Pinterest Trends Weekly: Autumn affairs

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends Weekly_ Autumn affairs by Jen Vazquez Media Pinterest Manager and Educator

Pinterest Trends Weekly: Autumn affairs

What are people searching for on Pinterest?  Pinterest collected insights this week around the theme: Autumn affairs

Key trends

All searches link to trends.pinterest.com, where you can too can discover insights and create a marketing plan around trending searches and reach high-value audiences on Pinterest.

Leveraging Pinterest Trends

Before we dive into this week’s trends, if you’ve been wondering how you can use these trends in your marketing, check out my How to Use Pinterest Trends Masterclass from a few weeks ago! We dug deep into where to find Pinterest trends, strategize, and use them in your business. Just head over to thepinterestqueen.com/pinteresttrends to sign up and start smashing your Pinterest goals.

What’s Catching Fire on Pinterest?

Pinterest is your crystal ball, looking straight into the future of trends. With over 522 million people using it for inspiration, it’s your go-to for insights. Each week, Pinterest Predicts Weekly uncovers actionable search trends spanning categories, regions, and demographics. Let’s unearth this week’s gems!

Autumnal Activity Frenzy

Carnival games and autumnal activities are on the rise:

  • A sixfold increase in searches for carnival games for kids
  • A fivefold increase in searches for things to paint on pumpkins
  • A 55% increase in Halloween movie night ideas
  • A 30% rise in searches for corn mazes
  • A 30% boost in apple picking queries

Harvest Highlights

The fall harvest season brings a wave of cozy vibes:

  • A tenfold increase in searches for fall bread recipes
  • A fourfold spike in small bites for sharing
  • 45% more interest in freeze-drying food
  • A 30% increase in searches for apple cider cookies
  • 115% jump in hiking outfit fall interests
  • 60% more searches for overalls in fall fashion
  • A 50% rise in flannel outfits for women
  • 25% increase in chunky boot outfits searches

Millennial Moodboard: Out and About

Millennials are embracing fall with enthusiasm:

  • A sevenfold increase in easy pumpkin painting ideas
  • A quadruple increase in easy Halloween nail designs
  • A fourfold rise in pink out football game outfits
  • A threefold bump in easy Halloween party food
  • 2.5 times more searches for hockey game outfits for women

Dia de los Muertos: A Time of Remembrance

  • A 175% surge in Calaveras Dia de los Muertos
  • 150% rise in Dia de los Muertos altar ideas
  • 120% increase in skeleton face paint searches
  • 75% more interest in Dia de los Muertos decoration ideas
  • A 45% growth in folk art searches
  • 30% rise in graveyard searches

Join the Pinterest Party

Pinterest’s featured board, Fall Fits, invites you to invigorate your wardrobe with bold choices. Peek into these ideas and spice up your everyday style with eye-catching layers and denim. Head over to jenvazquezcoach.com/blog (yes, with two z’s!) for a closer look.

Let’s Wrap This Up

There you have it—a vibrant tapestry of fall trends on Pinterest awaits you! Can’t wait to see how you’ll use these insights to sprinkle a bit of autumn magic into your marketing strategy. You’ve got this, and remember: any time you need a boost or fresh ideas, we’re here to guide you. Till next time—keep it creative, efficient, and fun!

For more inspiring insights and tips, make sure to check out our podcast and blog. Let’s grow, evolve, and embrace the season together!

Don’t Forget to Pin It!

Easy Pumpkin Painting Ideas – A Favorite Among Millennials by Jen Vazquez Media Pinterest Manager and Educator
Apple Picking and Cider Recipes – Trending Now on Pinterest by Jen Vazquez Media Pinterest Manager and Educator
Fall Festivities_ Carnival Games and Movie Nights Are on the Rise by Jen Vazquez Media Pinterest Manager and Educator
Fall Fashion Forecast_ Overalls and Hiking Outfits Leading the Trends by Jen Vazquez Media Pinterest Manager and Educator
Dia de los Muertos Altar Ideas – A Cultural Trend Taking Pinterest by Storm by Jen Vazquez Media Pinterest Manager and Educator

Here is more information that may be helpful!

