Content Creation Archives | Page 22 of 25 | Jen Vazquez Media | Pinterest Management + Marketing Strategist

Core Web Vitals – What you should know for ranking on Google!

I discovered this information about six months ago and started my research to find out how my website ranks for Google and how to fix the areas that need help!

Here are the places I researched that I found helpful:

Core Web Vitals report

The Core Web Vitals report shows how your pages perform, based on real-world usage data (sometimes called field data). You can read more about this initiative on the Google Search Central blog. OPEN REPORT. Why page performance matters. Longer page load times have a severe effect on bounce rates.

Explanation of core web values

Evaluating page experience for a better web

Understanding page experience in google search

https://developers.google.com/search

And this too!

https://support.google.com/webmasters

How to run a report for your website

OPEN REPORT

How to improve core web vitals

https://yoast.com/boost-core-web-vitals/

5 simple tips to get more clients with Pinterest

Content Creation, Marketing, Pinterest

First and foremost, you want to ensure that you have your Pinterest Set up with keywords! Keywords are words that your potential client will type into a search bar on Google or Pinterest to find your content. So ensure you have keywords in these areas:

Your Name (the name that is under your image on your Pinterest profile) – Make sure that you have keyword | your name.
All throughout your Profile description. Utilize all the keywords you can in a paragraph describing who you are and what you do.
In every Board title and description
In every Pin title and description

Just like the algorithm for other social media sites, Pinterest wants you to be consistent. You don’t want to pin 30 pins at one time and come back in two weeks and do the same.

It’s far better to pin 5-20 pins a day (or even 3-5) than to pin 50 now and not pin again for a few weeks. The more consistent you are the better. But since I don’t like to pin morning, noon, and night, I use Tailwind to help me. It not only pins regularly, but it also knows from your audience, when is the best time to pin.

Of course, it does far more than pin consistently and regularly, but that is a key feature of using Tailwind. If you want more information about Tailwind, check out the information HERE.

Using Youtube, Instagram, your blog, podcast, etc, all those things are content. You can pin any of those and more to Pinterest. But make sure that it’s quality content. In order to know that, think of these questions:

Does it teach people something
Does it inspire them
Does it motivate them
Is it interesting
Is it easy to read, listen to, watch (not confusing)

use templates to create multiple pins for the same content

I’ve always advised my clients to create multiple pins that go to the same content. This helps to double or triple the traffic to your content. This is especially important because you work so hard to create it in the first place.

Creating a different look and feel to your Pinterest pins helps you to capture the attention of different people. Everyone has opinions on what is the most “click-worthy” so creating multiple pins will help get more people.

It’s also helpful to change the title and/or description a bit so that it appeals to different people. (i.e. Wedding at Lake Tahoe with snow vs. Elegant white and black wedding in Lake Tahoe in Winter).

Canva is great to create templates. Creating templates will save you a ton of time. Canva helps you to utilize your brand colors. The best part? Canva is free

Time-Saving Tip: To save time, start on new blogs you write, and on a monthly basis, check your google analytics and create pins for old blog posts that are highly trafficked that month.

The biggest mistake that people make with Pinterest is they don’t fill in all the areas that matter. They forget to choose a category for boards, or they name your boards something ironic or funny or cute instead of describing what they will find on the board, or they leave the description blank.

When it comes to Pinterest, keywords are the same as SEO. In simple terms, you want to include words and are what people would type in a search bar. Here’s a quick checklist to ensure that you do the minimum:

Choose a category for your board and Pinterest profile (if there isn’t an appropriate one, choose other)
Name your pins or images for what they will find when they click
Write the title of a board or pin with what they will find clicking on it
Write a description for a pin/board for what they will find clicking on it
Add your website and any freebie or pdf you are giving away in the description to your profile

Make sure that you claim your sites like Instagram, YouTube, and Etsy account on Pinterest. That way when people pin your content from those platforms to Pinterest, you’ll see the engagement in Pinterest, which means your impressions, visibility, and engagement will go up. This tells the Pinterest Algorithm that people are engaged and it will serve up your stuff to more people.

It also helps people who like your Pinterest know where else you are at and they can follow you there.

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 simple tips to get more clients with Pinterest

5 Steps to Grow Your Instagram Using Pinterest

Content Creation, Pinterest

Most of our potential clients are on Instagram these days, but they are also on Pinterest. I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow Instagram followers and engagement by using Pinterest.

Why does Pinterest work so well? Because it’s the most link-friendly social platform out there. The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing!

