people? Like,

 

37:34

wait, I’m sorry, Heather. I was like, I was like, oh, Heather’s coming up. Oh, I hope she loves it as much as we do.

 

37:40

I’m upset. And yes, it can come for your job. So within my industry, I’m a web and social media designer, manager, content creator for multiple clients, restaurants, real estate, even in the wedding space. But it’s because Okay, so I had a assistant, intern, and she was writing copy for me captions, because, you know, just with one client, I have eight caption sets that I have to create each month. So that’s 30 Captions per document. So that’s 240 Captions per month, then that’s a lot just for one client. And, um, she was doing it all amazing job. But then, you know, I saw this and I was like, let me let me see what I could prompt it to do here. And it literally wrote me captions. If I just plug in specific keywords, my favorite prompt, you can even have it right you prompts to prompt it. It’s just how many you can get with it. But I think I’ve created over 500 I’ve lost count at this point 500 captions or more with chat GPT it does suck on the emoji side of things. If you ask it for emoji placement, like put it after punctuation or in between sentences. It just puts it at the beginning of the end. But it does write hashtags if you tell it to write like a write five unique social media posts about beat getting your engagement photo shoots for your photography company, including hashtag ABC photography, and include for topical hashtags, and it’ll do it. That is insane. It’s insane. So like, but you do need to proofread it because it does add some things, you know that you need to have it add a human element to it. It’s not perfect every time. And then another thing you can what I’ve used it for, it is captioned writing but it’s captioned template writing. So if I have let’s say tech two or now let’s say newsletter Wednesday, and you want to highlight one newsletter or that you have in your arsenal, every Wednesday, you can write in chat GPT create me a, or create five social media caption templates that will highlight one newsletter per week, including the title of the newsletter and excerpt and the link to the newsletter, and it’ll create templates for you. So, yes, it can create a press release template for you. These guys are insane. I’ve tried all of them and they work mad amazingly. So don’t sleep on it, because if you don’t use it, you’re just going to be replaced by it right? Well, and

 

Jen Vazquez  40:40

and so and I will save two we were talking about, you know, job replacement and things like that, because I’m a management person for Pinterest. And, and a lot of people are kind of fearful about that. But the fact is, is that you still have to have time to physically put it in. Even if it’s a third party platform you like, you might be able to do more with less people. But you, if you take on more clients, you still need help with all of that stuff. And a busy entrepreneur may not may still outsource, because they just don’t have time to be that human element, as you talked about. And what we talked about in terms of the human element is with regards to blogs, and Google and things like that, you have to put your brand voice in it. And part of that is training it on your ideal avatar, because then it can write you things that are very on topic, which is what Shawn and I have found. But again, you’re right, like you have to read it over and make sure it sounds like your voice. And that’s how you can avoid Google from not spreading your blog post as an example far and wide. Because it feels very AI. And this to me, a comparing it to like jasper.ai and other AI that I’ve tried, feels way more real. And way more like me as I’ve been using it than any other platform that I’ve tried. And it’s free right now. So jump on board. Any tips, Heather, any things that you think that people should know? I mean, one thing that Shawn and I said is garbage in garbage out, like you do have to tell it like the your ideal client avatar to get the most on brand type content. Any other tips that you can think of?

 

42:37

Yeah, so I mean, well, while writing the copy, you can actually tell it to write in a specific tone of voice. And if you train it to sound like you to take a copy that you have written prior and fed it that information, you can actually train it to have your tone of voice which is

 

Jen Vazquez  42:58

insane to me. And it is it’s like, like, part of it is like Shawn and I are talking to each other and going Holy shit. This is kind of scary how, like, I want to say thank you like because it’s so feels like a person. And then on the other hand, it’s saving me so much time that I’m not too scared. I mean,

 

43:24

so I mean, I love it. I love it so much that I I actually am stalking chat GPT on social media and I want them to, for me to be their social media manager.

 

Jen Vazquez  43:38

I’m not kidding. I’m doing the same thing. I don’t want to be at social media person, but I want to be in the know if something changes.

 

43:47

I mean, yeah, like I’m literally being like, I’ve messaged them, but like, I want to be your social media manager, please. Is there a contact information like play? Like, I’d love their social media and like they could do so much more with it. So I’m like to chat GPT like, I love you guys. Like I should literally write a proposal with Chad GPT because you can do that too. So that is

 

Jen Vazquez  44:07

so I didn’t even think about that. That is so smart. Do you do so you use it for social media posts and things like that anything else that you use it for?

 

44:20

I used it for my birthday at my daughter’s birthday party ideas for 101 Dalmatian street theme party I did that I use it a lot in my personal life. My husband likes to play with it. So he asked it to write a poem in the style of style of Edgar Allan Poe about cryptocurrency so like you did it. I wrote it a rap for my mom for her business called the fairy Potter. Like there’s so many things that you could do just just think of something I wrote an entire eight chapter ebook with this thing. It’s it’s literally just tell it to write me the time I write me a table of contents surrounding the top wedding trends for 2023. And I’ll do it. So just think about like how, like what you could use. It’s dude, like, every day, I’m thinking of something new. I use it for the mundane tasks I needed to like, right from January 1 to January 31, like Sunday, January 1 to Monday, January 2, like, I don’t want to do that. So I literally asked him to type it for me, and it types it for me. And then I can use that in my social media like planning. It can write you a content calendar for the whole entire month. Like there’s we

 

Jen Vazquez  45:37

what Shawn and I, what Shawn and I did before you popped on just to let you know how deep we dove with it. And Shawn did this first is he was telling it all the things about his client avatar, all the things that make his ideal client, and then it will write about, it’ll write to the pain points of that person. It is insanely cool.

 

46:06

And also about what Heather said, with the mundane tasks, I shared this in another room, I was walking bear. And I was like, oh shit, I needed to get my thank you emails out for that event that I did last week to my vendors that I hadn’t worked with before. So I was like, write me a thank you email about how great it was to work with the band last week at the Christmas party. And make sure to say that Cassandra went above and beyond and made it a great guest experience for everybody who attended. And it wrote me the email, and then I just copied it based. And so it’s like, I’m still putting the personal touches that it’s coming from me. I’m just not sitting there typing it all out from start to finish in the perfect email form. Chat. GPT does that. Another thing is that I’m writing like pitches to shows and like my earned media strategy for 2023. And it’s writing all of that information out for me to an email form, and then I just tweak it and send it. It’s literally freeing up so many minutes, it’s allowing you to multitask, and you’re not even realizing that you’re you’re literally splitting yourself in plain sight.

