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What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

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Key trends

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 2.5x increase in “emergency kit for school”
  • 2x increase in “back to school nails acrylic”
  • 115% increase in “college backpack essentials”
  • 70% increase in “pink school supplies”

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Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

Fashion

In the last three weeks compared to the previous three weeks:

Health

In the last three weeks compared to the previous three weeks:

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

Other growing search terms in the last three weeks compared to the previous three weeks:

  • 3x increase in “first day of school gifts for teachers”
  • 3x increase in “back to school gifts for kids”
  • 2.5x increase in “back to school cookies”
  • 2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

  • 4x increase in “back to school bulletin boards preschool”
  • 2.5x increase in “school clothes organization”
  • 140% increase in “school nurse office decorations”
  • 130% increase in “teacher desk decorations”
  • 100% increase in “school planner”
  • 55% increase in “school backpack essentials”

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media