Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22

Pinterest Trends | What People are Searching for on Pinterest This Week 11-18-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 445 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that we present have been growing over the last 12 months. To make the trend lines, we first take the raw search volume from the last 12 months. To remove platform seasonality, we then index the search volume against the volume of all searches on Pinterest. Finally, we normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, October 2022.

Summary

We’re back with the latest Pinner trends and this week we’ve collected insights around The holidays are hereAs we’re gearing up for the jolly and joyful festivities, people on Pinterest are planning for a delightful holiday 🎄

Top stats

  • 3x increase in “my christmas wishlist”
  • 6x increase in “bright christmas decor”
  • 2x increase in “family christmas party ideas”
  • 135% increase in “fancy christmas party”
  • 155% increase in “holiday gift basket ideas”
  • 160% increase in “men’s winter outfits”
  • 3x increase in “happy new year”

The holidays are here

As jolly and joyful festivities draw near, people on Pinterest are planning for a delightful holiday. From that spoton wish list to a dazzling NYE night out, Pinterest searches
for a glistening season are underway.
Making a list…

Wish lists and celebration ideas on Pinterest are in full swing as people narrow down their holiday plans.

There’s been a 3x increase in my christmas wishlist” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “christmas list template” +2.5x
  • “christmas haul” +130%
  • “christmas planner” +60%
  • “christmas vacation ideas” +35%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Merry and bright (and a little bit funky)

People on Pinterest are finding inventive ways to express their holiday cheer, making the season all their own.

There’s been a 165% increase in searches for moody Christmas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

  • “bright christmas decor” +6x
  • “disco christmas tree” +2.5x
  • “modern christmas color palette” +2.5x
  • “green xmas” +35%

“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

Family festivities

Putting a fresh spin on quality time, Pinterest searches are trending toward creative family activities this year.

There’s been a 30% increase in searches for large family dinner ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “family christmas party ideas” +2x
  • “family pajama photo shoot” +170%
  • “family bonding activities” +45%
  • “family movies” +30%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′”

Wishing you a classy Christmas

From home to toe, people on Pinterest are looking for lavish ways to elevate their elegance this holiday season.
 
There’s been a 95% increase in searches for elegant gift wrapping” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:

Gift it your all

People are stepping up their giftgiving game on Pinterest and searching for fun, thoughtful ways to show how much they care.
 
155%increase in searches for holiday gift basket ideas” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “wireless headphones” +55%
  • “galaxy projector” +50%
  • “heart locket necklace” +40%
  • “designer jewelry” +25%
“Unless otherwise noted, changes are calculated using US searches between ’10/24/2022′ and ’11/13/2022′ as compared to searches between ’10/03/2022′ and ’10/23/2022′ Trend lines are calculated using US normalized searches between ‘11/01/2021’ and ‘10/31/2022′” 
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing

A winter wear wonderland

On Pinterest, people are gearing up for the cold months ahead with a stunningbutcozy wardrobe and home essentials.

 
There’s been a 160% increase in searches for men’s winter outfits” from Oct 2021 through Sep 2022 and in the last three weeks compared to the previous three weeks:
  • “winter snow boots” +70%
  • “winter bedding” +55%
  • “winter essentials” +50%
  • “cute winter boots” +40%

A pulse on upcoming holiday moments

graphic asking people to watch jenvazquez youtube channel

Don’t Forget to Pin It!

What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
What's Trending Now on Pinterest | Pinterest Predicts Weekly 11-18-22 by Jen Vazquez Media Pinterest Marketing
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Three ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

pinterest pin with 3 Ways to do keyword research on Pinterest  THE LAST ONE IS MY FAVORITE

3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE

Here are the best ways to do keyword research on Pinterest!

Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

So here are the three ways to do keyword research on Pinterest and the last one is my New Favorite!

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a wedding photographer and write about wedding photography, type ‘wedding photography a’ to see what auto-completes, then type ‘wedding photography b’ and continue through the whole alphabet. The downside to this method is that super time-consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual type of research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

Pin Inspector

The Pin Inspector software is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse, and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter, and wait for the magic to reveal all the words you could possibly want and need. Pin Inspector also has a trends tool based on the Pinterest Trends Tool.

Pin Inspector has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

Conclusion

There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to do your research on Pinterest not google or use the Pin Inspector software. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

Just a Note: This link contains an affiliate link (down in the P.S. ). If you use it to make a purchase, I’ll receive a commission at no additional cost to you. Thank you for supporting my business! 

