What Are People Searching For On Pinterest this week

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Festive Fall Fun.  Fall is in full swing! On Pinterest, searches are up for fall activities, decor, fashion, and food 🧡. 

What’s your favorite trend this week?

Key trends

• 7x increase in “football sunday food appetizers“
• 4x increase in “front porch pumpkins display“
• 4x increase in “pumpkin french toast casserole“
• 3x increase in “homecoming game outfits“
• 90% increase in “casual cottagecore outfits” among Gen Z

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Autumnal activities

Searches are up for glamorous Halloween beauty and cosmetics. Growing search term in the last three weeks compared to the previous three weeks:

6x increase in “painting pumpkins ideas diy“

Other growing search terms in the last three weeks compared to the previous three weeks

• 2x increase in “fall activities for toddlers“
• 100% increase in “outside movie night party“
• 90% increase in “apple picking”
• 75% increase in “fall camping“

CATEGORY TREND: Fall favorites

From fun porch decor to football snacks and festive drinks, people on Pinterest are searching for exciting ways to celebrate a favorite season.

At home: (in the last three weeks compared to the previous three weeks)

• 7x increase in “corn stalks front porch“
• 6x increase in “bats on wall decor“
• 4x increase in “front porch pumpkins display“
• 110% increase in “pumpkin topiary“

On the field: (in the last three weeks compared to the previous three weeks)

• 7x increase in “football sunday food appetizers“
• 140% increase in “hockey game outfit“
• 110% increase in “snack bags for sports“
• 85% increase in “casual game day outfit“

At the table: (in the last three weeks compared to the previous three weeks)

• 5x increase in “pumpkin cheese ball“
• 4x increase in “apple cider sangria“
• 4x increase in “fall salad recipes“
• 4x increase in “pumpkin french toast casserole“

AUDIENCE SPOTLIGHT: Fallcore fashion

Gen Z is searching for fall outfit ideas from vintage and cottagecore to boho-inspired. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

• 6x increase in “witchy fall outfits“
• 180% increase in “boho fits“
• 160% increase in “european fall outfits“
• 90% increase in “casual cottagecore outfits“

MOMENT SPOTLIGHT: Homecoming

Searches are up for fall’s funest weekend: the big game and the big dance.

• 6x increase in “homecoming hairstyles down“
• 3x increase in “pink corsage“
• 2x increase in “homecoming jewelry“
• 4x increase in “homecoming flowers bouquet“
• 3x increase in “homecoming game outfits“
• 40% increase in “all black suit men“

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All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.