Marketing Workflow Tips for Female Service Providers

Content Creation, Marketing

Marketing Workflow Tips for Female Service Providers by Jen Vazquez Media - tap to Learn How

Marketing Workflow Tips for Female Service Providers

As a female service provider, I know the marketing struggle is real! Between managing clients, running a business, and trying to have a life, finding time for marketing can feel like an uphill battle. But here’s the good news—you don’t need a massive marketing team or 40 hours a week to get great results. With smart workflows, you can create a system that works for you, saves time, and drives leads. Let’s dive into actionable tips that will help you streamline your marketing efforts.

Batch Content Creation

Batching content is a game changer. Instead of trying to create posts on the fly, dedicate a specific day or block of time each week (or month) to focus solely on content creation. Whether it’s blog posts, social media updates, or Pinterest pins, getting into the creative zone and knocking out several pieces at once will help you stay consistent and save time.

Action Step:

Schedule 2-3 hours each week or a full day each month for content creation. Focus on creating a month’s worth of content in one go.

Repurpose Your Content

One of the easiest ways to save time is by repurposing content across multiple platforms. If you’ve written a blog post, turn that into Pinterest pins, social media captions, email newsletters, and even short-form videos. Don’t reinvent the wheel—just tweak what you’ve already got!

Action Step:

Take your top-performing content from one platform and repurpose it for at least two others. For example, turn a blog post into 3-5 Pinterest pins or a YouTube video into an Instagram carousel.

Automate Where You Can

Automation is your best friend when it comes to marketing. From scheduling social media posts to automating email sequences, the more you can automate, the more time you can save for other important tasks (like focusing on clients). Tools like Later, Hootsuite, or Planoly for social media and ActiveCampaign or ConvertKit for email marketing will make your life easier.

Action Step:

Set up automated workflows for your email marketing. Start with a simple welcome sequence for new subscribers and schedule at least one week’s worth of social media posts in advance.

Create a Content Calendar

A content calendar helps you stay organized and keeps your marketing efforts on track. Knowing exactly what you’re posting and when (across all your platforms) can reduce stress and make the process feel more manageable. Plus, it’s a great way to ensure you’re delivering value consistently to your audience.

Action Step:

Use tools like Trello, Asana, or Google Sheets to create a content calendar. Plan at least two weeks’ worth of content ahead of time, noting important dates, promotions, or themes.

Focus on High-Impact Platforms

It’s easy to feel like you need to be everywhere—Instagram, Pinterest, LinkedIn, Facebook… you name it. But the truth is, not all platforms are created equal for your business. Instead of spreading yourself thin, focus on the one or two platforms that bring in the most leads and engagement for your services.

Action Step:

Analyze your analytics (Google Analytics, Pinterest insights, or Instagram metrics) to see which platform is driving the most traffic or conversions. Double down on those and scale back the rest.

Delegate/Outsource What You Can

You don’t have to do it all yourself. Hiring help, whether it’s a VA to manage your Pinterest boards or a short-form video editor for social media, can free up your time for high-level tasks. Even if it’s just a few hours a week, outsourcing certain aspects of your marketing can make a huge difference.

Action Step:

Identify one task you struggle with or dread the most and consider outsourcing it. It could be scheduling social posts, writing blog content, or creating graphics.

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Track Your Results

You can’t improve what you don’t measure. Keeping an eye on your marketing performance helps you see what’s working (so you can do more of that) and what’s not (so you can adjust). Tracking key metrics like website traffic, email open rates, and conversion rates can guide your marketing strategy and help you make smarter decisions.

Action Step:

Set up Google Analytics to track website performance or use built-in tools like Instagram Insights or Pinterest Analytics to track engagement. Check your metrics bi-weekly and make adjustments as needed.

Use Templates to Save Time

Don’t start from scratch every time. Whether it’s email newsletters, Pinterest pins, or social media posts, creating and using templates can cut down your production time dramatically. Plus, having a consistent visual brand across all platforms builds recognition and trust with your audience.

Action Step:

Create templates for common marketing tasks, like Instagram posts, blog outlines, or Pinterest pins, using tools like Canva or Google Docs. This way, you’ll just plug in the new content and be good to go.

Batch Your Marketing Tasks

Not only should you batch your content creation, but it also helps to batch other marketing tasks. Spend one block of time brainstorming ideas, another time creating graphics, and another time writing captions. By focusing on one type of task at a time, you’ll get into the flow and be more productive.

