Pinterest Trends | What People are Searching for on Pinterest This Week 11-11-22
What’s trending on Pinterest? You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved
Behind the trends
More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.
To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together
*Pinterest, Global analysis, October 2022.
Summary
We’re back with the latest Pinner trends and this week we’ve collected insights around Creating your own thanksgiving 🦃. Pinners are aspiring to make the holidays more authentic and they’re showing gratitude in their own ways.
Top stats
- 150% increase in “untraditional thanksgiving dinner”
- 130% increase in “thanksgiving baskets”
- 55% increase in “turkey bolognese sauce”
- 65% increase in “pumpkin stuffed peppers”
- 35% increase in “pumpkin pie shots”
- 60% increase in “whipped hot chocolate”
- 185% increase in “thanksgiving family activities”
Creating your own Thanksgiving traditions
Thanksgiving their way
People on Pinterest are trading up their usual Thanksgiving aesthetics for something a little more inventive.
- “farmhouse thanksgiving decor” +110%
- “blue thanksgiving table decor” +95%
- “autumn leaves nails” +3x
- “thanksgiving christmas tree” +2.5x
Getting crafty and creative
- “thanksgiving crochet patterns” +95%
- “thanksgiving painting ideas” +4x
- “turkey crafts for adults” +2.5x
- “thanksgiving invitation ideas” +2x
Turkey with a twist
There’s been a 55%increase in searches for “turkey bolognese sauce” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
- “turkey roll ups with stuffing” +35%
- “soup with ground turkey” +30%
- “ground turkey sweet potato” +30%
- “easy turkey meatballs” +25%
Time to veg out
It’s not all about the bird –people on Pinterest are also seeking vegetarian–friendly side dishes to complement any meal.
- “warm kale salad” +55%
- “smashed potatoes baked” +50%
- “parmesan crusted potatoes” +30%
- “roasted squash soup” +30%
No–judge indulging
There’s been a 7x increase in searches for “butter tart squares” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
- “cornbread waffles” +35%
- “pumpkin pie dip” +35%
- “cornbread muffins” +25%
- “pumpkin pie shots” +35%
Sip it slow (or don’t)
There’s 30%increase in searches for “warm cocktails alcohol” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
- “alcohol free drinks” +50%
- “dark and stormy drink” +40%
- “spiked hot apple cider recipe” +40%
- “whipped hot chocolate” +60%
A pulse on upcoming holiday moments
Thankful for you
There’s been:
- 8x increase in “thanksgiving class treats”
- 185% increase in “thanksgiving family activities”
- 5x increase in “office thanksgiving ideas”
- 7x increase in “thanksgiving potluck ideas”
- 2x increase in “thanksgiving for two”
- 4x increase in “thanksgiving gifts for teachers”
Don’t Forget to Pin It!
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