 

Jen Vazquez  47:21

Yeah, I mean, I’ve been playing with it entirely too much. And yet I’ve gotten more work done. Like I said, over the last week and a half to two weeks, I’ve saved about 20 hours of work. And that’s just from what I normally do, but it’s doubling like my work. It’s because I am not especially when I write emails, I am not a warm and fuzzy person. I’m the person who’s like, bottom line. And that’s not very friendly. And so yes, having it helped me write emails has done extraordinarily things for me as well. Any final thoughts? Heather, and hope any final thoughts before we can

 

48:03

write you an email drip campaign like an email sequence? It will like create a nurture campaign?

 

Jen Vazquez  48:09

Yes. I literally have that on my to do list for one of my newest, funny Holy crap,

 

48:16

like in Italy, right the template and like, where to put their name and like all that. Yeah, it’s insane.

 

Jen Vazquez  48:22

Question for you. Because someone had this question. And we didn’t know the answer. They asked, is it avail? Is there any restrictions in terms of countries and things but it’s allowed? I haven’t

 

48:33

seen that yet. I’m not sure though. My husband thinks that he has seen because he works in like the IT and security field as well. He thinks he’s seen some, like restrictions in different countries, but it hasn’t been confirmed yet. So you may Yeah. may want to

 

Jen Vazquez  48:54

and cat jpg. And if we’re thoughtful about it, I can imagine there’s some countries that don’t want this type of amazing capability because they want to control everything. So that kind of makes sense to let’s see. Karina had a question about adding in SEO keywords. Yeah, Karina, both Shawn and I, when we’re talking about blogging, they not only give you like, they’ll not only give you keywords for our ideal clients and their pain points, but it’ll give us hashtags as what just Heather just show shared with us. Obviously, like Heather said, you do have to put in kind of the parameters, but it will absolutely do that. So for my blog, Karina, it gave me keywords. It gave me a summary it gave me like it gave me everything I wanted, and needed and it’s all slanted toward my ideal client because I shared that information. That’s insane.

 

49:55

So real quick, just that my final thought will be my workflow. So that People understand like how you can use this for like multi layered what Heather’s been talking about what Jen’s been talking about. So you start with your right knee. So you get your customer avatar and then you say, write me a blog on how this avatar would be less stressed if they hired a wedding planner, and then it spits out a blog post. And then I asked it write me an SEO rich title for the blog, spits that out, write me a SEO description for the blog, spits that out, write me a three tweet thread, pushing the blog, and it writes that out with hashtags in it, then I say write me an Instagram caption that shows a graphic from one of the points in the blog, I’ll say like, focus on point two, and it’ll write me an Instagram caption for that blog, then it’ll write me a Pinterest title and description. I mean, so you can literally in a note sheet on your phone, have a complete like, introduction, social media posting schedule for this blog in literally three and a half minutes.

 

Jen Vazquez  51:14

That is insane, Shawn, I think that we should do another room on this. On our on different workflows, and so that everyone can get in, learn more, kind of figure it out and go from there. But I think this should definitely be a repeat room. What do you think, Shawn? And Heather, for sure. I see your hands. Absolutely.

 

51:39

Absolutely. I think we keep hosting rooms like this until all of the wedding pros who are on clubhouse and in our Facebook group are comfortable and using this regularly. Because just like Heather said, and I’m so glad she did. Yeah, either we get on board with this technology that saving time, or we’re going to be like the movie Ice Age.

 

Jen Vazquez  52:04

I totally agree. Hope any last thoughts?

 

52:10

Hi, I just think this has been absolutely amazing. I literally cannot wait to get home. So I have to travel. This sort of sign up and everything and play with it. I just can’t I just I’m so excited. So I take it. Can I just double check with you all though that it is I put in so I’m typing in or am I talking to it? Which one do I do and to get

 

Jen Vazquez  52:33

your typing in? I’m okay down the road. They’ll have a microphone capability. But for right now, if you’re typing it in,

 

52:41

okay, that’s fine. That’s fine. That’s absolutely fine. Yeah, I can’t I literally can’t wait. I’m so excited. I’m like Christmas is covered.

 

52:48

Hope I’ll send you it’s a minute and 42nd video that just shows the conversation I had with it to build my avatar. I’ll send it to you just like you’re

 

Jen Vazquez  53:00

sure, sure. Yes, I’m going to be creating a video like that as a real on Instagram as well and probably tick tock too, because I feel like wedding pros in general. But like literally everyone who is an entrepreneur should be jumping on this right now. Well, it’s free. I don’t know how long it’s going to be feel free for it could be free for a while since it’s open AI but you know, people are going to try to make money on it. And right now, like get in now while you can. And Heather. Sean and I were saying that we would pay for it if it got paid. Have you heard anything about what I’m

 

53:37

paying for it? It’s cheaper than me paying poorly for somebody I know. And I’m sorry, but that’s the way the world

 

Jen Vazquez  53:50

I know. I have my VA using it to also helped me with social media and stuff. So it’s like, you know, it’s it’s insane. Heather, do you want to come back for another room with? Yeah. All right. Well, we will go ahead and let you know when we schedule that next room. ppreciate it so much. Any any other final thoughts, Shawn before we move on?

 

54:17

Sounds good. Thank you so much.

 

Jen Vazquez  54:20

All right. I’ll see you guys later. Thanks for hopping aboard. And we’ll see you soon.

Here is more information that may be helpful!

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ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media
ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media
ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media
ChatGPT for Wedding Pros -  A Game Changer For Your Biz by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management  by Jen Vazquez Media

5 Reasons Why You Need to Hire a Pinterest Manager

Pinterest is a powerful tool for driving traffic and sales to your business, but managing a successful Pinterest account requires a significant amount of time and expertise. Here are a few reasons why you may want to consider hiring a Pinterest manager:

Save time

As a business owner, you likely have a lot on your plate. Managing a Pinterest account requires creating and scheduling pins, analyzing performance, and engaging with the Pinterest community. A Pinterest manager can handle these tasks for you, freeing up your time to focus on other aspects of your business.

Improve performance

A Pinterest manager can help you create a strategic plan for your account and ensure that your pins are reaching the right audience. They can also help you analyze your performance and make data-driven decisions to improve your reach and engagement on the platform.

Pinterest Management

As a busy entrepreneur, you’re exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to hire out your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your genius zone!

Stay up-to-date

Pinterest is constantly evolving, and it can be challenging to stay on top of the latest features and best practices. A Pinterest manager can help you stay up-to-date and ensure that your account is utilizing the latest tools and techniques to maximize your success.

Expertise

Pinterest can be a complex platform to navigate, and it takes time and expertise to effectively use it for business. A Pinterest manager has the knowledge and experience to help you get the most out of the platform.

Analyzing performance

Pinterest has a wealth of data and analytics available to help you understand how your account is performing. A Pinterest manager can help you analyze this data and make data-driven decisions to improve your reach and engagement.

Summary

Overall, hiring a Pinterest manager can help you save time, improve your performance on the platform, stay up-to-date with the latest features, and benefit from their expertise.

Are you thinking that this may be just what you need to let you focus on your zone of genius, you can read information about my services or you can schedule a quick call here.

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5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management
5 Reasons Why You Need To Hire A Pinterest Manager by Jen Vazquez Media Pinterest Marketing Management

Here is more info you might find helpful!

5 tips to Blogging as a Service Provider

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

5 tips to Blogging as a Service Provider

Blogging can be an effective way for service providers to showcase their expertise and attract new clients. Whether you’re a freelancer, consultant, or small business owner, a well-written and informative blog can help you establish yourself as a thought leader in your industry and build credibility with potential clients. In this post, we’ll share five tips for effectively using blogging as a service provider to grow your business and attract new clients.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

One of the most important steps in creating a successful blog is identifying your target audience and creating content that speaks to their needs and interests. This means understanding who your readers are, what they are looking for, and what motivates them to engage with your content.

To identify your target audience, consider factors such as their age, gender, location, interests, and the problems or challenges they face. You can also conduct market research, surveys, or focus groups to gather more detailed information about your target audience.

Once you have a clear idea of who your target audience is, you can create content that speaks to their needs and interests. This means developing a content strategy that includes topics, formats, and styles that are relevant and engaging for your audience. You can also use your knowledge of your target audience to tailor your content to their specific needs and preferences, such as using language, examples, or references that resonate with them.

Overall, identifying your target audience and creating content that speaks to their needs and interests is essential for creating a successful blog that attracts and engages your readers. By understanding who your audience is and what they are looking for, you can create content that is relevant, valuable, and compelling, which will help to build your audience and drive traffic to your blog.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

Developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis, you can keep your existing readers engaged and attract new readers to your blog.

To develop a publishing schedule that works for you, consider factors such as the amount of time you have available to write and publish blog posts, the frequency with which your target audience is likely to engage with new content, and the type of content you want to create. You might decide to publish a new blog post every day, every week, or every month, depending on your goals and priorities.

Once you have a publishing schedule in place, it’s important to stick to it as consistently as possible. This means planning and writing your blog posts in advance, scheduling them to be published at the right time, and ensuring that you have a backlog of content ready to go in case you need to take a break or encounter any unexpected delays.

In addition to maintaining a consistent publishing schedule, you can also use other strategies to maintain a steady flow of traffic to your blog. This might include promoting your content on social media, engaging with your audience through comments and replies, and sharing your blog posts with other bloggers and influencers in your industry.

Overall, developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis and using other strategies to promote and engage with your audience, you can keep your readers coming back for more and attract new readers to your blog.

Use keywords and search engine optimization techniques to make your blog posts more visible and attract more potential clients.

Using keywords and search engine optimization (SEO) techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your blog posts, you can improve your visibility in search engine results and make it easier for potential clients to find your content.

To find the right keywords for your blog posts, start by identifying the topics and issues that your potential clients are interested in. You can use keyword research tools, such as Google’s Keyword Planner, to find keywords that are commonly searched for by people in your target audience. You can also consider using long-tail keywords, which are more specific and less competitive than more common keywords, to improve your chances of ranking in search results.

Once you have identified the right keywords for your blog posts, you can incorporate them into your content in a natural and effective way. This might involve using your keywords in the title and heading tags of your blog post, as well as in the body of your content. You can also use your keywords in the alt text and image tags of any images or videos included in your blog post.

In addition to using keywords, there are a number of other SEO techniques you can use to improve the visibility and performance of your blog posts. This might include optimizing your meta tags and descriptions, using internal and external links, and ensuring that your blog posts are mobile-friendly and load quickly.

Overall, using keywords and SEO techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your content and optimizing your blog posts for search engines, you can improve your chances of ranking in search results and reaching your target audience.

Engage with your audience by responding to comments, promoting your content on social media, and interacting with other service providers in your industry.

Engaging with your audience is an important part of maintaining a successful blog. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships with your readers, showcase your expertise, and attract more potential clients to your blog.

To engage with your audience, start by regularly responding to comments on your blog posts. This can help to foster a sense of community on your blog and show your readers that you value their feedback and input. You can also use comments as an opportunity to address any questions or concerns your readers might have, or to offer additional information or insights that might be helpful to them.

In addition to responding to comments on your blog, you can also promote your content on social media. This can help to increase the visibility of your blog and attract more potential clients to your content. You can use social media to share links to your blog posts, to promote any special offers or promotions you have available, and to interact with your followers and other users in your industry.

Another effective way to engage with your audience is to interact with other service providers in your industry. This can help to build relationships and connections with other professionals who might be able to refer clients to you, or who might be interested in collaborating on projects or initiatives. You can do this by commenting on other service providers’ blog posts, sharing their content on social media, or participating in industry events or online groups.

Overall, engaging with your audience is an important part of maintaining a successful blog as a service provider. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships, showcase your expertise, and attract more potential clients to your blog.

Continuously learn and improve your skills by staying up to date with the latest trends and techniques in the world of service-based blogging

Continuously learning and improving your skills is important for any professional, including service-based bloggers. By staying up to date with the latest trends and techniques in the world of service-based blogging, you can ensure that you are providing the best possible content and services to your audience.

This can involve reading relevant articles and blog posts, attending workshops and conferences, and networking with other service-based bloggers to share ideas and learn from each other.

