What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

Content Creation, Marketing, Pinterest, Pinterest Trends

What Are People Searching For On Pinterest this week: FESTIVE FALL FUN

What Are People Searching For On Pinterest this week

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: Festive Fall Fun.  Fall is in full swing! On Pinterest, searches are up for fall activities, decor, fashion, and food 🧡. 

What’s your favorite trend this week?

Key trends

  • 7x increase in “football sunday food appetizers“
  • 4x increase in “front porch pumpkins display“
  • 4x increase in “pumpkin french toast casserole“
  • 3x increase in “homecoming game outfits“
  • 90% increase in “casual cottagecore outfits” among Gen Z

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Autumnal activities

Searches are up for glamorous Halloween beauty and cosmetics. Growing search term in the last three weeks compared to the previous three weeks:

6x increase in “painting pumpkins ideas diy“

Other growing search terms in the last three weeks compared to the previous three weeks

CATEGORY TREND: Fall favorites

From fun porch decor to football snacks and festive drinks, people on Pinterest are searching for exciting ways to celebrate a favorite season.

At home: (in the last three weeks compared to the previous three weeks)

On the field: (in the last three weeks compared to the previous three weeks)

At the table: (in the last three weeks compared to the previous three weeks)

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

AUDIENCE SPOTLIGHT: Fallcore fashion

Gen Z is searching for fall outfit ideas from vintage and cottagecore to boho-inspired. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

MOMENT SPOTLIGHT: Homecoming

Searches are up for fall’s funest weekend: the big game and the big dance.

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media

FEATURED BOARD: Halloween makeup for every mood

For more seasonal fun, find Halloween makeup looks for every mood.

 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media
What people on Pinterest are searching for this week_ Festive Fall Fun from Jen Vazquez Media

What people on Pinterest are searching for this week: Spooky Season

Content Creation, Marketing, Pinterest

9-22-23 What people on Pinterest are searching for this week SPOOKY SEASON by Jen Vazquez Media

What people on Pinterest are searching for this week

I’m back with the latest Pinterest trends and this week we’ve collected insights around the theme: Spooky Season.

👻Halloween is on the way! All across Pinterest, searches are up for tricks, treats, and all kinds of fun. 

Who’s ready for spooky season?

Key trends:

  • 📌5x increase in “horror movie nails”
  • 📌4x increase in “siren costume” among Gen Z 
  • 📌2x increase in “skeleton charcuterie board”
  • 📌130% increase in “pumpkin makeup”
  • 📌100% increase in “steampunk costume”

Behind The Trends

Pinterest is a place to look forward. In fact, more than 465 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q2 2023.

GROWING TREND: Going Glam

Searches are up for glamorous Halloween beauty and cosmetics. Growing search terms in the last three weeks compared to the previous three weeks:

5x increase in “horror movie nails“

Other growing search terms in the last three weeks compared to the previous three weeks:

AUDIENCE TREND: What To Wear

Gen Z and Gen Y are exploring very different costume inspirations this year.

Gen Z

Gen Y

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

PINTEREST PREDICTS: Sci-Fi Fits

Check it out! Pinterest Predicts the annual trend for sci-fi-inspired outfits is on the rise. In the last three weeks compared to the previous three weeks: 

MOMENT SPOTLIGHT: This Is Halloween

People on Pinterest are searching for decor, treat ideas, and even spooky charcuterie boards. 

All of these trends are taken from Trends.Pinterest.com and in this Pinterest Report.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media
What people on Pinterest are searching for this week: Spooky Season Jen Vazquez Media

What Are People Searching for On Pinterest: A+ essentials

Content Creation, Marketing, Pinterest, Pinterest Trends

a variety of images all around school being in session 9-5 what are people searching for on pinterest by jen vazquez media template blog header image

What Are People Searching for On Pinterest: A+ essentials

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: A+ essentials. People on Pinterest are getting ready for a new school year in creative and mindful ways 📚.

