What are people searching for on Pinterest: All Dressed Up
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear ✨. \
Let me know what you think of these trends in the comments! 💗
Key trends
- 5x increase in “unique homecoming dresses“
- 110% increase in “fall dresses to wear to a wedding”
- 100% increase in “sunday brunch outfit summer”
- 85% increase in “unconventional wedding dress”
- 175% increase in “pink dress”
- 135% increase in “blueberry milk nails“
- 95% increase in “game day outfit” for Gen Z
- 5x increase in “cool mom outfits” for Gen Y
- 3x increase in “pink makeup”
Behind the trends
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
*Pinterest, Global analysis, Q1 2023.
Category Trend: Fashion fun
On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.
Celebrations
In the last three weeks compared to the previous three weeks:
- 110% increase in “fall dresses to wear to a wedding”
- 100% increase in “sunday brunch outfit summer”
- 85% increase in “unconventional wedding dress”
- 70% increase in “birthday dinner dresses”
Beauty
In the last three weeks compared to the previous three weeks:
- 3x increase in “pink makeup”
- 2x increase in “pink goth makeup”
- 135% increase in “blueberry milk nails”
- 110% increase in “pretty braided hairstyles”
Entertainment
In the last three weeks compared to the previous three weeks:
- 5x increase in “concert outfit inspo”
- 190% increase in “rave wear”
- 135% increase in”football game outfits for women”
-
80% increase in “movie theater outfit”
FREE Pinterest Challenge
Sign up to learn how to work smarter not harder on Pinterest to grow your business. You’ll learn:
—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter
Audience Trends: Keeping it Casual
Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.
Gen Z
- 2x increase in “crochet sweater”
- 185% increase in “reworked clothes”
- 105% increase in “puffer vest outfit”
- 95% increase in “game day outfit”
Gen Y
- 5x increase in “cool mom outfits”
- 2.5x increase in “copenhagen style”
- 2.5x increase in “cute graphic tees”
- 100% increase in “smart casual work outfit”
Romcom Core **Pinterest Predicts 2023 Trend**
Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:
- 5x increase in “2000’s acrylic nails”
- 75% increase in “90’s pixie cut”
- 35% increase in “vintage outfits men”
- 45% increase in “pink purse”
- 60% increase in “rhinestone top outfit”
Moment Spotlight: Homecoming Weekend
The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.
- 5x increase in “unique hoco dresses”
- 175% increase in “pink dress”
- 165% increase in “lightblue hoco dress”
- 150% increase in “preppy homecoming dresses”
- 160% increase in “homecoming hairstyles”
- 80% increase in “hot pink hoco dress”
Here is more information that may be helpful!
Marketing Workflow Tips for Female Service Providers
Marketing Workflow Tips for Female Service Providers As a female service provider, I know the marketing struggle is real! Between managing clients, running a business, and trying to have a life, finding time for marketing can feel like an uphill battle. But here's the...
Pinterest Trends Weekly: Fashion Forward
Pinterest Trends Weekly: Fashion Forward What are people searching for on Pinterest? Well, I'm back with this week's Pinterest trends, and what’s trending is Fashion Forward. Sometimes, being trend-forward means looking to the past. This week, people on Pinterest...
3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest
3 Marketing Strategies to Attract Your Ideal Clients Using Pinterest If you’ve been wondering how to get those dream clients knocking on your virtual door, Pinterest is about to become your new best friend. Whether you’re a seasoned pro or just dipping your toes into...
Don’t Forget to Pin It!
