Pinterest Trends Weekly: Keep It Fresh

Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:

20x increase in summer art projects
50x increase in how to fall asleep quickly
2x increase in clay ceramics
63x increase in summer cleaning
105% increase in art tools drawing
3x increase in garden whimsy

What’s Behind the Trends?

Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.

Pinterest Predicts Weekly

Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.

Growing Trends: Something New

From seasonal food and fun to changes in daily routines, searches are growing in these key areas:

Recent Growth in Search Terms

Summer Art Projects: 20x increase
Organizational Hacks: 150% increase
Body Care Routine: 95% increase
Things to Do at Night: 45% increase
Summer Supper Ideas: 40% increase

Get 80 Calls To Actions For Marketing For FREE

Get Instant Access to 15+ Tools and 8 Masterclasses/Challenges for FREE!

Are you ready to supercharge your Pinterest marketing efforts and take your brand to new heights? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

Let's Chat!

Category Trends: Better Than Ever

Health

Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:

How to Fall Asleep Quickly: 50% increase
High Potassium Food List: 35% increase
Electrolytes: 35% increase
Pre-Workout Breakfast: 25% increase
Healthy Morning Routine: 25% increase

DIY

Clay Ceramics: 2x increase
Altering Clothes: 110% increase
Sewing Projects for Beginners: 80% increase
Scrapbook Projects: 55% increase
Frozen Dog Treats Homemade: 50% increase

Home

Summer Cleaning: 63x increase
Home Bedroom Refresh: 75% increase
Household Cleaning Tips: 35% increase
Gnats Get Rid of in Kitchen: 30% increase
Storage Hacks: 30% increase

Audience Spotlight: Gen Z

Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:

Art Tools Drawing: 105% increase
Skincare Essentials: 95% increase
Quick Workout Routine: 90% increase
Drink Recipes (Non-Alcoholic): 65% increase
30-Day Challenge Fitness: 55% increase

Moment Spotlight: In the Garden

As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:

Garden Whimsy: 3x increase
Garden Nook: 100% increase
Summer Garden Party: 95% increase
Homemade Salsa with Fresh Tomatoes: 70% increase
Fresh Basil Recipes: 55% increase
Garden Sitting Areas: 30% increase

Pinterest Trends for 6/28 Summer cleaning aesthetic

Feature Board: Summer Reset

Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.

Happy pinning!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley Hey there, fabulous entrepreneurs! Are you ready to unlock the secrets to writing copy that doesn’t just grab attention but also converts leads into loyal customers? Yep, me...

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business? Ready to dive into the world of Pinterest but unsure whether to hire a Pinterest Manager or a VA who pins? Let’s break it down and help you make the best choice for your business.Expertise in Pinterest...

« Older Entries

Don’t Forget to Pin It!

garden photo with words on a Pinterest Pin Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

Pretty colorful summer food on a table with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

womena in black swimsuit bottoms in bed with white better going to sleep with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

three women in workout attire doing yoga with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

a swimming pool with rainbow colors floaty with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

What Are People Searching For This Week on Pinterest (The third week of June)?

Content Creation, Marketing, Pinterest, Pinterest Trends

four images of summer and fourth of july with words saying What are people searching for this week on Pinterest.

What Are People Searching For This Week on Pinterest in June?

Hey there! I’m Jen, your friendly marketing cheerleader, here to break down what’s trending on Pinterest this week. Let’s dive into the latest search insights and how you can use them to boost your business. 🌟

Current Pinterest Trends: Stars, Stripes, and Sunshine 🌞

This week, Pinterest’s search landscape is buzzing! Key Trends this week include:

A 120% increase in “outdoor oasis” searches
A 2.5 times increase in “peach crisp with fresh peaches”
A six times increase in “firework nails”
A 70% increase in “wasp sting remedy”
A four times increase in “glamping” (thanks to the adventurous Gen Z)
A whopping 160% increase in “snacklebox ideas” among millennials
A 2.5 times increase in searches for 4th of July food and barbecue party ideas

All these trends can be explored in more detail on trends.pinterest.com

Behind the Trends

Pinterest is the go-to platform for future-forward ideas, with over 518 million users seeking tomorrow’s inspiration today. Each week, ‘Pinterest Predicts Weekly’ highlights search trends across various categories, regions, and demographics, offering valuable insights for your content strategy.