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Don’t Forget to Pin It!

3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
3 ways to do keyword research on Pinterest THE LAST ONE IS MY FAVORITE
13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media

13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media

13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media

What not to do when pinning on Pinterest: The 13 biggest mistakes wedding pros make

This post may contain affiliate links, which means that if you choose to click through and make a purchase, we may receive a small commission or benefit at absolutely no extra cost to you. We recommend only products that we use and absolutely love!

I am creating this blog because Pinterest doesn’t always get its due credit due to the immense information out there regarding social media platforms.

Although it may not have the excitement of TikTok or the massive user base of Instagram, Pinterest remains a crazy good lead-producing FREE platform that’s super effective for wedding pros and other service-based businesses.

Move Pinterest to the top of your marketing list to grow your wedding business

First, why listen to me?

It’s a good question.  We don’t have a ton of time running a wedding business and I know because I’ve been running a successful 6 figure wedding photography business since 2009.

I have grown and changed as Pinterest has and it STILL consistently produces the top traffic of all social media to my website (and I’m on Instagram the most).

So why am I harping on using Pinterest?

I know you’re thinking, “I’m using Pinterest” and I’m sure you are pinning your work and inspiration. You are also probably saving all the things for every project, personal and professional. 

But you may not be using Pinterest to its full potential! And before you think it, I know you don’t have time. I get it as I am a wedding pro.  So let’s jump in! 

Read below for the 10 things you should stop doing, to make Pinterest work better for marketing your wedding business:

1| Not Making Sure You Have a Business Account

It’s easy and free to set your Pinterest account up for business. And technically, a must, according to their terms of service.

This ensures you have access to analytics and analytics are the superpower to tell you to want people are searching for and help you with your wedding content.

Pro Tip:  You can save time and have me do all the work and show you how it’s done with my VIP Day!

2 | Not Claiming Your Website on Pinterest

Just creating a business account is not enough to help you market your business on Pinterest.  

Claiming your website gives wedding clients the chance to easily go straight to your website from your Pinterest Account.

It is also necessary to be able to have access to analytics (which I explained above is important.

3 | Link Your Pinterest On Your Website

As any savvy business owner knows, social media is key to engaging potential customers and building brand recognition. And those cute social icons in your website header or footer are a vital part of that strategy.

By linking to your Pinterest and Instagram accounts, you’re inviting brides to explore your content and get to know your style. Plus, it’s a great way to keep your work top of mind as they plan their big day. So go ahead and give those social icons a little love – they’re working hard to bring you new business!

This can be accomplished with a plugin for WordPress (or the like from other blogging platforms). 

4 | Save Button On Your Website

This is something that wedding pros miss a lot!  Ensure that you have pinned it or now called the save button to your website images. 

This encourages people that visit your website to save an image to their Pinterest board to remind them to do something or to use it for inspiration. 

This way, other people are adding your stuff to Pinterest which also spreads your information out further leading to typically increased traffic to your website. 

There are two ways to add a save button to your website photos. 

  1. Use a plug-in. On WP which is my website, I’ve used social warfare, monarch, and easy social shares. You can use whichever you prefer visually. 
  2. You can use the Pinterest Save Button. That link will take you to the development page on Pinterest and you’ll insert that code before the closing body tag. 
13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media Pinterest Marketing

5 | Pinning All Photos From A Single Blog Post All At Once

As any pinning enthusiast knows, one of the best ways to fill up your Pinterest boards is to pin all the photos from a single blog post. After all, what could be easier than quickly pinning everything that catches your eye? 

Unfortunately, this indiscriminate pinning can often do more harm than good. For one thing, it can overwhelm your followers with too much of the same thing. In addition, it can make your boards look haphazard and unorganized. 

It’s best to pick your favorite 5-8 photos and pin them over time with the Pinterest scheduler or via a third party scheduler like Tailwind.  That leads me to my next mistake.

6 | Sticking To Images Only

It seems so weird to put text on images and not just pinning the beautiful images, however simply posting the image won’t get people to click, and clicking through to our website is the goal when using Pinterest to market your business.

You want to have text-overlay which is using keywords that describe your blog as text on the image.  This will encourage potential clients to click. 

EXPERT TIP:  Use different text-overlay (keywords) for each image you are using.  As an example, if you are posting a wedding at Fortino winery, use multiple keywords for text overlay like Wedding at Fortino Winery, Winter Wedding at Fortino Winery, or Morgan Hill Wedding at Fortino Winery.

7 | Ignoring The Location-Related Keywords

The biggest mistake wedding pros make is to not use location-specific keywords all the time.  Even if you photograph all over the world.  You want to use specific location-based keywords because wedding couples are searching for XYZ in their location.  

That’s just the journey of how a couple getting married searches online while planning their wedding.  Use this to your advantage to have your work not just be inspiration on Pinterest but a way to solve their problem of hiring a wedding vendor.

8 | Naming Everything Using Keywords

Did you know that everything from boards, to pin titles, to descriptions, to your Pinterest name, and even the actual name of the graphic image is searchable? I know crazy right?  So ensure that you use specific keywords for naming all those places.

Use a specific name of your Pinterest account to attract your ideal clients.  Use San Jose Wedding Photographer | Jen or Bay Area Wedding Photographer | Jen as an example.

Name your boards with keywords also!  If you want to have a board that you pin about wedding bouquets, don’t name it Wedding Insp or Flower Power, instead name it Wedding Bouquets.  Get straight to the point.  Or you can name it Wedding Flowers which you can include wedding bouquets, wedding table decor, etc. in the description of the board.

Don’t forget to create a board description.  Pinterest lets you create boards and name them without forcing you to create a board description.  Use the description to share all the things you’ll be pinning to the board.  In a human reading a paragraph way and not just listing keywords, keywords, keywords. 

9 | Not creating blogs consistently (fresh content)

You want to blog consistently (like weekly).  These can be weddings, engagements, or whatever you are doing for your clients.  You should also include education-type content.

Engagement season (which is Thanksgiving through Valentine’s Day) is extra amazing for us wedding pros.  This is the time when the majority of couples get engaged.  

Whether you are a wedding photographer, Venue, Makeup Artist, etc., plan on adding educational content like “You’re Engaged, Now What” or “How To Pick a Wedding Date”.  These are a great start at the end of engagement season because people will be searching for that. AND don’t forget location-specific keywords like “How to Pick a Wedding Venue in San Jose”.

You want to pin all of this content in September as it can take two months for your pin to rank and spread in time for anyone searching in November at the beginning of engagement season.

PRO TIP: I know we are super busy during busy-season (when most couples get married and that will change depending upon where you live and the weather), but you should plan on doubling up on blog content during slow-season (typically October – January).  So double your content and drip it out when you are busy so you keep marketing your business even when you’re busy!

10 | Creating Only Static Pins

A lot of wedding pros only focus on static pins (the standard graphic image) on Pinterest.  You want to use all types of pins.  That means creating Idea Pins (formerly Story Pins which are like reels on Instagram).  

Links are rolling out but not everyone has them right now.  But the purpose of idea pins is to drive engagement, saves, likes, and follows.  Also note, Idea Pins are 40% more likely to get seen and video pins are 8% more likely to get seen.  

So, having a strategy for using all pins is super important.

PRO TIP: For each blog create 1 idea pin, create 1 video pin created by saving your idea pin and uploading it as a video pin, and 5 pins.  This will ensure you have 1 pin for each day of the week. 

11 | Not creating pins for popular blogs again and again

Since pins can produce traffic to your website over years (not just hours like on other social media), you want to ensure that you create NEW pins even for older educational types of content.

If you have a lead magnet (a freebie you use to get people on your email), make NEW pins every two or three months.

This ensures you continue to get traffic over years and continue to have pins to add to your Pinterest board.

PRO TIP: Each month when you view google analytics, create new pin graphics for each of the top 5 blog posts.  Google is telling you what is popular right now in your content so make new pins to take advantage of that.

12 | Not Strategizing With Your Boards

My advice to clients and thus to you is to ensure that you make any personal boards secret.  You don’t want Pinterest to take personal boards into consideration when deciding who to send your pins to.

Each month when looking at analytics, ensure that you review boards and make small tweaks with keywords to optimize them.  

There are 3 boards that you should have to start:

  • A Board with Your Business Name.  You will be adding all your content to this board.
  • A Board Titled FREE Wedding Advice or FREE Wedding Invitation Tips.  I use Free Wedding Planning Advice for my wedding photography business.  Use a name that will get you business.  Also adding your city will be helpful also like FREE Wedding Planning Advice for the Bay Area.  You will be adding all your blog and wedding education blogs to that board.
  • You want boards that are around your core content.  If you are a wedding videographer you can have Wedding Videographer Tips and Wedding Cinematographer Advice or go with wedding planning as I do.  You’ll be adding your blogs to this board also.

