What people on Pinterest are searching for this week COZY WINTER by Jen Vazquez Media

What Are People Searching For On Pinterest This Week?

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️. It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos.

What’s your favorite trend this week? Comment below!

Key trends

22x increase in “savory pie recipes”
8x increase in “vintage christmas decor ideas”
145% increase in “día de los muertos nail ideas”
140% increase in “cozy cabin aesthetic”
95% increase in “hot cocoa station”
40% increase in “romantic books” among Gen Y

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights for personal and business needs.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Savory season

Searches are up for comfort foods and recipes to warm-up wintry nights. Growing search term in the last three weeks compared to the previous three weeks:

22x increase in “savory pie recipes“
11x increase in “roasted pumpkin seeds recipe“
5x increase in “stove top chicken and dumplings“
185% increase in “dump cake recipes cherry“
95% increase in “hot cocoa station“

CATEGORY TREND: Fun all winter long

People on Pinterest are searching for fun winter travel, decor, and fashion idea. In the last three weeks compared to the previous three weeks:

Travel

75% increase in “ski trip aesthetic“
75% increase in “christmas vacation“
50% increase in “winter vacation outfits“
45% increase in “winter camping”

Home Decor

140% increase in “cozy cabin aesthetic“
140% increase in “winter planters front porches“
75% increase in “fire pit backyard“
30% increase in “cozy bed”

Fashion

125% increase in “cold football game outfit“
100% increase in “hockey game outfits for women“
80% increase in “furry boots outfit“
60% increase in “cozy fall outfits with leggings”

AUDIENCE TREND: Gen Y activities

Gen Y is looking for ways to combat the winter blues with new hobbies and friendly gatherings. Growing searches by Gen Y in the last three weeks compared to the previous three weeks: