What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun. 

Who’s ready for spooky season?

Key trends:

• 📌5x increase in “horror movie nails”
• 📌4x increase in “siren costume” among Gen Z 
• 📌2x increase in “skeleton charcuterie board”
• 📌130% increase in “pumpkin makeup”
• 📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

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Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails“

Other growing search terms in the last three weeks compared to the previous three weeks:

• 2.5x increase in “halloween eyeliner“
• 2x increase in “candy corn nails“
• 130% increase in “pumpkin makeup“
• 80% increase in “spiderweb eyeliner” 

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

• 4x increase in “siren costume“
• 2.5x increase in “little red riding hood costume“
• 2x increase in “ballerina costume“
• 2x increase in “flapper costume”

Gen Y

• 4x increase in “beetlejuice costume female“
• 3x increase in “men in black costume for women“
• 185% increase in “batman and catwoman costume“
• 175% increase in “movie character costumes“

PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: 

• 100% increase in “steampunk costume” 
• 95% increase in “mad scientist costume” 
• 55% increase in “sci-fi armor“
• 50% increase in “avant garde fashion“

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards. 

• 4x increase in “halloween food ideas for dinner“
• 2.5x increase in “porch halloween decorations“
• 2.5x increase in “halloween party favors” 
• 2x increase in “skeleton charcuterie board“
• 185% increase in “halloween cocktails recipes“
• 155% increase in “cauldron decoration ideas” 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.