What’s Trending Now? Stars, Stripes, and Sunshine

The summer holiday spirit is in full swing! From festive block parties and parades to lakeside lunches and fireworks, people are on the hunt for ways to celebrate. Noteworthy search trends over the last three weeks compared to the previous three include:

Outdoor Oasis: 120% increase
Fun Drinks Alcohol: 105% increase
Lemonade Stand Sign: 100% increase
Summer Meals for a Crowd: 45% increase
How to Pack a Watermelon: 45% increase
American Flag Sweater: 35% increase

Category Trend: Pops of Patriotism

Prepping for an epic Fourth of July? Search trends show:

Peach Crisps with Fresh Peaches: 2.5 times increase
Cherry Recipes: 120% increase
Grilled Romaine Salad: 35% increase
White Sangria: 25% increase

Beauty and Health

In beauty:

Firework Nails: Six times increase
American Flag Nails: 95% increase
Blue Natural Hair: 55% increase
Summer Nails Red: 50% increase

In health:

Wasp Sting Remedy: 70% increase
Sunburn Relief: 70% increase
Bug Bite Relief: 65% increase
Sunburn Remedies: 60% increase

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live. There’s a mini course to optimize your Pinterest to have it help you grow your business. There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Audience Trends: Gen Z and Millennials

Gen Z Seek Summer Fun

Gen Z is gearing up for some summer adventures with:

A four times increase in searches for “glamping”
A 115% increase in “fun summer activities”
An 80% increase in “socializing, summer camp”
A 55% increase in “road trip”
A 25% increase in “yacht party”

Millennials Love Snacklebox Ideas

Millennials are all about innovative picnic ideas and more:

160% increase in “snacklebox ideas,” which sounds fascinating!
100% increase in “festival fits”
45% increase in “parade float ideas”
40% increase in “fireworks”
25% increase in “luxury picnic”

Moment Spotlight: Fourth of July 📅

Searches for Fourth of July are soaring as Pinterest users plan their celebrations:

2.5 times increase in “Fourth of July food barbecue party ideas”
Two times increase in “Fourth of July charcuterie board” and “Fourth of July fits”
180% increase in “Fourth of July cocktails”
135% increase in “Fourth of July decorations outdoor”
40% increase in “Fourth of July tablescapes”

Featured Board: Summer Spreads

Get inspired by the “Summer Spreads” board, chock full of alfresco-friendly eats. Harness these trending terms to create content that aligns with your brand and captures Pinterest search traffic.

So there you have it—tons of fun, actionable trends to incorporate into your marketing! Remember, leveraging these insights is like chatting with your best friend about what’s hot this summer. Let’s make the most of these trends and work smarter, not harder, in your marketing journey.

Happy pinning! 😊

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Don’t Forget to Pin It!

Discover what's trending on Pinterest this week (third week of June) with Jen Vazquez! From outdoor oasis ideas to 4th of July celebrations, find out the latest search trends and how you can use them to boost your business. Get inspired by the hottest topics and maximize your Pinterest strategy today! Jen Vazquez Media

What Are People Searching For This Week on Pinterest in June

Content Creation, Marketing, Pinterest, Pinterest Trends

4 summer images with text: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

What Are People Searching For This Week on Pinterest 6/5/24

Hey there, Pinterest peeps! It’s Jen here, back with another round of Pinterest Predicts Weekly—or as I like to call it: What are people searching for on Pinterest? 🧐 This week’s theme is Making a Splash, so hold onto your pool noodles and let’s dive right in!

Key Trends Making Waves

Pinterest has spotted some key trends that have been making a big splash recently. Here are the highlights:

Pool Day Searches: A whopping 150% increase! Looks like everyone’s getting ready to cool off.
Cute Swimsuits Up by 90%: Time to refresh your swimwear collection!
Lake Cottage: Searches have risen by 45%. Summer getaway, anyone?
Pool Workout: Increased by 140%. Fitness by the pool? Yes, please!
Betta Fish Tank Ideas: Up 65%. Even your fish wants a stylish home.

Water Balloon Games: Up by 110%. Fun for everyone!

Behind the Trends

Why all the water-themed searches, you ask? Well, Pinterest is a goldmine for predicting future trends, with over 518 million users looking for tomorrow’s ideas today. By following the breadcrumbs of what’s trending on Pinterest, you can get ahead in planning your next big move or marketing campaign.

Every week, Pinterest Predicts Weekly shines a spotlight on hot search trends from users across various categories, regions, and demographics. And guess what? All the search queries lead you to [trends.pinterest.com](http://trends.pinterest.com), where you can uncover more insights and craft campaigns around popular searches.

Let’s Go Play: Summer Fun in the Sun

Whether it’s poolside or lakeside, Pinterest users are on the hunt for exciting ways to spend their summer days by the water. Here are some fun insights:

Pool Day: Searches increased by 150%.
Lake Day: Up by 100%.
Boat Day: Up by 70%.
Water Park: Up by 65%.
Beach Vacation: Up by 30%.

Fashion Trends:

Cute Swimsuits: Increased by 90%.
Swim Dress: Up by 55%.
Island Vacation Outfits: Up by 40%.
Crochet Swim Cover-Up: Increased by 35%.
Swim Trunks: Up by 30%.

