Pinterest Trends – What People are Searching For on Pinterest 10/7/22

Marketing

Pinterest Trends on What People Are Searching For On Pinterest this week

Pinterest Trends | What People are Searching for on Pinterest This Week 10-7-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that Pinterest presents have been growing over the last 12 months.

To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Pinterest is back with the latest Pinner trends and this week they’ve collected insights around the theme of Spotlight on Gen Z. On Pinterest, Gen Z are fully embracing the cozy vibes – including fall makeup, color palettes, and seasonal style 🧡.

 

Top stats

  • 140% increase in “fall makeup looks”
  • 185% increase in “crockpot chili”
  • 110% increase in “chicken nuggets”
  • 105% increase in “pumpkin pancakes”
  • 95% increase in “vintage horror art”
  • 45% increase in “70s disco”

Spotlight on Gen Z


Younger members of Gen Z (ages 18–24) are heading off to school, while others are entering the workforce, moving into new apartments, and marking milestones as they become adept at adulting. Everyone enjoys making the most of the fall season, though, which involves a love of autumnal color palettes, rib–sticking soups, and sprinkling pumpkin spice with wild abandon.

 
 

Autumnal aesthetics

On Pinterest, Gen Z are fully into cozy vibes, including fall makeup, color palettes and seasonal style.

There has been a 140% increase in searches for “fall makeup looks” from Oct 2021 through Sep 2022 and In the last three weeks compared to the previous three weeks (ages 18–24):

  • “fall candles aesthetic” +50%
  • “autumn color palette” +55%
  • “fall street style” +50%
  • “cozy fall” +50% 
Pinterest Trends on What People Are Searching For On Pinterest this week

Soup’s on

As the weather turns chilly, Gen Z on Pinterest are cooking up hearty soups and stews that serve as one–bowl meals.

 
There’s been a 2x increase in searches for “lasagna soup” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18–
24):
  • “crockpot chili” +185
  • “baked potato soup” +105%
  • “cheeseburger soup” +90%
  • “taco soup” +65%
 
 

Dormroom dining

Gen Z’s microwaves are working overtime as they heat up meals and whip up quick snacks between classes.
 
There’s been a 110% increase in searches for “chicken nuggets” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18–24):

 
  • “popcorn” +90%
  • “quick snacks” +65%
  • “chips” +55%
  • “spaghetti” +55%
It’s the great pumpkin

Gen Z on Pinterest are transforming everyone’s favorite seasonal squash into sweets and breakfast treats.

There’s been a 105% increase in searches for “pumpkin pancakes” from Oct 2021 through Sep 2022 and in In the last three weeks compared to the previous three weeks (ages 18–24):
  • “pumpkin bars” +90%
  • “pumpkin cake” +85%
  • “pumpkin overnight oats” +80%
  • “pumpkin scones” +65%
Pinterest Trends on What People Are Searching For On Pinterest this week

The horror of it all

Gen Z are taking Halloween style, costume and decor cues from retro and iconic horror movies.

There’s been a 3x increase in searches for “horror movie icons” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18–24):
  • “vintage horror art” +95%
  • “halloween costumes scary horror” +80%
  • “horror nails” +70%
  • “retro horror” +65%

Saturday night fever

On Pinterest, Gen Z is giving Y2K style a break and delving further in the past for disco–era party looks.

There’s been a 45% increase in searches for “70s disco” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks (ages 18–
24):

  • “disco outfit ideas” +45%
  • “disco dress” +35%
  • “disco hair” +30%
  • “disco makeup” +30%
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week
Pinterest Trends on What People Are Searching For On Pinterest this week

Pinterest Predicts Weekly 9-30-22

Marketing

Pinterest Predicts Weekly Pin Blog Title 9-30-22 by Jen Vazquez Media Pinterest Marketing Expert

Pinterest Predicts Weekly 9-30-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁 

People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!

 

Top stats

  • 180% increase in “friday movie”
  • 175% increase in “rainy day aesthetic”
  • 165% increase in “halloween buffet food”
  • 130% increase in “tailgate finger food”
  • 80% increase in “easy party food for a crowd cheap”

Falling for autumn

Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning cool–weather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy time–saving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
 

Group dynamics

On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.

There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “fall picnic food ideas” +2x
  • “friday movie” +180%
  • “fall event ideas” +95%
  • “wine tour outfit” +75%

Homecoming style

Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.

 
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “simple homecoming hair” +12x
  • “guys homecoming outfit ideas” +180%
  • “vintage hoco dress” +105%
  • “homecoming games” +40%
 

Halloween hosting

As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.

There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “stranger things trunk or treat” +110%
  • “halloween house party ideas for adults” +90%
  • “halloween patio decor” +90%
  • “halloween invitation ideas” +80%

Halloween hauls

People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.

 
There has been a 90% increase in searches for “sour patch kids” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
  • “sour candy” +55%
  • “jolly rancher” +45%
  • “gummy candy” +40%
  • “gummy worms” +35% 

Taking the easy way out

From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.

 
There has been a 2.5x increase in searches for “easy fall dinner ideas” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  •  

    “easy party food for a crowd cheap” +80%

  • “easy weeknight dinners” +50%
  • “easy kid friendly dinners” +40%
  • “easy sunday dinner ideas” +35%

Game day grub

On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.

 

There has been a 130% increase in searches for “tailgate finger food” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:

 
  • “chicken sliders” +105%
  • “sheet pan pizza” +30%
  • “crockpot nachos” +55%
  • “pizza bowl” +50%

Cozying up to fall

Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.

There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  • “rainy day aesthetic” +175%
  • “cozy fall” +100%
  • “cozy bedroom ideas relaxing” +70%
  • “chunky knit sweater” +30%
graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management

Pinterest Predicts Weekly August 5, 2022

Marketing

This is taken from Pinterest Community.  You can find this week’s here.

Pinterest Predicts Weekly

weekly pinterest trends

This week, the pinner trends collected insights around the theme of Walking Down the Aisle”.  Wedding season isn’t what it used to be.  It’s no longer restricted to June – bright colors are being adopted and personal touches abound.  Sunset hues, sparkles galore, and shades of blue have replaced all-white everything.  You can read directly from the Pinterest Community here.

Top stats

  • 180% increase in “honeymoon destinations”

  • 175% increase in “diamond heels”

  • 160% increase in “blue wedding cake”

  • 140% increase in “luxury wedding cake”

  • 90% increase in “green wedding invitations”

  • 85% increase in “tiny wedding ideas”

  • 70% increase in “orange wedding dress”

Pinterest Trends Weekly

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

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Walking down the aisle

Blue wedding cakes? Green invites? Orange dresses?  White weddings can wait, as people on Pinterest are taking a less than conventional approach to tying the knot.

That even extends to the wedding season, itself, which has been thoroughly uncoupled from June.  Some are boldly saying “I do,” with rhinestones and designer gowns, while others are personalizing their nuptials, including forest themes, gothic touches and putting pets in the ceremony

Have it your way

On Pinterest, people are taking a more creative approach exchanging vows, with an emphasis on tiny weddings, backyard celebrations, personal style and pet participation.

Thre has been an 85% increase in searches for “tiny wedding ideas” from July 21, 2021-August 2022.

In the last three weeks compared to the previous three weeks:
  • “gothic wedding” +75%
  • “creative save the date ideas” +55%
  • “backyard weddings” +30%
  • “wedding pets” +30%

All that glitters

Pinterest users are taking a shine to sparkly heels, gowns, and jewelry for walking down the aisle.

 

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30% increase in searches for “rhinestone wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “diamond heels” +175%
  • “elegant wedding shoes brides” +2x
  • “floral wedding gown” +35%
  • “wedding necklace” +35%

Going all out

Some are taking an upscale route, with an uptick in searches for luxury, fancy, and designer wedding dresses, cakes and venues.

 
 

11x increase in searches for “luxury wedding venues August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “luxury wedding cake” +140%
  • “fancy wedding cakes” +115%
  • “designer wedding dresses” +45%
  • “luxury wedding decor” +45%

Riding into the sunset

On Pinterest, people are inspired by fiery sunset palettes and tropical motifs for their big day.

 

40% increase in searches for “sunset color palette wedding from August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “orange wedding dress” +70%
  • “red engagement ring” +55%
  • “beach wedding table centerpieces” +40%
  • “island wedding dress” +35%

Nature lovers

From green invitations (both color–wise and eco–friendly) to rustic bachelorettes parties, people are planning forest–and–nature–themed weddings.

 

50% increase in searches for “small forest wedding from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “green wedding invitations” +90%
  • “outdoor engagement photos” +45%
  • “camp themed bachelorette party” +40%
  • “rustic outdoor wedding” +35%

Something borrowed, something blue

Pinterest users are taking the old adage to heart and integrating all shades of blue into their wedding dresses and cakes.

 
 

2x increase in searches for “royal blue wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

  • “blue wedding cake” +160%
  • “baby blue wedding dress” +90%
  • “light blue wedding cake” +90%
  • “dark blue wedding dress” +75%

The honeymoon period

Weddings aren’t complete without a honeymoon and people are searching for destinations while embracing the whole getaway aesthetic

110% increase in searches for “honeymoon aesthetic” from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

 
  • “honeymoon destinations” +180%
  • “hawaii honeymoon” +105%
  • “maldives honeymoon” +95%
  • “italy honeymoon” +60%