What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun.

Who’s ready for spooky season?

Key trends:

📌5x increase in “horror movie nails”
📌4x increase in “siren costume” among Gen Z
📌2x increase in “skeleton charcuterie board”
📌130% increase in “pumpkin makeup”
📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails“

Other growing search terms in the last three weeks compared to the previous three weeks:

2.5x increase in “halloween eyeliner“
2x increase in “candy corn nails“
130% increase in “pumpkin makeup“
80% increase in “spiderweb eyeliner”

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

4x increase in “siren costume“
2.5x increase in “little red riding hood costume“
2x increase in “ballerina costume“
2x increase in “flapper costume”

Gen Y

4x increase in “beetlejuice costume female“
3x increase in “men in black costume for women“
185% increase in “batman and catwoman costume“
175% increase in “movie character costumes“

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

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PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: