Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring 70% of traffic to my site!

Hacks used to bring  70% of traffic to my site!

If you want to watch a video rather than read, scroll to the bottom

Pinterest is a powerful traffic tool that can help to drive traffic to your website. With over 400 million monthly active users, Pinterest is the third largest search engine, making it a great platform for driving traffic to your content. Pinterest is also an evergreen traffic source, which means that your content will continue to be relevant and drive traffic long after it is first published.

As a creative entrepreneur, Pinterest should be a key part of your marketing strategy, and I hope that this blog (and live video below) gives you a glimpse into how you can use Pinterest to drive traffic to your content. 

Pinterest is a powerful tool that can help you showcase your content and reach your ideal client. Pinterest’s superpower is that it can showcase your content for months (not 24-72 hours like Instagram), driving your ideal client directly to you. Pinterest marketing is a great way to reach your target audience and promote your business. 

By following these tips, you can start using Pinterest to reach more people and promote your business.

Alright, enough with that… Here’s those tips! 

Pinterest is a great platform for content creators looking to showcase their work and get it in front of a large audience. 

Whether you are a wedding pro, a coach, or other creative with a service-based business, Pinterest can be a powerful tool to help promote your content and grow your following.

By creating fresh pins on a regular basis, you can ensure that your Pinterest marketing is effective and that your pins stand out from the competition. The key is to be consistent – choose whatever number of pins you can realistically commit to posting on a regular basis, and stick to it. With a little effort, Pinterest can be a great way to reach new readers and viewers.

Create Idea Pins

These really resonate with people and Pinterest has been pushing them hard (and has been for a bit).  Idea pins get you more eyeballs in a short period of time.  Think reels.  Do 1 Idea pin a week (consider what your blog is about each week and create an idea pin). 

You can create them by filming as you talk straight to camera or create graphic slides and upload those.  Be sure to not use logos or website addresses on the graphic, but you can share it in the notes section of the idea pin.  

And… don’t take too much time to create.  Think of creating a reel – it used to take me about an hour to create one.  Now I create them in 15 minutes (that includes filming and adding text).  The same is true to Idea Pins.

The more you create them, the easier they get. And if you know me, you know that I LOVE repurposing so use that Idea pin as a reel.  Film on your cell and then upload to Pinterest save as a video and create a video pin with a link to that content.  Then upload to Instagram and TikTok if you want.

Boards

Repurpose or add new boards. Make sure that the boards are all in and around your business and what you sell.  One thing I’ve been doing lately that is working is to have three boards for each area you share in. 

As an example, my Pinterest Management clients sell letterpress cards (they are gorgeous BTW Pretty Peptalks).  I created three boards for her advice on writing notes or cards.  One is Letterpress stationery tips, stationery writing tips, and stationery advice. 

My research showed that those KEYWORDS were searched for and it gives me multiple boards to pin her advice on.  It also allows people to use those search terms to find the board as well as her pins. 

Bottom Line: Repurpose old boards that aren’t getting good analytics or create multiple boards for your keywords.  Do this process every 3 months or so.

There’s a lot of advice, and strategy hacks out there

My concern is that people take them and run with them and it can hurt their analytics over time and then they’ll think, “What the heck is up with analytics”.  Just a simple reminder that you want to focus on what Pinterest tells us they want (Pinterest Best Practices) and combine that with your business goals. 

If you are launching something, create fresh pins for it and pin those at the VERY beginning of your launch.  Then give Pinterest a few weeks to spread that information.  Just be sure that you use the same link on whatever you are launching and make that landing page (link) a WAIT LIST for the next round. 

Also, look at what pins are getting the clicks and outbound clicks and create more similar to them.  The analytics tell you what’s working and what isn’t but remember to give it time.  Pinterest is a long game like blogging.

Mistakes that people make are to give up too soon.  Each month look at your analytics and adjust your strategy to what’s working and what’s not.

LAST TIP

Find an expert to help YOU create a strategy specifically for YOUR business and it’s goals so that you can hit the  ground running without wasting time with outdated or misinformation!  

And if you are looking for JUST THAT, an expert to help YOU with your Pinterest marketing strategy – then friend, let’s chat !  I have three services available from a done-for-you service, done-with-you service, and a DIY service.  I’d love to help!!

 
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Hacks used to bring 70% of traffic to my site!
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Strategist
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert
Hacks used to bring 70% of traffic to my site by Jen Vazquez Pinterest Marketing Expert

You might like these tips also!

Pinterest Marketing for Beginners in 2022

Pinterest Marketing for Beginners in 2022

Pinterest marketing for beginners in 2022

 

Today, I’m going to share with you 📌 How to Use Pinterest for Marketing for Beginners in 2022.   

I help female entrepreneurs go from overwhelm to an easy streamlined marketing strategy that includes Pinterest + repurposing content to grow their business with very little time.

Today I’m gonna cover WHY you should use Pinterest for Marketing your business.

And How to optimize your Pinterest profile so you are effective

Pinterest is a social media and mobile app designed to enable saving and discovery of information on the world wide web. 

Unlike other social media platforms, Pinterest’s focus is on saving and discovery of information. 

Pinterest is not just about you connecting to people or connecting to your friends, it’s designed and used to find info that you’re looking for. Sounds familiar huh? Whenever we are curious about learning something. Don’t we turn to google? And in the search results, Pinterest pops up. 

If you want to discover products, services or how to do something, you go to Google, Youtube, or Pinterest and so many people go to Pinterest and end up buying!

So, how do we use it EFFECTIVELY for marketing our business?  

Think of Pinterest as the top of a sales funnel. As of the fourth quarter of 2021, Pinterest had 431 million monthly active users worldwide.

Pinterest stats show 23.1 percent of U.S. Pinterest users were between 25 and 34 years old. The second-largest user group is 35 to 44 year olds with a 22.3 percent share.

In case you were wondering if you’re going to find your target audience on Pinterest— YOU ARE!!

If you target Millennials or your target people who are a little bit older than millennials, then Pinterest is an amazing place for you to get started and to grow your traffic as well as your income. 

Half of Pinterest users make $50,000 or more a year, which means they have a high disposable income pay for your products or services.  

87% of Pinterest users who are active on Pinterest every single week, have bought a product because of interest, meaning they chose to purchase something because they saw it on Pinterest. 

97% of searches on Pinterest are unbranded now unbranded means that they are coming from accounts that aren’t really big brands or companies. This means smaller companies and entrepreneurs can get discovered and don’t have to compete with big brands like on Instagram. Google and YouTube are harder to get discovered. 

The bottom line is this Pinterest is EASIER to get found than any other social media platform. 

For me, I spend about 65% of my time on Instagram but in my google analytics, the top performer of traffic to my website is Pinterest. Between 60-80% of all traffic consistently. 

The average lifespan of a pin is right up there with blogs. Some of my top pins are from 6+ years ago. Instagram is 24-72 hours. Enough said. 

How to Optimize Your Account

So by now, I hope I’ve convinced you that Pinterest should be part of your marketing. Let’s go over how to optimize your account to get found and use it for marketing with these steps:

  1. Business account – make your personal business in the settings OR make a business account. 
  2. Hide all personal boards by secreting them.
  3. Use the same profile image as Instagram. A majority of people go from Pinterest to Instagram to confirm they’re a person. 
  4. Use keywords in your name under your cover photos. 
  5. Explain what problem you solve and who you serve in the description. 
  6. Claim to Website
  7. Upload an mp4 video (use Canva) slideshow that visually shares the info in the description. 
  8. Make a board for each content bucket or pillar of your business. Create a board with your business name. Create a board that says FREE resources. (Pin blogs and other free content like lead magnets). And create boards around your expertise. I.e. wedding photographers would have wedding decor, wedding colors, and wedding planning or wedding advice. 
  9. You can pin other people’s pins if it alines with your brand or is helpful for your client but ultimately you want the bulk of pins to be yours. Because you’re  Marketing your business
  10. It’s best to use text overlay on pins explaining what will be found and a call to action. (Free 80 Calls to Actions -CTA). 
  11. Fill out the title and description using multiple keywords that your ideal client is searching for. 
  12. The best is 3 pins with three different points of view so the blog content gets found by a ton of different searches. 
  13. Don’t worry about brand colors. Focus instead of colors that would stand out in the search. 
  14. Location-based businesses MUST use multiple location-based keywords. City, area, town, state, etc. 
  15. pin consistently. If you only do 5 today and nothing for three weeks. It will not work and you’ll waste time.  You can pin via Pinterest out a few weeks. 
  16. You can pin the same pin to a few boards that make sense
  17. Look at analytics monthly and while impressions followers and engagement is important, pin clicks and outbound clicks are a sign of what’s resonating now. 
  18. It’s a long game. Give it a good go for three months. 

Don’t Make These Mistakes

The biggest mistake people make is quitting too soon or making a strategy out of old info or a hack. 

Pinterest strategy means that you need to identify your business goals and apply them to what Pinterest wants. 

You can do that with trends.Pinterest.com. And also on the Creator’s Hub on the Pinterest mobile app under 

If you need help with Pinterest, shoot me an email HERE.

Don’t Forget to Save the Pin!

Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist
Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist
Pinterest marketing for beginners in 2022 by Jen Vazquez Marketing Strategist

Here is more information that may be helpful!

Feel free to share this information with the pins below:

5 Steps to Grow Your Instagram Using Pinterest

5 Steps to Grow Your Instagram Using Pinterest

Most of our potential clients are on Instagram these days, but they are also on Pinterest.  I teach my students to use a marketing strategy that enables them to reuse content (why reinvent the wheel) and help grow Instagram followers and engagement by using Pinterest. 

Why does Pinterest work so well?  Because it’s the most link-friendly social platform out there.  The referral traffic to your website, podcast, youtube channel is awesome but the referral traffic to Instagram is amazing! 

So let’s grow your engagement and following on Instagram! Read below for the 5 steps!

#1: Claim Your Instagram Account on Pinterest

It’s important for you to claim your Instagram account in your Pinterest account as your first step.  Doing so allows you to get much better analytics including Instagram info.

claim your instagram on pinterest by pinterest expert jen vazquez

You should also claim your website on Pinterest.  This is similar and again gives you so much analytics.  

One of my favorite sayings is by Dan Zarrella “Marketing without data is like driving with your eyes closed.” 

pinterest post shows instagram on the ones shared by instagram by jen vazquez pinterest marketing strategist

Because Instagram posts have an average lifespan of 24-72 hours, utilizing that content by sharing on Pinterest, you are lengthening the life of an Instagram post that you spent time creating.  

You can also drive more traffic and engagement to your Instagram account. Win-Win!

#2: To Grow Instagram, take your popular posts, reels and IGTV and publish to Pinterest

Using Pinterest to grow Instagram is smart.  You are already spending time, energy, blood, sweat, and sometimes tears creating a ton of content for Instagram.

Get engagement on Instagram and have that content last longer and spread by sharing on Pinterest.

You’ll want to share the content to all the boards that make sense.

Pinterest is all about FRESH IMAGES.  Utilizing your Instagram content is fresh and your Pinterest analytics will grow also!

Video is king – so Reels and IGTV do very well.  Definitely share those first!

Pinterest (like Instagram) keeps changing things, but right now video length is 4 seconds – 15 minutes.  The sweet spot for best performing video length is 15-60 seconds.  To stay up to date, check out Pinterest’s help guide updated video creative specs.

#3: Share Your Instagram Stories

Instagram stories are fleeting and go away in 24 hours.  So a good way to use them is to save them in your highlights, or auto-save stories to your phone like I do.  I have an album on my iPhone and I pop them in there each day.  When I spend my 30-60 minutes a week working on Pinterest, I can just go to that album and post away.

Since Stories don’t have a link, you can use my workaround.  Here’s how to do it:

When you are on a story, tap the 3 dots on the bottom right:

sharing story to pinterest by jen vazquez pinterest marketing expert 1

Then tap SAVE 

sharing story to pinterest by jen vazquez pinterest marketing expert 2

Then you’ll choose PHOTO or STORY which is all the stories in an  MP4 file.  Choose STORY and crop the video to the one you want.  Or perhaps you create several stories of your day, then don’t crop because it will be a great video.

sharing story to pinterest by jen vazquez pinterest marketing expert 3

Go to Pinterest and upload.  It will ask to use the Instagram link — um yes, please!  If it doesn’t work, then include the link directly to your Instagram profile.

Then because it’s a video it will ask you to choose tags.  Think hashtags or keywords and try different combinations.  For this branding shoot, I use Photography, Branding, Content Marketing, Creative Photography. 

sharing story to pinterest by jen vazquez pinterest marketing expert 4
sharing story to pinterest by jen vazquez pinterest marketing expert 5

Videos require reviews — don’t panic.  It typically is approved within a few hours to 24 hours.

sharing story to pinterest by jen vazquez pinterest marketing expert 6

#4: Keywords are important

Pinterest is a visual search engine and is very powerful! If you ever do a search on Google, you’ll notice one of the top three posts is almost always Pinterest.  That’s because using keywords (an SEO term on Pinterest) is super effective on google too.  

What are Keywords or SEO? It’s really simple! It is what your ideal client is typing on their keyboard to find your content.  

A lot of people use cutesy names in the title or description of Pins and Boards.  You want to be super-specific.  Instead of saying “yum yum” as a board title.  You should say “gluten-free recipes you’ll love” or “Easy and simple recipes for busy moms”.

Add these keywords EVERYWHERE – use them in Instagram posts, and pin titles, pin descriptions, board titles, board descriptions, and your Pinterest Profile — also include a keyword in your name (under your image).  I have “California elopement photographer + branding photographer | Jen” because ‘elopements and branding’ is what my ideal clients are looking for.  I keep my name because people buy from people.

