Pinterest Trends Weekly: In Sport Mode

Marketing, Pinterest

sports photos with text Discover the Latest Pinterest Trends: Sport Mode Edition by Jen Vazquez Media

Pinterest Trends Weekly: In Sport Mode

Hey there! I’m Jen, your go-to marketing bestie and cheerleader. I’m here to help you work smarter, not harder, when it comes to marketing. Every week, I’m diving into the hottest Pinterest trends so you can get ahead of the curve and reach those high-value audiences.

This week, Pinterest is all about getting into “sport mode.” Let’s jump right in!

Key Trends

Before we dive into the details, here are some of the standout trends this week and keep in mind that these are actually search terms that people have looked up on Pinterest:

  • Dallas Cowboys cheerleaders: Searches are up six times!
  • Chia seed water: A fourfold increase.
  • Cute hiking outfits: Up by 140%.
  • Body hygiene: A 60% boost.
  • Flag football: 55% more popular among Gen Z.
  • Pilates arm workout: Millennials love it with a 40% increase.
  • Pre-made camping meals: Doubled in searches.

All these trends point to Pinterest as the ultimate resource for discovering tomorrow’s ideas. With over 518 million users, Pinterest is a treasure trove of insights that can predict what’s next in the world of trends.

Why Pinterest Trends Matter

Pinterest isn’t just a place for pretty pictures; it’s a powerful tool for forecasting future trends. Each week, Pinterest Predicts Weekly showcases actionable search trends across categories, regions, and demographic groups. This week, it’s all about activating sport mode with outdoor activities and fitness routines.

Trending Now: Sports Mode

Folks on Pinterest are getting into the zone, inspired by summer games and sports events. Here’s what’s trending in the last three weeks compared to the previous three weeks:

  • Dallas Cowboys cheerleaders: Up six times.
  • Simone Biles: Increased by 95%.
  • Water bottles: Up by 45%.
  • Soccer players: A 30% increase.
  • All-star cheer: Climbing by 35%.

As a mom with formers cheerleader daughters, I’m thrilled to see all-star cheer trending!

Wellness Boosters

People are actively searching for ways to upgrade their fitness routines, fashion, and diet. Here’s what’s hot right now:

  • Chia seed water: Up by four times.
  • Quick and easy chicken recipes: Increased by 65%.
  • High-protein meal prep ideas: Up by 30%.
  • After workout foods: Climbing by 35%.

In the fashion world

  • Cute hiking outfits: A massive 145% increase.
  • Contemporary dance costumes: Up by 50%.
  • How to style biker shorts: A 35% boost.

Health-wise

  • Body hygiene: Up by 60%.
  • Morning yoga routine: Increased by 60%.
  • Month workout challenge: Up by 40%.

Flexible workout routines: Also up by 40%.

Pinterest Management

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As a busy entrepreneur, you’re probably exhausted trying to keep up with all the changes and don’t have time to do #allthethings, so you are ready to outsource your Pinterest management and marketing to someone else so you can get more leads and traffic to your website and grow your business or blog to the next level and you can work in your zone of genius!

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Audience Insights: Game On

Both Gen Z and Millennials are getting sporty but in different ways. Gen Z is searching for team sports while Millennials are all about restorative stretching and wellness.

Gen Z

  • Flag football: A 55% increase.
  • College football: Up by 45%.
  • WNBA: Increased by 40%.
  • Tennis match: Up by 30%.

Millennials

  • Pilates arm workout: A 40% increase.
  • Martial arts for women: Up by 35%.
  • Restorative yoga: Increased by 30%.
  • Track and field: Up by 30%.

Campfire Moments

There’s a growing interest in unwinding by the campfire:

  • Pre-made camping meals: Doubled in popularity (a personal favorite for camping with my family!).
  • Camping organization: Up by 95%.
  • Camping breakfast: Increased by 30%.
  • S’mores dip: A whopping 105% increase.
  • SUV camping: Up by 50%.
  • Camping setup ideas: Increased by 30%.
featured board feating pins for runners Discover the Latest Pinterest Trends: Sport Mode Edition Featured Board

Featured Board: Run Club Aesthetic

If you’re looking for a new hobby or community, check out the Run Club Aesthetic board. It’s full of runner inspiration.

And that’s it, folks! I hope these insights help you stay ahead. See you next week for more Pinterest Trends!