Additionally, staying current with the latest tools and technologies can help you improve your efficiency and effectiveness as a service-based blogger. Overall, making a commitment to continuous learning and improvement can help you stay ahead of the curve and provide valuable services to your clients.

 

Summary

I hope you learned how important it is to blog and with these 5 tips, you can work hard to do so.  If you want SEO help, I recommend my friend Cinthia at Digital Bloom IQ. Her course Homegrown Traffic SEO Course is insanely good and I highly recommend it!

I also am in love with this FREE (at least in December 2022) tool called ChatGPT – sign up here!

 

Here is more information that may be helpful!

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5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo

Want To Create a Marketing Plan based on your Values NOT Your Vision? with Lindsey Badillo<br />

In this video I’m sharing Want To Create a Marketing Plan based on your Values NOT Your Vision with Lindsey Badillo.

We chatted about:

  • How Lindsey got started.
  • Issues that business owners make in their marketing strategies
  • How to get off the social media rat race
  • What if you’re not “naturally skilled at” marketing
  • How to know if your marketing strategy is working or not
  • 3 things have that helped Lindsey grow her business? 

Jen Vazquez  00:00

Do you want to create a marketing plan that’s based on your values and not your vision? If so, you are in luck as my guest will be sharing all about that and so much more. Welcome back. If you’re new here, my name is Jen Vazquez, I’m a Pinterest marketing strategist who brings in experts on all things marketing subjects so that you can take action and grow your business. If that sounds like something that you’d be interested in, I would love for you to subscribe so that you’re notified anytime a new YouTube video or podcast is released. Today. I am so excited to be chatting with Lindsay but do have Lindsay but do coaching and consulting LLC. Lindsey has worked with over 100 startups and scaling their businesses using digital marketing as a knack for making the messy bits of marketing simple and attainable. Lindsay is also the chief marketing coach of an inc 5000 business development companies servicing 500 Plus it and cybersecurity firms in developing effective marketing strategies and elevating their sales techniques. Leveraging is her formal education and certification in teaching coupled with her experience of helping businesses around the world. Lindsey has created the curriculum for multiple online courses, teaching marketing, sales, and personal development, helping clients streamline their success and create massive change in their businesses and lives. So welcome, Lindsay.

 

Lindsey Badillo  01:29

What an introduction, Jim, thank you so much. I am so excited to be here. I have been watching your content over the last few weeks since we’ve connected and absolutely enjoy it. And I know that we’re gonna have a great conversation today. So thank you for having me on.

 

Jen Vazquez  01:46

Thank you, I love your it’s like all around expertise, like those are like you can dive in and still help with all of the adjacent stuff going on. So I always love to start these chats with my little experts about hearing their origin story. So I’d love to hear like how you started in business and what got you sort of to this place you are today?

 

Lindsey Badillo  02:09

Oh, that’s always like a loaded question. I know what started in the womb, you know, okay, so Alright, so as you’ve heard formal education, or formal background, formal career, technically, it was an education. So I was actually a first grade teacher, went to school, went to college, did the things and said hey, I’m going to become a teacher, I’m going to work in education, I will be able to help people, I’ve always had this really, you know, this, this core need is core want to want to help other people. And I said, Okay, this is a safe read safe road safe route, I’ll be able to spend time with my kids really be involved in their education. I love teaching, I’ll go into education. So did that thing. And then you get the entrepreneurial, you know, you’re like, Whoa, this is not what I want. I am like, so bored. To be honest. I was like, my first year in the teaching, I was so bored. Not that and it’s like, it’s this thing. It’s like I have this core love to teach. And I had this core love to share knowledge. But I think that whenever you have his entrepreneurial heart, and you want to go and you want to change, and you want to be able to evolve, and you just need excitement, I knew that the formal education system wasn’t for me. So I set off into the world wide web and I said What in the world can I do to leverage my teaching skills and to still help people you know, what can I do where I have freedom over my finances to because as selfish as it may sound, I wanted to make a lot of money and formal teaching wasn’t going to do that. So set off it to into the abyss of the internet. So what can I do, I’m just really in this place of exploration. And one of the first self development books that I’m really just dove into and I was like a kid it you know, and like I was in school again, I got Marie Forleo book, everything is figured out double, highly recommend for anybody like setting out on their journey, making a big change in your life. I went through this book, like literally as if it was like a college class and I was taking notes and I was underlining, I still have the book on my bookshelf actually. I used to I used to send it to my private clients. And I would go through and I would underline and I put post it notes in there for them. And the bits that I really resonated with that thought that they would So fun fact it’s

 

Jen Vazquez  04:42

so so so so good. I totally agree.

 

Lindsey Badillo  04:46

So good. And I just remember going through this thing with my journal, and I was like doing all the exercises in like writing everything down and just really trying to figure it out. That’s what it was about. It was it was saying okay, everything is figured out double. You know, I was in In this place of just being unhappy with being a teacher, but I had just graduated, I had two kids, I was married. So it wasn’t like, you know, you’re just a 21 year old and you want to just change your path like No, like I was invested, you know, so it was a big leap to say, alright, like, I’m gonna leave this career that I’ve just spent, you know, 1000s of dollars getting this degree for, and now I’m gonna go do something different. And that was a big, big decision to make. So, started a blog, started a website, made a million dollars, not that did not happen. I’m just joking. I did. Dang, if

 

Jen Vazquez  05:39

it’s that easy.

