Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

Content Creation, Marketing, Pinterest

Boost Your Pinterest Performance Your Ideal Client is the Missing Piece

Your Ideal Client is the Missing Piece to Boost Your Pinterest Performance

All right, Pinterest people, let’s get real. Do you want to take your strategy from meh to mind-blowing results? It is truly all about knowing your perfect client inside and out.

Think of it like a superpower.  Understand them and bam, you’ve got content that actually converts people into clients.

Let’s jump right into it.

Step 1: Who You Talkin’ To?

Who are you talking to?  Forget generic targets. We are going to go super deep. What lights your ideal client up? What problems keep them awake at night not being able to sleep on their pillow? Knowing what that is, is where your Pinterest magic starts.

Step 2: Make It Personal

 Think of their interests. like hidden treasures. Dig into their passions, the trends that they follow, what they’re obsessed with. That’s how you know you can craft a pen that makes them go, OMG, that is legitimately for me, or OMG, that’s exactly what I need.

Step 3: Speak Their Language

 It’s time to translate all of those insights that you’ve captured into captivating pins, visuals that pop and descriptions that sizzle and attract your client like a little worm on a lure,  all tailored to make your ideal client. Tick. This is how you turn scrollers into website visitors, which is obviously the key.

Have a Question for Jen?

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Step 4: Results Don’t Lie

Pinterest is all about the data. Oh, analyze those numbers. I can’t tell you how many people think they’re not doing well. And then I audit their Pinterest account and their numbers are actually great, but they’re focused on numbers that might be like impressions.

When I’m going to be looking at those outbound clicks, you want to find what is working, what is not working. Cause it tells you exactly how to refine your content for maximum impact.

Step 5: Level Up Time

Ready to kick it into high gear? Optimize those pins. Stunning images, those perfect keywords, these little details that make a really big difference, not just on Pinterest, but in all of your marketing and all of your copy.

Schedule strategically those pins at times that your ideal clients are going to be there.   Tailwind is great for that, by the way.  And remember, quality is so much more important than quantity on Pinterest.

All of those steps are amazing, but how do you get this information? What do you do?  

Here are some effective ways to gather information about your ideal clients:

  • Instagram Stories: Take advantage of interactive stickers like questions and polls to engage your audience directly on Instagram.
  • Weekly emails: Include a thought-provoking question in your weekly emails to encourage responses that offer valuable insights.
  • Dedicated research email:  Send a dedicated email focused on collecting information about your ideal clients. Be upfront and transparent about your intentions.
  • Direct contact with your favorite clients: Reach out to your most valued current or past clients – those who embody your ideal client profile. 

Schedule a Zoom or phone call and ask them about their journey:

  • How did you find me initially? If referral who?
  • What challenges were they facing before working with you?
  • What were their initial goals and expectations?
  • How has working with you transformed their experience?
  • What words would you search in a browser bar? Or Pinterest to find me or find my type of services. What are the words that you would use? Because oftentimes they will not be the words that we think we should be using as keywords.

Remember, the specific words and phrases your ideal clients use will become a powerful marketing tool sharing keywords you should use everywhere!

Bottom line

Get to know your ideal client, tailor that content, and watch the statistics of your analytics. Just skyrocket. That’s called targeted marketing, and that is how you win on Pinterest.

Here is more information that may be helpful!

Don’t Forget To Pin It!

image of laptop and cell phone and ear buds on a cream couch with cream throw. Find Your Ideal Client on Pinterest
Photo of women holding a cell phone with a woman scrolling. Boost Your Pinterest Performance: Your Ideal Client is the Missing Piece
Women working at a kitchen table with blonde hair and a black sweater. Ideal client = Pinterest Success
Women in a black pantsuit scrolling on a screen colored cell phone and create sweater under suit jacket. Boost Pinterest Results: Kow Your Ideal Client

Optimizing Your Pinterest To Grow Your Business

Marketing, Pinterest

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Optimizing Your Pinterest To Grow Your Business 

Today, we’re zeroing in on a game-changer for your brand’s visibility and engagement: Pinterest. But not just any Pinterest presence — we’re talking about a sparkling, optimized Pinterest profile that draws in your ideal audience like bees to honey.