PRO TIP:  Look up the top wedding pros in your specialty and see what boards they are using to help with inspiration for your boards.

13 | Not Being Consistent

Being Consistent is another mistake that wedding pros make.  We are all busy, but the key to driving the most traffic to your website and booking couples, you need to be consistent.  Whether you pin 1 time a day or 5 times a day, you want to be consistent.

I recommend my clients spend about an hour a week pinning.  Pin using the Pinterest scheduler which is free, but note that you are limited to only 30 pins and only up to two weeks out.

All of my clients use Tailwind so that they can spend an hour a week and bank pins so when busy season comes around, you have pins in the “queue” on tailwind then will send them out for you consistently at the day/time that works best for your account.

Need Help?

If you want help with marketing your wedding-pro business with Pinterest from a wedding pro who had used Pinterest since 2010, let’s chat!  

There are free resources and paid services and templates below. If you are unsure of which services would be best for you, you can schedule a free consultation here.

Free:

Services:

Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Don’t Forget to Pin It!

13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media Pinterest Marketing
13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media Pinterest Marketing
13 Mistakes Wedding Pros Make on Pinterest | Jen Vazquez media Pinterest Marketing
Pinterest Predicts Weekly 9-30-22

Pinterest Predicts Weekly 9-30-22

Pinterest Predicts Weekly Pin Blog Title 9-30-22 by Jen Vazquez Media Pinterest Marketing Expert

Pinterest Predicts Weekly 9-30-22

What’s trending on Pinterest?  You can use these trends when creating content. *This information is directly from the Pinterest Business Community.© 2022 Highspot, Inc All Rights Reserved

Behind the trends

More than 433 million* people use Pinterest to find tomorrow’s ideas. It’s a place to look forward. By looking at trends on Pinterest in the immediate past, we can glean valuable insights into what may trend elsewhere in the near future. The search trends in Pinterest Predicts Weekly aren’t just from the last four weeks.

All search queries that Pinterest presents have been growing over the last 12 months. To make the trend lines, Pinterest first takes the raw search volume from the last 12 months. To remove platform seasonality, they then index the search volume against the volume of all searches on Pinterest. Finally, they normalize the trend line so that we can compare trends and better see what ideas are trending together.

*Pinterest, Global analysis, August 2022.

Summary

Here are this week’s Pinner trends. Pinterest collected insights around the theme of Falling for autumn 🍁 

People on Pinterest are embracing the fall season and are ready to get cozy. Pinners are prepping for the fall cozy aesthetic, chunky sweaters, rainy days, and all. Learn more about these trends in the full report below!

 

Top stats

  • 180% increase in “friday movie”
  • 175% increase in “rainy day aesthetic”
  • 165% increase in “halloween buffet food”
  • 130% increase in “tailgate finger food”
  • 80% increase in “easy party food for a crowd cheap”

Falling for autumn

Now that summer is just a memory, people are ready to embrace fall and all of its seasonal charm. They’re planning coolweather picnics, Halloween parties, tailgating menus, and figuring out what to wear to homecoming. On the homefront, they’re looking for easy timesaving meal ideas and can’t wait to embrace the cozy fall aesthetic, chunky sweaters, rainy days, and all.
 

Group dynamics

On Pinterest, people are planning group activities again, including movie nights, fall picnics and wine tours.

There has been a 5x increase in searches for “easy concert hairstyles” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

  • “fall picnic food ideas” +2x
  • “friday movie” +180%
  • “fall event ideas” +95%
  • “wine tour outfit” +75%

Homecoming style

Fall means homecoming, and Pinterest users are looking for beauty inspiration and outfit ideas for everyone.

 
There has been a 6x increase in searches for “hoco makeup ideas” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:
 

Halloween hosting

As Halloween draws near, people on Pinterest are making concrete plans for parties, decor and trunk or treat events.

There has been a 165% increase in searches for “halloween buffet food” from Sep 2021 through Aug 2022 and in the last three weeks compared to the previous three weeks:

Halloween hauls

People on Pinterest will be handing out sours, gummies, and hard candy to trick or treaters this year.

 

Taking the easy way out

From party food to midweek dinners, Pinterest users are looking for quick and easy meals to feed family and friends.

 

Game day grub

On Pinterest, people are eager to get their slow cookers and sheet pans out to whip up nachos, sliders, and other football-friendly snacks.

Cozying up to fall

Pinterest users are ready to break out the chunky knits and fuzzy blankets to spend rainy days relaxing indoors.

