Get Head with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

Pinterest, Pinterest Trends

orange background and text 2024 Travel Trends on Pinterest Adventure, Wellness & More

Get Head with 2024 Travel Trends On Pinterest For Travel + Wellness Businesses

Attention travel and wellness brands! Pinterest’s Summer 2024 report is a marketing goldmine. We’re breaking down the hottest trends shaping how people plan their getaways – so you can tap into their wanderlust.

“8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapades. Since last year, searches for ‘travel vision board’ and ‘packing guide’ have skyrocketed by 210% and 480%3 respectively as travellers curate their bucket lists and gear up for unforgettable journeys.” ~Pinterest

The 2024 Traveler Mindset:

It’s all about immersive experiences – think adventurous escapes, mindful retreats, and empowering solo journeys. Travelers are ditching the crowds for the road less traveled and destinations that nurture mind, body, and soul.

Key Takeaways for Your Business

Below are key takeaways from Pinterest’s report so you can use it to market your business.

Adventure is King

Showcase your most thrilling offerings – safaris, unique hikes, and extreme sports. Emphasize the transformative power of adventure for mind and spirit.

Serenity Sells

Highlight your property’s peaceful setting, wellness amenities, and opportunities for digital detox. Position yourself as the ultimate escape from the daily grind.

Empower Solo Travelers

Tailor packages, content, and messaging for solo adventurers. Promote safety, self-discovery, and the unique benefits of solo travel.

Fuel Gen Z Wanderlust

Offer road-trip-friendly experiences, budget-conscious packages, and activities perfect for groups. Cater to their desire for spontaneity and authentic connections.

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

Turn Insights into Action

Dive into the full Pinterest report here to pinpoint destinations people are buzzing about and niche interests within your industry.

The Takeaway

Pinterest isn’t just about pretty pictures, it’s a powerful tool to understand what your ideal customer craves. Use these insights to tailor your content, offerings, and marketing for maximum impact!

Here are the Insights

Adventure travel 

  • Luxury safari lodge +110%

  • Scuba diving photography +60%

  • Mountaineering +40%

  • Trekking +40%

  • Adventure camping +44%

  • Caving +40%

  • Water park rides +170%

  • Hiking trail +94%

  • Canoeing +35%

  • Train journey +90%

Trending adventure destinations:

  • Tanzania safari +60%

  • Nature trip Philippines +150%

Quiet life travel 

  • Solo travel +35%

  • Travel journal pages +155%

  • Glamping aesthetic +260%

  • Wellness retreat aesthetic +90%

  • Cabin in the mountains +180%

  • Village vibes +145%

  • Countryside +60%

  • Island life +30%

  • Forest walk +30%

  • National park +250%

Trending quiet life destinations

  • Okinawa, Japan +35%

  • English countryside +31%

Mysterious places

  • Places on earth that do not feel real +240%

  • Mysterious places on earth +40%

  • Haunted places +155%

  • Calming nature +340%

  • Ancient cities +75%

  • Exploring abandoned places +230%

  • Lost places +40%

  • Beautiful places in the world +150%

Top mysterious places

  • Machu Picchu +190%

  • Edinburgh, Scotland +56%

Gen Z spotlight: ‘Crossroads quest’

  • Comfy road trip outfit +250%

  • What do bring on a road trip +66%

  • Road trip snacks +65%

  • Places to go with friends list +50%

  • Nature with friends +50%

Top Gen Z destination:

  • Jasper, Canada +155%

Top trending destinations and interest for each 

  • London lifestyle +340%

  • South African food +320%

  • Santorini party +300%

  • Goa nightlife +270%

  • Summer in Brazil +250%

  • Bali vibes +195%

  • History of Myanmar +170%

  • Rural India +100%

  • Singapore culture +100%

  • Morocco aesthetic +90%

Here is more information that may be helpful!

Don’t Forget To Pin It!