So let’s grow your engagement and following on Instagram! Read below for the 5 steps!

#1: Claim Your Instagram Account on Pinterest

It’s important for you to claim your Instagram account in your Pinterest account as your first step. Doing so allows you to get much better analytics including Instagram info.

claim your instagram on pinterest by pinterest expert jen vazquez

You should also claim your website on Pinterest. This is similar and again gives you so much analytics.

View this post on Instagram
A post shared by Pinterest Strategist | Jen (@jenvazquezcoach)

One of my favorite sayings is by Dan Zarrella “Marketing without data is like driving with your eyes closed.”

pinterest post shows instagram on the ones shared by instagram by jen vazquez pinterest marketing strategist

Because Instagram posts have an average lifespan of 24-72 hours, utilizing that content by sharing on Pinterest, you are lengthening the life of an Instagram post that you spent time creating.

You can also drive more traffic and engagement to your Instagram account. Win-Win!

#2: To Grow Instagram, take your popular posts, reels and IGTV and publish to Pinterest

Using Pinterest to grow Instagram is smart. You are already spending time, energy, blood, sweat, and sometimes tears creating a ton of content for Instagram.

Get engagement on Instagram and have that content last longer and spread by sharing on Pinterest.

You’ll want to share the content to all the boards that make sense.

Pinterest is all about FRESH IMAGES. Utilizing your Instagram content is fresh and your Pinterest analytics will grow also!

Video is king – so Reels and IGTV do very well. Definitely share those first!

Pinterest (like Instagram) keeps changing things, but right now video length is 4 seconds – 15 minutes. The sweet spot for best performing video length is 15-60 seconds. To stay up to date, check out Pinterest’s help guide updated video creative specs.

#3: Share Your Instagram Stories

Instagram stories are fleeting and go away in 24 hours. So a good way to use them is to save them in your highlights, or auto-save stories to your phone like I do. I have an album on my iPhone and I pop them in there each day. When I spend my 30-60 minutes a week working on Pinterest, I can just go to that album and post away.

Since Stories don’t have a link, you can use my workaround. Here’s how to do it:

When you are on a story, tap the 3 dots on the bottom right:

sharing story to pinterest by jen vazquez pinterest marketing expert 1

Then tap SAVE

sharing story to pinterest by jen vazquez pinterest marketing expert 2

Then you’ll choose PHOTO or STORY which is all the stories in an MP4 file. Choose STORY and crop the video to the one you want. Or perhaps you create several stories of your day, then don’t crop because it will be a great video.

sharing story to pinterest by jen vazquez pinterest marketing expert 3

Go to Pinterest and upload. It will ask to use the Instagram link — um yes, please! If it doesn’t work, then include the link directly to your Instagram profile.

Then because it’s a video it will ask you to choose tags. Think hashtags or keywords and try different combinations. For this branding shoot, I use Photography, Branding, Content Marketing, Creative Photography.

sharing story to pinterest by jen vazquez pinterest marketing expert 4

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Videos require reviews — don’t panic. It typically is approved within a few hours to 24 hours.

sharing story to pinterest by jen vazquez pinterest marketing expert 6

#4: Keywords are important

Pinterest is a visual search engine and is very powerful! If you ever do a search on Google, you’ll notice one of the top three posts is almost always Pinterest. That’s because using keywords (an SEO term on Pinterest) is super effective on google too.

What are Keywords or SEO? It’s really simple! It is what your ideal client is typing on their keyboard to find your content.

A lot of people use cutesy names in the title or description of Pins and Boards. You want to be super-specific. Instead of saying “yum yum” as a board title. You should say “gluten-free recipes you’ll love” or “Easy and simple recipes for busy moms”.

Add these keywords EVERYWHERE – use them in Instagram posts, and pin titles, pin descriptions, board titles, board descriptions, and your Pinterest Profile — also include a keyword in your name (under your image). I have “California elopement photographer + branding photographer | Jen” because ‘elopements and branding’ is what my ideal clients are looking for. I keep my name because people buy from people.

ALSO use 2-3 hashtags on each pin, board, and your Pinterest profile. But, unlike Instagram, you want to use broad hashtags. For me it’s #wedding #elopement #photographer

#5: Where to start?

That’s easy! Use your Instagram Insights of course!

Start by clicking the three lines on the top right then click INSIGHTS

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 1

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 2

Click the arrow to the right of posts. Then select Post Interactions and 3 months. You can select more or less but I always suggest for the first time select three. Then do 1 year and see what posts are to the top. Those posts a year old will now get more traction because of Pinterest and more engagement and potential business on Instagram!

