3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

Pink background and white lettering 3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted.

3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest

If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into the Pinterest pool, these three marketing strategies are designed to help you attract the clients you’ve always wanted. Let’s dive in!

1. Create Irresistible Lead Magnets That Speak to Your Audience

Imagine this: Your ideal client is scrolling through Pinterest, looking for solutions to their problems, and BAM! They stumble upon your content that’s not only visually stunning but offers them something valuable for free. Enter the lead magnet—a powerful way to capture their attention and, more importantly, their email address.

Here’s How You Do It

Create a free resource, like a guide, checklist, or mini-course, that directly addresses a pain point your ideal clients are facing. Design a beautiful pin that promotes your lead magnet and links directly to an opt-in landing page. Make sure your pin description is clear, keyword-rich, and invites users to click through.

Quick Win: Use a tool like Canva to create eye-catching pins that align with your brand. A consistent and polished look will make your content stand out in a sea of pins.

2. Collaborate with Influencers to Expand Your Reach

You’ve probably heard the saying, “It’s not what you know, it’s who you know.” Well, this rings true on Pinterest too! Collaborating with influencers who have an established presence in your niche can skyrocket your visibility and put you in front of your ideal clients.

Here’s How You Do It

Identify influencers in your industry who share your target audience. Reach out to them with a proposal for collaboration—this could be anything from co-creating content, hosting a joint giveaway, or simply getting them to pin your content to their boards. When they share your content, their followers (who are likely your ideal clients) will see it, increasing your chances of attracting new clients.

Quick Win: Don’t just aim for the biggest influencers; micro-influencers often have more engaged audiences. Start by building relationships and offering value before asking for anything in return.

Learn Pinterest With Coaching From Me!

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There’s a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

3. Use Pinterest SEO to Target Your Dream Clients

Pinterest is a search engine disguised as a social platform, which means your content needs to be optimized for search if you want to attract your ideal clients. By strategically using keywords in your pin descriptions, board titles, and profile, you’ll make it easier for your dream clients to find you when they search for solutions.

Here’s How You Do It

Research what your ideal clients are searching for on Pinterest. Use tools like Pinterest Trends or the search bar itself to discover popular search terms. Incorporate these keywords naturally into your pin titles, descriptions, and even your Pinterest boards. Make sure each pin is visually aligned with your brand and includes a compelling call to action that entices your audience to click through.

Quick Win: Start by updating your Pinterest profile and boards with keywords that reflect the services or solutions you offer. This ensures that your profile is fully optimized for search and that you’re targeting your dream clients from the get-go.

Ready to Attract Your Ideal Clients?

These strategies that I just went over are really your gateway to attracting those perfect fit clients who not only love what you do, but are eager to work with you.

Pinterest is a powerful tool in your marketing arsenal. And with these tips, you will be well on your way to growing your business with clients who truly get you.

Bonus tip: want personalized advice on how to implement these strategies? Go to https://pintereststrategyacademy.com/PSC and find out all about how you can have me hold your hand through the whole process.

Don’t Forget to Pin It!

women typing on a laptop sitting on the floor with her shoes off and laying on the floor and writing: How to Use Pinterest to Get Ideal Clients_ 3 Must-Know Strategies by Jen Vazquez Media
image faded of a women in white with long light hair working on a laptop standing up at a counter with the words: 3 Proven Pinterest Marketing Strategies to Attract Ideal Clients by Jen Vazquez Media
photo of a laptop with a cell phone laying half on and half off and a white bowl of yummy popcorn with the words: Attract Dream Clients with These Pinterest Tips by Jen Vazquez Media
photo of a women holding a black cell phone on a desk in her hands scrolling on Pinterest with the words: Boost Your Business with Pinterest_ 3 Strategies for Attracting Clients by Jen Vazquez Media
an image of a coffee bar stand up counter with a few laptops and coffe cups with the words: Pinterest Marketing for LEADS_ 3 Game-Changing Tips by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Presents 2024: What You Need to Know for Your Business

