What are people searching for on Pinterest: All Dressed Up
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: All Dressed Up. People on Pinterest are looking for fun fashion inspiration from cool manicures to eye-catching event wear ✨. \
Let me know what you think of these trends in the comments! 💗
Key trends
- 5x increase in “unique homecoming dresses“
- 110% increase in “fall dresses to wear to a wedding”
- 100% increase in “sunday brunch outfit summer”
- 85% increase in “unconventional wedding dress”
- 175% increase in “pink dress”
- 135% increase in “blueberry milk nails“
- 95% increase in “game day outfit” for Gen Z
- 5x increase in “cool mom outfits” for Gen Y
- 3x increase in “pink makeup”
Behind the trends
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
*Pinterest, Global analysis, Q1 2023.
Category Trend: Fashion fun
On Pinterest, people are getting fashion inspo for festivals, football games, and fall events.
Celebrations
In the last three weeks compared to the previous three weeks:
- 110% increase in “fall dresses to wear to a wedding”
- 100% increase in “sunday brunch outfit summer”
- 85% increase in “unconventional wedding dress”
- 70% increase in “birthday dinner dresses”
Beauty
In the last three weeks compared to the previous three weeks:
- 3x increase in “pink makeup”
- 2x increase in “pink goth makeup”
- 135% increase in “blueberry milk nails”
- 110% increase in “pretty braided hairstyles”
Entertainment
In the last three weeks compared to the previous three weeks:
- 5x increase in “concert outfit inspo”
- 190% increase in “rave wear”
- 135% increase in”football game outfits for women”
-
80% increase in “movie theater outfit”
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Audience Trends: Keeping it Casual
Gen Z and Gen Y are both on the search for comfy, casual, and cool fits.
Gen Z
- 2x increase in “crochet sweater”
- 185% increase in “reworked clothes”
- 105% increase in “puffer vest outfit”
- 95% increase in “game day outfit”
Gen Y
- 5x increase in “cool mom outfits”
- 2.5x increase in “copenhagen style”
- 2.5x increase in “cute graphic tees”
- 100% increase in “smart casual work outfit”
Romcom Core **Pinterest Predicts 2023 Trend**
Bring on the nostalgia! Searches are trending for looks inspired by favorite romantic comedies from the 90s and early 2000s. In the last three weeks compared to the previous three weeks:
- 5x increase in “2000’s acrylic nails”
- 75% increase in “90’s pixie cut”
- 35% increase in “vintage outfits men”
- 45% increase in “pink purse”
- 60% increase in “rhinestone top outfit”
Moment Spotlight: Homecoming Weekend
The quintessential fall event, Homecoming (or “hoco”) is inspiring a surge in searches for the perfect dress and hairstyle.
- 5x increase in “unique hoco dresses”
- 175% increase in “pink dress”
- 165% increase in “lightblue hoco dress”
- 150% increase in “preppy homecoming dresses”
- 160% increase in “homecoming hairstyles”
- 80% increase in “hot pink hoco dress”
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