7 | How to Repurpose Content for Maximum Business Success

Content Creation, Marketing

pinterest pin with words: Master Instagram Like a Pro_ A Mom’s Guide to Using Every Feature to Connect, Engage, and Shine on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

Repurposing content is a game-changing strategy for online business success. In the latest Marketing Duo Podcast, Jen Vazquez and Cinthia Pacheco dive deep into how to make your content work smarter, not harder. If you’re looking for ways to save time, amplify your reach, and keep your marketing consistent, this guide is for you.

Why Repurposing Content Matters

Repurposing content is the art of maximizing what you’ve already created. It saves time, extends your reach, and ensures consistency across platforms.

  • Reach More Audiences: Not everyone consumes content in the same way. By repurposing, you can connect with your audience through blogs, videos, podcasts, and social media.
  • Work Smarter, Not Harder: As Jen and Cinthia point out, a single piece of content can fuel multiple platforms, reducing the pressure to create from scratch constantly.

Mindset: Start Small and Stay Consistent

One key to successful repurposing is shifting your mindset. Cinthia emphasizes the value of small, actionable pieces of content. “Your audience doesn’t need the whole cake,” she says. “They just need a crumb.” Start with simple content that offers value without overwhelming your audience.

Jen echoes this by stressing the importance of consistency. Whether it’s a blog, podcast, or video, creating a core piece of content weekly can keep your marketing pipeline full.

Steps to Repurpose Your Content

Identify Your Core Content

  • This could be a blog, podcast, video, or another format you enjoy creating.
  • Example: Jen uses videos as her starting point, while Cinthia starts with her podcast.

Repurpose for Multiple Platforms

  • Blogs: Transcribe your video or podcast into a blog.
  • Social Media Posts: Pull snippets or quotes to share on Instagram, TikTok, and LinkedIn.
  • Email Newsletters: Create a digest of your content to engage your email audience.

Use Tools to Save Time

  • RecurPost: Automate posting and keep your content evergreen.
  • Canva: Create visually appealing graphics and pins.
  • Descript: Generate transcripts, captions, and clips from podcasts or videos.

The Role of Search Marketing Platforms

Jen and Cinthia stress the importance of having both a search-based and social media strategy. Platforms like Pinterest, YouTube, and blogs are evergreen sources that drive long-term traffic. Social platforms like Instagram and TikTok complement this by building your brand and connecting with your audience in real time.

Pro Tip: Use Calls to Action Strategically

Place calls to action (CTAs) in the middle of your blog, not just at the end. Highlight lead magnets in a bold color to catch readers’ attention and grow your email list.

Bottom Line

Repurposing content isn’t just a marketing hack—it’s a business strategy. By starting with a core piece of content and leveraging tools and workflows, you can save time and reach your audience more effectively. Remember, consistency and mindset are key. Ready to take your marketing game to the next level? Start repurposing today!

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How to Save Time by Repurposing Your Content for Maximum Business Success on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Repurposing Made Simple_ Boost Your Business with Smart Marketing Strategies on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco
Streamline Your Marketing_ Repurposing Tips to Save Time and Grow Your Audience
Transform Your Marketing Workflow with Content Repurposing Tips on the Marketing Duo Podcast with Jen Vazquez and Cinthia Pacheco

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Your Ultimate Guide to Planning for 2025: A Fresh Approach to Marketing Strategy

Content Creation, Marketing, Podcast

pin with words: Your Ultimate Guide to Planning for 2025_ A Fresh Approach to Marketing Strategy by Jen Vazquez Media

As we approach the new year, it’s time to gear up with a marketing plan that truly works for your business. My planning process isn’t the typical “set-it-and-forget-it” kind of deal—it’s a hands-on, data-driven, and creative workflow that ensures your content is not only fresh but also impactful.

Let’s dive into my step-by-step process for 2025, combining insights, AI tools, and strategic repurposing to simplify and supercharge your marketing efforts.

Step 1: Reviewing Last Year’s Content Performance

Before you can plan ahead, you need to look back. Start by analyzing the content you created in 2024 using tools like Google Search Console. Here’s what to focus on:

  • Identify your top-performing content based on impressions and clicks.
  • Look for pages with high impressions but low clicks (opportunities to optimize).
  • Pinpoint content that consistently ranks well and aligns with your goals for 2025.

Doing this gives you a clear picture of what resonates with your audience and what areas need improvement.

Detailed insights in Part 1 of the series.

Step 2: Quarterly Planning Based on Data

With your performance review in hand, it’s time to map out your strategy. I recommend a quarterly approach to content planning:

  1. Set quarterly themes: Break down your yearly goals into smaller, more manageable themes that guide your content focus for each quarter.
  2. Leverage data insights: Use analytics to decide what topics or keywords to target. Focus on what’s already working and explore related areas to expand your reach.

By planning in quarters, you allow flexibility to pivot as needed while keeping your efforts aligned with long-term goals.

Read more in Part 2 of the series.

Step 3: Picking Core Content and Using AI

Core content is the backbone of your marketing strategy. These are the cornerstone pieces that you’ll repurpose throughout the year. Here’s how to choose them:

  • Select 4–6 main topics aligned with your audience’s pain points and interests.
  • Use AI tools like ChatGPT to brainstorm headlines, outlines, or even full drafts to save time and stay creative.

This approach ensures your content is not only intentional but also scalable.

Explore this process in Part 3.

Marketing Accelerator

Learn how to work through planning your content for 2025 by 1:1 coaching with me!  Let me help you look back at analytics, learn your business goals, and make recommendations to attract the audience you want to book!

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Step 4: Leveraging AI for Social Media

Once your core content is set, extend its life by creating social media posts. Here’s my formula:

  1. Break down each blog post into smaller chunks or bite-sized tips.
  2. Use AI to craft engaging captions, tweets, or even Instagram carousel copy.
  3. Match your social posts with visuals or videos to maximize engagement.

By using AI strategically, you’ll keep your social feeds active without starting from scratch every time.

Discover more in Part 4.

Step 5: Repurposing Old Content That Ranks

Don’t let high-performing content gather dust! Repurposing is the ultimate way to maximize your efforts:

  • Update older blog posts with fresh data, new links, or optimized keywords.
  • Transform a popular blog into a podcast episode, video, or infographic.
  • Share evergreen content regularly to new audiences.

AI can help here too by suggesting updated headlines, summarizing old posts, or drafting new formats for your content.

Learn more about repurposing in Part 5.

Why This Process Works

By blending data insights, creativity, and AI tools, this process makes planning more efficient and impactful. You’ll spend less time creating content and more time engaging with your audience. Plus, by repurposing your best work, you’re not reinventing the wheel—you’re optimizing it for maximum reach.

Are you ready to plan your best year yet? Let’s make 2025 the year your marketing strategy works for you, not the other way around. If you want help, I have a service so I can help you! Check out Marketing Accelerator!

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6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

6 | Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss

by | Dec 17, 2024 | , , , ,

Fun Digital Marketing News December 2024: Marketing News Roundup: AI Growth, Pinterest Updates, and a Free Summit You Can’t Miss This week on the blog, we’re diving into some exciting marketing news – including jaw-dropping AI developments, Pinterest’s latest tools,...

249 | B-Roll Strategies for Success with Quianna Marie

Content Creation, Marketing, Podcast

Quianna marie and jen vazquez on the Marketing Strategy Academy podcast

Have you ever wondered how behind-the-scenes (BTS) content can take ordinary moments in your business and turn them into powerful tools to connect with your audience? This blog dives into why BTS content is a must-have in your strategy, how it builds trust and authenticity, and practical steps you can take to start sharing today.

What Makes BTS Content So Powerful?

BTS content has the magic to turn the mundane into the memorable. Why? Because it reveals the realness behind your brand—your process, personality, and purpose. Sharing these moments creates trust, builds your authority, and most importantly, creates a FOMO (fear of missing out) effect that draws your audience closer.

Let’s look at it through a fun analogy: Imagine your friend just scored Taylor Swift tickets. Sure, they could post a picture of the ticket or their outfit. But what really pulls you in? The behind-the-scenes videos of them screaming in line, meeting other Swifties, or belting out lyrics during the concert. That’s where the connection happens. The same goes for your business. Show your audience what it’s really like to be in the room with you.

The Key Benefits of BTS Content

  1. Build Trust and Authenticity: BTS footage proves there’s a human behind the brand. By sharing your process and personality, you make your audience feel like insiders.
  2. Create FOMO: Documenting your work, events, or prep makes people feel like they need to be part of what you’re doing. Who wouldn’t want to join in?
  3. Showcase Your Expertise: Sharing your process highlights your skills and professionalism, showing potential clients what they can expect when working with you.

How to Start Capturing BTS Content

Getting started is easier than you think. You don’t need fancy equipment or hours of free time. Just start documenting moments you’re already experiencing:

  • Prep Moments: What’s in your bag for the day? What’s on your checklist? Share your outfit and explain why you chose it.
  • Location and Vibes: Show the setup, the lighting, or even the snacks you’ve packed for the day.
  • Client Experience: Capture snippets of the journey you create for your clients—without interrupting their experience.

Quianna Marie, a branding photographer and content coach, stresses, “We’re already doing the hard work. We just need to document it.” Amen to that.

Practical Tips for Capturing Compelling BTS Content

  1. Master the Lighting: Great lighting can make or break your footage. Stand so natural light hits your face and avoid backlighting (it can make you look like a silhouette).
  2. Change Up Angles: Don’t just record straight-on clips. Mix wide shots, close-ups, and side angles for a dynamic feel.
  3. Think Like a Storyteller: Imagine you’re capturing footage to share with a business bestie who couldn’t attend an event. What details would you want to show them? Record those moments.
  4. Plan for Safety: Always be mindful of when and where you post. Avoid revealing too much in real-time for security reasons.

Overcoming Common Challenges

If you feel awkward on camera, start with this mindset shift: It’s not about being perfect—it’s about being real. Here are some ways to ease into it:

  • Start with Voiceovers: Record video clips and add your voice later. This personal touch helps build familiarity and trust with your audience.
  • Try a Simple Challenge: Record a mini-series about what it’s like to work with you. Break it into small parts to make it less overwhelming.
  • Batch Your Footage: Capture moments in bulk during events or workdays. Save these clips to repurpose later.

Why BTS Content is Evergreen

The beauty of BTS content is its versatility. Unlike trends, it never goes out of style. You can repurpose footage across platforms like Instagram, TikTok, Pinterest, or YouTube. For best results, upload videos natively to each platform instead of reposting directly. This ensures they feel fresh and tailored.

Here’s an idea: Take a 60-second clip of compiled BTS footage. Use it to:

  • Add a voiceover sharing your prep process.
  • Highlight a client’s transformation.
  • Share testimonials or collaborations.

Quianna shares, “This type of content is evergreen. You can attach it to your client experience, a testimonial, or even a behind-the-scenes look into your journey.”

Common Mistakes to Avoid

  • Forgetting to Record: Keep a tripod handy as a visual reminder to capture footage.
  • Ignoring Permissions: Always get permission before sharing clips of clients or collaborators.
  • Overposting Personal Details: Be mindful of what and when you post for safety and professionalism.

How BTS Content Can Grow Your Business

BTS content builds authority and trust while giving your audience a reason to keep coming back. It’s not just about showing what you do but why it matters. By documenting your journey, you’re creating a personal brand that’s relatable, trustworthy, and irresistible.

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Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

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Turn One Piece of Content into 14: A Guide for Busy Female Service Providers

Content Creation, Marketing, Pinterest

Pinterest Pin with the text " Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez media"

Turn One Piece of Content into 14: A Guide for Busy Female Service Providers

Welcome to another exciting exploration of savvy marketing strategies! Today, we’re diving into the magic of content repurposing – an absolute game-changer for busy female service providers. Imagine turning a single piece of content into 15 different pieces! Sounds like a dream? Well, it’s TOTALLY doable, and I’m here to show you how!

Welcome or welcome back

Hey! I’m Jen, your marketing bestie with a twist. I specialize in Pinterest Management, Marketing Education, and Brand Photography/Videography to boost your brand online. My aim? To help you engage your audience with stunning visuals and master Pinterest, making your business shine brighter.  Think of it as giving your brand a supercharge with strategies that save you time and skyrocket your leads. If you’re a busy female entrepreneur looking to grow without the overwhelm, I’ve got your back. Let’s unlock the power of Pinterest together and make your business irresistible, one pin at a time.

The Power of One

Why Repurpose?

Repurposing content isn’t just about saving time (though it’s a huge perk!). It’s about extending your reach, reinforcing your message, and making the most of your creative efforts. Let’s say you’ve created a fabulous blog post or a captivating video. That’s not the end – it’s just the beginning!

Breaking Down the Content

Choosing Your Star Content

Start with something informative, engaging, and versatile. Think of a piece that resonates with your audience – maybe it’s a blog post, a podcast episode, or a video interview.

Marketing Accelerator

Learn how to work through planning your content for 2025 by 1:1 coaching with me!  Let me help you look back at analytics, learn your business goals, and make recommendations to attract the audience you want to book!

LEARN MORE

The Repurposing Process

Your Step-by-Step Guide

  1. Social Media Snippets: Create punchy posts for Instagram, Facebook, and LinkedIn.
  2. Pinterest Pins: Design several pins, each highlighting a different angle of your content.
  3. Email Newsletter: Give a sneak peek or summary in your weekly emails.
  4. Infographics: Visualize data or tips from your content.
  5. Short Video Clips: Chop up a video for TikTok or Instagram Reels.
  6. Podcast Episode: Delve deeper into the topic in a podcast.
  7. Webinar Material: Use the content as a basis for an informative webinar.
  8. E-book: Expand your content into an e-book.
  9. Interactive Content: Create quizzes or polls.
  10. Guest Posts: Adapt for guest blogging.
  11. Case Studies/Testimonials: Incorporate real-life examples.
  12. Slide Deck: For presentations or LinkedIn SlideShare.
  13. FAQs: Address common questions.
  14. Forum Contributions: Share your expertise in online communities.
  15. Live Q&A Sessions: Use the content as a foundation for a live Q&A session on social media or a webinar platform, inviting your audience to engage directly with you and the material.

Tips for Effective Repurposing

Quality and Consistency

Every piece you repurpose should reflect your brand’s quality and voice. Consistency is key in building trust and recognition.

SEO Matters

Optimize your content for search engines, so your pearls of wisdom are easily found by those who need them!

Wrapping It Up

You’ve Got This!

Remember, your content is a treasure trove of opportunities. Each repurposed piece is a chance to shine in a new light and reach someone new. I can’t wait to see how you creatively expand your content universe!

Let’s Chat!

Drop me a message if you’re looking for more personalized guidance. Let’s turn your content into a powerhouse of engagement and opportunity!

Here is more information that may be helpful!

Don’t Forget to Pin It!

Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media
Pinterest pin with the text: Turn One Piece of Content into 14: A Guide for Busy Female Service Providers by Jen Vazquez Media