Key trends

  • 3x increase in “back to school photo booth“

  • 2.5x increase in “emergency kit for school“

  • 2.5x increase in “school clothes organization“

  • 185% increase in “healthy school lunches“

  • 115% increase in “college backpack essentials“

Behind the trends

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.
 
Check out Pinterest’s report to see their report.

*Pinterest, Global analysis, Q1 2023.

Audience spotlight: Prepped for Pep!

Pinterest searches are on the rise for back-to-class planning and preparations. Growing searches by Gen Z in the last three weeks compared to the previous three weeks:

  • 2.5x increase in “emergency kit for school”
  • 2x increase in “back to school nails acrylic”
  • 115% increase in “college backpack essentials”
  • 70% increase in “pink school supplies”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

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Category Trend: Academic aesthetic

People on Pinterest are gearing up for a vibe-worthy learning mode.

Tech

In the last three weeks compared to the previous three weeks:

Fashion

In the last three weeks compared to the previous three weeks:

Health

In the last three weeks compared to the previous three weeks:

Growing Trend: Grading with gratitude

On Pinterest, people are finding ways to show appreciation for learning. Growing search terms in the last three weeks compared to the previous three weeks:

Other growing search terms in the last three weeks compared to the previous three weeks:

  • 3x increase in “first day of school gifts for teachers”
  • 3x increase in “back to school gifts for kids”
  • 2.5x increase in “back to school cookies”
  • 2x increase in “new teacher gift ideas”

Moment Spotlight: First Day of Class

From desk to decor, everyone’s creating their own school spirit.

  • 4x increase in “back to school bulletin boards preschool”
  • 2.5x increase in “school clothes organization”
  • 140% increase in “school nurse office decorations”
  • 130% increase in “teacher desk decorations”
  • 100% increase in “school planner”
  • 55% increase in “school backpack essentials”

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media

What Are People Searching For On Pinterest: It’s a Party!

Content Creation, Marketing, Pinterest, Pinterest Trends

Image with summer, food, drink, deserts, and party type images talking about what people are searching for on Pinterest this week.

What Are People Searching For On Pinterest

I’m back with the latest Pinterest trends and this week Pinterest collected insights around the theme: It’s a Party. It is party time on Pinterest this week! People on Pinterest are finding fun ways to party 🎉.

As you know by now, Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report to find out what’s trending for Pinterest users this week.

*Pinterest, Global analysis, Q1 2023.

Moment spotlight: Birthdays

Searches are up for celebrating summer birthdays with parties and gifts:

  • 145% increase in “men’s birthday party ideas“
  • 120% increase in “pink adult birthday party”
  • 85% increase in “mermaid birthday party food ideas”
  • 75% increase in “minimalist birthday cake”
  • 50% increase in “birthday gift for husband”
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

Regional trend: Feeding a Crowd

Across every region, party foods are trending.

Midwest

In the Midwest, people are getting together with their favorite snacks What can I bring? Over–indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 2x increase in “party side dishes”
  • 2x increase in “family reunion food ideas”
  • 155% increase in “cold appetizers for party”
  • 135% increase in “pool party snacks”

Northeast

In the Northeast, people are taking festive parties outside. Outdoor galore! Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 170% increase in “summer charcuterie board”
  • 165% increase in “bridal shower cake”
  • 155% increase in “summer desserts for a crowd”
  • 125% increase in “luau party food”

West

People out West are trying new recipes from global cuisines. Celebrating cuisines. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 145% increase in “bbq side dishes for a crowd”
  • 130% increase in “mexican appetizers”
  • 130% increase in “italian dinner party”
  • 120% increase in “birthday dinner party”

Southeast

In the Southeast, finger foods and fun cakes are trending. Grab a slice!  Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 145% increase in “preppy birthday cake”
  • 140% increase in “party finger foods”
  • 125% increase in “pool party cake”
  • 120% increase in “strawberry birthday cake”

FREE Pinterest Challenge

Sign up to learn how to work smarter not harder on Pinterest to grow your business.  You’ll learn:

—> Strategy, Workflow, and Analytics That Matter
—> What Type of Content Grows Your Business
—> What Pins Work Best To Grow Your Business (not just like you)
—> Strategy, Workflow, and Analytics (oh my) That Matter

Sign Up Here

Pinterest Predicts Trend: YOLO Years

We called it! Playing off our YOLO Years Pinterest Predicts annual trend, searches are up for decade–specific celebrations. In the last three weeks compared to the previous three weeks:

 

Growing Trend: A Theme for the Occasion

On Pinterest, people are searching for ways to turn trends into parties. Growing search terms in the last three weeks compared to the previous three weeks:
 
155% increase in “shark week party”
40% increase in “1st birthday party themes”
30% increase in “western theme party food”
30# increase in “candy theme birthday party”
25% increase in “2000s themed party outfit”
Images showing Pinterest's Featured Board saying, "Throw the Perfect Outdoor Party"

Their featured board this week: Outdoor party

Get inspired for a summer soirée of your own: Throw the Perfect Outdoor Party.  

Here is more information that may be helpful!

Don’t Forget to Pin It!

What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media
What are people searching for on Pinterest - Pinterest Trends by Jen Vazquez Media

What Are People Searching For On Pinterest | Week Ending 7-7-23

Content Creation, Marketing, Pinterest, Pinterest Trends

what people are searcing for on pinterest - best summer ever 7-7-23 by Jen Vazquez Media

What Are People Searching For On Pinterest

Pinterest is a place to look forward. In fact, more than 463 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Behind the trends

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

Check out Pinterest’s report here or read below!

*Pinterest, Global analysis, Q1 2023.

All set for summer

People are soaking up the summer sun everywhere they go. 

Let’s get away

(in the last three weeks compared to the previous three weeks)

  • 2x increase in “summer mountain vacation outfits” 
  • 130% increase in “snacks for road trip”
  • 85% increase in “boat cruise outfit”
  • 80% increase in “camp site set up” 

Fun in the sun (in the last three weeks compared to the previous three weeks)

  • 2.5x increase in “concert outfits summer” 
  • 110% increase in “backyard movie night ideas” 
  • 75% increase in “reggae concert outfit” 
  • 65% increase in “movie night food ideas”

Hot tech trends  (in the last three weeks compared to the previous three weeks)

  • 40% increase in “apple headphones aesthetic” 
  • 35% increase in “earbuds”
  • 30% increase in “portable charger”
  • 25% increase in “digital camera” 

Good On Paper

People are getting creative with homemade and retro summer crafts. In the last three weeks compared to the previous three weeks:

  • 10x increase in “retro crochet”
  • 2.5x increase in “altering clothes”
  • 110% increase in “clay creations”
  • 100% increase in “cute scrapbook ideas”
  • 95% increase in “tye dye ideas” 
What Are People Searching For On Pinterest by Jen Vazquez Media

Audience Trends

Health: On Pinterest, Gen Z is all about improving wellness while Gen X focuses on micronutrients and strength. 

Gen Z

  • 170% increase in “high protein foods”
  • 135% increase in “therapy”
  • 80% increase in “apple cider vinegar benefits”
  • 30% increase in “standing pose”

Gen X

  • 165% increase in “potassium rich foods”
  • 115% increase in “iron rich foods”
  • 60% increase in “tight hip flexors”
  • 50% increase in “strength training”

Late summer

Jam-packed sunny days inspire searches for fun food, festive outings, and fabulous style. 

  • 30x increase in “summer bbq recipes”
  • 16x increase in “unique nail designs summer”
  • 3x increase in “new york summer fashion”
  • 2x increase in “summer pool party decorations”
  • 140% increase in “butter blonde hair”
  • 135% increase in “hiking fits summer” 

How will you use these trends of popular searches for your business on Pinterest?

Here is more information that may be helpful!

Don’t Forget to Pin It!

What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media
What Are People Searching For On Pinterest by Jen Vazquez Media