Welcome back, or if you’re new here, I’m Jen Vazquez, your friendly business cheerleader. On this channel, I’m all about helping female service providers like you excel in marketing, Pinterest strategies, content creation, and mastering those marketing workflows. Be sure to hit that subscribe button because I release a new video every week on Sundays. Let’s grow your business together! 

Whether you’re a seasoned pinner or just starting to explore this visual wonderland, optimizing your Pinterest profile is your first step toward unlocking a treasure trove of business growth opportunities. From capturing the essence of your brand in your profile to strategizing your pins for maximum impact, every detail counts.

So, grab your favorite beverage, cozy up, and let’s dive into the nitty-gritty of turning your Pinterest profile into a magnet for your dream clients and customers. Ready to elevate your online presence and make your business the star of the Pinterest show? Let’s get started! 🌟✨

1. Perfect Your Profile Basics

Start with the basics: your profile picture, bio, and the link to your website. Your profile picture should be clear, professional, and brand-aligned. For your bio, use simple, friendly language that includes keywords relevant to your business. This not only helps in telling what you do but also aids in showing up in search results. Make sure your website link is correct and leads to a page that will captivate Pinterest users once they click through.

2. SEO-Optimize Your Profile

SEO isn’t just for Google; it’s crucial on Pinterest too. Your profile name and bio should include keywords that your target audience might use to find content like yours. For example, if you specialize in wedding photography, your profile could include keywords like “Wedding Photography Tips & Inspiration.” This strategy helps your profile get discovered by users interested in your niche.

3. Curate Your Boards Strategically

Your boards should reflect the interests of your target audience and the essence of your brand. Create boards with clear, descriptive titles and fill them with high-quality pins that align with those themes. Use the board descriptions to sprinkle in keywords naturally, boosting your SEO and making your boards more discoverable.success!

4. Craft a Cohesive Visual Identity

Pinterest is a visual platform, so your profile should have a cohesive look and feel. Choose a color scheme, font style, and imagery that reflect your brand. This visual consistency helps users recognize your content at a glance and reinforces your brand identity.

BOOK A FREE DISCOVERY CALL!

Ready to supercharge your service-based business using Pinterest, the ultimate traffic booster?

Pinterest reigns as the top traffic source for countless creators and service providers! If you haven’t tapped into its potential yet, don’t worry, we’ve got you covered! Schedule a complimentary discovery call with Pinterest Expert Jen Vazquez, and let’s chart your course to success.

5. Use High-Quality, Vertical Images

Pins with high-quality, vertical images tend to perform better on Pinterest. The ideal aspect ratio is 2:3 (for example, 1000×1500 pixels). This format fits nicely on users’ feeds and is more likely to get engagement. Include your branding subtly in your images, whether it’s through color, logo placement, or a consistent style of photography.

6. Incorporate Keywords into Pin Descriptions

Just like with your profile and board descriptions, your pin descriptions should be keyword-rich. However, make sure to write naturally and conversationally. Think about what your best friend would type into the Pinterest search bar to find your pin, and use that language.

7. Enable Rich Pins When Possible

Rich Pins provide more context about an idea because they include extra information directly from your website. There are different types of Rich Pins, including Product Pins, Recipe Pins, and Article Pins. Enabling Rich Pins can make your content more actionable and informative, leading to higher engagement.

8. Stay Active and Engage

Pinterest favors active and engaging users. Regularly pinning fresh content, repinning from others, and commenting on pins can increase your visibility on the platform. Set aside a little time each week to engage with your community, and you’ll likely see a boost in your profile’s performance.

Summary

Optimizing your Pinterest profile is a mix of art and science. By following these steps, you’re laying down a strong foundation for your business to be discovered and loved by your target audience. Remember, it’s about making genuine connections and sharing value through your content. Happy pinning, and here’s to your Pinterest

Here is more information that may be helpful!

