What People Are Searching For On Pinterest This Week: Fun For One 

I’m back with the latest Pinterest trends! 

This week Pinterest collected insights around the theme: Fun for One. The seasons are changing and people are looking for fun ways to get organized for fall. You can find these key trends and all of the trends this week on my blog post and Wednesday’s Podcast and YouTube release.

Key trends:

• 185% increase in “home gym inspiration” for Gen Y
• 140% increase in “journal prompts for mental health” for Gen Z
• 85% increase in “money saving techniques”
• 55% increase in “holistic health”
• 25% increase in “bulking meal prep for men”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

Category Trend: Healthy Routines

People on Pinterest are searching for ways to rise and shine with energy.

Health 

In the last three weeks compared to the previous three weeks:

• 55% increase in “holistic health“
• 45% increase in “morning habits“
• 40% increase in “sunday reset routine“
• 30% increase in “5 am morning routine“

Food

In the last three weeks compared to the previous three weeks:

• 40% increase in “immune boosting foods“
• 40% increase in “breakfast prep for the week“
• 25% increase in “high protein high fiber meals“
• 25% increase in “bulking meal prep for men“

Home 

In the last three weeks compared to the previous three weeks:

• 110% increase in “office makeover“
• 85% increase in “pantry remodel“
• 60% increase in “furniture renovation“
• 40% increase in “rental friendly upgrades“

Audience Trends: Healing habits

Gen Z and Gen Y are looking for self-care tips.

Gen Z

• 140% increase in “journal prompts for mental health“
• 115% increase in “healing books“
• 90% increase in “how to budget for beginners“
• 30% increase in “self care basket“

Gen Y

• 185% increase in “home gym inspiration“
• 160% increase in “friendship activities“
• 45% increase in “morning routine checklist“
• 30% increase in “nighttime skincare routine“

Pinterest Predicts Trend: Cha-ching challenge

The Pinterest Predicts annual trend has proven out! Trends are up for spending and budget tips and resources.  In the last three weeks compared to the previous three weeks:

• 85% increase in “money saving techniques“
• 85% increase in “100 envelope savings challenge“
• 55% increase in “money saving plan“
• 45% increase in “budget planning“

Moment Spotlight: Labor Day

People on Pinterest are looking for fun ways to celebrate the unofficial end of summer.

• 2x increase in “labor day party ideas“
• 2x increase in “labor day crafts“
• 155% increase in “fall party decorations“
• 115% increase in “fall balloon arch“
• 70% increase in “labor day decorations“
• 25% increase in “hamburger meat recipes easy“

Featured board:  Wellness ideas 

There are 249 pins on this board of self-care ideas and growing! 

Where I Got This Information

I took these stats directly from Pinterest’s weekly report located here. 

Here is more information that may be helpful!