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Hi there! I’m Jen Vazquez and I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business

Running a business is HARD! Utilizing amazing business tools that help you to work smarter not harder is key to making it easier, saving time which ultimately saves you money! 

Looking through all the different tools out there can be overwhelming and confusing.

It’s true – – just because someone you know loves a certain tool, it may not work for you. It is best if you find a tool that makes sense to how your brain works.  So try a few and see what’s best for you.

So here are my favorite tools, in no particular order.  Maybe give a few of them a try.

p.s. If you would rather watch or listen, scroll to the bottom!

“This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.”

1 | Acuity

(Free + PAID!) Click Here

Acuity lets your Clients or potential clients View Your Real-Time Availability, Self-Book Online 24/7, and reschedule.  You can insert your Zoom link automatically when someone books.  Make booking consultations or appointments super easy.

2 | Canva

(FREE!) Click Here

This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images and anything you can think of. There is a free version or you can pay $12.99 per month for the pro version. 

3 | ConvertKit

(FREE! + Paid) Click Here

ConvertKit simplifies email marketing by combining powerful automations with an easy to use interface and  it looks pretty also!

4 | Dropbox

(PAID!) Click Here

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, US that offers cloud storage, file synchronization, personal cloud, and client software. 

5 | FocusKeeper

(FREE!) Click Here

Focus Keeper helps you keep your productivity high avoiding burnout using the timer. Work with time. Not against it.  You can add tasks in there and see a graph of your time.  They believe you should work 25 mins then 5 min break, repeat, repeat, repeat then a longer break.  omodoro Technique, also known as the tomato timer technique or just 25 minute timer technique refers to a popular time management hack that breaks your work time into blocks of 25 minutes for maximum focus and productivity, allowing 5 minutes breaks in between sessions.

6 | Google Workspace

(PAID!) Click Here

Similar to G Suite, all Google Workspace plans provide a custom email for your business and include collaboration tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites, and more. For additional details, visit our plans and pricing page.

7 | GoodNotes

(PAID!)  Click Here

It’s an amazing software I use on my ipad to handwrite notes and also open and read workbooks or other PDF’s.

8 | Instagram/Pinterest/Facebook/LinkedIn/Clubhouse

(FREE) Instagram | Pinterest | Facebook | LinkedIn | Clubhouse

It’s obvious that we need to be on social media even though it can be hard and sometimes overwhelming.  These are the platforms that I think you should be spending time on.  Clubhouse is social but it’s one of the best FREE education platforms out there.   

9 | LastPass

(FREE! + Paid)  Click Here

Password Management from Anywhere.  I not only use this for my business but also for my personal

10 | Loom

(FREE!) Click Here

How to Screen Record With Loom.  Loom is the best screen recorder for Chrome, Mac, Windows, iOS, and Android. It’s quick to install, easy to use, and free.  I use it to help train my VA and to show my clients and potential clients how to do something.

10 | Loom

(FREE!) Click Here

How to Screen Record With Loom.  Loom is the best screen recorder for Chrome, Mac, Windows, iOS, and Android. It’s quick to install, easy to use, and free.  I use it to help train my VA and to show my clients and potential clients how to do something.

11 | Notion

(FREE!) Click Here

One workspace. Every team.We’re more than a doc. Or a table. Customize Notion to work the way you do.  Free + Paid

12 | Otter.ai 

(FREE!) Click Here

Automated note taking.  Still manually taking notes? Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant.

13 | Pixifi

(PAID!) Click Here

CRM  Business Management software for modern DJs  The CRM software streamlines your business in ways you’ve only ever dreamed of.  Things I love about it that aren’t necessarily in others are Booking Pages for mini sessions.  Also the workflows make everything automatized but ability to personalize everything.