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 3

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 4

Summary

Pinterest and Instagram are the biggest social media platforms that are focused on images and video. If you use them together, you can create a powerhouse for marketing and also save a ton of time while repurposing your best content.

NOTE: Make sure you really know how your clients found you. Many of my clients ask, “how did you find me?”. Clients / potential clients will always say the last place they were when they decided to contact you. It is usually Instagram.

I always follow up casually with an “Oh awesome, was it with a hashtag or did someone refer you”? You want to know that hashtag of course or who referred them, but you are also digging. 70% of the time when I do that with my clients/potential clients say oh no it was a google search or they found me on Pinterest.

It just took one little extra question, and information that would be valuable to confirm how your marketing is working.

Now….. WHO is going to be pinning their Instagram content to Pinterest now? I thought so!!

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 Steps to Grow Your Instagram Using Pinterest2

5 Steps to Grow Your Instagram Using Pinterest8

5 Steps to Grow Your Instagram Using Pinterest6

5 Steps to Grow Your Instagram Using Pinterest1

5 Steps to Grow Your Instagram Using Pinterest4

5 Steps to Grow Your Instagram Using Pinterest5

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5 Steps to Grow Your Instagram Using Pinterest7

Virtual Assistants and Management Companies List

Content Creation, Marketing

Outsourcing is one of the best ways to up-level your business! So, my friend Jaime Kostechko and I have created a weekly room OUTSOURCING: Wedding pros 💍 + VA’s chat each week on Clubhouse in the Wedding Pros – Connect, Converse and Collaborate club! You can check out the date/time by going to the club and seeing the weekly schedule for rooms.

If you don’t have the Clubhouse app, and you have an iPhone, send me a DM and if I have an invite, I’ll invite you!

We chat about tips and tricks for outsourcing and we have VA’s (virtual assistants) and management companies on there to chat about how they help and what they specialize in.

We created this document for wedding pros looking to outsource a piece of their business. This list is not vetted, you will need to do that on your own, but it’s a nice spot to start.

If you are a VA or Management agency, please send a DM to me to be added.

Screen Shot of VA's and Management companies

List of VA's and Management Companies

To access this google sheet and be able to save it, just click the button below!

Click Here

How to Automated your Lead Process

Content Creation, Marketing

Automating your leads helps you to save time and provide immediate service to your potential clients. A potential client can get immediate information from you and you in turn know what help they need.

I know you may be thinking, “I have an elaborate customer experience and the chat bots I’ve seen are clumsy and cold”. I thought the same thing, but when I worked with Henry, I found that this wonderful marketing can have your brand voice and really helps potential clients to learn all about you and how you can help them, while you are working in your genius zone or sleeping!

How it helped me

My customized chat marketing system for my wedding photography business helps my couples by providing the information immediately to them and also qualifies them for me. My system actually enabled me to book couples that were outside of my pricing but because they wanted only an hour of coverage, I made more money and fit in their budget.

I also use it to run my giveaways. I am giving away an elopement package and it gathers the entries and enable me to book clients that don’t win. I also threw some money into ads and now it’s on steroids!

Try the Demo!

If you want to see how the system work, I have a demo for you to try. Obviously, you’re would be completely customized to you and your brand voice, but it will allow you to see with your eyeballs how it work. Click below:

Try Demo!

Ways to use the chat marketing system

For the contact section on your website. I have my email and a contact form, but 90% of clients click the get info now (my chatbot)
A pop up on your website saying “Get info now”
For every single blog post
For the first page of my website above the fold
For Instagram in the link
For Facebook
For Pinterest
On your Youtube channel
On your Podcast
On LinkedIn
For a giveaway
In the notes section so you can copy and paste in a text to someone you meet in person
On your Clubhouse bio
In all of your email campagnes and email signature
And so much more!

Hear from expert Henry Chen

This video of our Creative Chat Marketing Agency owner Henry Chen will also explain how it works. This video is from his presentation at Showit United.

If you are interested

If you know you want to use this system and want to find out how to work with us, click below to set up a consultation where we will discuss what you are looking to do and how much it costs.

Schedule Now

If you want to bookmark this info, pin to Pinterest below:

5 reasons why you should use Pinterest for your business

Content Creation, Pinterest

VIDEO down below if you’d rather watch then read!