Pinterest Profile example by Jen Vazquez a Marketing Strategiest specializing in Pinterest Marketing

ALSO use 2-3 hashtags on each pin, board, and your Pinterest profile.  But, unlike Instagram, you want to use broad hashtags.  For me it’s #wedding #elopement #photographer

#5: Where to start?

That’s easy! Use your Instagram Insights of course! 

Start by clicking the three lines on the top right then click INSIGHTS

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 1
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 2

Click the arrow to the right of posts. Then select Post Interactions and 3 months.  You can select more or less but I always suggest for the first time select three.  Then do 1 year and see what posts are to the top.  Those posts a year old will now get more traction because of Pinterest and more engagement and potential business on Instagram!

Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 3
Instagram insights to see which post to share on Pinterest by Jen Vazquez Marketing Strategist 4

Summary

Pinterest and Instagram are the biggest social media platforms that are focused on images and video.  If you use them together, you can create a powerhouse for marketing and also save a ton of time while repurposing your best content.  

NOTE:  Make sure you really know how your clients found you.  Many of my clients ask, “how did you find me?”.  Clients / potential clients will always say the last place they were when they decided to contact you.  It is usually Instagram.  

I always follow up casually with an  “Oh awesome, was it with a hashtag or did someone refer you”?  You want to know that hashtag of course or who referred them, but you are also digging.  70% of the time when I do that with my clients/potential clients say oh no it was a google search or they found me on Pinterest.  

It just took one little extra question, and information that would be valuable to confirm how your marketing is working.

Now….. WHO is going to be pinning their Instagram content to Pinterest now?  I thought so!!

If you need help with Pinterest, shoot me an email HERE.

Feel free to share this information with the pins below:

5 Steps to Grow Your Instagram Using Pinterest2
5 Steps to Grow Your Instagram Using Pinterest8
5 Steps to Grow Your Instagram Using Pinterest6
5 Steps to Grow Your Instagram Using Pinterest1
5 Steps to Grow Your Instagram Using Pinterest4
5 Steps to Grow Your Instagram Using Pinterest5
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5 simple tips for Pinterest business

5 simple tips for Pinterest business

Are you new to Pinterest and want more tips to get started? Or maybe you are on Pinterest, but really not using it to help your business?

Sign up for my FREE “5 Simple Tips for Pinterest Business” Guide where I share 5 tips to taking action on Pinterest by clicking the pink button below:

Something Special!

If you know that you need to utilize the power of free marketing that Pinterest offers?  I have something special for you!  Check out my Pinterest Academy by simply clicking the button below:

Pinterest Academy

If you know that Pinterest is a free marketing tool and you want to utilize it to grow your traffic to your website, Youtube channel, podcast, Instagram or some other content, join this membership to pin consistently, get free training and the support of myself and the whole group to help you move your business forward!

Pinterest Audit and Strategy Sessions

Pinterest Audit and Strategy Sessions

Sometimes In Business you need to get a little support to get to the next level without having to go through trial and error!

That’s what I’m here for. Like a coach for an athlete, I will coach you to cut through the crap and get to the next level. i.e. work smarter, not harder!

Explode your organic traffic, grow your leads and increase sales with powerful Pinterest marketing strategies.

INCLUDES:

Account Audit: Before we start the call, I’ll evaluate your Pinterest profile for brand cohesion, keyword optimization, and overall effectiveness. I’ll check that your account has everything that we include in our account management service, and if not, you’ll get an action list with clear steps for improvement so that you’ll be proud of your Pinterest presence and will see the results.

Consult Call (60 minutes): Come with any questions or doubts you have. Here’s some of the topics we’ll discuss: 

  • Profile and website optimization
  • SEO/keyword planning
  • Content marketing tactic
  • Tailwind (how to get it set up or make it more effective)
  • Pinterest Analytics or Tailwind Insights
  • Tailwind Smartloop

If you’re not sure where to start, we’ll discuss and outline a solid plan to get your Pinterest profile set up or make it more effective!

BONUS: You’ll get a video recording of the session to refer back to and let your questions and ideas flow without the need to take notes during the call. I will also create an audit summary with what we discussed and your next steps and/or goals.

If you’d like to ask any questions, click here. If you want to cut through the learning curve and mistakes and get your Pinterest working hard FOR you, click below!

Feel free to share this information with the pins below:

Pinterest Audit and Strategy Session 3
Pinterest Audit and Strategy Session 6
Pinterest Audit and Strategy Session 8
Pinterest Audit and Strategy Session 4
Pinterest Audit and Strategy Session 1
Pinterest Audit and Strategy Session 2
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