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t Forget to Pin It!

women in pilates with text Discover the Latest Pinterest Trends: Sport Mode Edition
women hiking with text Discover the Latest Pinterest Trends: Sport Mode Edition by Jen Vazquez Media
pickle ball paddles on a course with text Discover the Latest Pinterest Trends: Sport Mode Edition by Jen Vazquez Media
white and orange tennis shoes with dog leash and apple air pods
family eating picnic style while camping with a tent and the words Discover the Latest Pinterest Trends: Sport Mode Edition by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Content Creation, Marketing, Pinterest

hot pink background with white text saying Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan

Hello friends! Jen here, and today, I’ve got something super exciting to share with you, especially if you’ve ever felt like a hamster trapped on the marketing wheel. Many entrepreneurs struggle with keeping a consistent strategy—they hop from one idea to the next with no clear plan. But guess what? Finding focus and building a comprehensive marketing plan doesn’t have to be complicated. 

I’m going to walk you through a very simple strategy that I’ve used for years, helping me show up everywhere I want with the least amount of effort. If that sounds good to you, let’s dive in!

Step One: Create Core Content

First things first: start with one main piece of content each week. This could be a blog post, a video, or a podcast episode. Choose a topic that resonates with your audience and showcases your expertise. This core content will be the foundation for all your marketing efforts.

Believe me, focusing on one piece of core content saves a ton of time and ensures your message remains clear and cohesive across all channels.

Step Two: Repurpose Your Core Content

Once your core content is ready, it’s time to repurpose it into smaller pieces for different platforms. Here’s how:

  • Social Media Posts: Create three to five posts from your core content. These can be quotes, tips, or highlights. Tailor each post for the specific platform—what works for Instagram might not necessarily work for LinkedIn.
  • Infographics: Summarize key points into an eye-catching infographic. Tools like Canva make this a breeze, even if you’re not a design pro.
  • Email Newsletter: Write a brief summary of your core content for your weekly email newsletter. Include a call-to-action button directing readers to your full blog post, video, or podcast. This way, you’re using your email list to drive traffic to your core content.
  • Pinterest Pins: Create graphic or video pins linking back to your blog, video, or podcast. Pinterest is fantastic for driving traffic to your core content. The more traffic you drive, the more Google will help boost your content’s visibility.

Step Three: Drive Traffic with Consistent Calls to Action

Including a call to action (CTA) at the end of each repurposed piece of content is crucial. Direct your audience to your core content, whether it’s a blog post, video, or podcast. Make sure your CTA is clear and engaging. This creates a consistent flow of traffic and keeps your audience connected across multiple platforms.

Step Four: Measure and Adjust

Implementing the strategy is one thing, but keeping an eye on your analytics is where the magic happens. See which types of posts and platforms drive the most engaged traffic. Use this data to tweak your strategy and focus more on what works best for your audience.

Step Five: Batch Your Work

When you group similar tasks together, you get more done. For instance, if you’re creating videos, try to record two to three (or even four) at one time. This means you can potentially handle a month’s worth of content in just one session.

The same goes for writing: designate a specific block of time for writing multiple blog posts. This method is not only efficient but also helps you get better and faster with practice.

Bottom Line

Creating one core piece of content each week and repurposing it across your platforms can help you streamline your marketing, stay consistent, and save time. This approach ensures your messaging is clear and cohesive, making your marketing efforts more impactful.

Ready to take your content to the next level? Start planning your next blog post, video, or podcast, and see how easy it becomes to create a consistent and effective marketing plan.

If you’d like more personalized help with your strategy or marketing workflow, check out my Pinterest Strategy Club! We offer not just Pinterest education but also focus heavily on time management and smart workflows.

Until next time, work smarter, not harder, and let’s make your marketing plan as impactful as it can be!

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t Forget to Pin It!

flatlay on white table with cell, wallet and drink with text: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media
white marble table with bowl of lemons with orange swirly notepad and white cell pone with words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media
pink table with keyboard, mouse, notebook and words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media
white table with greenery, keyboard, glasses, drink and magazine and words: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media
flatlay on white table with cell, wallet and drink with text: Finding Focus: A Simple Strategy to Build a Consistent Marketing Plan by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Content Creation, Marketing, Pinterest

orange background with white letters saying Pinterest Analytics Made Easy: Turn Numbers into Business Growth by Jen Vazquez Media

Pinterest Analytics Made Easy: Turn Numbers into Business Growth

Hey there! I’m Jen, and just like you, I adore Pinterest for both fun and business.

Let’s be real—while creating awesome pins and engaging with your audience feels great, we all need to know if our efforts are truly paying off. That’s where Pinterest Analytics comes in, and I’m here to make it easy peasy for you. Ready to dive in? Let’s go!

