What Are People Searching For on Pinterest This Week? THE HOLIDAYS AHEAD

This week Pinterest collected insights around the theme: The Holidays Ahead. Searches on Pinterest this week are all about the upcoming holiday season, with inspiration trending around food, festive gatherings, and gift giving 🎄. 

So, spill the tea and let me know how you’re spending the holidays over on Instagram.

Key trends

• 5x increase in “thanksgiving sangria”
• 5x increase in “outdoor gingerbread house decorations”
• 190% increase in “hanukkah decorations”
• 185% increase in “christmas place settings”
• 95% increase in “red velvet nails”
• 80% increase in “puffer jacket outfit men”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

MY SUMMARY OF PINTEREST’S “INSPIRE HOLIDAY SHOPPERS WITH PINTEREST” WEBINAR

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: A Festive Table

Searches are up for holiday-centric displays for the dinner table. In the last three weeks compared to the previous three weeks, growing search terms in the last three weeks

compared to the previous three weeks:

• 3x increase in “friendsgiving tablescape“
• 2x increase in “thanksgiving centerpiece“
• 185% increase in “christmas place settings“
• 160% increase in “christmas dishes“
• 105% increase in “poinsettia centerpiece“

CATEGORY TREND: Holidays In Style

People on Pinterest are looking up beauty, fashion, and drinks inspo ahead of the holidays

Drinks

In the last three weeks compared to the previous three weeks:

• 5x increase in “thanksgiving sangria“
• 3x increase in “crockpot hot chocolate recipe“
• 2.5x increase in “thanksgiving punch non alcoholic“
• 155% increase in “egg nog recipe homemade“

Men’s fashion

In the last three weeks compared to the previous three weeks:

• 80% increase in “puffer jacket outfit men”
• 70% increase in “black beanie outfit”
• 50% increase in “snow boots”
• 35% increase in “blanket scarf”

Beauty

In the last three weeks compared to the previous three weeks:

• 9x increase in “reindeer makeup”
• 120% increase in “hairstyles with beanies”
• 100% increase in “winter balayage”
• 95% increase in “red velvet nails”

HOLIDAY TRENDING: Holiday Gifting

On Pinterest, users are dreaming up gift ideas from the beauty counter.

• 45% increase in “eye gems“
• 35% increase in “lip oil“
• 35% increase in “purple eyeshadow“
• 25% increase in “body scrubs“
• 25% increase in “vanilla perfume” 

PINTEREST PREDICTS TREND: Home front

Pinterest users are searching for holiday home decor, in line with our Pinterest Predicts trend. In the last three weeks compared to the previous three weeks:

• 5x increase in “outdoor gingerbread house decorations“
• 4x increase in “outdoor christmas planters“
• 2x increase in “christmas yard displays” 
• 2x increase in “outdoor christmas tree“
• 135% increase in “christmas archway outdoor” 

HOLIDAY TRENDING: Treats, Trees, and More

As we approach the busy holiday season, we’re tracking search terms on the rise.

• 6x increase in “xmas cookies” 
• 190% increase in “hanukkah decorations“
• 150% increase in “tinsel tree“
• 4x increase in “emerald green christmas tree“
• 170% increase in “christmas garland staircase“
• 100% increase in “snowman ornaments” 

FEATURED BOARD: Autumn Dinner Party

Check out our featured board this week for autumn dinner party ideas!

This information was taken from Pinterest’s Weekly Trends Report.  Sign up for the Pinterest Business Community to be able to chat with other Pinners and Pinterest Pioneers like me.

Don’t forget to pin it!