14 | Social Squares

(PAID!) Click Here

Social Squares is my FAVORITE and exclusive stock photo company.  They work primarily with female entrepreneurs from all types of business. Their subscription provides a gallery of over 6k images that are so perfect for social media, websites and anywhere.  They are bright, come in a variety of colors which you can search for, and fit most brands.  They don’t just provide a gallery of images, they also offer captions and marketing tips monthly from amazing experts (I am a contributor) and an amazing community of smart women running all kinds of businesses that you can chat with in their private Facebook community.  I always say, run, don’t walk to sign up so you can put a brand forward that will book clients. 

15 | Stripe

(PAID!) Click Here

Payments infrastructure for the internet.  Millions of companies of all sizes—from startups to Fortune 500s—use Stripe’s software and APIs to accept payments, send payouts, and manage their businesses online.

16 | Tailwind

(FREE!) Click Here

(for Pinterest and IG automation):  Save time scheduling to Pinterest and Instagram, post at the best times for engagement, grow together with Communities, get more actionable analytics.

17 | Voxer

(FREE!) Click Here

Voxer is a Walkie Talkie messaging app for your smartphone with live voice (like a PTT walkie talkie), text, photo and location sharing.  I use Voxer daily.  I use it to communicate effectively and easily with my VA as it’s so much easier to talk than to text.  And, I use it for all of my clients for my Pinterest Strategy Academy and also VIP Days and Account Management clients.

18 | WordPress

(FREE + PAID!) Click Here

You may already be familiar with WordPress. This famous website platform boasts of providing 28% of all the websites on the globe. That’s a lot of sites! These websites are relatively easy to design, but many business owners hire a web designer to set everything up. I did mine myself with the help of Divi Plugin. Adding content and images is really easy; very similar to Microsoft Word. 

19 | World Time Buddy

(FREE) Click Here

World Time Buddy is a popular visual time converter, scheduler and world clock. Millions of people across the globe reply on our app and website to schedule meetings and events. This is the easiest to use, yet advanced, world clock app for dealing with time across multiple time zones!

20 | Zoom

(FREE!) Click Here


You can conduct online meetings and share screens with your clients. There is a free option with limited features and Pro plans.  You can do webinars also.  Zoom is kinda a staple since 2020.  It’s a no brainer!

BONUS | FG Funnels

(PAID!) Click Here

I saved this for last as it’s the newest gift to my business.  Every year I give my business a gift.  It’s typically at the end of the year (for tax purposes).  This year it was FG Funnels.  

FG Funnels was founded by Julie Stoian and Cathy Olson in late 2020.  A little note: Julie was actually the former VP of ClickFunnels. The platform rivals ClickFunnels, and is similar to all in one platforms like BuilderAll and Kartra.  

The system helps you build high-converting sales funnels and campaigns quickly by automating tedious tasks like creating professional-looking landing pages, sending the right follow-up emails after a purchase is made, creating a landing page for lead magnets and automatically sends nurturing campaigns, or handling onboarding new course or membership members.  

You can use it for forms for high ticket items like coaching or VIP days, which turns into purchasing them, and onboarding them.

Basically FG Funnels is designed to replace most (if not all) of your marketing needs. It includes features like a funnel builder, email marketing, and a CRM all under one roof.

For me that means it will replace some of the tools I mentioned above and use consistently like ConvertKit and Acuity as well as forms via notion and my current membership and free mini courses on Thinkific.  

Summary

I hope that these 20 plus my new favorite business tools for female entrepreneurs was super helpful.  

Reminder — try a few in each niche and pick the one that works best for how you like to work and how your brain works (i.e. what comes easiest to you to intuitively learn a system).

 

Feel free to share this information with the pins below:

My Top 20 Favorite Business Tools for Entrepreneurs by jen vazquez
My Top 20 Favorite Business Tools for Entrepreneurs by jen vazquez
My Top 20 Favorite Business Tools for Entrepreneurs by jen vazquez
My Top 20 Favorite Business Tools for Entrepreneurs by jen vazquez
My Top 20 Favorite Business Tools for Entrepreneurs by jen vazquez

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