Pinterest Presents 2024_ What You Need to Know for Your Business by Jen Vazquez Media

Pinterest Presents 2024: What You Need to Know for Your Business

Pinterest Presents 2024 is here, and it’s bringing exciting updates and insights that business owners need to leverage. Whether you’re already a seasoned Pinterest user or just starting, this annual event highlights the newest tools, features, and strategies that can boost your brand’s visibility, engagement, and sales. In this blog, we’ll dive into the key takeaways from Pinterest Presents 2024 and how they can help you streamline your marketing efforts and drive results.

What is Pinterest Presents?

Pinterest Presents is an annual event where Pinterest unveils its latest innovations, trends, and insights for businesses and creators alike. It’s all about helping brands and marketers stay ahead of the curve in a world that’s constantly evolving. Whether you’re using Pinterest for content creation, e-commerce, or lead generation, this event showcases the features that can take your marketing strategy to the next level.

Key Highlights from Pinterest Presents 2024

Shopping Made Easier

One of the big reveals at Pinterest Presents 2024 is an expanded focus on shopping capabilities. Pinterest continues to innovate ways for businesses to connect with shoppers. New updates to shopping features, like more personalized recommendations and easier in-app purchasing options, are aimed at making it seamless for users to go from pinning to purchasing.   

What this means for your business:  With a focus on creating a smoother shopping experience, your business can benefit from new ways to showcase products. Make sure you’re taking full advantage of shoppable pins and leveraging these updates to create a more engaging, easy-to-navigate shopping journey for your customers.

The Power of AI and Personalization

Pinterest is doubling down on AI-powered tools and personalization. Using advanced AI, Pinterest now offers better personalized content recommendations and trend insights that allow you to tailor your marketing efforts to exactly what your target audience is looking for. Expect smarter algorithms that will help surface your content to the right people at the right time.

How to use this in your strategy: Utilize Pinterest’s AI-driven trend insights and tools to discover what your audience is searching for and engage them with relevant content. This allows you to stay ahead of trends and tap into conversations that matter to your audience.

New Creative Tools for Marketers

Pinterest Presents 2024 showcased a range of creative tools that make it easier for brands to design compelling content. From updated video creation features to enhanced design templates, Pinterest is making it simpler to produce high-quality, visually appealing content that captures attention.

Your next steps: Start experimenting with these new creative tools to elevate your content game. Video is already a powerhouse on Pinterest, so now’s the time to explore different formats and create engaging pins that stand out in your audience’s feed.

FREE Pinterest Marketing Tools

Get Instant Access to 15+ Tools and 8 Masterclasses for FREE!

Are you ready to effectively use Pinterest marketing to grow your business? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

The Rise of Collaborative Shopping

Collaborative shopping is one of the most exciting trends coming out of Pinterest Presents 2024. This feature allows users to share boards and shop together in real-time, making the shopping experience more social and interactive.

How your brand can benefit:  If your business sells products, start encouraging your audience to collaborate on Pinterest boards. This is a fun way for users to discover new items and feel more engaged with your brand. You can even create shared boards that showcase customer picks or influencers’ favorite items to spark more interaction.

Analytics and Insights Are More Robust

Pinterest is stepping up its game with better analytics and insights to help marketers track their performance. With enhanced reporting tools, businesses can now gain more clarity about what’s working, what’s not, and where opportunities for growth lie.

Make data-driven decisions: Regularly check your Pinterest analytics and use these enhanced tools to optimize your strategy. If certain pins or products are performing well, use those insights to guide your future content and promotions. Data-driven marketing is the key to staying ahead in 2024.

Why Pinterest Presents 2024 Matters to Your Business

Pinterest is not just a social platform; it’s a discovery engine. The updates presented at Pinterest Presents 2024 are designed to make it even easier for users to find, save, and shop for the things they love. For businesses, this means more opportunities to be discovered, engage with potential customers, and drive sales.

By embracing these new features, businesses can build stronger connections with their audience, simplify their content creation processes, and ultimately, grow their brand’s presence on Pinterest.

How to Implement These Changes Today

Here are a few actionable steps you can take after Pinterest Presents 2024:

  • Update your strategy: Review your current Pinterest marketing strategy and align it with these new features. Integrate more shopping elements and tap into Pinterest’s AI-driven insights to better target your content.
  • Experiment with creative tools: Start using the new creative tools to produce eye-catching pins that engage your audience. Mix video, product pins, and collaborative boards to keep your content fresh and exciting.
  • Use insights for optimization: Monitor your Pinterest analytics to see how your pins perform and adjust your strategy based on the data. Focus on what’s resonating with your audience and lean into those strengths.

Final Thoughts

Pinterest Presents 2024 proves that Pinterest is continuing to evolve as a powerful platform for businesses of all sizes. By integrating these new tools and trends into your marketing efforts, you can stay ahead of the competition and create meaningful connections with your audience. Start making the most of Pinterest today and see how these updates can help drive your business forward!

Don’t Forget to Pin It!

Top Pinterest Features for Business Owners from Pinterest Presents 2024 by Jen Vazquez Media
Pinterest Presents 2024_ Elevate Your Brand with New Marketing Tools by Jen Vazquez Media
Key Marketing Takeaways for Your Brand by Jen Vazquez Media
Boost Your Business with Pinterest Presents 2024 Insights by Jen Vazquez Media
Harness the Power of Pinterest’s New AI Tools for Business Success by Jen Vazquez Media

Here is more information that may be helpful!

Boost Sales and Traffic with Pinterest without Paid Ads

Boost Sales and Traffic with Pinterest without Paid Ads by Jen Vazquez Media

Boost Sales and Traffic with Pinterest without Paid Ads

Every service-based business owner craves more sales and traffic to their websites and blogs. The great news? Pinterest is the most underrated way to achieve just that! As a visually oriented platform, Pinterest can significantly impact your business. In this post, we’ll dive into Pinterest trends and explore how you can enhance your website traffic organically. Plus, we’ll provide tips on scheduling pins using a trusted Pinterest scheduler to stay on top of trends!

Understanding Pinterest Trends

Pinterest has become one of the top social media platforms. According to the Pinterest Trend Report 2024, with over half a billion monthly active users, it’s a platform that businesses and marketers must recognize.

What is the Pinterest Trends Tool?

The Pinterest Trends tool allows users to uncover the platform’s current, popular, and rising search interests to optimize content. It displays search data and analytics to reveal trending keywords, topics, pins, creators, boards, and more.

Some key features of the Pinterest Trends tool are:

  • Trending Search Terms: Discover the top currently popular and fast-rising searches people are using to find Pins. This can reveal content opportunities.
  • Pin Topic Trends: Get insights into trending visual content styles and topics that resonate most with pinners right now.
  • Popular Creators: Identify influencers, creators, and accounts gaining more searches and engagement lately that may be good to follow or collaborate with.
  • Trending Pins: Find individual Pins getting surges in saves and engagement for benchmarking and inspiration.

The Pinterest Trends tool provides real-time data on what is trending now and rising in popularity. This allows you to tailor your visual content creation, curation, and marketing to capitalize on trending interests among the platform’s audience.

How to Find the Most Searched Words on Pinterest

Finding the terms and keywords that users search for most frequently on Pinterest can provide valuable insights for content creation and marketing. Here are a few methods to determine popular and high-volume Pinterest searches:

Use the Pinterest Search Bar

The search bar reveals suggestions based on what others have searched for. Pay attention to terms that autofill when typing, as these are common searches. Look for volume and trends over time.