 

Lindsey Badillo  05:42

That’s the thing, though. That’s the thing is that a lot of times when we’re starting out online, we see these other people with blogs, we see these other fancy websites, and we think that they have it figured out. And so we’re like, Oh, I’ll go do that thing. That’s going to be the thing. And I think that any strategy will work, but you just have to work it, you know, it has to work with you. So for me, that was not what worked for me. I am very much a people person. I love writing, I absolutely enjoy writing. But I light up from talking with other people I light up through teaching, I light up from being and having these conversations. So I find coaching. And it was in that moment. This is like 2018, I start as a life and relationship coach, and I’m tight. And it’s so it feels like a different lifetime. I look back, and I was like in my flowery robe on Instagram. And I’m like talking about intimacy in your marriage. And it was like, it was such a different life. And so I started out coaching married women, kind of rekindle intimacy in their relationships, rekindle connection. Ultimately, all those things came back to self love, all of it comes back to loving yourself, right? So did that started there really learned how to develop confidence in myself, I think that’s where any business starts is like finding a confidence in yourself. It’s so crazy, like looking back on old videos of me speaking into a camera, and I’m talking like this. And I would kind of like, look around. And you know, and just to say that we all start somewhere. So

 

Jen Vazquez  07:24

absolutely. And I think the messy starts are the things that bring you the most growth, for sure. It

 

Lindsey Badillo  07:30

was messy. It was real messy. So looking back on that as always fun. But I started there and about a year into it. The pandemic started to pick up and schools started to let we get that we sat down, went to a faculty meeting, and I believe was the first or second week of March. Oh, and two weeks before that I put in my resignation. Notice I put in my resignation notice. So I’m like coaching by afternoon like do I’m like this relationship coach in the evening. And I’m like, first grade teacher during the day. Yeah, it was like double life. So two weeks prior to this, this faculty meeting was I send in my notice to my principal, I sit down with her and I say, Hey, I’m not going to be renewing my contract. You know, and we go through this, I put him on notice two weeks later, we sit down this faculty meeting and they say, All right, we’re gonna go on break for two weeks because of this Coronavirus, COVID 19. We’ll do max. That’s how it all started. Right? We know Yes. We know where it goes from here. So we’re like, Okay, we’re gonna do this virtual teaching thing for two weeks. As we all know, we were out for the rest of the year, we navigated Virtual Teaching Google meets imagine teaching a reading group two to seven year olds through a Google meet,

 

Jen Vazquez  08:46

like so hard. What?

 

Lindsey Badillo  08:49

So that was that and it really solidified that that I was making the right decision. You know, because this was a life. It was such a pivotal moment. And of course, there were thoughts of like, Am I making the right decision, I’m leaving this job where I have a set salary, I’m venturing out on my own. And so all these things are coming up. But ultimately, whenever we got into that virtual stuff, and I’m like, Whoa, this is not the move. This is not it. So it really solidified I was on the right road, finished out my teaching. Well, by August, September of that year, so several months have gone by now. I start getting previous peers that had been in my first coaching program with me. So I was like literally a student in these coaching programs. I had my friends that I had, like, made along the way. And they were my first clients for business and marketing. And it was like Lindsay, can you help us find clients? Can you help us do this thing? And it was so cool looking back on it, and I found that that’s what frickin makes me excited. It’s like working with other women still work with women, working with other women working with other Just like beautiful souls who are on this mission to make the world a better place, and they just have no idea how to do it and where to get started, you know, you got to figure out the strategy, we’ve got to get the right mindset behind it. So those are my first clients, and they’re still in my communities are still around. So as far as moving into the marketing side, that’s where it all started. I fell in love with the strategic piece of stuff, the planning side, probably the teacher in me, fell in love with just like building stuff, and testing and tweaking and changing and just the process behind the business. And here we are, now we’re, you know, years down the road. And I’ve created countless courses I’ve helped over 100 other coaches, course creators, build out their courses, their programs, their high ticket offers even, and also now working in a completely different industry, using the same exact concepts and strategies to help them build out their marketing plans. So it sets my soul on fire, and I’m doing, I’m doing the work I’m supposed to be doing.

 

Jen Vazquez  11:05

Yeah, I and I feel like to like you kind of mentioned, all the things that we do in the past, all really lend to everything that you do now, right, a little bit more confident, a lot more strategic, all that kind of stuff. So alright, let’s dive into the marketing side of things. What is the top issue that you see business owners and in their marketing strategies? What are these issues that you see sort of come up over and over again?

 

Lindsey Badillo  11:34

I mean, the the number one thing is where do I start? Like, what what do I do? If I, you know, what do I do, Lindsay, just tell me what to do. And I’ll do it, give me step by step. Just give me the plan, I’ll do the thing. And here’s the thing is, like, really, like we said, Any strategy will work, you just have to work. Okay, so you can go to Google, and you can look up how to develop a marketing plan. You can go on YouTube, how to market my online business, how to, you know, market on Instagram, like you can go and Google all these things. So it’s like you found the how, but now the second piece of that, like, the other side of it is sticking to it. Believing in yourself, having the support to get you through it. Business is hard, like it is not for the faint of heart. overnight successes are very, very rare. And as much as we are sold this idea of oh, I’ve built a million dollar company in six months. Like that is not the norm whatsoever. And I guarantee you behind all of the stories that you hear, there are 1015 20 years in the making of getting to that point, okay, we don’t the three years that you made $0, before your business took off, you know, we didn’t we don’t normalize that. So yes, having the strategy, having step by step, then the other piece of it is normalizing all the ups and downs that come with entrepreneurship,

 

Jen Vazquez  13:03

I totally I totally relate with that. I think a lot of my clients also have a hard time with consistency. And if there’s one thing that, you know, doing marketing, the one success that you can get from marketing is if you’re consistent, that’s on YouTube, that’s in your blog posts that’s on social media. And I feel like so many people, they do well for a little bit, and they don’t see the big growth. And they’re like, ah, that didn’t work. It’s like they stopped just right before they started seeing that success. So with coaching, of course, you get that accountability with the consistency, which is so helpful.

 

Lindsey Badillo  13:41

Let’s stick to that. Because it’s like, you could have the perfect strategy laid out in front of you. And so many times we do, right, but it’s like, if you don’t have the like to call it the internal infrastructure, if you don’t have the internal infrastructure in place that’s going to support you that’s going to help you like navigate the woes, whenever you put the post out, and it doesn’t get the feedback that you anticipated, or you put your offer out there. And you don’t get anything in the first 48 hours. How are you going to navigate that internally, because we are going to internalize it, we are going to take it personally, we are going to make decisions out of emotion, rather than sticking with it saying no, I’ve got this plan. Let me give it some time, then I’ll make an informed decision later. But instead we act from emotion. We stop doing the thing. We retreat, we say oh my gosh, this offer is crap. Let me throw it out. You start over you hide and all those things are natural. So like if anyone’s experiencing that. Yes, we are not the only person that’s been there. I’ve been there more times than I would like to admit. We’ve all been there. We’ve all experienced it. I’ll tell you for example. I am hosting a 14 day free coaching experience right now. It’s four 14 days, and it’s all about building the pieces, your six figure business, but the entire first six days are all about doing the inner work. It’s all about getting clear what it is that you want. What are the core stories that have shaped your life? How are you going to navigate through that? What are you releasing? At this point? Who do you choose to be from here? And so it’s so funny, you know, like, they all think they’re gonna come in and like, get this social media strategy,

