Pinterest Trends | What People are Searching for on Pinterest This Week 11-4-22
What’s trending on Pinterest? You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved
Behind the trends
More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future.
The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.
To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume
against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.
*Pinterest, Global analysis, October 2022.
Summary
Pinterest is back with the latest Pinner trends and this week we’ve collected insights around the holiday season countdown! 🎁 People on Pinterest are revamping everything from their homes to their beauty routines for the upcoming holidays. To learn more about these trends, check out the report below! 👇
Top stats
- 145% increase in “party treat table ideas”
- 135% increase in “christmas family photoshoot ideas”
- 135% increase in “christmas gifts for mom”
- 110% increase in “secret storage”
Become your own trend spotter & win Q4
- Understand what is trending with your audience
- Discover trends within the demographics that matter to your business
- Recession proof your campaigns by aligning to trending Pinner interests
New! Pinterest Trends tool
Unique to Pinterest
For the first time ever, understand what is trending with your unique engaged audience. Use “trends your audience loves” to ensure your creative, campaign and targeting are aligned with the unique interests of your audience. For instance, a women’s fashion retailer can now understand what trends are taking
off specifically with their engaged users to inform their creative or even their next promotion before any other platform.
The new Pinterest Trends tool enables you to quickly understand what is trending with the demographics that matter to your business. For the first time ever answer questions such as:
- What are GenZ–ers eating for breakfast during summer break?
- What are millennials shopping for this Fall?
- What unique items are boomers filling their grocery carts with this holiday season?
Understand which seasonal trends will reappear year after year to better align your content and marketing calendars. Use Seasonal Trends to ensure your
campaigns are live as Pinner interest begins to spike to own the moment. Additional new trend types include:
- Top Trends (high volume)
- Growing Trends (sustained growth over time)
The holiday season countdown
The holiday warm-up is well underway – and we’re ready for it. On Pinterest, searches are trending toward cozy home designs, glammed–up looks and party prep for the upcoming holiday season
Here for any (and every) occasion
There’s been a 135% increase in “christmas family photoshoot ideas” from Oct 2021 – September 2022 and in the last three weeks compared to the previous three weeks:
- “christmas party themes for company” +130%
- “baby’s first christmas” +65%
- “christmas bridal shower” +35%
- “christmas baby shower” +30%2022
Honing those hosting skills
Pinterest searches for party prep are coming in hot as people create seasonal ambiance for their holiday events.
- “ice maker” +135%
- “party treat table ideas” +145%
- “napkin rings diy ideas” +65%
- “party playlist” +40
“Unless otherwise noted, changes are calculated using US searches between ’10/10/2022′ and ’10/30/2022′ as compared to searches between ’09/19/2022′ and ’10/09/2022′ Trend lines are calculated using US normalized searches between ‘10/01/2021’ and ‘09/30/2022′
Cozy up the home
There’s been a 125% increase in searches for “relaxing bedroom colors” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
- “homey apartment living room” +120%
- “kitchen island designs with seating” +120%
- “cozy basement ideas” +95%
- “warm tone living room” +6x
But does it bring you joy?
Out with the old and in with the new; people on Pinterest are getting organized and looking for smart storage hacks and ideas
- “secret storage” +110%
- “kitchen wall storage” +60%
- “newborn dresser organization” +55%
- “shoe storage small space” +35%
Fresh-faced and ready for the day
Gorgeous makeup and facial care searches are trending on Pinterest as people find ways to brighten their beauty routine.
- “how to contour your face” +60%
- “best body wash to smell good” +50%
- “blush makeup looks +160%
- “makeup tips for older women” +25%
Turning heads with those reds
Cold temperatures – meet red–hot looks; from wine to cherry, Pinterest searches for all things red are on the rise.
There’s been a 140% increase in searches for “red rhinestone makeup” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
- “dark wine red hair” +135%
- “red bling nails” +95%
- “cherry red nails” +80%
- “red ombre lips” +70%
A pulse on upcoming holiday moments
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