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Remember That Big Pinterest Update? Tailwind’s Got Your Back

Content Creation, Marketing, Pinterest

maroon color background with white text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media

Remember That Big Pinterest Update? Tailwind’s Got Your Back

Let’s be real, Pinterest gave us a little shake-up last year with that whole Simplified Pin thing. You remember they call all pins that aren’t ads Organic Pins.  That means pins can be graphics, videos, or a combination of both.

“Standard or Idea…hmm, decisions, decisions!” Well, that’s so yesterday’s news. Simplified Pins or Organic Pins (both names are used) are streamlined to make things so much easier.  There is ONE organic pin that gives us the ability to create pins however we want.

And… links are on all pins and you can add all kinds of goodies.  are here to stay, and Tailwind’s swooping in to make them work even harder for you.

Tailwind: Your Pinning Sidekick

Tailwind’s new tool is like having a Pinterest wizard on speed dial! They streamline the whole Simplified Pin process, giving your content that extra bit of magic to catch the eye of potential clients.

Even if Pinterest updates feel a bit overwhelming, Tailwind’s got you covered – they keep things fresh and easy so you can focus on showcasing your amazing services.

Get Free Pinterest and Marketing Tools!

I have a Vault of free tools to help you grow your business.  From masterclasses, to tools, and more! Check them out!

SNAG FOR FREE!

But Why Simplified Pins, Anyway?

Simplify your Pinterest game! With Simplified Pins, there’s just one amazing format to master. That means less time scratching your head and more time getting those creative juices flowing. Pinterest took all the best Pin features and rolled them into one powerhouse package – it’s a win-win for your content strategy.

Not selling products? No worries! Think of Simplified Pins as a way to showcase your expertise, share testimonials, or highlight the amazing results you get for clients. Turn those “ooh, I need that!” moments into leads and bookings.

What This Means for You, My Fabulous Pinner:

Remember when Pinterest streamlined things with Simplified Pins? Tailwind’s making the whole process even smoother with their new tool. Forget fussing over formats – now you can channel all that creative energy into awesome content. Tailwind’s got the techy stuff handled, so you can focus on designing Pins that really stand out and get your services noticed.

With Tailwind’s Simplified Pin tool, pinning becomes a breeze. Unleash your creativity, rock those ideas, and amplify your potential. Those new tools are like a secret weapon, helping you create Pins that seriously pop!

Summary

So, fire up Tailwind, unleash your inner Pinning superstar, and get ready to rock those Simplified Pins! ✨. Get your Tailwind forever free plan here!

Questions? I’m all ears! 👂 Join my private community for free education on all things Pinterest, Marketing, Repurposing, and SEO!

Sources

Here is more information that may be helpful!

Don’t Forget To Pin It!

flowers and computer with pink with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
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women holding a phone at a table with text saying Hey Pinners! Remember That Big Pinterest Update? Tailwind's Got Your Back by Jen Vazquez Media
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My Favorite Business Tools for Running and Growing Your Business

Content Creation, Marketing, Pinterest

My Favorite Business Tools for Running and Growing Your BusinessMy Favorite Business Tools for Running and Growing Your Business

My Favorite Business Tools for Marketing (and running) Your Business

Ready to level up your marketing game and reclaim your time?  I’m all about finding the right tools to help you work smarter, not harder. Because let’s be honest, time is money, and who doesn’t want more of both? Get ready to dive into my top picks for streamlining your business and boosting results.

Let’s get this efficiency party started!

Let’s be real – running a business is a wild ride, and finding your perfect marketing flow? That can feel like finding a needle in a haystack (while juggling flaming chainsaws… blindfolded).

But worry not! I’m here to help you ditch the overwhelm and conquer those marketing goals. 

And finding the PERFECT business tools for YOU? It’s kinda like finding the perfect pair of power heels. Gotta try a few on til you find the ones that make you wanna strut!

That’s why I’m spillin’ the beans on my fave tools in alpha order.   

NOTE:  **This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.**

AddEvent

(FREE + Paid) Click Here

AddEvent can easily share your events and calendars using our amazing.  It includes add-to-calendar buttons, beautiful embeddable widgets, RSVP, and subscriber tools.

The most used and trusted add-to-calendar button on the internet since 2012.  You can add a beautiful add-to-calendar button to your website, give your users a simple way to save your event to their calendars, increase attendance, and make it a success.

Aftershoot

(PAID!) Click Here

I know you may be thinking what – why are you sharing this??!! Well, I’ve been a professional photographer since 2009 and launched my Pinterest Marketing business in 2018.  Without Aftershoot, I would never have time to run a second business.

Culling: I’ve been using Aftershoot to cull my images for years.  I’m shocked at how accurate it is to remove any blurry or eyes closed. I do view the closed eyes in case the photos in emotional but it takes the thousands of images I shot and gives a quarter to give to my client.  You can choose more or less too!   I’ve always had a problem with culling and took hours — this works as fast as 15 minutes for 3k images! 

Editing: Right now, if you are a culling client, Aftershoot is offering free editing as it’s in beta.  My images are 90% there then I fine-tune a few things.  With indoor consistent light, I rarely have to make changes!

Asana

(FREE! + Paid) Click Here

A smarter way to work! With Asana, you can drive clarity and impact at scale by connecting work and workflows to company-wide goals. Asana powers businesses by organizing work in one connected space. More than 100,000 paying organizations and millions of teams worldwide use Asana to focus on the work that counts.

I use this for my ToDo list and also for client work.

 

BIGVu

(FREE! + Paid) Click Here

Have trouble showing up online or tripping over your words? Want to make more effective videos? Use BIGVU! It’s a teleprompter plus it’s an all-in-one tool for scripting, recording, and styling professional videos. BIGVU helps you:

  • Write scripts instantly with AI. Just say what you want, and it’s done!
  • Record easily with a teleprompter, then trim with a single tap.
  • Add subtitles, cool effects, and your logo for a polished look.
  • Share your videos seamlessly across all your social channels.

I use the paid version as I love to use this and create videos for Instagram, TikTok, YouTube shorts, and Pinterest videos succinctly!

Canva

(FREE! + Paid) Click Here

This simple and amazing content creation site will help you to create all kinds of images, presentations, posters, infographics, social media images, and really anything you can think of.  There is a free version or you can pay for the pro version that gives you Pro stock photos and one click resizing and more. 

I use this daily from YouTube thumbnails, Instagram graphics, facebook graphics, blog graphics, and so much more!

ChatGPT

(FREE! + Paid) Click Here

Simply put, ChatGPT by OpenAi is trained to follow instructions in a prompt and provide a detailed response.  I’ve been using it since it launched in November 2022 and in February of 2023 I started paying $20 monthly for the Pro version because it is so much faster and I never have a problem getting in.

I use it for blogs, client emails, newsletters, creating titles for blogs and YouTube videos, TikTok scripts, and Instagram reels (different).  I’m telling you this is incredible.  Here’s a video on how I use it with tips and warnings to ensure you are using it correctly.

Descript

(Free+Paid) Click Here

There’s a new way to make videos and podcasts. A good way. Descript is a simple, powerful, and fun way to edit. One tool for your full workflow. Descript is the only tool you need to write, record, transcribe, edit, collaborate, and share your videos and podcasts.

Instead of a timeline type of editing, when you have a video it pulls in a script.  Delete a word and the video is edited.  It is insanely cool and makes it so easy to be consistent with creating video content to market your business..

Listen to my podcast about it here and I’m sharing a video soon!

Dropbox

(PAID!) Click Here

Simplify file sharing and streamline your workflow with Dropbox!

  • Deliver a seamless client experience: Easily share large videos, photos, PDFs, and documents without any frustrating size limits or clunky downloads.
  • Budget-friendly storage: Forget about expensive storage plans. Dropbox offers an affordable solution that won’t break the bank.
  • Work from anywhere: Access and send your files from your computer, phone, or tablet – stay productive on the go.
  • Collaborate effortlessly: Create shared folders where clients can directly upload the photos, videos, or documents you need

Say goodbye to complicated file transfers. Try Dropbox and discover the difference!  I use Dropbox for gathering photos, docs, and videos for my annual summit Creative Marketing Summit and Marketing Strategy Academy Podcast for guests

Pinterest Driving You Nuts? It Doesn't Have To!