 

Jen Vazquez  15:25

strategy strategy. Yeah, yeah, yeah, yeah,

 

Lindsey Badillo  15:29

like, we’re gonna get there just the whole time, we’re gonna get there. But we’ve got to work this part first. And then whenever we do get there, you’re gonna be that much more ready. It’s like, it’s almost like you’re suiting up for battle, you’re like getting ready to like, go out on the frontlines, and we got to get you suited up first, then you’re ready to take the strategy

 

Jen Vazquez  15:45

you mentioned about like, you know, posting something and having it kind of fall flat. I think another thing that people or business owners do, especially when they’re not comfortable in that marketing space, is that they don’t share often enough. They’re like, Oh, I’m gonna bug people with this information. And yet people are on your social media to get that information. So I think, a little bit more of sharing everywhere versus one place. And then sharing multiple times is another area, I think people don’t do as much because they’re scared of bugging people, or oversharing. If you if

 

Lindsey Badillo  16:22

you are spot on with that. And because we have been, I think you’re going against the grain with that one. Because we Oh, yes, this lie that I’m sorry, I shouldn’t say this lie. But we have been No, that’s true.

 

Jen Vazquez  16:35

I agree with that.

 

Lindsey Badillo  16:38

Like choose one platform and go all in there and just you know, do this, and it’s all going to be ease and flow. And it’s always gonna be easy, you know? And it’s like, oh, actually, I think that that comes after you put in the grid, I think that the ease and flow comes after your systems are working. So yes,

 

Jen Vazquez  17:01

yes, I agree. Well, let’s dive in a little bit on social media. How do you recommend that business owners get off that social media rat race, because I always feel like social media can absolutely be helpful. And you absolutely need a presence because you just do peep. A lot of people confirm that you’re a real person, or that you know what you’re talking about if you’re on social media, right? But the problem is, is that people get like they spend so much time doing Instagram, when maybe Pinterest would be better, or they do so much time doing Instagram, but they’re not doing any blog posts, or they’re concerned because nobody’s listening to them. But they don’t have people on their email list, which is where we’re going to sell 20% of our services from oftentimes. So tell me a little bit about your recommendations for business owners to get off that social media rat race?

 

Lindsey Badillo  17:54

Oh, such a good question, Jen. This is the million dollar question. This is a multi million dollar question. You know, because social media platforms make buku oodles of money from keeping us there. First of all, we Yeah. And let’s talk about why we stay there. It’s because it’s this immediate source of gratification. It’s every time we open up our social media, we’re gonna see the little red.on, our DMS, we’re gonna see the little nine plus new notifications on Facebook, it’s this red rush of endorphins. Think about that. What color are all your notifications on social media? They’re red. It’s like an immediate boost of like dopamine. So of course, you don’t want to get off social media, because it makes you feel good or bad, you know, whichever one but you’re kind of like in this like, adrenaline roller coaster. So first of all, it’s like, just recognize that it’s hard for us to get off of it, because our nervous system sort of thrives on it, you know? But now, on the flip side of that, you’re absolutely right, we want to get into our email list. We want to be able to build this long term relationship that’s not dependent on an algorithm.

 

Jen Vazquez  19:07

You mean, you mean something we actually own? Bravo.

 

Lindsey Badillo  19:13

Yes. So it’s so funny. I have I used to really rely on Instagram a lot. For my business. I sold all my offers, through Instagram stories. So like, every single day, I would show up on stories. I would talk for like 1015 minutes on my stories. I would promote my offers there. It was exhausting. Right. It worked, but it was really freaking exhausting. Okay. There was an Instagram outage two weeks ago. Oh, yeah. I didn’t even know it. I logged on last night. I was just scrolling and I’m like my followers like are my fault away is super tight now. Like I’m so cognizant about who I follow. And I think it was one of like the big rails teachers His name is Brock and I follow his stuff. So yeah, so all abroad, and he was talking Get about the Instagram out in two weeks. I was like, Instagram outage. But it was so crazy because thinking back to you know, two years ago, I remembered Instagram outage like two years ago that did have me panicking. I mean, it was like, oh my god, what am I going to do? That’s where I sell my offers every single day. So, yes, gotta get off social media. But all that to say, if you think about dating, like if you are going to be okay, I’m married. I have not on Tinder or bumble bee or whatever else that these kids doing these days? Yeah, yeah. But it’s like, okay, you don’t want to stay on the dating website? You don’t want to stay on Tinder. Right? So what do you do to move people off? What do you have to do? Do we try to ask them for marriage? Right then and there? No, we’re at a warmth and love, we’re gonna see, hey, would you like to go have some coffee together? Would you like to go have dinner together? Hey, we’re gonna go for a walk, get up, if you want to go meet at this public place, where it’s like, I’m not asking for your hand of marriage, and like, we’re gonna get to know each other. So it’s the same exact way. But if you’re trying to move off social, I am a huge, huge advocate for educating your ideal clients. For serving them, I think that service is the best form of sales. So if you can create the space, create an opportunity, where you can educate your ideal clients, where you can ask for them to go on that casual date with you to get to know each other better, say, for an example, a webinar, say for an example, to grab your free resource that you have for download, say you want to ask them into a three day challenge, you want to bring them somewhere else that allows you to build that relationship with them. Okay, that’s quite different for everyone and everyone’s different businesses, and whatever it is that you do, and, and you it’s gonna take some trial and error to figure out what works for you also. So you have to find a way to move them to go on that casual date with you. Thus, you’re getting their email address, putting them on your email list, so that you can continue to nurture that relationship, even after they’ve downloaded think attended the webinar, or did the challenge or whatever the case is. So you just want to make sure that you’re serving that you’re thinking, okay, how can this be a win win for both of us, I’m educating you, I’m serving a problem that you have micro tiny problem, and then in return, you’re coming into my atmosphere coming into my environments, my communities, and we get to grow this relationship together.