Check The Pinterest Trends Tool

Pinterest compiles data on trending searches and pins within the last 30 days. The Pinterest Trends tool shows the fastest-rising popular terms people use to find content. It’s a great source of inspiration.

Leveraging Pinterest Trends for Traffic Growth

With over a half billion monthly active Pinterest users, tapping into trending topics can significantly expand your brand’s reach and drive growth. Here’s how you can use Pinterest Trends to grow your Pinterest traffic:

Start with Your High-Traffic Pins

Look at your current highest traffic-driving Pins and most engaged content. Assess common themes such as specific hobby tips, seasonal recipes, aspirational quotes, or decorative product styles. Then, search for ascending trends related to those content types leveraging your existing authority and audience.

Create Aligned Pins

Create Pins that lead back to your website’s opt-ins and educational content. Align your pin creation with trending keywords to boost their discoverability.

Ways to Use Pinterest Search Trends in Your Marketing

Pinterest Search Trends is more than just a tool; it’s a goldmine of information waiting to be tapped into for your marketing campaigns. Here are some ideas for how to easily incorporate these trends into your marketing strategy:

Pin Creation Aligned with Trending Keywords

Consider popular keywords when creating your pins. Use Pinterest Search Trends to find terms that are popular in your niche. By doing this, you can be confident that your pins are both aesthetically pleasing and deliberately optimized for discoverability.

Customizing Boards to Represent Current Issues

Create boards that correspond with prevailing trends in Pinterest searches. Curating boards that represent trends—whether they are seasonal, event-driven, or niche-specific—puts your material in front of users’ most sought-after searches.

Suggestions for Tailored Content

Make customized content recommendations for your audience by utilizing Pinterest Search Trends. Examine the most popular queries in your industry to create content that complements your brand and adds value for your followers.

Use Pinterest Trends to Strategically Plan Your Content

Are you looking to up your game and stay ahead in the ever-evolving world of content? It’s time to tap into the treasure trove of Pinterest Trends. Here’s how you can strategically plan your content using the insights provided by Pinterest Trends:

Aligning with Seasonal Trends

As pinners love to create plans, so should you! Make the most of seasonal trends by planning your content around impending occasions, holidays, and other seasonal changes. This improves the relevance of your material and keeps it up to date. (Don’t forget to pin 2-3 months before the season).

Optimizing for Keywords

Pinterest Trends provides valuable keyword insights. Incorporate these keywords naturally into your content to boost its discoverability. Remember, Pinterest is a visual search engine, so compelling visuals paired with strategic keywords can do wonders.

Creating Educational Content

Pinterest is the place people go to find ideas and inspiration. If you align those search terms with your services, you can excel and get in front of those people who are actively searching and desiring your content.

Diversifying Content Formats

Don’t just pin static images. Consider videos, as they are very engaging and can draw potential clients to your amazing content on your website.

Bottom Line

For businesses and influencers alike, knowing Pinterest Trends and using a Pinterest scheduler like Tailwind (my favorite) is the best way to increase visitors. Content creators may increase their visibility and engagement by utilizing the power of rising trends, keyword optimization, and creating inspiring content.

As a tactical partner, Pinterest Trends offers insightful information that helps you stay ahead of the curve and create content that appeals to your audience.

 

Don’t Forget to Pin It!

Master Pinterest Marketing to Drive More Traffic by Jen Vazquez Media
Pinterest for Business_ Get Traffic Without Paid Ads by Jen Vazquez Media
Using Pinterest Trends to Grow Your Business Traffic by Jen Vazquez Media
Grow Your Business Organically Using Pinterest Trends by Jen Vazquez Media
How to Boost Website Traffic with Pinterest Without Paid Ads by Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Rustic Romance Edition

Pinterest Trends Weekly Rustic Romance Edition by Jen Vazquez Media

Pinterest Trends Weekly: Rustic Romance Edition

I’m back with the latest Pinterest trends and if you’re a wedding pro —- listen up! Pinners are falling in love with these trends. This week on Pinterest, rich and romantic inspiration for lush fall weddings is trending. Let’s dive into the insights Pinterest collected around the theme: Rustic Romance Edition

Key Trends This Week

Before We Dive into This Week’s Trends!

