I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

Refreshed spaces:  It’s a transitional time for people on Pinterest. Some are going away to school, while others are moving to new places. And even if they’re staying put, they’re looking for decor inspiration and unexpected color palettes–cream tones and dark, moody hues are currently trending–to change up their spaces. There’s also a growing interest in getting organized and upgrading home electronics, tempered by a sense of frugality as the economy remains in flux.

Moving day

On Pinterest, people are decorating new dwellings and looking for creative ways to furnish their dwellings.

135% increase in searches for “creative furniture” from Sept 2021 to August 2022.  In the last three weeks compared to the previous three weeks:

• “cute studio apartment” +2.5x
• “new apartment decorating” +90%
• “ideas to decorate a bedroom” +110%
• “bed set ideas” +45%

On the cheap

Pinterest users are making over their spaces with an eye towards budget friendly updates.

160% increase in searches for “cheap house updates”.  In the last three weeks compared to the previous three weeks:

• “budget bedroom” +70%
• “cheap stair makeover” +60%
• “office makeover on a budget” +45%
• “cheap bathroom remodel” +40%

Getting organized: 

People on Pinterest are streamlining their storage and organization methods, both inside and out.

170% increase in searches for “small garage organization ideas”  In the last three weeks compared to the previous three weeks:

• “reusable bag storage ideas” +75%
• “toilet paper storage ideas” +70%
• “kids art supply organization” +55%
• “backyard storage sheds” +40%

Technically speaking

From framed TVs to smart beds, people are looking to upgrade their home electronics and appliances.

55% increase in searches for “gaming room setup for boys”.  In the last three weeks compared to the previous three weeks:

• “smart bed” +80%
• “small home theater rooms” +40%
• “treadmill desk” +40%

If these walls could talk

Pinterest users are looking to add interest, texture, and utility to all the walls in their living spaces.

3x increase in searches for “pole wrap accent wall”.  In the last three weeks compared to the previous three weeks:

• “living room wall ideas above couch” +150%
• “over the bed wall decor” +110%
• “bathroom decor wall shelves” +65%
• “how to decorate staircase wall” +45%
• “framed tv” +25%

Going to the dark side

On Pinterest, people aren’t afraid of the dark for moody and ethereal home decor.

3x increase in searches for “dark ethereal aesthetic”. In the last three weeks compared to the previous three weeks:

• “dark eclectic home” +100%
• “dark romantic bedroom” +70%
• “dark quartz kitchen countertops” +40%
• “dark maximalism” +30%

Cream of the crop

Warm cream tones are trending on Pinterest for kitchens, bathrooms, bedrooms, and more.

60% increase in searches for “black and cream bedroom ideas”. In the last three weeks compared to the previous three weeks:

• “cream and white kitchen” +80%
• “cream bathroom ideas” +60%
• “cream bedding ideas” +50%
• “cream kitchen” +25%

You can see the Pinterest Business Community Trends for 9/9/22 here.