Home and Decor:

Lake Cottage: Searches increased by 45%.
Lake House Decorating Ideas: Up by 45%.
Swim Spa Backyard Ideas: Increased by 30%.
Swimming Pool Backyard: Up by 30%.
Lake House Decor: Up by 25%.

Activities

Pool Workout: Up by 140%.
Water Balloon Games: Up by 110%.
Tubing on The Lake: Searches increased by 95%.
Beach Activities: Up by 85%.
Splish Splash Birthday Party: Up by 30%.

Regional Trends: Water, Water Everywhere

From coast to coast, people are dreaming up fun ways to enjoy their summer. Here’s a regional roundup:

Midwest

Kayak Storage: 2x increase.
DIY Water Fountain: Up by 150%.
Flowered Water Recipes: Up by 140%.
Pool Noodle Crafts: Increased by 135%.

Northeast

Semi In-ground Pool Ideas: Up by 180%.
Last Toast on the Coast Bachelorette: Increased by 160%.
Beach Bag Essentials: Up by 160%.
Beach Wedding Guest Dress: Up by 130%.

West

Surfboard: Increased by 145%.
Beach Birthday Party: Up by 125%.
Swimming Hairstyles: Up by 125%.
Fruit and Water Aesthetic: Increased by 125%.

Southeast

Beach Snack Ideas: Up by 185%.
Palm Beach Decor: Searches increased by 150%.
Ranch Water Cocktail: Up by 135%.
Swimming Pool Design: Increased by 120%.

Unlock Your FREE Pinterest Marketing Resources

Dive into the Pinterest Marketing Resources Vault, packed with over 10 game-changing tools, 6 exclusive masterclasses, and exciting challenges. This free vault is your golden ticket to supercharging your marketing strategies on Pinterest. Get instant access to templates and assets designed to transform your marketing game.

Ready to work smarter, not harder? Sign up now and unleash your full potential!

SNAG THEM HERE

Pinterest Predicts Trend: Aquatexture

Aquariums are making quite the splash this week. Trending search terms include:

Betta Fish Tank Ideas: Up by 65%.
Minecraft Aquarium: Up by 40%.
Turtle Tank Ideas: Increased by 30%.
Aquarium Nails: Up by 25%.
Fish Tanks: Increased by 25%.

Featured Board: Vacation Style

Get ready for some sunshine, good vibes, and standout style in the Balearic Islands. Explore the Pinterest boards for all things summer style.

Upcoming Moments: Don’t Miss Out!

Stay ahead in your planning game with these upcoming events:

4th of July

Look out for trending keywords like “4th of July food” and anything related to the holiday.

Back to School

It’s never too early! Back-to-school haul searches will be ramping up in August.

Tips For Using These Keywords

Here’s the deal: Pinterest is basically handing you the keys to what’s trending, so you can create content that’s primed to go viral! 📈

Here’s your game plan:

Listen In: Catch our weekly episode to get the full list of trending topics. It’s like having a crystal ball for what’s hot!
Get Creative: Take these trends and brainstorm content ideas that align with them. Whether it’s a blog post, video, or pin, make sure it taps into what people are searching for.
Stay Relevant: By riding the wave of current trends, you’re setting yourself up for maximum reach and engagement. Pinterest is telling you exactly what’s working – use it to your advantage!
Visual Appeal: Make your pins stand out with eye-catching images and bold text overlays. High-quality visuals are a must!
Keywords: Don’t forget to include the trending search terms in your pin descriptions and titles. This helps your content get discovered more easily.
Consistency: Post regularly to keep your audience engaged and coming back for more. Consistency is key to staying top of mind.
Interactive Content: Create content that encourages interaction, like polls or questions. This boosts engagement and makes your pins more likely to be shared.

That’s a wrap for this week’s Pinterest Predicts Weekly! Tune in next week for more of the latest trends just for you. 🌟 Remember, use these search terms as keywords in your content to help you get more reach!

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Don’t Forget to Pin It!

women in black bikini standing on the edge the ocean in Italy with words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

women's legs in a pool with coral dress on and words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

building in italy with a boat and the words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

women in black bikini jumping in the ocean canon ball style with words: What Are People Searching For This Week on Pinterest by Jen Vazquez Media

poolside with a hat and cheetah bikini top with the words What Are People Searching For This Week on Pinterest by Jen Vazquez Media

Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest, Pinterest Trends

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

2x increase in “spring break clothes”
4x increase in “rainy day hair”
60% increase in “spring cleaning”
2x increase in “spring fling dresses”
95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

2x increase in “spring break clothes”
90% increase in “spring break aesthetic”
45% increase in “beach essentials”
30% increase in “men vacation outfits”
25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty

(in the last three weeks compared to the previous three weeks):