 

Jen Vazquez  22:36

Yeah, I feel like people so much, the expectation with social media is that people will buy right away. And that’s actually doesn’t happen all that often, what you’ll normally happens is people stalk you for a while they listen to the things that you’re putting on social media, they might sign up for that free lead magnet that you have to get on your email list. Maybe they go into that, you know, that challenge, and they see how you educate, and you’re building that know, like, and trust the whole way through. And if there are a lot of people out there that only use social media and don’t have an email list or don’t have a blog or anything like that. And what it is, is you’re constantly selling, where instead, if you’re constantly providing education and, and tips and things in your blog or your email, they’re understanding what you’re doing. They either like how you’re teaching, or they’re off your list. And over time, they will potentially buy from you. Sometimes it takes like six or seven touches before a person trusts. Right trust. So I think that’s so smart. And I feel like you do need a sort of well rounded marketing situation. So let’s dive in a little bit deeper on that. What if someone says, you know, I’m not naturally skilled at marketing, or that’s not my thing? How can you help people with that?

 

Lindsey Badillo  24:02

Find the person that is people that are skilled at it. If I don’t know how to do something, I’m going to call the person that does. I’m going to go to Google and I’m gonna go look up the person that can do this. I need a fence put up in our backyard right now. And you are not going to find Lindsay out there in the backyard trying to

 

Jen Vazquez  24:21

hammering away

 

Lindsey Badillo  24:23

I don’t think so. I’m gonna go I’m on my to do list call the fence people like I’m going to call the people get a quote, ask them to come and put it in. I mean, that’s what I’m going to do. So now, more specifically, the marketing to marketing your business. We can’t just outsource everything. Maybe one day we can outsource parts of it. That’s we want to master the strategy, delegate the execution. Absolutely. But how do we get there? We’ve got to invest into our education. We have to learn these things. I think for any business to grow, you have to have an understanding of how consumers how people We’ll buy, you have to understand the psychology of the buying process, how everyone starts out with, they have no idea who you are, they don’t care who you are, they just want to know, can you help me with this thing? Is this something? You know, if, if someone’s gonna go buy toothpaste, they don’t care what they just want to know? Is it gonna help my teeth be wider? Is it gonna make my breath smell good? Like, what’s the problem? Like? What is it gonna do? For me? That’s what people care about. And so you have to have an understanding of what problem do I solve? How do I serve people? You know? So for an example, if you are, let’s see a virtual assistant and your VA and you’re saying, Well, geez, No, nobody’s buying my services. You know, I’m a great VA. And will you when’s the last time that you told someone, how much time you’re going to save them? When’s the last time you told someone that, hey, you’re going to be able to free up 12 hours of your week, because I’m going to be the one cleaning out your emails, replying to your DMS, answering those frequently asked questions, organizing those things in the back end, therefore, you get to spend more time with your family, you get to take Friday’s off, like you’ve been wanting to for the past two years, and you get to ultimately live a happier life. That’s what people care about. I feel

 

Jen Vazquez  26:18

like you’re so right, because people always sell the service or sell the product. And the the hard part, I find, unless you’re naturally gifted at it, is to sell that transformation or touch on this, the struggles that they’re having, and the frustrations that they may be going through just asking that question of like, when was the last time that you got to take a day off and just spend time with your kids like, or, you know, all those little things can really lead to people going? Yeah, yeah, I feel like that, or gosh, I told what is she offering? Right? You’re more invested in it, when you’ve, when you’ve shared with them what that transformation can look like?

 

Lindsey Badillo  27:01

Yeah, you’re bringing awareness? Absolutely. Which is like the first one of the first steps and that buyer process is making them aware. It’s just creating an awareness that they do have that issue or that that does relate to them. And they’re like, oh, that light bulb starts to go off. They’re like, Hmm, so there’s a different option? You mean, I don’t have to be the one that does all these things. I don’t have to do things this way. There’s a different option. Hmm. So they’re aware of like, they’re like to say, like, their ears are starting to perk up. They’re like, Oh, yes. Listening, you know, and then and so then it’s like, okay, well, how do I educate them? How do I help them? How can I give them a quick win? How can I give something right now that’s gonna make your life easier. And so that was, that’s what I recommend you bring in that resource that they can go and download, they can attend that training, they can, you know, do something like that casual date, like we were talking about, yeah, give them like a bite size of what it’s like to work with you, or bite size thing that’s going to help them with this micro problem, before they commit to the macro, offer the macro experience, whatever that thing is. So it’s, it’s moving them along that journey. And you’re right, I don’t think it comes natural to anyone. I think that we all have to learn, you know, we all have to crack this and learn and that and that’s what marketing is. It’s trying things over and over again, realizing what worked and what didn’t work, and then doing it all over.

 

Jen Vazquez  28:30

Speaking of that perfect transition, how do you know if your marketing strategy is working or not?

 

Lindsey Badillo  28:37

Oh, that’s such a good question. Oh, so I Okay. Number one, it’s going to take any strategy, like we said, a new strategy will work if you work it, but we’ve got to give a time to work. Okay, so knowing that I would say, Okay, how many? How consistent Have you been? How long? Have you been doing the same thing over and over? You posting for a week? It’s not enough. You posting for a month? Probably isn’t enough? You posting for three bites? Maybe we can start looking at the type of content that you’re posting? Is it eliciting responses? Are you getting opt ins to your website, you’ve got to your lead magnet, you’ve got to know your numbers, but you also have to give it time to work. So how do you know the short answer to this is one you’ve got to have stamina, you gotta have consistency. You just got to keep working the progress the process. And then two, you do want to look at your numbers. I think that we can all be smart and say, Alright, I’ve been promoting this freebie now for six months, and no one’s buying the back end offer. I’ve had zero conversions from it. So let’s look at that. Are they clicking the link? Do you have visitors to the site? What are they going to the checkout page so we’re going to start looking at where is the disconnect? Okay, so Okay, have a work the process long enough? And then to look at those numbers and ask yourself, is it working out? Okay, I’ve worked it for six months now is the thing working,

 

Jen Vazquez  30:02

I would love to know this myself, What three things have helped you grow your business, it could be tools, advice, etc. But what are three sort of core things that have helped you to grow your business?