If you’ve been wondering how you can use these trends in your marketing, watch my How To Use Pinterest Trends Masterclass from last week.  We dug deep into where to find the Pinterest Trends and how to strategize how to use them in YOUR business. 

Head over to thepinterestqueen.com/pinterest-trends to sign up and start smashing your Pinterest goals!

Where Do These Trends Come From?

Pinterest is all about looking ahead. With over 522 million users using Pinterest to discover the next big ideas, we can leverage these insights to predict what’s on the horizon. Each week, Pinterest Predicts Weekly highlights actionable search trends from users across various categories, regions, and demographics.

You can explore these insights further at trends.pinterest.com, where you’ll find everything you need to craft a marketing plan around trending searches and connect with high-value audiences.

Growing Trends: Rich Hues

Fall weddings are embracing deep jewel and earth tones like never before. Here’s what’s trending:

  • 140% increase in fall color searches
  • 50% increase in dark teal weddings
  • 40% increase in navy and burgundy weddings
  • 40% increase in earth tone weddings
  • 25% increase in October wedding color schemes

Category Trends: “I Do” Essentials

From beauty to decor, here’s what’s hot:

Jewelry

  • wedding band stack ideas are up 135%
  • timeless engagement rings by 90%
  • dainty promise rings by 60%
  • Western engagement rings by 35%

Beauty

  • Micro French manicures have surged by 2.5x
  • bridal half-up/half-down styles by 160%
  • romantic wedding hair by 50%
  • soft glam bridesmaid makeup by 50%.

Decor

  • Memory table wedding displays have skyrocketed by 3x
  • fall table runners by 60%
  • dried flower arrangements by 60%
  • backdrop decorations by 45%.

Audience Trends: To Have and To Hold

Pinterest users are on the hunt for both timeless and unique wedding ideas:

Gen Z:

  • 80% increase in civil wedding dresses
  • 40% increase in church wedding decorations
  • 40% increase in dream proposals
  • 35% increase in classic wedding aesthetics
  • 30% increase in purple vintage cakes

Millennials:

  • 110% increase in reception party dresses
  • 50% increase in heart-shaped wedding cakes
  • 45% increase in unique wedding favors
  • 40% increase in 10-year anniversary ideas
  • 30% increase in brown groomsmen suits

Pinterest Predicts Trend: Groovy Nuptials

This fall, funky vintage vibes are making waves:

  • 100% increase in hippie jewelry
  • 80% increase in disco dresses
  • 70% increase in boho bridal hair
  • 55% increase in boho fall weddings
  • 25% increase in Polaroid guest book weddings
Pinterest's Baord Wedding DIY For Your Big Day by Jen Vazquez Media

This Week’s Feature Board: Personal Touches

No matter your style—vintage charm, minimal vibes, or modern elegance—these projects will add that special flair to your ceremony. See the board here.

Upcoming Moments: Get Ahead of the Game

Now’s the perfect time to start creating content for engagement season, which kicks off around Thanksgiving! With 15 years as a wedding photographer under my belt, I can’t stress enough how important it is to prep 2-3 months in advance. From engagement session ideas to post-engagement tips, the sooner you start pinning, the better your chances are of being discovered by your ideal clients when they need you most.

Final Thoughts

Wedding pros, keep your focus on your clients’ journey from engagement to booking you. Create and pin your content now to maximize your visibility. 💍

Join my Facebook group Marketing Strategy Academy for more tips and discussions on Pinterest marketing. Can’t wait to connect with you! Have an amazing day!

Don’t Forget to Pin It!

