What Are People Searching For On Pinterest This Week: PREPPING FOR WINTER

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Prepping for Winter. Searches are up across Pinterest as people prepare for the winter and beloved holidays ☃️.  How are you prepping for the wintertime? Let me know in the comments!  

Key trends

• 4x increase in “christmas list ideas 2023”
• 3x increase in “y2k winter outfits”
• 180% increase in “christmas basket”
• 120% increase in “winter hair”
• 50% increase in “friendsgiving aesthetic” among Gen Z

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights.

GROWING TRENDS: Checklist season

On Pinterest, people are searching for ways to make lists and check them twice. Growing search term in the last three weeks compared to the previous three weeks:

• 4x increase in “christmas list ideas 2023”
• 125% increase in “christmas list”
• 85% increase in “christmas list template“
• 40% increase in “christmas movies list“
• 40% increase in “favorite things list“

CATEGORY TREND: Fun all winter long

People on Pinterest are looking for winter fashion and travel inspiration.

Fashion: (in the last three weeks compared to the previous three weeks)

• 3x increase in “cold winter outfits“
• 3x increase in “y2k winter outfits“
• 60% increase in “winter business outfits“
• 55% increase in “winter shoes for women“

Beauty: (in the last three weeks compared to the previous three weeks)

• 120% increase in “winter hair“
• 55% increase in “winter makeup“
• 35% increase in “silver makeup looks“
• 35% increase in “rhinestone makeup looks“

Travel: (in the last three weeks compared to the previous three weeks)

• 45% increase in “fall hiking“
• 35% increase in “fall things to do“
• 35% increase in “disneyland christmas“
• 25% increase in “christmas in new york“

AUDIENCE SPOTLIGHT: Gen Z

Gen Z is searching for fun Friendsgiving inspiration. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

• 185% increase in “thanksgiving side dishes”
• 115% increase in “thanksgiving appetizers”
• 65% increase in “fall mocktail non alcoholic”
• 50% increase in “friendsgiving aesthetic

HOLIDAY TRENDING: Fun holiday decor

As we approach the busiest season of the year, we’re tracking holiday search terms on the rise:

• 3x increase in “sage green christmas tree“
• 2.5x increase in “neutral holiday decor“
• 185% increase in “holiday wreaths“
• 2.5x increase in “wooden christmas trees diy“
• 2x increase in “kitchen christmas decorations“
• 180% increase in “christmas basket“

FEATURED BOARD: Thanksgiving sides

Check out this featured board for trending Thanksgiving sides!

Don’t forget to pin it!