9-22-23 What people on Pinterest are searching for this week SPOOKY SEASON by Jen Vazquez Media

What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun. 

Who’s ready for spooky season?

Key trends:

  • 📌5x increase in “horror movie nails”
  • 📌4x increase in “siren costume” among Gen Z 
  • 📌2x increase in “skeleton charcuterie board”
  • 📌130% increase in “pumpkin makeup”
  • 📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

Gen Y

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards. 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Pinterest Trends Weekly:  Fall + All

Pinterest Trends Weekly: Fall + All

Pinterest Trends Weekly: Fall + All I’m baacckk with the latest trends this week on Pinterest. If you were inspired by the Autumn reset trends from last week, you’ll love what Pinners are falling for this week. As a highly aesthetic season approaches, searches on...

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What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media