Finding Your Pinterest Analytics

First things first, let’s locate those magical analytics. Open up Pinterest on your desktop—trust me, it’s easier to see all the data when you’re on a bigger screen. Make sure you’re logged into your business account. Click on your profile picture at the top right, then head over to the ‘Business Hub’ on the far left. Voila! You’ve officially entered the analytics zone.

At first glance, it might seem overwhelming. Don’t freak out. You don’t need a math degree to get this—promise!

Understanding Key Metrics

Alright, let’s break down the essential metrics you should keep an eye on:

Impressions

Think of impressions as your pin’s first impression—pun intended! It’s the number of times your pins appear on users’ screens. They could be on page five of search results, but hey, it counts.

Pin Clicks

Pin clicks are when someone taps on your pin for a closer look. Whether it’s in their feed or search results, if someone clicks through to see your pin’s full details, that’s a win in my book!

Saves

When someone loves your pin enough to save it to one of their boards, that’s a big thumbs-up. While it’s great for Pinterest’s algorithms, it’s not the full story. Saves show engagement, but you won’t always know the exact user intention behind it.

Unlock Your FREE Pinterest Marketing Resources

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Profile Visits

If your pin intrigues someone enough to check out your profile, you’re doing something right. Profile visits mean more eyes on all your pins at once, which definitely helps build your follower base.

Followers

Speaking of followers: keep track of those new fans! Growing your follower count is a clear sign that your content resonates with people.

Reactions and Comments

Likes, hearts, and comments are gold. They not only show that people appreciate your content, but they also add social proof—making other users more likely to engage too.

Outbound Clicks

These are the “money clicks.” Outbound clicks indicate that people are heading to your website, blog, or service page from your pin. This is where you turn browsers into customers.

Video Metrics

If you’re sharing video pins, you’ll want to monitor these additional stats:

 

  • Video Views: Total number of times your video is viewed, even for a few seconds.
  • 10-Second Plays: If someone watches your video for at least ten seconds, they’re interested—celebrate that!
  • Average Play Time: How long on average people watch your video. Use longer watch times to gauge what content is truly captivating.

The Big Picture

Pinterest Analytics isn’t just about minute-to-minute updates. It’s about seeing long-term trends too. For example, compare your current data with last year’s numbers to understand seasonal trends. Trending down this month? It might just be a slow season—don’t stress.

When it comes to business growth on Pinterest, two metrics are your BFFs: pin clicks and outbound clicks. Focus on these to really understand if your Pinterest strategy is working. But hey, don’t neglect the other metrics. Pinterest cares about them, so should you, to keep those eyes on your pins.

Embrace Change

Remember, social media is always evolving—Pinterest included. Algorithm updates, new features, and disappearing tools can feel like a whirlwind. Stay focused on your goals, and adjust your strategies based on the metrics that matter most to you.

Want to keep all these numbers in check without the headache? Check out my Pinterest Analyzer. It’s a Google spreadsheet to help you track what really matters, helping you spot trends and adapt accordingly.

Need a Little More Help?

I totally get it. Analytics can feel overwhelming. If you need more personalized advice, consider joining my Pinterest Strategy Club. We have live calls where I help you navigate your analytics and strategies in real-time. Plus, my email list is full of updates and tips to keep your Pinterest game strong.

SIGN UP NOW

📌 Happy pinning, my friends!

And remember, you’re not alone in this. Hit me up for more awesome resources and let’s make your Pinterest a key player in your business growth. You’ve got this! 🤗

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t Forget to Pin It!

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Pinterest Trends Weekly: Keep It Fresh

Pinterest

4 summer photos on a pinterest pin with text Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

Pinterest Trends Weekly: Keep It Fresh

Welcome back to this week’s Pinterest Trends Weekly! This week, Pinterest has gathered insights around the theme “Keep it Fresh.” We’ll dive into all the trending topics, but first, let’s look at the key trends:

  • 20x increase in summer art projects
  • 50x increase in how to fall asleep quickly
  • 2x increase in clay ceramics
  • 63x increase in summer cleaning
  • 105% increase in art tools drawing
  • 3x increase in garden whimsy

What’s Behind the Trends?

Pinterest is where people look forward. More than half a billion users turn to Pinterest to find tomorrow’s ideas. By analyzing current trends, Pinterest can provide valuable insights into what might soon be trending elsewhere.

