What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-11-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-11-22

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around Creating your own thanksgiving 🦃. Pinners are aspiring to make the holidays more authentic and they’re showing gratitude in their own ways.

Top stats

150% increase in “untraditional thanksgiving dinner”
130% increase in “thanksgiving baskets”
55% increase in “turkey bolognese sauce”
65% increase in “pumpkin stuffed peppers”
35% increase in “pumpkin pie shots”
60% increase in “whipped hot chocolate”
185% increase in “thanksgiving family activities”

Creating your own Thanksgiving traditions

As people aspire to make the holidays more authentic, they’re also showing gratitude in their own ways. From delightful decor to the big feast, Pinterest searches prove people are modernizing for a made–to–order Thanksgiving.

Thanksgiving their way

People on Pinterest are trading up their usual Thanksgiving aesthetics for something a little more inventive.

There’s been a 150% increase in “untraditional thanksgiving dinner” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“farmhouse thanksgiving decor” +110%
“blue thanksgiving table decor” +95%
“autumn leaves nails” +3x
“thanksgiving christmas tree” +2.5x

“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Getting crafty and creative

This Thanksgiving, Pinterest searches are trending toward an affinity for making family crafts and young–at–heart art for every age

There has been a 130% increase in searches for “thanksgiving baskets” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“thanksgiving crochet patterns” +95%
“thanksgiving painting ideas” +4x
“turkey crafts for adults” +2.5x
“thanksgiving invitation ideas” +2x

“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to searches between ’09/26/2022′ and ’10/16/2022′. Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′

Turkey with a twist

On Pinterest, people are stepping up their turkey game with some deliciously diverse recipes for the main course.

There’s been a 55%increase in searches for “turkey bolognese sauce” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“turkey roll ups with stuffing” +35%
“soup with ground turkey” +30%
“ground turkey sweet potato” +30%
“easy turkey meatballs” +25%

Time to veg out

It’s not all about the bird –people on Pinterest are also seeking vegetarian–friendly side dishes to complement any meal.

There’s been a 65% increase in searches for “pumpkin stuffed peppers” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“warm kale salad” +55%
“smashed potatoes baked” +50%
“parmesan crusted potatoes” +30%
“roasted squash soup” +30%

No–judge indulging

On Pinterest, people are planning on having seconds (…maybe thirds), and we’re more than okay with that.

There’s been a 7x increase in searches for “butter tart squares” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“cornbread waffles” +35%
“pumpkin pie dip” +35%
“cornbread muffins” +25%
“pumpkin pie shots” +35%

Sip it slow (or don’t)

From cozy warm drinks to iced–and/or–spiked cocktails, people on Pinterest are mixing up magnificent brews to raise a glass to.

There’s 30%increase in searches for “warm cocktails alcohol” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

“alcohol free drinks” +50%
“dark and stormy drink” +40%
“spiked hot apple cider recipe” +40%
“whipped hot chocolate” +60%

A pulse on upcoming holiday moments

Thankful for you

No matter how you celebrate or who you surround yourself with, Pinterest has the creative inspiration for bringing loved ones together this Thanksgiving.

There’s been:

8x increase in “thanksgiving class treats”
185% increase in “thanksgiving family activities”
5x increase in “office thanksgiving ideas”
7x increase in “thanksgiving potluck ideas”
2x increase in “thanksgiving for two”
4x increase in “thanksgiving gifts for teachers”

“Unless otherwise noted, changes are calculated using US searches between ’10/17/2022′ and ’11/06/2022′ as compared to search es between ’09/26/2022′ and ’10/16/2022′

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