What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

Trending

Pinterest Predicts Weekly August 5, 2022

• A 120% increase in “outdoor oasis” searches
• A 2.5 times increase in “peach crisp with fresh peaches”
• A six times increase in “firework nails”
• A 70% increase in “wasp sting remedy”
• A four times increase in “glamping” (thanks to the adventurous Gen Z)
• A whopping 160% increase in “snacklebox ideas” among millennials
• A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

• Outdoor Oasis: 120% increase
• Fun Drinks Alcohol: 105% increase
• Lemonade Stand Sign: 100% increase
• Summer Meals for a Crowd: 45% increase
• How to Pack a Watermelon: 45% increase
• American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

• Peach Crisps with Fresh Peaches: 2.5 times increase
• Cherry Recipes: 120% increase
• Grilled Romaine Salad: 35% increase
• White Sangria: 25% increase

Beauty and Health

In beauty:

• Firework Nails: Six times increase
• American Flag Nails: 95% increase
• Blue Natural Hair: 55% increase
• Summer Nails Red: 50% increase

In health:

• Wasp Sting Remedy: 70% increase
• Sunburn Relief: 70% increase
• Bug Bite Relief: 65% increase
• Sunburn Remedies: 60% increase

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

• A four times increase in searches for “glamping”
• A 115% increase in “fun summer activities”
• An 80% increase in “socializing, summer camp”
• A 55% increase in “road trip”
• A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

• 160% increase in “snacklebox ideas,” which sounds fascinating!
• 100% increase in “festival fits”
• 45% increase in “parade float ideas”
• 40% increase in “fireworks”
• 25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

• 2.5 times increase in “Fourth of July food barbecue party ideas”
• Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
• 180% increase in “Fourth of July cocktails”
• 135% increase in “Fourth of July decorations outdoor”
• 40% increase in “Fourth of July tablescapes”

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