 

Lindsey Badillo  30:15

I would say, strategy like I’m such as much inner work. And as a committed to like those inner things, those things become a part of the strategy now. So having a legitimate lead generation strategy, that my marketing is not just a matter of emotion, it’s not just a matter of me getting likes and engagement, it’s a matter of do I have a strategy that’s going to push them push my ideal clients where I want them? Do I have a lead gen strategy number one? So for and we just talked about that, hey, how do I get people email lists? How do I move them down the process? Number one, Legion strategy? Number two, I would say having the support, it’s, I am constantly putting myself in rooms, where I’m learning from other people, where I am helping other people where I am collaborating, where I’m growing, you want to put yourself in a room where you are the dumbest person in the room, at least. I mean, it’s the room where I, I literally feel like I’m the least qualified to be there. And there’s a reason it’s like, why in the room, do you do that? Well put me somewhere where I can grow. If I’m not growing, then I don’t want to do it. I don’t, I’ll be I’ll be bored, I don’t want to do it, I have to stay in a place of growth. And it kind of goes to that saying, the shark only grows as big as the container that it’s in. So you put a shark in a fish tank, it’s gonna stay this big, but you put a shark in the ocean, how big will it grow. And then the third piece of that. So I would say, I think this is kind of redundant with strategy, but like the systems that I can rinse and repeat, yes, just frickin work. You know, whether it like our CRM system that we’ve just developed, like I’m obsessed with it, I’m absolutely obsessed with a system that just does what I need it to do. I think that that’s what can make you really, really efficient and can help you actually scale as you’re starting to bring in a marketing manager, bring in a team or an assistant things like that, just having systems that you’ve mastered, you understand. And now you can start delegating to other people, you can start systematizing. So that’s rinse and repeat. So

 

Jen Vazquez  32:29

I say that I say this all the time, always strive to work smarter, not harder. So every place you are in your business, you should be trying to figure out how you can streamline how you can limit other things and make it more of a streamlined process. That is that is really, really smart. Well, before we get to the gift that Lindsey is so generously sharing with our audience, tell everybody out there because right about now is when my listeners are like, Ah, she’s kind of smart. How can I work with her? Right? So tell us a little bit about the services that you provide in case anyone is thinking that they could use some help.

 

Lindsey Badillo  33:08

Yeah, I am absent, thank you for the opportunity to share that. So I offer a very few ways to work with me, I’ve simplified my life, my business. So really, you’re gonna fall into one or two categories. You’re like, Hey, I’m just starting out, I have got this online business, whether you’re an online coach on online service provider, online, VA, even business manager, your online service provider, and you’re like, Lindsey, I’ve got this idea, I want to put it out there, I’m ready to get started, show me where to go, that you’re probably going to want to come into the vortex that’s our free 14 Day coaching experience where you come in, you hang out with us, we go on a casual date, quote unquote, for 14 days, and we’re gonna work together we’re gonna get this ideas are no, that would be the first stop after that, you probably move into our accelerator. So that’s where we work together. For months, we actually work on getting your business, like an actual strategy, get a lead generation strategy, get your first clients in the door, really get you moving from it from it just being an idea to now it’s a functioning business. Okay, so that’s the first way. Second way is coming into one of our more more intimate containers, where it’s like, alright, Lindsay, I’ve got those things, I’ve got a system and now I’m ready to bring in, you know, my first team member, I’m certain I’m ready to start hiring some stuff out, I’m ready to really scale, then you’re probably going to want to work with me and our mastermind, or, or private coaching. So just kind of depends on preference for that way. So if that is you, then you have to reach out to me directly. Yeah,

 

Jen Vazquez  34:46

I’m gonna put all her links down below. So don’t worry about any of this. And Lindsay is sharing a free gift of a tracker. So Lindsay, tell us a little bit about what that It is. And of course, I’ll put the link down below for everyone to snag this, it’s free. So you should absolutely snag it. But tell everybody a little bit about what it’s what it helps with.

 

Lindsey Badillo  35:10

It will change your life number one, like literally, I did this and I did this exact thing in my own business. Two years ago, probably whenever everything just really started to click for me, and I was like, Okay, this thing of being on social media all the time, it’s not working for me for my life, or my business for my family, I’ve got to diversify. I need to expand my reach other than just and that’s also whenever Instagram really started to change do like we remember whenever you could just post like a carousel post and like go viral, like what happened to the good old days, we don’t know. Now you’ve got to like dance on the reels. With all that, I mean I am when I whenever I want to, for me. Exactly. It’s the cherry on top. And but it’s not what I want my business to depend on, you know, so wholesome, wholesome marketing track tracker is just that it teaches you how to build a marketing tracker or a marketing system that is beyond just social media. So it’s going to, you’re literally going to print this baby out, and you’re going to track what you do for 30 days, okay, you’re gonna get over 30 different marketing avenues broken up by the three different types of marketing that there are, okay, and you’re gonna attract what it is that you’re doing. So one, it’s going to hold you to it, it’s going to keep you accountable. And to it’s going to show you that there are so many more ways to get your business out there than just relying on Facebook or Instagram. So

 

Jen Vazquez  36:40

well, gosh, I mean, thank you so much for your valuable advice. And for your time today. Because time is money. What is the best way to get in contact with you in case anybody wants to take this conversation further?

 

Lindsey Badillo  36:53

Yeah, I would say download the marketing tracker, Lindsey video.com/wholesale marketing tracker, that will you’ll be put on to our email list, you’ll receive regular emails from me, I you can always reply to any of my emails, I personally check those. I personally respond to anyone that applies to their to grab the wholesome marketing tracker. And then I also invite you into our Facebook community. So we have a Facebook group. It’s the marketing know how group and I’m in there sharing daily inspiration, weekly trainings, typically. And it’s just a really, really juicy way to get short bite sized marketing trainings every single week. That’s going to take you from here and move you one step further. take you from here, review one step further every single week, so I invite you to come in there as well.

 

Jen Vazquez  37:40

I love it. Well, if you listeners or watchers out there have had any good ideas or tips which I’m sure you have. Definitely make sure you put time on your calendar to implement. I always say for every, you know, one hour of training or education, you want to spend about two hours actually implementing the things that you loved about it, or all that education is going to waste because you’re not implementing any of it. And if you really enjoyed this podcast, I would love to get a review. We’re trying to build up our reviews. Now go out there and do something good for your business like snagging Lindsay’s gift and then taking action.

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