What Are People Searching For On Pinterest This Week?

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Cozy Winter ❄️.  It’s a cozy winter ahead! Searches on Pinterest are trending around cozy recipes, home decor, and fashion — with a Moment spotlight on Día de los Muertos. 

What’s your favorite trend this week? Comment below!

Key trends

• 22x increase in “savory pie recipes”
• 8x increase in “vintage christmas decor ideas”
• 145% increase in “día de los muertos nail ideas”
• 140% increase in “cozy cabin aesthetic”
• 95% increase in “hot cocoa station”
• 40% increase in “romantic books” among Gen Y

BEHIND THE TRENDS

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Trending

The Power of Pinterest Funnels for Service-Based Business Owners

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights for personal and business needs.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Savory season

Searches are up for comfort foods and recipes to warm-up wintry nights.  Growing search term in the last three weeks compared to the previous three weeks:

• 22x increase in “savory pie recipes“
• 11x increase in “roasted pumpkin seeds recipe“
• 5x increase in “stove top chicken and dumplings“
• 185% increase in “dump cake recipes cherry“
• 95% increase in “hot cocoa station“

CATEGORY TREND: Fun all winter long

People on Pinterest are searching for fun winter travel, decor, and fashion idea. In the last three weeks compared to the previous three weeks:

Travel

• 75% increase in “ski trip aesthetic“
• 75% increase in “christmas vacation“
• 50% increase in “winter vacation outfits“
• 45% increase in “winter camping”

Home Decor

• 140% increase in “cozy cabin aesthetic“
• 140% increase in “winter planters front porches“
• 75% increase in “fire pit backyard“
• 30% increase in “cozy bed”

Fashion

• 125% increase in “cold football game outfit“
• 100% increase in “hockey game outfits for women“
• 80% increase in “furry boots outfit“
• 60% increase in “cozy fall outfits with leggings”

AUDIENCE TREND: Gen Y activities

Gen Y is looking for ways to combat the winter blues with new hobbies and friendly gatherings. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

• 5x increase in “dinner party“
• 50% increase in “winter activities“
• 40% increase in “romantic books“
• 30% increase in “unique candle making ideas”

MOMENT SPOTLIGHT: Día de los Muertos

On Pinterest, people are looking for Day of the Dead holiday inspiration, from altar decor to makeup.

• 3x increase in “altar ideas día de los muertos“
• 2.5x increase in “día de los muertos makeup simple“
• 2x increase in “calaveras día de muertos“
• 145% increase in “día de los muertos nail ideas“
• 85% increase in “day of the dead“
• 50% increase in “día de los muertos decorations ideas“

HOLIDAY TREND: Decor

As we approach the busy holiday season, we’re tracking search terms on the rise.

• 8x increase in “vintage christmas decor ideas” 
• 8x increase in “moody christmas tree“
• 3x increase in “small apartment christmas decor ideas“
• 2.5x increase in “christmas coffee table decor“
• 2.5x increase in “modern farmhouse christmas decor“
• 2x increase in “rustic christmas wreath“

FEATURED BOARDS: Planning Thanksgiving

Check out our featured boards this week for celebrating Día de Muertos and baking delicious savory pies.

This information came from the weekly Pinterest Report.

Don’t forget to pin it!