Wedding Pros: 8 Marketing Hacks To Do Today To Thrive In Engagement Season

Hey there, fellow wedding pros! Even though I’m a Pinterest expert, I’m also a wedding photographer.  Engagement season is upon us, and it’s time to shine and make the most of this joyous time when couples are saying “I do” to forever love. I’m sharing 8 marketing tips to help you not only survive but thrive during this bustling season. Doing all this work now will lay the groundwork for leads in the future.

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1. Update Your Pinterest Profile

Optimize your Pinterest profile to showcase your expertise. Create boards that highlight your work, such as “Stunning Engagement Photo Ideas”, “Dreamy Wedding Venues in XYZ city or area” or “Wedding Planning Tips/Advice”.  Pin your best content and share tips and advice that resonate with engaged couples.  Also, put text over the gorgeous images so that it explains why they should click through to your content.

2. Refresh Old Educational Blogs

Take a look at your old educational blogs. Are there any outdated information or images that need a refresh? Keep your blog content current and relevant. Update your past posts with new insights, recent success stories, and trending wedding ideas.

3. Write New Educational Blogs

This is the ideal moment to create fresh educational content centered on the initial stages of wedding planning. Cover topics like ‘Selecting the Ideal Wedding Date,’ ‘Choosing the Perfect Venue,’ and ‘Picking Your Wedding Photographer and Planner,’ are tailored with area-specific keywords to resonate with your ideal local couples.

4. Share Reviews + Photos

Share reviews and photos from couples you’ve worked with across all platforms! These stories help potential clients connect with your work personally. Showcase how you brought their visions to life. Be sure to tag the couples, venues, and fellow wedding pros in your blogs, social media, and Pinterest posts. When they engage with it, your work spreads even further.

5. Offer Engaging Content on Social Media

Utilize your social media channels to create engaging content. Share tips, fun facts, and behind-the-scenes glimpses of your work. The more engaging and interactive you are, the more couples will be drawn to your brand.  Also don’t forget to tag couples and wedding vendors and include location tags.

6. Collaborate with Wedding Vendors

Reach out to wedding vendors who align with your brand values and how you work.  Collaborations can help you tap into their audience and gain more visibility during engagement season.  Focus on building real relationships and not just marketing to them.  Truly focus on how you can help them and what goes around will come around.

7. Connect with Past Clients

Reach out to past clients through email, informing them that you’re open for bookings and offering discounted portrait sessions (maternity, family, etc.). Encourage them to share this with their engaged friends. An effective strategy I’ve used is to annually post a photo from their wedding, extend anniversary wishes, and tag the couple and vendors, rekindling connections for potential referrals.

8. Be a Responsive and Supportive Expert

As always, be responsive and supportive when dealing with inquiries. Show that you are not just an expert but a caring professional, ready to support couples as they embark on their wedding planning journey.

Summary

Embrace engagement season with these eight actionable strategies to thrive as a wedding pro. From optimizing your Pinterest profile to connecting with past clients and everything in between, these tips are your secret recipe for success. 

Now is the perfect time to shine, making the most of the joyous moments when couples say ‘I do’ to forever love. By following these insights, you’ll not only survive but thrive during this bustling season, building meaningful connections and creating magical moments for your clients.

With these tips, you can make this engagement season truly magical and productive!

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