Marketing Strategy Academy Podcast #204 An Interview with Jessica Stansberry by Jen Vazquez Media

Unleashing Your Content Creation Power with Jessica Stansberry

Hey everyone, Jen here! Today, I’m beyond excited to share some pearls of wisdom from my chat with none other than the incredible Jessica Stansberry. Jessica is like the queen bee of content creation and a master at helping businesses grow their brands, especially using YouTube. If you’re ready to turn your content into a money-making machine, read on!

Meet Jessica Stansberry

Jessica Stansberry is a powerhouse. With her YouTube channel, email list, and Instagram accounts, she helps content creators and entrepreneurs scale their businesses. She’s no-nonsense, gives you everything she’s got, and is simply amazing!

From Go-Getter to Entrepreneur

Jessica’s journey is nothing short of inspiring. From a determined 14-year-old who worked under the table to buy her cell phone to a corporate worker who couldn’t imagine staying in a job she despised after having her first child, she’s always been fiercely driven. She juggled various roles, from graphic design to web design, before finding her true calling. Her journey teaches us an invaluable lesson: if you want something, figure out how to get it.

The YouTube Journey

YouTube was a game-changer for Jessica. She shifted from making a modest income from web design to leveraging YouTube for teaching and coaching. Her subscribers soared, and her business took off. Jessica emphasizes being consistent and putting effort into titles, thumbnails, and structured content.

Using YouTube to Grow Your Business

Jessica shared critical strategies for growing your business using YouTube:

Consistency Matters: Just do it and keep doing it.
Quality Content: Focus on titles, thumbnails, and the actual content.
1% Improvement: Aim to get better every single time you post a video. Small improvements add up over time.

Crushing it with Crash

Jessica’s membership, Crash, is a treasure trove of resources for anyone looking to dive deep into content creation. With her guidance, I went from barely engaging with my YouTube channel to booking clients through my videos!

Local Impact: The Marketing Agency

Jessica also runs a local marketing agency, helping small-town businesses with social media strategies. Her agency’s secret? Being strategic about every social media post to ensure it generates leads and sales.

Balancing Content Creation and Business

Jessica’s advice for balancing content creation with business is gold. Hire help where you’re the bottleneck. Even if it’s just a few hours a week, it can make a huge difference.

Looking Ahead: Embracing AI and Authenticity

Jessica sees AI tools becoming a significant player in digital marketing. But she’s equally passionate about maintaining authenticity. Share your unique story in a way that feels comfortable for you. You don’t have to share everything; just enough to be relatable and engaging.

Final Nuggets of Wisdom

Jessica attributes her success to podcasts for business insights, her active YouTube presence, and her incredible team. Whether you’re just starting out or looking to scale, these elements can give you a unique edge.

Get Started on Your Digital Product Journey!

Ready to create your digital product? Check out Jessica’s freebie. It’s designed to help you determine the best digital product for your audience and get you on the right path.

Bottom Line

From her inspiring journey to her practical tips on balancing content creation and business, Jessica Stansberry’s insights are a treasure trove for any entrepreneur. Whether you’re just starting or looking to scale, there’s something to learn from her experience. Dive into her resources, implement her tips, and watch your business grow!

Thanks for tuning in, and as always, work smarter, not harder. Until next time!

Love always, *Jen

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