How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Content Creation, Marketing

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

How to Overcome Procrastination and Boost Your Productivity as a Service Provider

Do you ever find yourself scrolling through social media instead of completing tasks for your service provider business? No? Maybe it’s just me…. Or maybe you’re always pushing deadlines or feeling unmotivated to start a project. If this sounds familiar, you’re likely struggling with procrastination. 

Don’t worry! You’re not alone, and there are ways to overcome this productivity killer. In this blog, we’ll dive into six proven strategies that you can implement to boost your productivity and achieve your goals as a service provider. From identifying your triggers to creating a productive environment, we’ll provide you with the tools you need to conquer procrastination and succeed in your business. Let’s dive in!

Identify Your Procrastination Triggers

Let’s identify those pesky triggers that are keeping you from being your most productive self. Trust me, I’ve been known to scroll Instagram or Pinterest when I needed to be doing client work (then have to work late to get it done, we’ve all been there.

So, what are some common triggers? 

Feeling Overwhelmed

Feeling overwhelmed is a big one and so my biggest. When we have a million tasks to do, it’s easy to shut down and not do anything at all. 

Lack of motivation

Lack of motivation is another one. Sometimes we just don’t feel like doing anything, and that’s okay! 

Distractions

And let’s not forget about the ultimate time-sucker – distractions. Social media, emails, and that one random YouTube video that you just can’t resist watching… we’ve all been there!

Don’t stress – let’s work on it.  Identifying your triggers is the first step to getting past them. Once you know what’s causing your procrastination, you can take steps to avoid or mitigate those triggers.

For example, if you’re feeling overwhelmed, break those tasks down into smaller, more manageable chunks. If you’re lacking motivation, find something that inspires you or sets you on fire! And as for those pesky distractions, set some boundaries for yourself. Maybe turn off those social media notifications or put your phone on “do not disturb” mode for a little while.

Remember, identifying your triggers is just the beginning. Next, it’s time to take action and kick procrastination to the curb!

Break Tasks into Manageable Chunks

Think about it like this – you wouldn’t try to eat a whole pizza in one bite, right? That’s just crazy talk! Instead, you take it one slice at a time. The same goes for your work. Once you’ve figured out what’s been keeping you from getting things done, take a look at your project and see if you can break it down into smaller pieces.

Make a game out of it! Set specific goals for each chunk and give yourself a reward when you’ve finished. Maybe it’s a little dance break or a sweet treat. Whatever floats your boat, my friend.

By focusing on these bite-sized goals, you’ll be able to build momentum and stay in the zone. Plus, it’ll make that big project seem way less daunting. And don’t forget to track your progress and celebrate your victories!

Maybe you like to use a fancy tool like Asana or Clickup, or maybe you prefer to write things down on sticky notes. I like to take 3 tasks I must get done each day and add them to a block of time on my calendar.  I use Asana, but I get overwhelmed with seeing everything I have to do from Pinterest Management clients to teaching a Masterclass on Pinterest in my Facebook Group and a million other things.  For me, having three “must get done” each day on my calendar works for me, but you do you, boo!  Whatever helps you stay on track, go for it.

Remember, the key is to find what works best for YOU plus what you actually use consistently. So, let’s break it down and get those tasks checked off one by one!

Set Realistic Goals and Deadlines

Let’s talk about setting some goals and deadlines to get stuff done, without feeling like we’re drowning in tasks.

We all know the temptation of trying to tackle a huge project all at once, but let’s be real – that usually leads to feeling super overwhelmed and avoiding the task like the plague. Instead, let’s break that big project into bite-sized chunks that we can handle one at a time.

By focusing on one task at a time, we can make progress without feeling like we’re trying to juggle a million things at once. And let’s be real, who has that many hands?

It’s important to set realistic goals that align with our overall objectives. If our goals are too hard or unrealistic, it can lead to frustration and wanting to give up entirely. But when we achieve a goal, it’s a reminder of how much progress we’ve made and motivates us to keep going!

Deadlines can be our best friend or worst enemy, but let’s make them our ally. They keep us accountable and give us a little kick in the pants to get things done. Just make sure those deadlines are realistic and give us enough time to complete the task without feeling like we’re drowning in stress.

So, let’s set those goals and deadlines, stay motivated, and crush those tasks one by one. And in the next section, we’ll talk about how finding an accountability partner can make productivity even more fun.

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

Find an Accountability Partner

Want to know a secret to stay on track with your goals? It’s finding an accountability partner! Think of it like having a workout buddy who helps keep you motivated and on track.

This accountability partner is someone you trust and agree to share your progress with. They’re the person who will give you a friendly nudge when you need it and hold you responsible for meeting your deadlines.

Finding an accountability partner can be as easy as reaching out to a friend, colleague, or someone in your industry who you respect and admire. You can schedule regular check-ins or meetings to discuss your progress and give each other support and encouragement. It’s like having your very own cheerleader to help you stay focused and motivated!

But let’s not forget about the importance of taking regular breaks and practicing self-care. It’s like giving yourself a little hug! Taking time to relax, recharge, and do activities that bring you joy and help reduce stress is crucial for maintaining your focus and energy.

So, let’s find that accountability partner and take some much-needed breaks! In the next section, we’ll dive into why self-care is so important and how it can help take your productivity to the next level. Get ready to feel amazing and crush those goals!

Take Regular Breaks and Practice Self-Care

Hey there, sunshine! Are you feeling a little burnt out from all that hard work? It’s time to take a break and get outside in that glorious sun! As service providers, we can get so caught up in our work that we forget to take a breather every now and then.

But don’t worry, taking regular breaks and practicing self-care is crucial for maintaining our productivity and mental well-being. And what better way to do that than to soak up some vitamin D and enjoy the great outdoors?

When we take breaks, we allow our brains to recharge and come up with some awesome ideas for when we get back to work. Plus, practicing self-care helps us reduce stress and avoid burnout – which is a major buzzkill for any service provider.

So, let’s get outside and do something fun! It can be as simple as taking a leisurely stroll, reading a good book, or even meditating. Whatever floats your boat, just make sure it’s something that makes you happy and helps you relax.

By prioritizing self-care and taking breaks, we can better manage our workload and avoid feeling overwhelmed. And in the next section, we’ll dive into how creating a productive environment can take your productivity to the next level. So, let’s go get some fresh air and come back ready to tackle whatever comes our way!

Finally, make sure your workspace is well-lit. If possible, position your desk near a window to take advantage of natural light. If that’s not an option, invest in a good lamp or overhead light to ensure that you can see everything clearly.

Create a Productive Environment

One of the keys to boosting productivity as a service provider is creating a productive environment. When your workspace is cluttered or disorganized, it can be challenging to focus on the task at hand. Here are some tips for creating a space that fosters productivity:

First, eliminate distractions. Put away your phone or turn it off if you can. Close unnecessary tabs on your computer, and turn off notifications that don’t require your immediate attention. By reducing the number of distractions in your workspace, you can better focus on the work that needs to be done.

Next, make sure your workspace is comfortable. Invest in a good chair and adjust your desk to the right height for your body. If you find that you’re uncomfortable, you’ll be more likely to get up and take breaks, which can disrupt your flow and make it harder to get work done.

Another way to create a productive environment is to decorate your workspace in a way that inspires you. Hang up pictures or artwork that you find motivating, or bring in plants that make you happy. By surrounding yourself with things that make you feel good, you’ll be more likely to stay focused and productive.

By creating a productive environment, you’ll be setting yourself up for success as a service provider. When your workspace is organized, comfortable, inspiring, and well-lit, you’ll be better able to focus on the work that needs to be done and get it done efficiently.

Summary

In conclusion, procrastination is a hurdle that every service provider must overcome in order to achieve their goals. By identifying your triggers, breaking tasks into manageable chunks, setting realistic goals and deadlines, finding an accountability partner, taking regular breaks, and creating a productive environment, you can beat procrastination and increase your productivity. 

Remember to be kind to yourself and celebrate your progress along the way. As Benjamin Franklin once said, “You may delay, but time will not.” So take action today and start working towards the success you deserve.

Here is more information that may be helpful!

Don’t Forget to Pin It!

How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media
How To Overcome Procrastination and Boost Your Productivity as a Service Provider by Jen Vazquez Media

5 tips to Blogging as a Service Provider

Marketing

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

5 tips to Blogging as a Service Provider

Blogging can be an effective way for service providers to showcase their expertise and attract new clients. Whether you’re a freelancer, consultant, or small business owner, a well-written and informative blog can help you establish yourself as a thought leader in your industry and build credibility with potential clients. In this post, we’ll share five tips for effectively using blogging as a service provider to grow your business and attract new clients.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

One of the most important steps in creating a successful blog is identifying your target audience and creating content that speaks to their needs and interests. This means understanding who your readers are, what they are looking for, and what motivates them to engage with your content.

To identify your target audience, consider factors such as their age, gender, location, interests, and the problems or challenges they face. You can also conduct market research, surveys, or focus groups to gather more detailed information about your target audience.

Once you have a clear idea of who your target audience is, you can create content that speaks to their needs and interests. This means developing a content strategy that includes topics, formats, and styles that are relevant and engaging for your audience. You can also use your knowledge of your target audience to tailor your content to their specific needs and preferences, such as using language, examples, or references that resonate with them.

Overall, identifying your target audience and creating content that speaks to their needs and interests is essential for creating a successful blog that attracts and engages your readers. By understanding who your audience is and what they are looking for, you can create content that is relevant, valuable, and compelling, which will help to build your audience and drive traffic to your blog.

Develop a consistent publishing schedule and stick to it to maintain a steady flow of traffic to your blog.

Developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis, you can keep your existing readers engaged and attract new readers to your blog.

To develop a publishing schedule that works for you, consider factors such as the amount of time you have available to write and publish blog posts, the frequency with which your target audience is likely to engage with new content, and the type of content you want to create. You might decide to publish a new blog post every day, every week, or every month, depending on your goals and priorities.

Once you have a publishing schedule in place, it’s important to stick to it as consistently as possible. This means planning and writing your blog posts in advance, scheduling them to be published at the right time, and ensuring that you have a backlog of content ready to go in case you need to take a break or encounter any unexpected delays.

In addition to maintaining a consistent publishing schedule, you can also use other strategies to maintain a steady flow of traffic to your blog. This might include promoting your content on social media, engaging with your audience through comments and replies, and sharing your blog posts with other bloggers and influencers in your industry.

Overall, developing a consistent publishing schedule and sticking to it is an important step in maintaining a steady flow of traffic to your blog. By publishing new content on a regular basis and using other strategies to promote and engage with your audience, you can keep your readers coming back for more and attract new readers to your blog.

Use keywords and search engine optimization techniques to make your blog posts more visible and attract more potential clients.

Using keywords and search engine optimization (SEO) techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your blog posts, you can improve your visibility in search engine results and make it easier for potential clients to find your content.

To find the right keywords for your blog posts, start by identifying the topics and issues that your potential clients are interested in. You can use keyword research tools, such as Google’s Keyword Planner, to find keywords that are commonly searched for by people in your target audience. You can also consider using long-tail keywords, which are more specific and less competitive than more common keywords, to improve your chances of ranking in search results.

Once you have identified the right keywords for your blog posts, you can incorporate them into your content in a natural and effective way. This might involve using your keywords in the title and heading tags of your blog post, as well as in the body of your content. You can also use your keywords in the alt text and image tags of any images or videos included in your blog post.

In addition to using keywords, there are a number of other SEO techniques you can use to improve the visibility and performance of your blog posts. This might include optimizing your meta tags and descriptions, using internal and external links, and ensuring that your blog posts are mobile-friendly and load quickly.

Overall, using keywords and SEO techniques can help to make your blog posts more visible and attract more potential clients. By incorporating relevant keywords into your content and optimizing your blog posts for search engines, you can improve your chances of ranking in search results and reaching your target audience.

Engage with your audience by responding to comments, promoting your content on social media, and interacting with other service providers in your industry.

Engaging with your audience is an important part of maintaining a successful blog. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships with your readers, showcase your expertise, and attract more potential clients to your blog.

To engage with your audience, start by regularly responding to comments on your blog posts. This can help to foster a sense of community on your blog and show your readers that you value their feedback and input. You can also use comments as an opportunity to address any questions or concerns your readers might have, or to offer additional information or insights that might be helpful to them.

In addition to responding to comments on your blog, you can also promote your content on social media. This can help to increase the visibility of your blog and attract more potential clients to your content. You can use social media to share links to your blog posts, to promote any special offers or promotions you have available, and to interact with your followers and other users in your industry.

Another effective way to engage with your audience is to interact with other service providers in your industry. This can help to build relationships and connections with other professionals who might be able to refer clients to you, or who might be interested in collaborating on projects or initiatives. You can do this by commenting on other service providers’ blog posts, sharing their content on social media, or participating in industry events or online groups.

Overall, engaging with your audience is an important part of maintaining a successful blog as a service provider. By responding to comments, promoting your content on social media, and interacting with other service providers in your industry, you can build relationships, showcase your expertise, and attract more potential clients to your blog.

Continuously learn and improve your skills by staying up to date with the latest trends and techniques in the world of service-based blogging

Continuously learning and improving your skills is important for any professional, including service-based bloggers. By staying up to date with the latest trends and techniques in the world of service-based blogging, you can ensure that you are providing the best possible content and services to your audience.

This can involve reading relevant articles and blog posts, attending workshops and conferences, and networking with other service-based bloggers to share ideas and learn from each other.

Additionally, staying current with the latest tools and technologies can help you improve your efficiency and effectiveness as a service-based blogger. Overall, making a commitment to continuous learning and improvement can help you stay ahead of the curve and provide valuable services to your clients.

 

Summary

I hope you learned how important it is to blog and with these 5 tips, you can work hard to do so.  If you want SEO help, I recommend my friend Cinthia at Digital Bloom IQ. Her course Homegrown Traffic SEO Course is insanely good and I highly recommend it!

I also am in love with this FREE (at least in December 2022) tool called ChatGPT – sign up here!

 

Here is more information that may be helpful!

Don’t forget to pin it!

5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs
5 tips to Blogging as a Service Provider by Jen Vazquez Media for female service based entrepreneurs

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Marketing

Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist

Maximizing Your Pinterest Presence in 2023: A Beginner’s Guide to Success on the Platform

Today I’m gonna cover WHY you should use Pinterest for Marketing your business and how to optimize your Pinterest profile so you are effective!

Hi there! I’m Jen Vazquez and I guide hyper-busy female service providers to create one streamlined marketing workflow that increases efficiency, produces greater returns, and honors their energy through my proven Pinterest Marketing Method.

As a service provider, it’s essential to find the right marketing channels and strategies to reach your target audience and grow your business. And with its unique mix of visual content and discovery features, Pinterest is an incredible platform for marketing your business and reaching potential customers.

Whether you’re just getting started on Pinterest or you’re looking to improve your existing strategy, this blog post will explore the many reasons why Pinterest is amazing at marketing your business, and provide actionable tips and advice for how to use the platform to achieve your goals. From driving traffic and engagement to building trust and credibility, Pinterest has a lot to offer for service-based businesses.

So let’s dive in and discover why Pinterest is the perfect platform for marketing your business!

The Details

Think of Pinterest as the top of a sales funnel. As of the second quarter of 2022, Pinterest had 433 million monthly active users worldwide.

In case you were wondering if you’re going to find your target audience on Pinterest— ** Spoiler Alert** YOU ARE!!

Pinterest is an amazing place for you to get started and to grow your traffic as well as your income:

  • Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income paying for your products or services.  
  • 87% of Pinterest users who are active on Pinterest every single week have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 
  • 97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform, so using me as an example, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 68-82% of all traffic is consistently coming from Pinterest. 

Also, consider the average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. So let’s jump into my 8 tips to optimize your Pinterest account:

1 | Keywords

The first step in optimizing your Pinterest profile for maximum impact is to identify and use relevant keywords. These keywords are the “secret sauce” that can help your business get found on Pinterest to serve the information up to your ideal clients. 

Consider using keywords in your profile and content.  This way, you can make it more likely that your business will be discovered by potential customers who are searching for information on topics that are relevant to your products or services. Also, by investing the time and effort to research and incorporate the right keywords into your profile and your whole Pinterest strategy, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

What are Keywords?

Keywords are the words or phrases that your ideal client uses to search for information on topics that are relevant to your business. By identifying and using the right keywords in your Pinterest profile and content, you can make it more likely that your business will be discovered by potential customers who are searching for solutions to their problems or needs. To maximize the effectiveness of your keywords, it’s important to focus on those that are popular and commonly used on Pinterest, and that are directly related to the content and solutions that you offer. By using the right keywords, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and customers.

Multiple Ways To Find Keywords

There are multiple ways to find keywords, but I’ll share two of the most popular ways.

The first way to find keywords that will be relevant to your audience and content on Pinterest, you can use the search bar on the platform. Start by typing in a few keywords or phrases that are related to your business and its products or services. As you type, pay attention to the drop-down menu that appears, as this will show you the most popular and commonly used keywords on Pinterest that are related to your search. Write down any keywords or keyword phrases that are relevant to your audience and content, as these can be used in your Pinterest profile and content to help improve its visibility and relevance on the platform. By investing the time and effort to research and incorporate the right keywords into your Pinterest strategy, you can help attract more traffic and potential customers to your business.

The second way to find relevant keywords is to use the Pinterest Trends Tool. This tool allows you to see how your keywords are currently trending on the platform, and if there are any other relevant trending keywords that you can use to improve the visibility and relevance of your business.

The Pinterest Trends Tool has recently been updated, and now offers a range of filters that you can use to customize your search and see the most relevant keywords for your business and its audience. By using the Pinterest Trends Tool, you can gain valuable insights into the keywords that are currently popular on the platform, and incorporate them into your Pinterest strategy to help attract more traffic and potential customers to your business.

 

2 | Business Account

If you want to use Pinterest to market your business, it is essential to have a business account on the platform. There are two ways to create a business account on Pinterest: you can convert your existing personal account, or you can create a new business account from scratch. 

To convert your personal account, follow these steps: 

  1. log in to your personal account
  2. click on the three dots in the top right corner and select “Settings,” 
  3. click on the “Account” tab, 
  4. scroll down to the “Account Type” section and select “Business,” 
  5. follow the on-screen instructions to complete the process. 

To create a new business account, follow these steps: 

  1. visit the Pinterest website
  2. click on the “Sign Up” button in the top right corner
  3. select “Business” from the options
  4. enter your business information
  5. follow the on-screen instructions to complete the process. 

By creating a business account on Pinterest, you can gain access to a range of tools and features that are specifically designed to help businesses grow and succeed on the platform.

JEN TIP: Choose a username that reflects your business name or brand.  It will become part of the url for your Pinterest account. This will help users find and recognize your account when they’re searching for related content on Pinterest.

FREE Optimize Your Pinterest Challenge

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3 | Profile Image

To help your business stand out on Pinterest and attract more traffic and potential customers, it’s important to include an engaging and high-quality image on your profile. 

If you are a solo entrepreneur or small business with fewer than four people, it’s recommended to use an image of yourself on your profile, as this can help create a personal connection with your audience and build trust and credibility. 

If you are a larger company with multiple employees, you may consider using a logo on your profile, but in most cases, it’s still recommended to use an image of yourself or your team to create a more personal and human connection with your audience. 

By choosing the right image for your profile, you can help improve the visibility and relevance of your business on Pinterest, and potentially attract more traffic and potential customers to your profile and content.

You can upload or change your profile image in the settings area. 

JEN TIP:  Use the same image that you have on other social media accounts like Instagram and TikTok.  You will have more success on Pinterest booking clients if your profile image matches.  It is typically part of the client journey that they will check you out on Instagram to confirm you’re a “real person” and/or look at your content to get a better feel for who you are.

Where to find settings byJen Vazquez Media Pinterest Marketing Strategist

4 | Name

When setting up your business account on Pinterest, it’s important to choose a name that is optimized for searchability and visibility. This is the name that will appear on your profile, and it’s not the same as your username, which is part of the URL of your profile page. 

To optimize your name, you should use a combination of keywords that reflect what your business does, and also include your name or first name. This way, if someone searches for your name or your business name on Pinterest, they will be able to find your profile and learn more about your products or services. 

By choosing a well-optimized name, you can help improve the visibility and relevance of your business on the platform, and potentially attract more traffic and potential customers to your profile.

JEN TIP:  Pinterest reads all these areas to understand who you are and to learn who to push your content out to.  Be Specific and consider keywords EVERYWHERE.

Create a Name in the Settings area Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

5 | Pinterest Profile Description

Go to the “Settings” and under “public profile” you’ll find the “About” section.  This is known as your Pinterest profile description. In that area, include a brief description of your business. Be specific so that you attract your ideal client.  

This is where you will describe who you help and how you help them. Consider what transformation you provide for your clients. This will give visitors to your account a clear understanding of what you do and how you can help them.  

JEN TIP: At the end of the paragraph, offer a free lead magnet (something that you offer for free in exchange for getting their email address.

Business Type Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

6 | Personal Information in Profile

Choose your business type (the one that best reflects you). There’s no wrong answer and you can always go back in and update this.

Choose 3 of your business account goals.  If you are exactly sure, you can choose three and after working on Pinterest for awhile go back in and make changes.

Don’t forget to add your email address because it’s an easy way for your potential client to connect with you. 

Business Goals Pinterest Cover Image by Jen Vazquez Media Pinterest Marketing Strategist

7 | Claim Your Website

After setting up your business account on Pinterest, the next critical step is to claim your website. This is an important step for several reasons. 

First, it allows you to track the effectiveness of your marketing efforts on Pinterest and second, it enables you to see analytics for your account through tools like Tailwind. 

So, claiming your website on Pinterest is a crucial step for any business looking to make the most of their presence on the platform.

You can find out information on claiming your account on Pinterest or by watching this video I made to help people claim their website.

JEN TIP: Claim your website for any course pages or url’s that you may use.

Pinterest Cover Image of Jen Vazquez Photography by Jen Vazquez Media Pinterest Marketing Expert

8 | Upload a Cover Photo

Finally, upload a cover photo by clicking the white pencil above your profile. You want to choose a photo that tells someone what you do in two seconds. 

Example 1: if you’re a wedding photographer, you should have an image of you photographing a couple on their big day. 

Example 2: If you are a podcaster use an image of you in front of your computer with a microphone and hands wide as if you are talking.

This will immediately show visitors to your account who you are and what you do, making it easy for them to understand the focus of your business.

It can be challenging for some businesses or industries to select the right cover photo, but you can ask your friends or favorite client for their opinion on which picture best represents what you do. This can help you choose a cover photo that accurately reflects your business and makes it easy for visitors to understand the focus of your account.

JEN TIP:  If you work with a brand photographer, consult with them on ways they can capture you to help you share via images what you do.  Brand photographers specialize in just that.

Summary

By now I’m sure you’re convinced that Pinterest should be part of your marketing strategy. With its unique mix of visual content and discovery features, Pinterest offers a range of benefits for service-based businesses looking to reach and engage with potential customers. Below are some additional tips and best practices for setting up and optimizing your Pinterest account to maximize its impact and drive traffic to your business. So let’s dive in and discover how to make the most of Pinterest for your business!

  • Make a board for each content bucket or pillar of your business.
  • Ensure you have a board with your business name.
  • Create a board that says FREE resources.  I have FREE Pinterest Marketing Resources. (Pin blogs and other free content like lead magnets). 
  • You can pin other people’s pins if it alines with your brand or is helpful for your client, but ultimately you want the bulk of pins to be yours.
  • You should be using text overlay on pins explaining what will be found and a call to action. You can get 80 free calls to action in my Pinterest Marketing Resources vault for free here. Text Overlay are the words you see on a pin that entices you to click.  You can sign up for my challenge that I created which shares in details what should be on your standard pins.
  • When you create a blog, create 3-5 pins with 3 different points of view (using different keywords) so the blog content gets found by a ton of different searches. 
  • You can use your brand colors for most of the pins, but create some pins with colors that would stand out in the feeds when you search for that content.  
  • Location-based businesses will find more success when you use multiple location-based keywords. City, area, town, state, etc. 
  • Pin consistently. even if it’s only once every day.  Pinning then doing nothing will not get the reach you hope for with Pinterest. 
  • Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating when it comes to marketing your business. 
  • It’s a long game. You may not see a lot of progress for the first 3-8 months, but keep going as those pins will live a long time on Pinterest (some of mine are six years old and still driving traffic). 

If you need help with Pinterest, schedule a free consultation below!

 

Schedule Now!

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Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist
Maximizing Your Pinterest Presence in 2023 A Beginner's Guide to Success on the Platform by Jen Vazquez Media Pinterest Marketing Strategist