What Are People Searching for On Pinterest: A+ essentials
I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.
Key trends
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3x increase in “back to school photo booth“
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2.5x increase in “emergency kit for school“
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2.5x increase in “school clothes organization“
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185% increase in “healthy school lunches“
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115% increase in “college backpack essentials“
Behind the trends
Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
*Pinterest, Global analysis, Q1 2023.
Audience spotlight: Prepped for Pep!
Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:
- 2.5x increase in “emergency kit for school”
- 2x increase in “back to school nails acrylic”
- 115% increase in “college backpack essentials”
- 70% increase in “pink school supplies”
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Category Trend: Academic aesthetic
People on Pinterest are gearing up for a vibe-worthy learning mode.
Tech
In the last three weeks compared to the previous three weeks:
- 3x increase in “back to school photo booth”
- 85% increase in “school apps”
- 35% increase in “laptop case”
- 25% increase in “increase in “headphones”
Fashion
In the last three weeks compared to the previous three weeks:
- 3x increase in “preppy back-to-school outfits”
- 2.5x increase in “cute everyday outfits for school”
- 2x increase in “back to school uniform outfits”
- 185% increase in “backpacks for high school”
Health
In the last three weeks compared to the previous three weeks:
- 185% increase in “healthy school lunches”
- 165% increase in “school morning routine”
- 100% increase in “work lunch meal prep clean eating”
- 40% increase in “high protein lunches for work”
Growing Trend: Grading with gratitude
On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:
- 5x increase in “open house gifts for students”
Other growing search terms in the last three weeks compared to the previous three weeks:
- 3x increase in “first day of school gifts for teachers”
- 3x increase in “back to school gifts for kids”
- 2.5x increase in “back to school cookies”
- 2x increase in “new teacher gift ideas”
Moment Spotlight: First Day of Class
From desk to decor, everyone’s creating their own school spirit.
- 4x increase in “back to school bulletin boards preschool”
- 2.5x increase in “school clothes organization”
- 140% increase in “school nurse office decorations”
- 130% increase in “teacher desk decorations”
- 100% increase in “school planner”
- 55% increase in “school backpack essentials”
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