Don’t Forget to Pin It!

Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media
Optimizing Your Pinterest To Grow Your Business by Jen Vazquez media

Fast Pinterest Growth: Boost Traffic with These Tips

Content Creation, Marketing, Pinterest

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Today, we’re diving headfirst into turbocharging your Pinterest game. đź“Ś

Have you been using Pinterest just for dinner recipes, workouts, and home dĂ©cor inspiration? You’re not alone; most of us started there. But guess what? Today, Pinterest is my powerhouse for reaching new potential clients daily. 

Buckle up because I’m about to spill the beans on the game-changing steps that led to a massive traffic boost for me.

**Note: This page contains affiliate links, which means I may earn a small commission if you make a purchase. I appreciate your support 

Strategically Organized My Boards

Don’t underestimate the power of well-organized boards. It’s all about sending a crystal-clear message to your dream clients. Spend some quality time crafting titles and descriptions infused with your keywords for all your boards.

If you’ve transitioned from using Pinterest for hobbies to business, secret those boards.  You can still pin to them.  Secreting those boards means Pintereset can’t see them so it won’t skew your analytics or confuse Pinterest.

I’ve Joined Tailwind

Imagine having a magic wand for content scheduling and management with a boatload of AI tools included. Tailwind is that amazing tool!!

It’s your ticket to scheduling your content at optimal times, discovering inspiring content, and diving into detailed analytics. And, bonus points for them as you can cross post to Instagram and Facebook!

Audited My Pins

Quality control is an ongoing mission. Ensure your pins are top-notch, your content is relevant, and there are no broken links or spammy surprises. When looing at analytics (every single month), see which pins are the top pins by outbound clicks (those are the magic marketing analytics to growing traffic to your website).  Those pins will tell you what keywords are resonating and what designs do the best.

Scheduled My Pins At The Most Optimal Publishing Times

Timing is the secret sauce. I use Tailwind (for my clients too) to schedule pins strategically throughout the day. Don’t let them all flood in at once; spread the love! NOTE: allow 7 days between the same URL.

Need Help With Pinterest?

Just starting on Pinterest and feeling a bit lost?

Don’t worry, I’ve got your back!  Dive into my Pinterest Strategy Club, where we hang out in 3 live calls every month. From hands-on Pinning Parties to chatty Q+A sessions and eye-opening Masterclasses, I’m here to guide you every step of the way. Together, we’ll get your marketing flowing smoothly with Pinterest magic. Let’s tackle Pinterest as a team and make it work wonders for you!

Let's Chat!

Tailwind Communities for the Win!

Group boards might not be cutting it, but Tailwind Communities are where the magic happens. Join communities aligned with your niche and watch the collaboration sparks fly. Share your content and access pins tailored to specific topics or industries. It’s all about teamwork.

Share Your Pinterest Pins Everywhere

It’s a simple yet super-effective strategy! Start asking people to pin your content. Invite your readers to share if they enjoyed your content. Every 3-4 blogs, encourage them to follow you on Pinterest or pin a post.

Optimized My Pin Design And Descriptions

Canva Pro and Tailwind Create are my go-to tools for crafting eye-catching pins. Ensure your pin title keywords are front and center—no tiny fonts or fancy handwriting. Always include your URL (like jenvazquezcoach.com) and a compelling call to action (download now, read now, etc.).

Need help? Grab my FREE 80 CTA’s for Pinterest pins at https://thepinterestqueen.com/resources.

Research The Best Keywords

Pinterest is your Google for educational and visual inspiration. Using keywords everywhere (and I mean everywhere!).  Use them for the text overlay on the pin, in the pin title, pin description, profile name and profile description as well as board titles and board descriptions.  NOTE: Did you know that pinterest even reads the name of the pin graphic.

 Avoid keyword overkill, though; Pinterest’s algorithms are sharp. Describe your content naturally and personally. Remember, you’re here to serve your audience. Don’t forget to do keyword research on Pinterest itself!

Be Consistent: Pin Every Day

Nothing beats consistency. Pinning daily, whether it’s one pin or ten, is your golden ticket to supercharged growth. 

Ready to fuel your Pinterest journey? These ten tips are your golden ticket to boosting your monthly views. If you found these Pinterest strategies as exciting as I do, don’t forget to pin this for future reference.

Here is more information that may be helpful!

Don’t Forget to Pin It!

Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media
Fast Pinterest Growth- Boost Traffic with These Tips with Jen Vazquez Media

Pinterest Trends: Spring is In The Air!

Content Creation, Marketing, Pinterest, Pinterest Trends

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

I’m back with the latest Pinterest trends. This week Pinterest collected insights around the theme: Spring is in the air. People on Pinterest are warming up their feeds with springtime inspiration from fresh foods and florals to beach getaways 🌷. I’m sharing key trends today but check out my YouTube channel for all the trends.

Comment below which trend you’ll use in marketing!

Key trends

  • 2x increase in “spring break clothes”
  • 4x increase in “rainy day hair”
  • 60% increase in “spring cleaning”
  • 2x increase in “spring fling dresses”
  • 95% increase in “bloom bar”

Behind the Trends

Pinterest is a place to look forward. In fact, more than 482 million* people use Pinterest to find tomorrow’s ideas. By observing current trends on Pinterest, we can glean valuable insights into what may trend elsewhere in the near future.

Each week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions and demographic groups. All search queries link to trends.pinterest.com where you can discover insights and create campaigns around popular search queries.

*Pinterest, Global analysis, Q3 2023.

 

Growing Trend: Spring Break Ahead

One of the funnest vacation weeks of the year is inspiring searches for beachy fits and travel accessories. Growing search terms in the last three weeks compared to the previous three weeks:

  • 2x increase in “spring break clothes”
  • 90% increase in “spring break aesthetic”
  • 45% increase in “beach essentials”
  • 30% increase in “men vacation outfits”
  • 25% increase in “best travel bags”

Category Trend: Ready for renewal

People on Pinterest are searching for ways to be their best self this spring, with routine and fashion searches

Beauty 

(in the last three weeks compared to the previous three weeks):

  • 4x increase in “rainy day hair”
  • 2.5x increase in “spring hair color trends”
  • 135% increase in “healthy skin tips”
  • 90% increase in “opalescent nails”

Household

(in the last three weeks compared to the previous three weeks):

  • 60% increase in “spring cleaning”
  • 45% increase in “diy shower cleaner”
  • 25% increase in “laundry room renovation”
  • 25% increase in “bathroom cleaning hacks”

Fashion

(in the last three weeks compared to the previous three weeks):

  • 2x increase in “spring fling dresses”
  • 140% increase in “spring jacket”
  • 50% increase in “rain boots”
  • 35% increase in “linen shirt men”

Regional Trends: Vibrant eats

From state to state, people on Pinterest are exploring fun new food ideas to match the new season.

Midwest

In the Midwest, fresh and fun ways to enjoy fruits and veggies are trending. Over-indexing searches by Pinterest users in the Midwest vs. the rest of the US over the last three weeks:

  • 135% increase in “strawberry smoothie”
  • 130% increase in “kale chips”
  • 125% increase in “bacon wrapped asparagus”
  • 120% increase in “leg of lamb recipes”

Northeast

Comfort foods get better than ever with spring flavors, which are trending in the Northeast. Over-indexing searches by Pinterest users in the Northeast vs. the rest of the US over the last three weeks:

  • 155% increase in “potato leek soup”
  • 130% increase in “portabella mushroom recipes”
  • 120% increase in “pickled beets”
  • 120% increase in “glazed carrots”

West

In the western states, searches are up for fresh seasonal flavors like citrus and seafood.  Over-indexing searches by Pinterest users in the West vs. the rest of the US over the last three weeks:

  • 170% increase in “grapefruit recipes”
  • 160% increase in “salmon sushi bake”
  • 135% increase in “leek recipes”
  • 125% increase in “salmon tacos”