Action Step:

Break down your marketing tasks into chunks: idea generation, graphic creation, writing, and scheduling. Assign each task its own dedicated time block during your week.

Take Breaks and Set Boundaries

Running a service-based business often means long hours, but your well-being matters. Set boundaries around your work hours, and give yourself the time you need to recharge. You’ll show up more refreshed, focused, and productive when you take care of yourself.

Action Step:

Block off time on your calendar for breaks, meals, and self-care. Stick to your working hours as much as possible and give yourself permission to log off.

Final Thoughts

Marketing doesn’t have to be overwhelming. By setting up smart workflows and using tools to your advantage, you can make the most out of your time and see amazing results without feeling like marketing is taking over your life. These tips are meant to help you get more organized, feel less stressed, and build a consistent and scalable marketing system that works for you.

Don’t Forget to Pin It!

Smart Marketing Workflows for Female Service Providers by Jen Vazquez Media - Learn How by tapping the pin!
Build a Marketing System That Drives Leads and Saves Time by Jen Vazquez Media - Learn How by tapping the pin!
Batch and Repurpose Content to Simplify Marketing by Jen Vazquez Media - Learn How by tapping the pin!
Automate and Organize Your Marketing Efforts by Jen Vazquez Media - Learn How by tapping the pin!
Save Time and Grow Your Business with These Marketing Tips by Jen Vazquez Media - Learn How by tapping the pin!

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Pinterest Trends Weekly: Fashion Forward

Content Creation, Marketing, Pinterest, Pinterest Trends

a collage of pictures like 80's style, whimsical, 90's and goth with words: Pinterest Trends Weekly_ Fashion Forward by Jen Vazquez Media

Pinterest Trends Weekly: Fashion Forward

What are people searching for on Pinterest?  Well, I’m back with this week’s Pinterest trends, and what’s trending is Fashion Forward.  Sometimes, being trend-forward means looking to the past. This week, people on Pinterest are searching for fresh fall styles across eras and aesthetics

Key trends

Growing Trends: Seasonal Shift

As autumn settles in, Pinterest users are getting cozy with fall recipes, outfits, and moody aesthetics. Here’s a look at what people are searching for compared to the previous three weeks:

  • 140% increase in emergency preparedness (no surprise with everything going on in the world).
  • 2x increase in searches for fall soups and stews.
  • 155% increase in how to wear ankle boots.
  • 150% increase in rainy day meals.
  • 40% increase in oversized leather jacket outfits.

If you could see the graph for emergency preparedness, it’s like a rollercoaster heading straight uphill—people are really taking action on this one.

Category Trend: Vintage Goth

Pinterest users are bringing the witchy vibes this season, blending elements from the Victorian era to the grunge-filled 90s. Here’s what’s trending across different categories:

Home Category:

  • 4x increase in dark moody bedroom searches.
  • 2x increase in vintage-inspired nursery decor.
  • 45% increase in Victorian gothic decor.
  • 45% increase in antique kitchen decor.

Fashion Category:

  • 80% increase in 90s goth outfits.
  • 65% increase in romantic goth outfits.
  • 40% increase in Corp goth work outfits.
  • 25% increase in whimsical fashion.

Beauty Category:

  • 2x increase in dark fall nails.
  • 35% increase in 90s grunge hair.
  • 35% increase in vintage hairstyles.
  • 25% increase in whimsicoth makeup.

Pinterest Predicts Trend: Eclectic Grandpa

One of Pinterest’s predicted trends for 2024, “Eclectic Grandpa,” is happening now! Searches for vintage and retro looks are popping off, from weddings to home decor:

  • 75% increase in vintage electric wedding searches.
  • 65% increase in grandma core bedroom decor.
  • 60% increase in retro outfits.
  • 80% increase in custom-fitted hats.
  • 50% increase in retrofuturism fashion.

Curious to know what these look like? Just pop these terms into Pinterest, and you’ll see a flood of images for inspiration.

Audience Trends: Throwback Threads

Gen Z and Millennials are digging into fashion history for their next outfits, and here’s what’s trending for each group:

Gen Z:

  • 2x increase in 80s outfit inspo.
  • 2x increase in soft grunge outfits.
  • 40% increase in 70s fashion.
  • 40% increase in 70s goth.