If you’re not yet marketing your products or services on Pinterest, you’re missing out on saving time and having your content lasting longer than any other social media.

While more people are opting for social media detoxes during this stressful time in 2020, social media sites like Facebook and Instagram are harder and harder for businesses to reach potential customers unless you pay for ads. Pinterest’s advantage is that it’s viewed as a creative space where people can gather their ideas and be inspired by other user’s content. In fact, Pinterest users are twice as likely to say their time on the platform is well-spent and positive compared to other platforms. And not only do Pinterest users find value in their experience, but they also take action when a pin catches their attention.

For newbies – What is Pinterest?

It works like your favorite photo album or a mood board, and I think of Pinterest as a big, visual search engine with over 367 million users actively engage every month. 600 million visual searches occur monthly on Pinterest (Pinterest). Using Pinterest for your business leads to Increased awareness, Additional blog traffic, New leads, and ultimately Increased sales

Here are 5 compelling reasons why you should starting using Pinterest for your business:

Most effective use of your time when it comes to all social media sites:

Time spent on Pinterest pays off long-term because Pins last a long time! meaning your quality content has a longer shelf life. Feeds drive other digital channels, which means recency reigns supreme. Because Pinterest is a search engine, the content has evergreen value. Creating high quality, relevant Pins, and optimizing your website, you will see results. To effectively share why you should be on Pinterest, let me share this fact check this out (insert graphic). That’s right Pinterest has the BEST longevity for the life of a post.

Pinterest has links and makes it easy to share

Pinterest makes link-sharing a lot easier than Instagram. Pinterest allows pins on each of their content (pins). The ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy.

Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Adding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase.

Pinners love to shop

61% of Pinterest users have purchased something after seeing a promoted pin (Pinterest). 48% of US Pinterest users use Pinterest primarily to shop (eMarketer) and 72% of Pinterest users are inspired to shop when using the platform even if they aren’t looking for anything in particular (Pinterest)

Pinterest converts more browsers into buyers. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. The user’s ability to easily purchase directly through the platform during their time on site has great potential for generating sales.

Pinterest has a strong advantage over other platforms because it emphasizes link-sharing and saving, allowing users to share links to your website on their accounts.

With an average order of $50, Pinterest users tend to spend more per order than on any other social media platform. To help create a seamless user experience, Pinterest has also developed a Buyable Pins feature which allows users to buy your products without having to leave the platform.

When a customer places an order through Pinterest, all the order and payment information is sent directly to you for processing and customer service. And the amazing benefit to you is that Pinterest doesn’t take a cut from your sales.

Pinterest tells you you should post when

Pinterest is the only social media site that tells you what is hot now and what you should pin to get clients. Pinterest can give you powerful signals into emerging trends and popular products in a given industry. Pinterest search bubbles up popular keywords and trending products in real-time. Simply go to https://trends.pinterest.com/ and discover what people are looking for. You’ll learn The week’s top Pinterest Trends, Discover the week’s trending ideas across the most popular categories, and even 100 Pinterest Trends to get a sneak peek into what people are dreaming about for the year ahead in the official 100 Pinterest trends.

Pinterest is the positive corner of the interest and social media: more than 9 out of 10 Pinners say Pinterest inspires them, gives them ideas for their life, and helps them achieve their goals. It’s a no-judgment zone like the other social media platforms and stats prove it because more than 91% of Pinners say that Pinterest is a positive place. After COVID hit, the platform also introduced a slate of tools and well-being activities for users to help them cope with anxiety, stress, and sadness. It’s the place that so many turned to that it caused Pinterest to see record-breaking stats on usage.

The great thing for you is that since many marketing professionals don’t fully know how to take advantage of Pinterest in their advertising and marketing strategy, there’s potentially less competition to get in front of your audience compared to more popular platforms like Facebook and Instagram. In this article, we’ll shed light on why Pinterest is a worthwhile social channel for increasing customer acquisition and brand awareness in 2020.

Summing it up

If you’ve previously overlooked Pinterest you may want to reconsider. Most businesses don’t want to invest time to learn and use another social media platform, but I’m here to help businesses learn how easy it is to learn and use it.

I hope today you learned that it is way more effective than the other social media platforms. My clients have seen significant traffic from Pinterest by just putting in a tiny bit of work.

If you include social media in your marketing and customer acquisition strategies, Pinterest is definitely worth considering. And think of all the business owners who are overwhelmed with social media and aren’t even dipping their toe into the Pinterest waters — you will be ahead of the game!