Trending on Pinterest This Week: HOSTING THANKSGIVING

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Hosting Thanksgiving. Searches are up for all-things Thanksgiving as people on Pinterest plan beautiful gatherings 🦃. 

Which trend are you gonna use for your marketing? Share with us in the comments!

Key trends

• 170% increase in “friendsgiving invitations”
• 160% increase in “pecan pie cobbler” in the Southeast
• 125% increase in “thanksgiving activities” in the West
• 125% increase in “thanksgiving cocktails”
• 100% increase in “black friday”
• 85% increase in “mulled wine”

Behind the trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.  

Trending

Pinterest 101 in 2023: Keywords for Pinterest Marketing (Part 2)

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries

In The Midwest: Elevating potatoes

In the Midwest, people are looking for fun twists on potato-based dishes.  Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

• 3x increase in “scalloped potatoes and ham”
• 155% increase in “parmesan potatoes”
• 145% increase in “garlic mashed potatoes”
• 125% increase in “mashed sweet potatoes”

In The Northeast: Covering the Classics

In the Northeast, people are searching for beloved, classic holiday recipes. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

• 135% increase in “stuffing”
• 130% increase in “turkey”
• 125% increase in “roasted brussel sprouts”
• 120% increase in “cranberry”

In The West: Fun Before Dinner

In the West, Pinterest searches are up for Turkey Day decor and fun.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

• 130% increase in “thanksgiving table decor”
• 125% increase in “thanksgiving activities”
• 120% increase in “thanksgiving decor”
• 120% increase in “fall dinner party

In the Southwest: Make It Sweet

In the Southeast, people on Pinterest are looking for fun twists on pie flavors. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

• 170% increase in “pumpkin pound cake”
• 160% increase in “pecan pie cobbler”
• 155% increase in “sweet potato cheesecake”
• 150% increase in “pecan pie brownies”

Moment spotlight: Friendsgiving

On Pinterest, people are looking for fun ways to gather with friends during the holiday season. 

• 170% increase in “friendsgiving invitations“
• 160% increase in “friendsgiving food ideas“
• 135% increase in “friendsgiving table setting“
• 120% increase in “friendsgiving games“
• 105% increase in “friendsgiving dinner party ideas“
• 100% increase in “friendsgiving dinner party decor“

Pinterest Predicts trend: Free spirits

The Pinterest Predicts annual trend for fun drinks is trending again, this time with fall flavors. In the last three weeks compared to the previous three weeks:

• 185% increase in “apple cider cocktail“
• 125% increase in “thanksgiving cocktails“
• 85% increase in “mulled wine“
• 65% increase in “fall punch recipes non alcoholic“

Holiday Trending: Get Ready To Gift!

As we approach the busy holiday season, we’re tracking search terms on the rise:

• 100% increase in “black friday“
• 65% increase in “christmas present ideas”
• 55% increase in “christmas haul“
• 40% increase in “christmas gift ideas“
• 35% increase in “gift ideas for mom“

Featured Board: Planning Thanksgiving

Check out this featured board for planning the best Thanksgiving ever!

US Pinterest Predicts Weekly Report from Week of October 27, 2023