Millennials:

  • 6x increase in romantic outfit searches.
  • 4x increase in edgy office outfit searches.
  • 3x increase in vintage maximalism.
  • 3x increase in 90s fall outfits.
darkened image with the words Dark academia decor by Pinterest

Don’t Forget to Pin It!

a laptops with a white women's hands on the keyboard at a white table with the words: Discover the rising popularity of 90s goth outfits, with an 80% increase in searches on Pinterest. From dark fall nails to vintage-inspired hairstyles, explore the latest gothic fashion and beauty trends. Get inspired by Pinterest’s growing seasonal aesthetic and elevate your fall wardrobe with these throwback looks. Perfect for those seeking moody, nostalgic style for the cooler months ahead. By Jen Vazquez Media
laptop open sitting on a table with white table cloth. Also there is a white bowl with sugar donut holes and a white mug with hot tea in it. The words: Vintage Electric Weddings_ A Pinterest Trend
Pinterest Pin with an image of an apple macbook pro sitting on a grey table with a white mug and hot tea inside.<br /> Also the words: Gothic Glam Home Decor_ Trending on Pinterest by Jen Vazquez Media
Fall fashion is all about cozy vibes and throwback threads. With searches for ankle boots up 155% and oversized leather jacket outfits up 40%, Pinterest users are embracing autumn trends. Explore this week’s trending styles, from romantic outfits to 80s fashion inspo. Whether you’re a Millennial or Gen Z, these Pinterest fashion trends will inspire your next look for the season by Jen Vazquez media
Pinterest Pin with an image of a black women looking at a laptop on a table dringing a big blue mug. Also the words: How to Leverage Pinterest Trends in Your Business

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3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

Content Creation, Marketing, Pinterest

Pink background and white lettering 3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted.

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted. Let’s dive in!

1. Create Irresistible Lead Magnets That Speak to Your Audience

Imagine this: Your ideal client is scrolling through Pinterest, looking for solutions to their problems, and BAM! They stumble upon your content that’s not only visually stunning but offers them something valuable for free. Enter the lead magnet—a powerful way to capture their attention and, more importantly, their email address.

Here’s How You Do It

Create a free resource, like a guide, checklist, or mini-course, that directly addresses a pain point your ideal clients are facing. Design a beautiful pin that promotes your lead magnet and links directly to an opt-in landing page. Make sure your pin description is clear, keyword-rich, and invites users to click through.

Quick Win: Use a tool like Canva to create eye-catching pins that align with your brand. A consistent and polished look will make your content stand out in a sea of pins.

2. Collaborate with Influencers to Expand Your Reach

You’ve probably heard the saying, “It’s not what you know, it’s who you know.” Well, this rings true on Pinterest too! Collaborating with influencers who have an established presence in your niche can skyrocket your visibility and put you in front of your ideal clients.

Here’s How You Do It

Identify influencers in your industry who share your target audience. Reach out to them with a proposal for collaboration—this could be anything from co-creating content, hosting a joint giveaway, or simply getting them to pin your content to their boards. When they share your content, their followers (who are likely your ideal clients) will see it, increasing your chances of attracting new clients.

Quick Win: Don’t just aim for the biggest influencers; micro-influencers often have more engaged audiences. Start by building relationships and offering value before asking for anything in return.

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3. Use Pinterest SEO to Target Your Dream Clients

Pinterest is a search engine disguised as a social platform, which means your content needs to be optimized for search if you want to attract your ideal clients. By strategically using keywords in your pin descriptions, board titles, and profile, you’ll make it easier for your dream clients to find you when they search for solutions.

Here’s How You Do It

Research what your ideal clients are searching for on Pinterest. Use tools like Pinterest Trends or the search bar itself to discover popular search terms. Incorporate these keywords naturally into your pin titles, descriptions, and even your Pinterest boards. Make sure each pin is visually aligned with your brand and includes a compelling call to action that entices your audience to click through.

Quick Win: Start by updating your Pinterest profile and boards with keywords that reflect the services or solutions you offer. This ensures that your profile is fully optimized for search and that you’re targeting your dream clients from the get-go.