Elevate Your Wedding Marketing with Pinterest Trends by Jen Vazquez Media
How to Create Pinterest Pins That Drive Traffic and Conversions by Jen Vazquez Media
Pinterest Trends_ Rustic Romance Edition for Wedding Pros by Jen Vazquez Media
Rustic Romance Wedding Trends_ Pinterest Edition by Jen Vazquez Media
Top Fall Wedding Trends on Pinterest_ Rustic Romance by Jen Vazquez Media

Here is more information that may be helpful!

The Power of Bicultural Marketing: Expert Insights on Reaching U.S. Hispanics with Jessie Fernández

The Power of Bicultural Marketing- Expert Insights on Reaching U.S. Hispanics with Jessie Fernández 3 Marketing Strategy Academy Podcast with host Jen Vazquez Media

The Power of Bicultural Marketing: Expert Insights on Reaching U.S. Hispanics with Jessie Fernández

Hey there, marketing trailblazers! Have you ever wondered why some brands seem to resonate so well with U.S. Hispanic consumers, while others struggle to make an impact? Well, you’re in luck!

In today’s blog, we’re diving into the fascinating world of bicultural marketing and uncovering the secrets to successfully reaching this diverse and influential audience. Joining me is none other than Jessie Fernández, a marketing expert with years of experience and insights that can help your brand shine.

Meet Your Host

Welcome back! If this is your first time here, I’m Jen Vazquez, and I specialize in helping hyper-busy female service providers harness the power of Pinterest to book more clients, increase their income, and make a bigger impact.

Through my podcast and blog, I get to host expert interviews on all things marketing. Want to level up your marketing? Be sure to subscribe to our podcast or YouTube channel—or hey, why not both?

Introducing Jessie Fernández

Today, I’m thrilled to chat with Jessie Fernández of Jessie Fernández Marketing Solutions. Jessie is a master marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America.

From media and print to television, Jessie’s journey spans almost 20 years. She’s currently the marketing project manager at Social Revolt Agency and also works as a marketing coach. Ready for some valuable insights? Let’s dive in!

Jessie’s Journey in Marketing

Jessie’s journey into marketing has been nothing short of inspiring. From working in local television to transitioning into print media with Forbes and eventually working remotely for U.S.-based agencies, her experiences highlight the dynamic nature of the marketing industry. Along the way, she’s not only adapted to changing trends but also grown as a marketing professional.

Jessie emphasizes the importance of being flexible and always learning. Her career, spanning across different media platforms and cultural contexts, has provided her with unique insights into what it takes to succeed in marketing—especially when catering to specific demographics like U.S. Hispanics.

Key Differences in Marketing to U.S. Hispanics

One of the most intriguing aspects of bicultural marketing is the need to understand the unique characteristics of the U.S. Hispanic audience. Jessie explains that there are key differences between marketing to U.S. Hispanics and the general American population:

  • Language: Many U.S. Hispanics are bilingual, with Spanish often being the dominant language. But it’s not just about translating content; it’s about understanding how language reflects culture.
  • Cultural Values: Hispanic culture emphasizes family, community, and traditions. These values are crucial in shaping buying behaviors and loyalty to brands.
  • Brand Loyalty: U.S. Hispanics tend to form deep connections with brands that reflect their cultural values, making it essential for marketers to focus on authenticity and relationship-building.

Jessie also points out that U.S. Hispanics are not a monolithic group. With diverse communities, including Mexicans, Cubans, Venezuelans, and others, each has its own set of cultural nuances that require tailored marketing strategies.

Common Mistakes in Reaching U.S. Hispanics

When it comes to marketing to this demographic, brands can sometimes miss the mark. Jessie shares some of the most common mistakes she sees:

  • Assuming All U.S. Hispanics Are the Same: The diversity within the Hispanic community is often overlooked. A one-size-fits-all approach simply won’t work.
  • Relying on Literal Translations: Too many brands rely on tools like Google Translate without considering the cultural context. What works in English may not resonate in Spanish—or worse, it might come off as confusing or even offensive.