4x increase in “rainy day hair”
2.5x increase in “spring hair color trends”
135% increase in “healthy skin tips”
90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

60% increase in “spring cleaning”
45% increase in “diy shower cleaner”
25% increase in “laundry room renovation”
25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

2x increase in “spring fling dresses”
140% increase in “spring jacket”
50% increase in “rain boots”
35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

135% increase in “strawberry smoothie”
130% increase in “kale chips”
125% increase in “bacon wrapped asparagus”
120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

155% increase in “potato leek soup”
130% increase in “portabella mushroom recipes”
120% increase in “pickled beets”
120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

170% increase in “grapefruit recipes”
160% increase in “salmon sushi bake”
135% increase in “leek recipes”
125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

150% increase in “lemon pound cake with glaze”
135% increase in “creamed spinach”
120% increase in “beet juice recipe”
120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

95% increase in “bloom bar”
40% increase in “colorful bouquet”
35% increase in “pastel color palette”
30% increase in “floral dress”
25% increase in “love in bloom bridal shower theme”

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March

St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Conversion Copywriting Tips: Boost Your Business with Persuasive Copy with Suzanne Reilley

by Jen Vazquez | Jul 25, 2024 | Content Creation, Interviews, Marketing

Pinterest Trends Weekly: In Sport Mode

by Jen Vazquez | Jul 22, 2024 | Marketing, Pinterest

Pinterest Manager vs. VA Who Pins: Who’s Right for Your Business?

by Jen Vazquez | Jul 20, 2024 | Content Creation, Marketing, Pinterest

« Older Entries

Don’t Forget to Pin It!

Pinterest Trends: Home For The Holidays

Content Creation, Marketing, Pinterest, Pinterest Trends

Pinterest Trends: Home For The Holidays

I’m back with the LAST Pinterest trends post for the year! This week Pinterest collected insights around the theme: Home for the Holidays 🎁.

On Pinterest, people are searching for holiday inspiration for gifts, treats, and so much more. Across every region and for all the major holidays, searches are up on Pinterest for festive, fun, and fabulous holiday celebrations.

Let me know if you like seeing this information! I’m considering whether I’ll be doing these each week as I have and am taking your information to make a final decision. Send me a message here. Or send me an email.

Key trends

21x increase in “brrr basket”
14x increase in “holiday drinks”
5x increase in “christmas cookie bars”
3x increase in “holiday dresses”
2x increase in “vintage pink christmas”
140% increase in “fortnite”

BEHIND THE TRENDS

Pinterest is a place to look forward. More than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere shortly.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

GROWING TREND: Setting the Scene

On Pinterest, people are looking for ways to bring festive flavor to their holiday dinner spreads. Growing search terms in the last three weeks compared to the previous three weeks:

14x increase in “holiday drinks”
2.5x increase in “wreaths on kitchen cabinets”
2x increase in “poinsettia centerpiece”
160% increase in “christmas table centerpieces”
160% increase in “christmas table setting”

CATEGORY TREND:

CATEGORY TRENDS: Plans in place

Searches are up for putting the finishing touches on everything from meals to entertaining tech. In the last three weeks compared to the previous three weeks:

Holiday sweets

5x increase in “christmas cookie bars”
3x increase in “hot cocoa cookies”
3x increase in “pecan desserts”
2.5x increase in “homemade gingerbread house”

Around the house

4x increase in “ribbon tree topper”
3x increase in “yule decorations”
2x increase in “balcony christmas decor”
2x increase in “vintage pink christmas”

Having fun with tech

140% increase in “fortnite”
80% increase in “bose headphones”
75% increase in “wireless headphones”
65% increase in “mini printer”

Pinterest Management

WHY HIRE A PINTEREST MANAGER?

As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

Schedule a Call

MIDWEST REGIONAL TRENDS: Warm Gifts

People are looking for cozy and warm gifts to brave the Midwestern chill. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

2x increase in “tie blankets fleece”
185% increase in “crochet mittens”
155% increase in “macrame plant hanger”
135% increase in “winter coat”

NORTHEAST REGIONAL TRENDS: Gifts To Last

In the Northeast, people are searching for classic gift ideas to outlast the trends. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

4x increase in “vintage cookbooks”
155% increase in “jewelry”
140% increase in “white sneakers”
135% increase in “trench coat”

WEST REGIONAL TRENDS: Trendy Gifts

In the West, Pinterest searches are up for trending styles and products. Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

150% increase in “red eyeshadow”
145% increase in “flared jeans”
125% increase in “kitten heels”
120% increase in “sony headphones”

12-1-23 Pinterest Trends: Home For The Holidays Pinterest Pin by Jen Vazquez Media

SOUTHEAST TRENDS: Stylish Gifts

In the Southeast, people on Pinterest are searching for stylish gifts. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks: