Pinterest Predicts Weekly August 5, 2022

Marketing

This is taken from Pinterest Community.  You can find this week’s here.

Pinterest Predicts Weekly

weekly pinterest trends

This week, the pinner trends collected insights around the theme of Walking Down the Aisle”.  Wedding season isn’t what it used to be.  It’s no longer restricted to June – bright colors are being adopted and personal touches abound.  Sunset hues, sparkles galore, and shades of blue have replaced all-white everything.  You can read directly from the Pinterest Community here.

Top stats

  • 180% increase in “honeymoon destinations”

  • 175% increase in “diamond heels”

  • 160% increase in “blue wedding cake”

  • 140% increase in “luxury wedding cake”

  • 90% increase in “green wedding invitations”

  • 85% increase in “tiny wedding ideas”

  • 70% increase in “orange wedding dress”

Pinterest Trends Weekly

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. 

The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks. All search queries that we present have been growing over the last 12 months.

To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

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Walking down the aisle

Blue wedding cakes? Green invites? Orange dresses?  White weddings can wait, as people on Pinterest are taking a less than conventional approach to tying the knot.

That even extends to the wedding season, itself, which has been thoroughly uncoupled from June.  Some are boldly saying “I do,” with rhinestones and designer gowns, while others are personalizing their nuptials, including forest themes, gothic touches and putting pets in the ceremony

Have it your way

On Pinterest, people are taking a more creative approach exchanging vows, with an emphasis on tiny weddings, backyard celebrations, personal style and pet participation.

Thre has been an 85% increase in searches for “tiny wedding ideas” from July 21, 2021-August 2022.

In the last three weeks compared to the previous three weeks:
  • “gothic wedding” +75%
  • “creative save the date ideas” +55%
  • “backyard weddings” +30%
  • “wedding pets” +30%

All that glitters

Pinterest users are taking a shine to sparkly heels, gowns, and jewelry for walking down the aisle.

 

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30% increase in searches for “rhinestone wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “diamond heels” +175%
  • “elegant wedding shoes brides” +2x
  • “floral wedding gown” +35%
  • “wedding necklace” +35%

Going all out

Some are taking an upscale route, with an uptick in searches for luxury, fancy, and designer wedding dresses, cakes and venues.

 
 

11x increase in searches for “luxury wedding venues August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “luxury wedding cake” +140%
  • “fancy wedding cakes” +115%
  • “designer wedding dresses” +45%
  • “luxury wedding decor” +45%

Riding into the sunset

On Pinterest, people are inspired by fiery sunset palettes and tropical motifs for their big day.

 

40% increase in searches for “sunset color palette wedding from August 2021 – July 2022.

In the last three weeks compared to the previous three weeks:
  • “orange wedding dress” +70%
  • “red engagement ring” +55%
  • “beach wedding table centerpieces” +40%
  • “island wedding dress” +35%

Nature lovers

From green invitations (both color–wise and eco–friendly) to rustic bachelorettes parties, people are planning forest–and–nature–themed weddings.

 

50% increase in searches for “small forest wedding from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:
  • “green wedding invitations” +90%
  • “outdoor engagement photos” +45%
  • “camp themed bachelorette party” +40%
  • “rustic outdoor wedding” +35%

Something borrowed, something blue

Pinterest users are taking the old adage to heart and integrating all shades of blue into their wedding dresses and cakes.

 
 

2x increase in searches for “royal blue wedding dress from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

  • “blue wedding cake” +160%
  • “baby blue wedding dress” +90%
  • “light blue wedding cake” +90%
  • “dark blue wedding dress” +75%

The honeymoon period

Weddings aren’t complete without a honeymoon and people are searching for destinations while embracing the whole getaway aesthetic

110% increase in searches for “honeymoon aesthetic” from August 2021-July 2022.

In the last three weeks compared to the previous three weeks:

 
  • “honeymoon destinations” +180%
  • “hawaii honeymoon” +105%
  • “maldives honeymoon” +95%
  • “italy honeymoon” +60%