To avoid these mistakes, Jessie advises brands to invest in cultural research and to work with bilingual and bicultural marketers who understand both languages and cultures deeply.

Emerging Trends in Bicultural Marketing

So, what’s trending in bicultural marketing? Jessie highlights several emerging trends that brands should be aware of:

  • Influencer Marketing: U.S. Hispanics are highly engaged with influencers who reflect their culture. Representation matters, and influencer marketing can create a strong connection with Hispanic audiences.
  • Cause-Related Marketing: Hispanics tend to be community-oriented and are drawn to brands that support causes they care about. Aligning your brand with community values can build lasting relationships.
  • Personalized Messaging: Data-driven personalization is increasingly important. Brands that can tailor their messages to individual preferences while respecting cultural nuances will stand out.

Building Long-Term Relationships with U.S. Hispanics

Building a relationship with the U.S. Hispanic community goes beyond just marketing campaigns. Jessie suggests the following strategies for creating lasting connections:

  • Get Involved in the Community: Sponsor local events, partner with Hispanic-owned businesses, and be present in the community you’re targeting.
  • Representation Matters: Featuring Hispanic individuals in your content and leadership strengthens trust. Hispanic consumers are more likely to engage with brands that represent them.
  • Loyalty Programs: Offering programs that reward long-term customers is a great way to foster brand loyalty among U.S. Hispanics.

Jessie’s Tips for Business Growth

To wrap up, Jessie shares three things that have truly helped her grow her business:

  1. Networking: Always be open to meeting new people, whether it’s on LinkedIn or at local events. Connections are key to growth.
  2. Overcoming Fears: Stepping out of your comfort zone is vital. Surround yourself with a support system—whether it’s friends, coworkers, or even a therapist—to push through any self-doubt.
  3. Building a Personal Brand: Consistency is key. Put yourself out there, even if it’s just once a week. Over time, your confidence and personal brand will grow stronger.

Wrapping Up

Wow—what an insightful conversation! If you’ve picked up some valuable tips or ideas from today’s blog, we’d love for you to share your thoughts or leave a review. And remember, while knowledge is essential, it’s action that drives business growth. So, take Jessie’s advice, apply what you’ve learned, and start building those meaningful connections with U.S. Hispanic consumers.

Jessie’s Contact and Freebie

As a special treat, Jessie is offering access to her community for free! Inside, you’ll find a masterclass designed to help you boost your brand’s visibility and grow your business. Talk about an actionable resource!

GIFT(s): 

Where to Find Jessie:

Bravo for tuning in and soaking up these incredible insights! Now, let’s get this party started and make that impact you’ve been dreaming of.

Don’t Forget to Pin It!

The Power of Bicultural Marketing: Expert Insights on Reaching U.S. Hispanics with Jessie Fernández 3 Marketing Strategy Academy Podcast with host Jen Vazquez Media
2 The Power of Bicultural Marketing: Expert Insights on Reaching U.S. Hispanics with Jessie Fernández 3 Marketing Strategy Academy Podcast with host Jen Vazquez Media
The Power of Bicultural Marketing: Expert Insights on Reaching U.S. Hispanics with Jessie Fernández 3 Marketing Strategy Academy Podcast with host Jen Vazquez Media

Here is more information that may be helpful!

Pinterest Trends Weekly: Amped Up Aesthetics

Pinterest Trends Weekly_ Amped Up Aesthetics by Jen Vazquez Media

Pinterest Trends Weekly: Amped Up Aesthetics

I’m back with the latest Pinterest trends, and this week, it’s all about amped-up aesthetics! From unexpected textures and patterns to bright colors and trending styles, this week’s searches on Pinterest are focused on achieving those one-of-a-kind looks. So, let’s get this party started and dive right into these exciting trends.

Key Trends This Week

First off, here are this week’s big hitters:

But before we get too deep, let’s chat about the why behind these trends.

Where do these trends come from?

Pinterest is your go-to for forward-thinking ideas. With more than half a billion people using Pinterest to find tomorrow’s inspiration, it’s unique in spotting current trends and predicting future ones. Each week, Pinterest Predicts Weekly highlights actionable search trends across various categories, regions, and demographic groups. You can discover these trends yourself at or head over to the analytics area on your Pinterest page.

Growing Trend? Vibe Check!

The vibes on Pinterest this week are immaculate! Searches are booming across top trends, reflecting diverse and fun aesthetics. Compared to the previous three weeks, here’s what’s trending:

  • 18 times increase in searches for hardcore punk.
  • 5 times increase in surrealism.
  • 130% increase in equestrian aesthetic.
  • 65% increase in emo grunge.
  • 55% increase in aquascape aquarium.

How To Use Pinterest Trends Masterclass

Join me for a free masterclass, “How to Use Pinterest Trends” In this session, I’ll show you how to tap into the power of Pinterest Trends to boost your brand’s visibility and drive more traffic to your content. Whether you’re new to Pinterest or looking to refine your strategy, this masterclass will provide actionable tips and insights to help your business stand out. Plus, by attending live, you’ll have the opportunity to ask me questions directly and access an exclusive bonus.

\Don’t miss out—save your spot today!

Category Trend: Vivid Visuals

Pinterest users are on the hunt for vibrant visual inspiration, whether it’s for decor, personal styling, or events. Here’s the scoop for the last three weeks compared to the previous three:

Home Category:

  • 17 times increase in funky living rooms.
  • 2.5 times increase in boho kitchen ideas.
  • 2 times increase in European cottage interiors.
  • 40% increase in celestial bedrooms.

Beauty Category:

  • 5 times increase in tortoiseshell nails.
  • 3 times increase in vampire lips.
  • 150% increase in ‘90s men’s hair.
  • 40% increase in Scandinavian makeup.

Events Category:

  • 160% increase in Mabon Celebration searches.
  • 155% increase in classy birthday parties.
  • 105% increase in pumpkin painting parties.
  • 105% increase in toga parties.

Audience Spotlight: Gen Z

Gen Z is having a blast with their searches on Pinterest this week, looking for everything from trendy lunch ideas to fresh styling tips. Here’s what’s hot among Gen Z:

  • 16 times increase in searches for funky yellow sunglasses.
  • 4 times increase in dense bean salad.
  • 110% increase in fun hairstyles.
  • 45% increase in cool welding projects.
  • 45% increase in whimsigoth makeup.

Pinterest Predicts Trend: Western Gothic

This year’s hottest trend, Western Gothic, is hitting its stride. Compared to the previous three weeks, Pinterest users are loving:

  • 3 times increase in Western fashion.
  • 2.5 times increase in fall Western nails.
  • 55% increase in Western grunge style.
  • 50% increase in Western boho living rooms.
  • 40% increase in Western boots searches.

Featured Board: Hype Space

Check out the featured board of the week called Hype Space. It’s where small room aesthetics meet bold self-expression and street style. Create a space to relax, study, and hang out with friends, showcasing your uniqueness all the way. 

That’s all for this week! Have an amazing day and happy pinning!

Hype Space Pinterest Board by Jen Vazquez and Pinterest of course!

Don’t Forget to Pin It!

Amped-Up Aesthetics_ This Week's Pinterest Trends by Jen Vazquez Media Pinterest Manager
Gen Z's Latest Obsessions_ Pinterest Trends by Jen Vazquez Media Pinterest Manager
Pinterest Trends_ A Game-Changer for Marketing by Jen Vazquez Media Pinterest Manager
Vivid Visuals_ Trending Searches Across Categories by Jen Vazquez Media Pinterest Manager
Where Trends Come From_ Pinterest Predicts by Jen Vazquez Media Pinterest Manager

Here is more information that may be helpful!