Southeast

From sweet treats to savory sides, fun food ideas are trending in the Southeast. Over-indexing searches by Pinterest users in the Southeast vs. the rest of the US over the last three weeks:

  • 150% increase in “lemon pound cake with glaze”
  • 135% increase in “creamed spinach”
  • 120% increase in “beet juice recipe”
  • 120% increase in “ham and cheese hawaiian rolls”

Gen Y: Keeping it fresh

New ideas for fashion and home decor are blossoming this week. Growing searches by Gen Y in the last three weeks compared to the previous three weeks:

  • 95% increase in “bloom bar”
  • 40% increase in “colorful bouquet”
  • 35% increase in “pastel color palette”
  • 30% increase in “floral dress”
  • 25% increase in “love in bloom bridal shower theme”
Pinterest Board on Bedroom Inspo

Featured board: Tidy space, tidy mind

Keep your space clean and clutter-free with this aesthetic home inspo. Check out Pinterest’s featured board!

Upcoming Moments: Moments on our Radar

Upcoming moments that are getting planned by Pinners. Take action on the opportunities to show up when Pinners are looking for inspiration, planning and purchasing products to create the moment they love.

March 

  • St. Patrick’s Day: Seasonal trend keyword: “st patricks day cookies”. Dive Deeper with Insights content here.
  • College Basketball Tournament: Seasonal trend keyword: “college basketball game outfit”. Dive Deeper with Insights content here.
  • Spring Break: Seasonal trend keyword: “spring break nails acrylic”.

April

  • Easter: Seasonal trend keyword: “easter crafts”. Dive Deeper with Insights content here.
  • Earth Day: Seasonal trend keyword: “earth day activities”. Dive Deeper with Insights content here.
  • Music Festivals: Seasonal trend keyword: “music festival outfits”. Dive Deeper with Insights content here.

Upcoming Moments: Editorial Activations

Sponsor an Editorial Article or Shopping Spotlight to help us bring to life the moments that matter to Pinners. Learn more.

April 1- 7

No Regrets

Beauty change? Life decision?

Just go for it because YOLO.

Creative thought-starters: spring nails, short hairstyles for women, tattoo ideas, travel aesthetic, Pinterest Predicts: Blue Beauty*

April 8-14

Main Stage

Shine the spotlight on your favorite

acts in music and beyond.

Creative thought-starters: braided

hairstyles, spring nails, Pinterest Predicts:

Hot Metals.

April 15-21

Wedding Week

Celebrating your big day or

someone else’s to the fullest.

Creative thought-starters: wedding dress inspo, wedding hairstyles, wedding guest dress, Pinterest Predicts: Groovy Nuptials*.

April 22-28

Au Naturel

Best the way it is — no additions needed

Creative thought-starters: meatless recipes, sustainable living tips, natural beauty looks, Pinterest Predicts: Aquatecture*.

You can read the trends straight from Pinterest right here.

Here is more information that may be helpful!

Don’t Forget to Pin It!

What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager
What are people searching for on Pinterest Spring is In The Air Brought to You by Jen Vazquez Media Pinterest Manager

Get More Leads, Grow Your Biz: Authentic Pinterest Growth Hacks for Female Service Providers

Pinterest

orange pinterest in with the word, "Authentic Pinterest Growth Hacks for Female Service Providers Pin by Jen Vazquez Media" on it

Authentic Pinterest Growth Hacks for Female Service Providers

Remember the days when Pinterest was just a pretty board of dream vacations and delicious cakes? Well, wake up and smell the espresso, porque amigas, things have gotten SERIOUSLY exciting over there! Pinterest is a goldmine for savvy business owners like you, a land of endless leads and loyal fans just waiting to be discovered.

But hold on a sec, you say. Organic Pinterest growth? Isn’t that like, climbing Mount Insta in flip-flops? Not to worry, my marketing queens, because Jen Vazquez Media is here to be your sherpa (with a killer outfit and a wicked sense of humor, of course).

