Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

• Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
• Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
• Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

• Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
• Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
• Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

• Add a voiceover sharing your prep process.
• Highlight a client’s transformation.
• Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

• Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
• Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
• Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.