Ready to Attract Your Ideal Clients?

These strategies that I just went over are really your gateway to attracting those perfect fit clients who not only love what you do, but are eager to work with you.

Pinterest is a powerful tool in your marketing arsenal. And with these tips, you will be well on your way to growing your business with clients who truly get you.

Bonus tip: want personalized advice on how to implement these strategies? Go to https://pintereststrategyacademy.com/PSC and find out all about how you can have me hold your hand through the whole process.

Don’t Forget to Pin It!

women typing on a laptop sitting on the floor with her shoes off and laying on the floor and writing: How to Use Pinterest to Get Ideal Clients_ 3 Must-Know Strategies by Jen Vazquez Media
image faded of a women in white with long light hair working on a laptop standing up at a counter with the words: 3 Proven Pinterest Marketing Strategies to Attract Ideal Clients by Jen Vazquez Media
photo of a laptop with a cell phone laying half on and half off and a white bowl of yummy popcorn with the words: Attract Dream Clients with These Pinterest Tips by Jen Vazquez Media
photo of a women holding a black cell phone on a desk in her hands scrolling on Pinterest with the words: Boost Your Business with Pinterest_ 3 Strategies for Attracting Clients by Jen Vazquez Media
an image of a coffee bar stand up counter with a few laptops and coffe cups with the words: Pinterest Marketing for LEADS_ 3 Game-Changing Tips by Jen Vazquez Media

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Pinterest Presents 2024: What You Need to Know for Your Business

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Presents 2024_ What You Need to Know for Your Business by Jen Vazquez Media

Pinterest Presents 2024: What You Need to Know for Your Business

Pinterest Presents 2024 is here, and it’s bringing exciting updates and insights that business owners need to leverage. Whether you’re already a seasoned Pinterest user or just starting, this annual event highlights the newest tools, features, and strategies that can boost your brand’s visibility, engagement, and sales. In this blog, we’ll dive into the key takeaways from Pinterest Presents 2024 and how they can help you streamline your marketing efforts and drive results.

What is Pinterest Presents?

Pinterest Presents is an annual event where Pinterest unveils its latest innovations, trends, and insights for businesses and creators alike. It’s all about helping brands and marketers stay ahead of the curve in a world that’s constantly evolving. Whether you’re using Pinterest for content creation, e-commerce, or lead generation, this event showcases the features that can take your marketing strategy to the next level.

Key Highlights from Pinterest Presents 2024

Shopping Made Easier

One of the big reveals at Pinterest Presents 2024 is an expanded focus on shopping capabilities. Pinterest continues to innovate ways for businesses to connect with shoppers. New updates to shopping features, like more personalized recommendations and easier in-app purchasing options, are aimed at making it seamless for users to go from pinning to purchasing.   

What this means for your business:  With a focus on creating a smoother shopping experience, your business can benefit from new ways to showcase products. Make sure you’re taking full advantage of shoppable pins and leveraging these updates to create a more engaging, easy-to-navigate shopping journey for your customers.

The Power of AI and Personalization

Pinterest is doubling down on AI-powered tools and personalization. Using advanced AI, Pinterest now offers better personalized content recommendations and trend insights that allow you to tailor your marketing efforts to exactly what your target audience is looking for. Expect smarter algorithms that will help surface your content to the right people at the right time.

How to use this in your strategy: Utilize Pinterest’s AI-driven trend insights and tools to discover what your audience is searching for and engage them with relevant content. This allows you to stay ahead of trends and tap into conversations that matter to your audience.

New Creative Tools for Marketers

Pinterest Presents 2024 showcased a range of creative tools that make it easier for brands to design compelling content. From updated video creation features to enhanced design templates, Pinterest is making it simpler to produce high-quality, visually appealing content that captures attention.

Your next steps: Start experimenting with these new creative tools to elevate your content game. Video is already a powerhouse on Pinterest, so now’s the time to explore different formats and create engaging pins that stand out in your audience’s feed.

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The Rise of Collaborative Shopping

Collaborative shopping is one of the most exciting trends coming out of Pinterest Presents 2024. This feature allows users to share boards and shop together in real-time, making the shopping experience more social and interactive.