Ready to unleash your inner Pinspiration queen and watch your business boom? Buckle up, it’s time for some glitter-powered organic Pinterest tips:

1. Video Vixen: Slay with Captivating Clips

Forget static images, chicas! Video Pins are the BeyoncĂ© of the Pinterest world, strutting their stuff and stealing all the clicks. Whip up short, sassy videos that showcase your expertise, offer juicy tutorials, or just ooze your brand personality. Think cooking demos with a side of sass, behind-the-scenes peeks at your creative process, or inspirational quotes delivered with your signature wink. Remember, it’s all about grabbing attention and making your viewers say, “OMG, I need more of this!”

2. Keyword Queens: Craft Titles that Magnetize

Keywords are your secret weapon, honey. Sprinkle your pin titles and descriptions with search terms your ideal clients are craving. But ditch the robot talk, keep it natural and intriguing. Think headlines that pique curiosity and promise a world of value. Think “From Pinterest Zero to Hero in 7 Easy Steps” or “Unlock Your Inner Instagram Goddess with These Genius Reels Hacks.” You get the picture, boo.

      • Hack 4: Social Butterfly: Do a quick montage of sharing your pins on other social media platforms.
      • Hack 5: Data Decoder: Use a screen recording to show yourself analyzing your Pinterest insights and making adjustments based on the data.
  • Call to Action:
    • End with a strong call to action. Encourage viewers to visit your blog post for more detailed tips and free resources. You could say, “Ready to pin your way to success? Head to the link in bio for my full organic Pinterest guide and freebies! Let’s make your business boom!”

Additional Tips:

  • Use catchy music and upbeat transitions to keep the Reel engaging.
  • Add text overlays to highlight key points from your blog post.
  • Use relevant hashtags to reach a wider audience.
  • Post the Reel to your Instagram and Facebook Reels as well.

Bonus:

  • You could even create a series of Reels, diving deeper into each individual hack from your blog post.

I hope this gives you a good starting point for your Reel! Remember to tailor it to your specific brand voice and style to make it truly your own.

3. Social Butterfly: Spread Your Wings Across Platforms

Pinterest isn’t your only stage, darlings! Share your visual gems on your other social media haunts. Facebook, Twitter, Instagram – let them all sing your Pinspiration praises. Cross-promotion amplifies your reach and brings fresh faces to your Pinterest haven. Think of it like throwing a fabulous party and inviting everyone – the more the merrier (and the more leads, natĂĽrlich)!

Pinterest Membership

Pinterest Strategy Club

A community membership that helps you to learn Pinterest live.  There's a mini course to optimize your Pinterest to have it help you grow your business.  There are two live calls a month, a Pinning Session for accountability and a Q+A session. Also, Pin templates each month to download.

Find Out More!

4. Data Decoder: Analyze Your Path to Pinning Perfection

Knowledge is power, and Pinterest analytics are your secret weapon. Dive into data insights to see which pins reign supreme and which need a makeover. Optimize your strategy based on what resonates with your audience. Learn the language of your pin performance and watch your click-through rates soar like a disco ball on overdrive. Remember, data is your BFF, not your frenemy. Embrace it, understand it, and use it to conquer the Pinterest universe!

Bonus Tip: Freebie Fiesta!

Speaking of conquering, did I mention my EPIC Pinterest Resources freebie library? Over at https://thepinterestqueen.com/resources, you’ll find checklists, templates, and guides galore to take your Pinterest game from zero to hero.

So, there you have it, queens! With these organic Pinterest tips and a healthy dose of your fabulous energy, you’re ready to turn your pinboards into lead-generating empires. Remember, it’s about being strategic, creative, and having a blast while you do it. So put on your best business crowns, grab your virtual megaphones, and let’s paint the Pinterest world with your unique magic!

And don’t forget, your friendly neighborhood marketing cheerleader is always here to cheer you on. Go get ’em, queens!

P.S. Follow me on Pinterest for more tips!

Here is more information that may be helpful!

Don’t Forget to Pin It!

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