What Are People Searching For On Pinterest This Week: New Season, New Routine

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: New season, new routine.  On Pinterest this week, searches are trending for new routines for fall 🍂. How are you preparing for fall? Let us know! 😊

Key trends

• 18x increase in “football game hairstyles”
• 14x increase in “health recipes”
• 2x increase in “tailgate party”
• 140% increase in “pampering routine” for Gen Z 
• 60% increase in “life reset checklist”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future. 

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries. 

*Pinterest, Global analysis, Q1 2023.

GROWING TREND: Trying Something New

On Pinterest, searches are up for at-home crafts and DIY art projects. Growing search terms in the last three weeks:

34x increase in “diy paper crafts“

Other growing search terms in the last three weeks compared to the previous three weeks:

• 6x increase in “pinch pot ideas” 
• 4x increase in “fall handprint crafts” 
• 2.5x increase in “fall arts and crafts” 
• 170% increase in “wood shop projects“

CATEGORY TREND: Getting Organized

From meal prepping to facials, people on Pinterest are searching for ways to reset their routines. 

Health 

In the last three weeks compared to the previous three weeks:

• 14x increase in “health recipes“
• 60% increase in “at home workout plan” 
• 60% increase in “life reset checklist” 
• 45% increase in “cleaning routine“

Food

In the last three weeks compared to the previous three weeks:

• 5x increase in “sunday meals“
• 110% increase in “healthy after school snacks” 
• 50% increase in “protein snacks for kids” 
• 40% increase in “packed lunch ideas for work“

Beauty

In the last three weeks compared to the previous three weeks:

• 145% increase in “short minimalist nails” 
• 50% increase in “baking soda face mask” 
• 45% increase in “skin care solutions” 
• 35% increase in “natural face skin care“

AUDIENCE SPOTLIGHT: Gen Z Routines

Gen Z is searching for new ways to pamper and prep. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

• 155% increase in “beauty routine tips” 
• 140% increase in “pampering routine” 
• 85% increase in “body skin care routine” 
• 75% increase in “daily routine planner“

MOMENT SPOTLIGHT: Game Day Style

On Pinterest, people are searching for ways to celebrate football season in style.

• 18x increase in “football game hairstyles“
• 7x increase in “game day food“
• 5x increase in “football face paint“
• 4x increase in “football charcuterie board“
• 3x increase in “football locker decorations high school“
• 2x increase in “tailgate party“

Featured Pinterest Board: DIY Inspo

Check out Pinterest’s board for new DIY and hobby inspiration ideas.

Here is more information that may be helpful!