Imagine easily driving traffic and booking more clients with Pinterest. Our Pinterest Strategy Club takes the guesswork out of this powerful platform. Think of it like your Pinterest shortcut!

What you get inside:

  • LIVE coaching, pinning sessions, and masterminds: No more outdated YouTube videos! Get real-time help tailored to you.
  • Time-saving templates & tools: Gorgeous pins in minutes, plus insider resources to streamline your strategy.
  • A supportive community: Connect with like-minded entrepreneurs and get the motivation you need.

Ditch the Pinterest struggle. This club is for you if:

  • You’re tired of feeling lost and frustrated with Pinterest.
  • You crave a simple, effective approach that fits your workflow.
  • You want more leads without breaking the bank on ads.

Ready to turn Pinterest into your client-booking machine?

👉 Join the Pinterest Strategy Club today!

JOIN THE COMMUNITY

Élevae Visuals

(PAID!) Click Here 

Tired of generic stock photos that don’t reflect your brand? Élevae Visuals (formerly Social Squares) is the solution! Their exclusive library of 8,000+ images is designed specifically for female entrepreneurs, giving you the perfect visuals for social media, websites, and more.

Forget the expense of custom photoshoots! With Élevae, you’ll find bright, on-brand images in all the colors you need. Plus, they don’t just offer photos – you’ll get expert marketing tips, captions, and access to a supportive community of like-minded businesswomen.

As a professional photographer, I ONLY use Élevae for my stock photo needs beyond my own photography. Elevate your brand and book more clients with Élevae Visuals.

evmux

(Free) Click Here

Evmux has a ton of great features including multistreaming, ISO video recording, multiple guests and a dedicated green room for speakers. Whether you want live stream software for Facebook Live, YouTube Live, LinkedIn Live or Twitch – Evmux has you covered.

There’s even a workaround so you can go live on TikTok too (although I haven’t used it yet).  Create professional recorded and LIVE content all from your browser!  This is what I used for Creative Marketing Summit with recorded content and live streaming at the same time.

Fathom

(FREE+Paid) Click Here

Fathom records, transcribes, highlights, and summarizes your meetings so you can focus on the conversation. Get setup in minutes.

I’ve tried many notetakers (you’ll see Otter in this list) but I love Fathom as I just set it and forget it as a Zoom user.  I hook it up via the apps in my Zoom and it automatically records the video (great backup) and gives a summary but also lists the questions asked during the call.  One click and I can share it with those that were on the call.  This is a no-brainer.

FG Funnels

(PAID!) Click Here

This software changed my business! (And my bottom line.)

Every year, I invest in my business. It’s a year-end tradition. In 2022, I discovered FG Funnels, and honestly, it might be the best decision I’ve ever made.

Imagine this: a single platform that builds gorgeous sales pages, automates your email campaigns, AND sets up your lead magnets, courses, or memberships – all without breaking the bank!

FG Funnels streamlined my entire process. Forget juggling multiple tools for email, scheduling, and courses! It does it all, saving me time and serious money.

Want to hear the best part? FG Funnels has incredible features, but the price tag is what sold me. Intrigued? I bet you are! Check it out and send me an email if you want more information.

Google Gemini

(FREE) Click Here

Google Gemini is a cutting-edge AI language model that’s changing how we work and create. It can generate different creative text formats, translate languages, provide comprehensive summaries, assist with coding, and much more. 

Unlike ChatGPT, Gemini boasts multimodality, seamlessly understanding and processing various input types like text, images, and video. This, along with its access to real-time information through Google Search, makes Gemini even more versatile and informative. 

Whether you need help brainstorming, writing content, or streamlining research, Gemini is a powerful tool designed to boost your productivity and unlock your creativity. 

I literally use this EVERY SINGLE DAY!

Google Workspace

(PAID!) Click Here

Imagine ditching that generic email address and upgrading to one that reflects my business. That’s just the start with Google Workspace! I get all the tools I need to streamline how I work – my own custom email, shared calendars, video meetings, secure cloud storage, and of course, the familiar Docs, Sheets, spreadsheets, and Slides for easy collaboration. 

It’s like having my own digital office assistant! Want to see if it’s right for you? Check it out to elevate your business.

Instacart

(PAID!) Click Here

Okay, I’ll admit – I used to loathe grocery shopping. Now, thanks to Instacart, I’m a total convert! It’s the ultimate time-saving tool. Think about it: someone else does the shopping while I tackle other stuff on my to-do list. I can either pick up my groceries or have them delivered right to my door. Hours of my life back every week? Yes, please! 

If you’re always feeling crunched for time, Instacart might just become your favorite life hack, too.

LastPass

(FREE! + Paid)  Click Here

Remember how frustrating it is when you need a password and can’t find it? LastPass totally saved me from that headache! It’s my password lifesaver, and I use it for all my clients.

The best part? I can securely share passwords with my family, so nobody’s locked out of any of our apps like Hulu, Amazon…you name it.

Pin Inspector 

(FREE!) Click Here

Okay, fellow Pinterest marketers, I’ve stumbled on a game-changer! Pin Inspector is like having my own Pinterest detective agency. It helps me uncover what’s secretly working like crazy on the platform – hot trends, top-performing pins, even those sneaky ads that are crushing it. And hey, who doesn’t love a discount? Use code PIN20 at checkout for $20 off.

Disclaimer: Since it’s not a Pinterest ‘approved’ third party platform, I would not connect my Pinterest to the app.  You can still do so much with it! 

Slack

(FREE+Paid) Click Here

Honestly, work life used to feel like a never-ending juggling act – emails, meetings, random updates…it was chaos. Then I discovered Slack. Boom! Everything is streamlined: conversations, project updates, all my favorite tools in one spot.

It’s like an AI assistant for my entire workday, and my productivity has skyrocketed. Plus, being part of the Salesforce family means it’s only getting better!

Stripe

(PAID!) Click Here

As my online business started taking off, payments were a total nightmare. Then I found Stripe. It’s like the backbone of my digital sales – customers can pay seamlessly, I get my money quickly, and the whole system just works.

Whether you’re just launching your online store or running a full-fledged e-commerce empire, Stripe makes the money side of things a breeze.

Tailwind

(FREE!) Click Here

Okay, fellow marketers, let’s talk about social media sanity! I’ve been a Tailwind user since 2018, and even after testing all the competition, nothing comes close. It’s my secret weapon for Pinterest, Instagram, and Facebook. Scheduling? Done. Optimal posting times? Tailwind’s got my back. Plus, their Communities feature is fantastic for growth.

But here’s the game-changer: Tailwind Create and Ghostwriter. Think killer graphics and engaging captions in a flash. Honestly, I’ve scaled back using Canva and ChatGPT because Tailwind does it so well for social media! Full disclosure: I work with Tailwind on education, but I’d shout their praises from the rooftops even if I didn’t!

Voxer

(FREE!) Click Here

Okay, if you’re constantly juggling communication, Voxer is about to change your life. Think of it as the ultimate walkie-talkie for your smartphone! I’m ditching endless text threads and using it for everything. Quick chats with my VA? Check. Speedy client updates? Done. Connecting with my Masterminds, memberships, and coaching? Yep!

And who wouldn’t want to talk versus type things out anyway? It’s crazy efficient and way more personal than just texting.

Summary

Give one or more of these tools a whirl and see which ones light your fire! 🔥

Remember – the right tools + my proven methods = a streamlined marketing machine that fuels your success (and lets you get back to that zone of genius)!

Let me know if you want to explore how I can help you bring your business growth vision to life!

Here is more information that may be helpful!

Don’t Forget To Pin It!

My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Running and Growing Your Business
My Favorite Business Tools for Running and Growing Your BusinessMy Favorite Business Tools for Running and Growing Your Business 2

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

Content Creation, Marketing, Pinterest

Boost Your Pinterest Performance Your Ideal Client is the Missing Piece

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

All right, Pinterest people, let’s get real. Do you want to take your strategy from meh to mind-blowing results? It is truly all about knowing your perfect client inside and out.

