What people on Pinterest are searching for this week: Spooky Season

Content Creation, Marketing, Pinterest

What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun.

Who’s ready for spooky season?

Key trends:

📌5x increase in “horror movie nails”
📌4x increase in “siren costume” among Gen Z
📌2x increase in “skeleton charcuterie board”
📌130% increase in “pumpkin makeup”
📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails“

Other growing search terms in the last three weeks compared to the previous three weeks:

2.5x increase in “halloween eyeliner“
2x increase in “candy corn nails“
130% increase in “pumpkin makeup“
80% increase in “spiderweb eyeliner”

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

4x increase in “siren costume“
2.5x increase in “little red riding hood costume“
2x increase in “ballerina costume“
2x increase in “flapper costume”

Gen Y

4x increase in “beetlejuice costume female“
3x increase in “men in black costume for women“
185% increase in “batman and catwoman costume“
175% increase in “movie character costumes“

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PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks:

100% increase in “steampunk costume”
95% increase in “mad scientist costume”
55% increase in “sci-fi armor“
50% increase in “avant garde fashion“

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards.

4x increase in “halloween food ideas for dinner“
2.5x increase in “porch halloween decorations“
2.5x increase in “halloween party favors”
2x increase in “skeleton charcuterie board“
185% increase in “halloween cocktails recipes“
155% increase in “cauldron decoration ideas”

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

How to Use Pinterest Trends to Boost Your Marketing Efforts

by Jen Vazquez | Aug 24, 2024 | Pinterest

How to Use Pinterest Trends to Boost Your Marketing Efforts Let's dive into one of my favorite Pinterest tools that's going to make your brand shine: Pinterest Trends. On my blog and podcast, I share weekly trends, and I often get asked, "This is great, but how do I...

Pinterest Weekly Trends: In-House Delights

by Jen Vazquez | Aug 19, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

Weekly Pinterest Trends: In-House Delights Welcome back to the Marketing Strategy Academy Podcast blog! This week, we're diving into the latest trends that Pinterest has predicted around our theme "In-House Delights." Whether you’re looking to spruce up your home or...

Elevate Your Service-Based Business with a Pinterest Manager

by Jen Vazquez | Aug 18, 2024 | Marketing, Pinterest

Elevate Your Service-Based Business with a Pinterest Manager As a successful businesswoman, you’ve reached a stage where your time is more valuable than ever. You’re thriving, but you know there’s always room to grow. Imagine doubling your website traffic while...

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What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media

What Are People Searching for On Pinterest: A+ essentials

Content Creation, Marketing, Pinterest, Pinterest Trends

a variety of images all around school being in session 9-5 what are people searching for on pinterest by jen vazquez media template blog header image

What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

3x increase in “back to school photo booth“
2.5x increase in “emergency kit for school“
2.5x increase in “school clothes organization“
185% increase in “healthy school lunches“
115% increase in “college backpack essentials“

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

2.5x increase in “emergency kit for school”
2x increase in “back to school nails acrylic”
115% increase in “college backpack essentials”
70% increase in “pink school supplies”

FREE Pinterest Challenge

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

3x increase in “back to school photo booth”
85% increase in “school apps”
35% increase in “laptop case”
25% increase in “increase in “headphones”

Fashion

In the last three weeks compared to the previous three weeks:

3x increase in “preppy back-to-school outfits”
2.5x increase in “cute everyday outfits for school”
2x increase in “back to school uniform outfits”
185% increase in “backpacks for high school”

Health

In the last three weeks compared to the previous three weeks:

185% increase in “healthy school lunches”
165% increase in “school morning routine”
100% increase in “work lunch meal prep clean eating”
40% increase in “high protein lunches for work”

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “open house gifts for students”

Other growing search terms in the last three weeks compared to the previous three weeks:

3x increase in “first day of school gifts for teachers”
3x increase in “back to school gifts for kids”
2.5x increase in “back to school cookies”
2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

4x increase in “back to school bulletin boards preschool”
2.5x increase in “school clothes organization”
140% increase in “school nurse office decorations”
130% increase in “teacher desk decorations”
100% increase in “school planner”
55% increase in “school backpack essentials”

Here is more information that may be helpful!

How to Use Pinterest Trends to Boost Your Marketing Efforts

by Jen Vazquez | Aug 24, 2024 | Pinterest

Pinterest Weekly Trends: In-House Delights

by Jen Vazquez | Aug 19, 2024 | Content Creation, Marketing, Pinterest, Pinterest Trends

Elevate Your Service-Based Business with a Pinterest Manager

by Jen Vazquez | Aug 18, 2024 | Marketing, Pinterest

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What Are People Searching For On Pinterest by Jen Vazquez Media

What Are People Searching For On Pinterest: It’s a Party!

Content Creation, Marketing, Pinterest, Pinterest Trends

Image with summer, food, drink, deserts, and party type images talking about what people are searching for on Pinterest this week.

What Are People Searching For On Pinterest

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: It’s a Party. It is party time on Pinterest this week! People on Pinterest are finding fun ways to party 🎉.

As you know by now, Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Check out Pinterest’s report to find out what’s trending for Pinterest users this week.

*Pinterest, Global analysis, Q1 2023.

Moment spotlight: Birthdays

Searches are up for celebrating summer birthdays with parties and gifts:

145% increase in “men’s birthday party ideas“
120% increase in “pink adult birthday party”
85% increase in “mermaid birthday party food ideas”
75% increase in “minimalist birthday cake”
50% increase in “birthday gift for husband”

What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

Regional trend: Feeding a Crowd

Across every region, party foods are trending.

Midwest

In the Midwest, people are getting together with their favorite snacks What can I bring? Over–indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

2x increase in “party side dishes”
2x increase in “family reunion food ideas”
155% increase in “cold appetizers for party”
135% increase in “pool party snacks”

Northeast

In the Northeast, people are taking festive parties outside. Outdoor galore! Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

170% increase in “summer charcuterie board”
165% increase in “bridal shower cake”
155% increase in “summer desserts for a crowd”
125% increase in “luau party food”

West

People out West are trying new recipes from global cuisines. Celebrating cuisines. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

145% increase in “bbq side dishes for a crowd”
130% increase in “mexican appetizers”
130% increase in “italian dinner party”
120% increase in “birthday dinner party”

Southeast

In the Southeast, finger foods and fun cakes are trending. Grab a slice! Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

145% increase in “preppy birthday cake”
140% increase in “party finger foods”
125% increase in “pool party cake”
120% increase in “strawberry birthday cake”

FREE Pinterest Challenge

Pinterest Predicts Trend: YOLO Years

We called it! Playing off our YOLO Years Pinterest Predicts annual trend, searches are up for decade–specific celebrations. In the last three weeks compared to the previous three weeks:

80% increase in “80% increase in theme party ideas for adults“
60% increase in “outfits for 60 year old women“
35% increase in “40th birthday ideas for women decoration“
35% increase in “50 birthday ideas for men“

Growing Trend: A Theme for the Occasion

On Pinterest, people are searching for ways to turn trends into parties. Growing search terms in the last three weeks compared to the previous three weeks:

155% increase in “shark week party”

40% increase in “1st birthday party themes”

30% increase in “western theme party food”

30# increase in “candy theme birthday party”

25% increase in “2000s themed party outfit”