What Are People Searching For On Pinterest This Week? SEASONAL CELEBRATIONS

I’m back with the latest Pinterest trends! This week Pinterest collected insights around the theme: Seasonal Celebrations. Searches are up across Pinterest for fall-inspired parties and gatherings 🎉.

Check out all the trends not just key trends each Wednesday on the blog or podcast. Are you dressing up for Halloween? Did you Search Pinterest like others?

Key trends

• 180% increase in “bonfire party ideas” in the Midwest
• 160% increase in “apple cider punch”
• 130% increase in “thanksgiving charcuterie board ideas”
• 90% increase in “friendsgiving dinner party ideas”
• 75% increase in “rave halloween costumes”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Hosting Duty

Searches are up for how to host fun, festive parties and dinners. Growing search term in the last three weeks compared to the previous three weeks:

160% increase in “apple cider punch“

Other growing search terms in the last three weeks compared to the previous three weeks:

• 90% increase in “friendsgiving dinner party ideas“
• 85% increase in “fall table decorations centerpieces“
• 80% increase in “fall dinner party“
• 40% increase in “easy finger food party appetizers“

REGIONAL TRENDS: Celebrating All Season Long

Across regions, people on Pinterest look for ways to cozy up their homes for cooler temps.

Midwest: Fiery, Fun Parties

In the Midwest, people are searching for bonfire and game-day inspiration. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

• 2x increase in “fall party games”
• 180% increase in “bonfire party ideas”
• 175% increase in “chili bar party”
• 150% increase in “oktoberfest party food”

Northeast: Loving Celebrations

In the Northeast, people are celebrating engagements and birthdays in unique ways. Over-indexing searches by Pinterest users in the Northest vs. the rest of the US over the last three weeks:

• 175% increase in “engagement party decorations”
• 155% increase in “crockpot party food”
• 140% increase in “sweet 16 party ideas”
• 120% increase in “1 year anniversary gift ideas for him”

West: Party Time

In the West, people are searching for themed party inspiration. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

• 145% increase in “country wedding guest outfit”
• 140% increase in “tea party food”
• 135% increase in “y2k party”
• 120% increase in “party decorations

Southeast: Getting Together

In the Southeast, searches are up for fun ways to celebrate with gifts and themes.Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

• 170% increase in “birthday shirts”
• 145% increase in “hostess gift ideas”
• 145% increase in “soul food dinner party”
• 140% increase in “havana nights party”

PINTEREST PREDICTS TREND: All The Raves

The Pinterest Predicts annual trend around raves and parties is trending this week. In the last three weeks compared to the previous three weeks:

• 2x increase in “fall club outfits“
• 90% increase in “escape halloween rave outfit“
• 75% increase in “rave halloween costumes“
• 45% increase in “cool concert outfits“

AUDIENCE SPOTLIGHT: GenZ Birthdays

Gen Z seeks fun, classic inspiration for birthday gifts and treats.  Growing searches by GenZ in the last three weeks compared to the previous three weeks:

• 165% increase in “girly gift baskets“
• 90% increase in “boyfriend birthday basket ideas“
• 40% increase in “white birthday dress“
• 30% increase in “black birthday cake“

HOLIDAY TRENDING: The Holiday Season is Here!

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise.

• 180% increase in “thanksgiving recipes appetizers“
• 155% increase in “friendsgiving table setting“
• 155% increase in “christmas table decorations“
• 130% increase in “thanksgiving charcuterie board ideas“
• 85% increase in “holiday party outfit“

FEATURED BOARD: Fall Dinner Party Ideas

Check out this featured board for fall dinner party inspiration.

Check out Pinterest’s Report here. 

Don’t forget to pin it!