Think of it like a superpower.  Understand them and bam, you’ve got content that actually converts people into clients.

Let’s jump right into it.

Step 1: Who You Talkin’ To?

Who are you talking to?  Forget generic targets. We are going to go super deep. What lights your ideal client up? What problems keep them awake at night not being able to sleep on their pillow? Knowing what that is, is where your Pinterest magic starts.

Step 2: Make It Personal

 Think of their interests. like hidden treasures. Dig into their passions, the trends that they follow, what they’re obsessed with. That’s how you know you can craft a pen that makes them go, OMG, that is legitimately for me, or OMG, that’s exactly what I need.

Step 3: Speak Their Language

 It’s time to translate all of those insights that you’ve captured into captivating pins, visuals that pop and descriptions that sizzle and attract your client like a little worm on a lure,  all tailored to make your ideal client. Tick. This is how you turn scrollers into website visitors, which is obviously the key.

Have a Question for Jen?

Brand New Offer

Get Lifetime Pinterest coaching with Jen Vazquez of a one-time fee of $197

Yo, want some kickass marketing coaching for LIFE?

Yeah, you heard that right! I’m giving you lifetime access to my brain, my Pinterest secrets, marketing workflows, and a whole community of rockstars – all for a one-time fee of just $197. 🤯

*Limited Time Offer

SNAG IT NOW

Step 4: Results Don’t Lie

Pinterest is all about the data. Oh, analyze those numbers. I can’t tell you how many people think they’re not doing well. And then I audit their Pinterest account and their numbers are actually great, but they’re focused on numbers that might be like impressions.

When I’m going to be looking at those outbound clicks, you want to find what is working, what is not working. Cause it tells you exactly how to refine your content for maximum impact.

Step 5: Level Up Time

Ready to kick it into high gear? Optimize those pins. Stunning images, those perfect keywords, these little details that make a really big difference, not just on Pinterest, but in all of your marketing and all of your copy.

Schedule strategically those pins at times that your ideal clients are going to be there.   Tailwind is great for that, by the way.  And remember, quality is so much more important than quantity on Pinterest.

All of those steps are amazing, but how do you get this information? What do you do?  

Here are some effective ways to gather information about your ideal clients:

  • Instagram Stories: Take advantage of interactive stickers like questions and polls to engage your audience directly on Instagram.
  • Weekly emails: Include a thought-provoking question in your weekly emails to encourage responses that offer valuable insights.
  • Dedicated research email:  Send a dedicated email focused on collecting information about your ideal clients. Be upfront and transparent about your intentions.
  • Direct contact with your favorite clients: Reach out to your most valued current or past clients – those who embody your ideal client profile. 

Schedule a Zoom or phone call and ask them about their journey:

  • How did you find me initially? If referral who?
  • What challenges were they facing before working with you?
  • What were their initial goals and expectations?
  • How has working with you transformed their experience?
  • What words would you search in a browser bar? Or Pinterest to find me or find my type of services. What are the words that you would use? Because oftentimes they will not be the words that we think we should be using as keywords.

Remember, the specific words and phrases your ideal clients use will become a powerful marketing tool sharing keywords you should use everywhere!

Bottom line

Get to know your ideal client, tailor that content, and watch the statistics of your analytics. Just skyrocket. That’s called targeted marketing, and that is how you win on Pinterest.

Here is more information that may be helpful!

Don’t Forget To Pin It!

image of laptop and cell phone and ear buds on a cream couch with cream throw. Find Your Ideal Client on Pinterest
Photo of women holding a cell phone with a woman scrolling. Boost Your Pinterest Performance: Your Ideal Client is the Missing Piece
Women working at a kitchen table with blonde hair and a black sweater. Ideal client = Pinterest Success
Women in a black pantsuit scrolling on a screen colored cell phone and create sweater under suit jacket. Boost Pinterest Results: Kow Your Ideal Client

Optimizing Your Pinterest To Grow Your Business

Marketing, Pinterest

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.

Summary

Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

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Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media