There has been a 3x increase in searches for “cozy maximalism” from Sep 2021 through Aug 2022 in the last three weeks compared to the previous three weeks:
  • “rainy day aesthetic” +175%
  • “cozy fall” +100%
  • “cozy bedroom ideas relaxing” +70%
  • “chunky knit sweater” +30%
graphic asking people to watch jenvazquez youtube channel
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!

Don’t Forget to Pin It!

Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-30-22 by Jen Vazquez Media Pinterest Management
Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

graphic with Pinterest Predicts Weekly 9-16-22

Pinterest Predicts Weekly 9-16-22

I’ll be sharing these weekly tips so you know what’s trending for you to focus on when creating content for Pinterest. *This information is directly from the Pinterest Business Community. 

I’m sharing (after reading the Pinterest Business Community) the latest Pinner trends and this week Pinterest collected insights around the theme of Full on fall 🍂.

Fall is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some Pinners are cooking up fall recipes, while others are looking to upgrade their wardrobes with cozy additions. Read more about these trends in the full report below!

Top stats

  • 3x increase in “fall party food ideas”
  • 2.5x increase in “outdoor halloween party ideas”
  • 2x increase in “fall simmer pot”
  • 2x increase in “halloween phone theme”
  • 175% increase in “boston clog outfits”
  • 170% increase in “horror couple costumes”

Full on fall

Fall truly is in the air, and people on Pinterest are ready to take advantage of the seasonal shift. Some are cooking up fall recipes and getting prepped to gather again, while others are looking to upgrade their wardrobes with cozy additions. And with Halloween right around the corner, they’re looking for everything from Halloween hosting ideas to scary costume inspo.

 Shift into the season

People on Pinterest are getting into the seasonal spirit with fall fashion ideas, festive entertainment and of course, pumpkin spice everything

2x increase in searches for “fall simmer pot” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “fall movies” +145%
  • “pumpkin spice aesthetic” +140%
  • “fall moodboard aesthetic” +130%
  • “autumn playlist” +90%

Fall fits

From outfit ideas to accessories, people on Pinterest are upgrading their wardrobe for the new season ahead

175% increase in searches for “boston clog outfits” from Sep 2021 – Aug 2022

In the last three weeks compared to the previous three weeks:

  • “outfit ideas with flared jeans” +165%
  • “fall handbags” +115%
  • “striped sweater outfit” +95%
  • “chunky heel boots” +65%

Festive foods

Pinterest users are gearing up for their hosting engagements with their favorite fall recipes.

3x increase in searches for “fall party food ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “pumpkin pie crisp” +190%
  • “parmesan crusted potatoes” +175%
  • “get together food ideas” +55%
  • “wine night appetizers” +30%

Pumpkin prep

People on Pinterest are getting ready for the spooking season with Halloween -inspired crafts and accessories.

2x increase in searches for “halloween phone theme” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “crochet candy corn” +175%
  • “pumpkin pillows” +175%
  • “ghost earrings” +80%
  • “trick or treating aesthetic” +40%

Halloween party vibes

Pinterest users are getting a jumpstart on Halloween festivities, searching for festive tablescapes and scary movie night ideas.

2.5x increase in searches for “outdoor halloween party ideas” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • “birthday party halloween” +120%
  • “halloween movie night” +110%
  • “pastel halloween party” +85%
  • “halloween tablescapes” +35%

Spooky aesthetic

On Pinterest, people are getting a jumpstart on Halloween costume ideas.

170% increase in searches for “horror couple costumes” from Sep 2021-Aug 2022

In the last three weeks compared to the previous three weeks:

  • vampire halloween costume outfits” +170%
  • “girl witch costume kids” +140%
  • “family horror halloween costumes” +45%
  • “scary baby halloween costumes” +35%

 

You can see the Pinterest Business Community Trends for 9/16/22 here.

graphic asking people to watch jenvazquez youtube channel
Blog Ideas for Photographers that will help with SEO and book clients

Blog Ideas for Photographers that will help with SEO and book clients

You may be asking why I’m talking about writing this blog as a Pinterest expert, but blogs are so important when you are marketing your business on Pinterest. Pinterest is an amazing and easy way to spread your information and build a strong online presence both of which are key to generating leads and finding new clients.  Many of my Photography Pinterest Management clients struggle to know what to blog about, so I thought I would share ideas that I’ve given to them to help you start blogging or blogging more.  I hope you get inspired and start blogging today!