How your brand can benefit:  If your business sells products, start encouraging your audience to collaborate on Pinterest boards. This is a fun way for users to discover new items and feel more engaged with your brand. You can even create shared boards that showcase customer picks or influencers’ favorite items to spark more interaction.

Analytics and Insights Are More Robust

Pinterest is stepping up its game with better analytics and insights to help marketers track their performance. With enhanced reporting tools, businesses can now gain more clarity about what’s working, what’s not, and where opportunities for growth lie.

Make data-driven decisions: Regularly check your Pinterest analytics and use these enhanced tools to optimize your strategy. If certain pins or products are performing well, use those insights to guide your future content and promotions. Data-driven marketing is the key to staying ahead in 2024.

Why Pinterest Presents 2024 Matters to Your Business

Pinterest is not just a social platform; it’s a discovery engine. The updates presented at Pinterest Presents 2024 are designed to make it even easier for users to find, save, and shop for the things they love. For businesses, this means more opportunities to be discovered, engage with potential customers, and drive sales.

By embracing these new features, businesses can build stronger connections with their audience, simplify their content creation processes, and ultimately, grow their brand’s presence on Pinterest.

How to Implement These Changes Today

Here are a few actionable steps you can take after Pinterest Presents 2024:

  • Update your strategy: Review your current Pinterest marketing strategy and align it with these new features. Integrate more shopping elements and tap into Pinterest’s AI-driven insights to better target your content.
  • Experiment with creative tools: Start using the new creative tools to produce eye-catching pins that engage your audience. Mix video, product pins, and collaborative boards to keep your content fresh and exciting.
  • Use insights for optimization: Monitor your Pinterest analytics to see how your pins perform and adjust your strategy based on the data. Focus on what’s resonating with your audience and lean into those strengths.

Final Thoughts

Pinterest Presents 2024 proves that Pinterest is continuing to evolve as a powerful platform for businesses of all sizes. By integrating these new tools and trends into your marketing efforts, you can stay ahead of the competition and create meaningful connections with your audience. Start making the most of Pinterest today and see how these updates can help drive your business forward!

Don’t Forget to Pin It!

Top Pinterest Features for Business Owners from Pinterest Presents 2024 by Jen Vazquez Media
Pinterest Presents 2024_ Elevate Your Brand with New Marketing Tools by Jen Vazquez Media
Key Marketing Takeaways for Your Brand by Jen Vazquez Media
Boost Your Business with Pinterest Presents 2024 Insights by Jen Vazquez Media
Harness the Power of Pinterest’s New AI Tools for Business Success by Jen Vazquez Media

Here is more information that may be helpful!

Boost Sales and Traffic with Pinterest without Paid Ads

Content Creation, Marketing, Pinterest, Pinterest Trends

Boost Sales and Traffic with Pinterest without Paid Ads by Jen Vazquez Media

Boost Sales and Traffic with Pinterest without Paid Ads

Every service-based business owner craves more sales and traffic to their websites and blogs. The great news? Pinterest is the most underrated way to achieve just that! As a visually oriented platform, Pinterest can significantly impact your business. In this post, we’ll dive into Pinterest trends and explore how you can enhance your website traffic organically. Plus, we’ll provide tips on scheduling pins using a trusted Pinterest scheduler to stay on top of trends!

Understanding Pinterest Trends

Pinterest has become one of the top social media platforms. According to the Pinterest Trend Report 2024, with over half a billion monthly active users, it’s a platform that businesses and marketers must recognize.

What is the Pinterest Trends Tool?

The Pinterest Trends tool allows users to uncover the platform’s current, popular, and rising search interests to optimize content. It displays search data and analytics to reveal trending keywords, topics, pins, creators, boards, and more.

Some key features of the Pinterest Trends tool are:

  • Trending Search Terms: Discover the top currently popular and fast-rising searches people are using to find Pins. This can reveal content opportunities.
  • Pin Topic Trends: Get insights into trending visual content styles and topics that resonate most with pinners right now.
  • Popular Creators: Identify influencers, creators, and accounts gaining more searches and engagement lately that may be good to follow or collaborate with.
  • Trending Pins: Find individual Pins getting surges in saves and engagement for benchmarking and inspiration.

The Pinterest Trends tool provides real-time data on what is trending now and rising in popularity. This allows you to tailor your visual content creation, curation, and marketing to capitalize on trending interests among the platform’s audience.

How to Find the Most Searched Words on Pinterest

Finding the terms and keywords that users search for most frequently on Pinterest can provide valuable insights for content creation and marketing. Here are a few methods to determine popular and high-volume Pinterest searches:

Use the Pinterest Search Bar

The search bar reveals suggestions based on what others have searched for. Pay attention to terms that autofill when typing, as these are common searches. Look for volume and trends over time.

Check The Pinterest Trends Tool

Pinterest compiles data on trending searches and pins within the last 30 days. The Pinterest Trends tool shows the fastest-rising popular terms people use to find content. It’s a great source of inspiration.

Leveraging Pinterest Trends for Traffic Growth

With over a half billion monthly active Pinterest users, tapping into trending topics can significantly expand your brand’s reach and drive growth. Here’s how you can use Pinterest Trends to grow your Pinterest traffic:

Start with Your High-Traffic Pins

Look at your current highest traffic-driving Pins and most engaged content. Assess common themes such as specific hobby tips, seasonal recipes, aspirational quotes, or decorative product styles. Then, search for ascending trends related to those content types leveraging your existing authority and audience.

Create Aligned Pins

Create Pins that lead back to your website’s opt-ins and educational content. Align your pin creation with trending keywords to boost their discoverability.

Ways to Use Pinterest Search Trends in Your Marketing

Pinterest Search Trends is more than just a tool; it’s a goldmine of information waiting to be tapped into for your marketing campaigns. Here are some ideas for how to easily incorporate these trends into your marketing strategy:

Pin Creation Aligned with Trending Keywords

Consider popular keywords when creating your pins. Use Pinterest Search Trends to find terms that are popular in your niche. By doing this, you can be confident that your pins are both aesthetically pleasing and deliberately optimized for discoverability.

Customizing Boards to Represent Current Issues

Create boards that correspond with prevailing trends in Pinterest searches. Curating boards that represent trends—whether they are seasonal, event-driven, or niche-specific—puts your material in front of users’ most sought-after searches.

Suggestions for Tailored Content

Make customized content recommendations for your audience by utilizing Pinterest Search Trends. Examine the most popular queries in your industry to create content that complements your brand and adds value for your followers.

Use Pinterest Trends to Strategically Plan Your Content

Are you looking to up your game and stay ahead in the ever-evolving world of content? It’s time to tap into the treasure trove of Pinterest Trends. Here’s how you can strategically plan your content using the insights provided by Pinterest Trends:

Aligning with Seasonal Trends

As pinners love to create plans, so should you! Make the most of seasonal trends by planning your content around impending occasions, holidays, and other seasonal changes. This improves the relevance of your material and keeps it up to date. (Don’t forget to pin 2-3 months before the season).

Optimizing for Keywords

Pinterest Trends provides valuable keyword insights. Incorporate these keywords naturally into your content to boost its discoverability. Remember, Pinterest is a visual search engine, so compelling visuals paired with strategic keywords can do wonders.

Creating Educational Content

Pinterest is the place people go to find ideas and inspiration. If you align those search terms with your services, you can excel and get in front of those people who are actively searching and desiring your content.

Diversifying Content Formats

Don’t just pin static images. Consider videos, as they are very engaging and can draw potential clients to your amazing content on your website.

Bottom Line

For businesses and influencers alike, knowing Pinterest Trends and using a Pinterest scheduler like Tailwind (my favorite) is the best way to increase visitors. Content creators may increase their visibility and engagement by utilizing the power of rising trends, keyword optimization, and creating inspiring content.

As a tactical partner, Pinterest Trends offers insightful information that helps you stay ahead of the curve and create content that appeals to your audience.

 

Don’t Forget to Pin It!

Master Pinterest Marketing to Drive More Traffic by Jen Vazquez Media
Pinterest for Business_ Get Traffic Without Paid Ads by Jen Vazquez Media
Using Pinterest Trends to Grow Your Business Traffic by Jen Vazquez Media
Grow Your Business Organically Using Pinterest Trends by Jen Vazquez Media
How to Boost Website Traffic with Pinterest Without Paid Ads by Jen Vazquez Media

Here is more information that may be helpful!