Pinterest Predicts Weekly

Every week, Pinterest Predicts Weekly highlights actionable search trends among Pinterest users across categories, regions, and demographic groups. These insights are available on Pinterest Trends, where you can discover data to market your business effectively.

Growing Trends: Something New

From seasonal food and fun to changes in daily routines, searches are growing in these key areas:

Recent Growth in Search Terms

  • Summer Art Projects: 20x increase
  • Organizational Hacks: 150% increase
  • Body Care Routine: 95% increase
  • Things to Do at Night: 45% increase
  • Summer Supper Ideas: 40% increase

Get 80 Calls To Actions For Marketing For FREE

Get Instant Access to 15+ Tools and 8 Masterclasses/Challenges for FREE!

Are you ready to supercharge your Pinterest marketing efforts and take your brand to new heights? Look no further! We’ve curated a collection of over 15 essential Pinterest marketing tools and 8 expert-led masterclasses and challenges, all designed to help you succeed on this dynamic platform.

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Category Trends: Better Than Ever

Health

Searches related to improving sleep, refreshing personal spaces, and trying new crafts are trending:

  • How to Fall Asleep Quickly: 50% increase
  • High Potassium Food List: 35% increase
  • Electrolytes: 35% increase
  • Pre-Workout Breakfast: 25% increase
  • Healthy Morning Routine: 25% increase

DIY

  • Clay Ceramics: 2x increase
  • Altering Clothes: 110% increase
  • Sewing Projects for Beginners: 80% increase
  • Scrapbook Projects: 55% increase
  • Frozen Dog Treats Homemade: 50% increase

Home

  • Summer Cleaning: 63x increase
  • Home Bedroom Refresh: 75% increase
  • Household Cleaning Tips: 35% increase
  • Gnats Get Rid of in Kitchen: 30% increase
  • Storage Hacks: 30% increase

Audience Spotlight: Gen Z

Gen Z is searching for all kinds of inspiration, from health challenges to skincare and art routines:

  • Art Tools Drawing: 105% increase
  • Skincare Essentials: 95% increase
  • Quick Workout Routine: 90% increase
  • Drink Recipes (Non-Alcoholic): 65% increase
  • 30-Day Challenge Fitness: 55% increase

Moment Spotlight: In the Garden

As people spend more time outdoors, they’re searching for ways to add extra magic to their gardens:

  • Garden Whimsy: 3x increase
  • Garden Nook: 100% increase
  • Summer Garden Party: 95% increase
  • Homemade Salsa with Fresh Tomatoes: 70% increase
  • Fresh Basil Recipes: 55% increase
  • Garden Sitting Areas: 30% increase
Pinterest Trends for 6/28 Summer cleaning aesthetic

Feature Board: Summer Reset

Refresh your space for the season with our Feature Board, “Summer Reset.” Whether you’re organizing or deep cleaning, find plenty of inspiration here to keep your home fresh and clean. Check the link in the show notes to explore and follow along with all these trends.

Happy pinning!

Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t Forget to Pin It!

garden photo with words on a Pinterest Pin Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
Pretty colorful summer food on a table with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
womena in black swimsuit bottoms in bed with white better going to sleep with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
three women in workout attire doing yoga with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media
a swimming pool with rainbow colors floaty with the words Pinterest Trends Weekly_ Keep It Fresh pin by Jen Vazquez Media

Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy with Bonnie Conrad of Inn8ly

Content Creation, Interviews, Marketing

Unveiling the Power of UTM Codes - The Key to Supercharging Your Marketing Strategy with Bonnie Conrad Blog

Unveiling the Power of UTM Codes: The Key to Supercharging Your Marketing Strategy

Hey there! Have you ever wondered how to track the effectiveness of your marketing campaigns down to the last detail? Today, we’re diving into the world of UTM codes, powerful tracking tools that can transform your marketing strategy. Grab a coffee and get comfy, because you’re about to discover some game-changing secrets!

Welcome to Our Space!

Welcome back! If you’re new here, I’m Jen Vazquez, and I’m all about helping hyper-busy female service providers use Pinterest to book more clients, increase their income, and make a bigger impact. In this blog, I also feature experts in the marketing field to get you all the juicy details you need to know. If you’re interested in taking your marketing game to the next level, be sure to subscribe.

Today, I’m thrilled to introduce you to Bonnie Conrad from Innately. Bonnie has an inspirational journey from struggling with digital marketing to mastering it, and she’s here to share her knowledge about UTM codes.

Meet Bonnie Conrad of Inn8ly

Bonnie is a military spouse who has worked in both the public and private sectors. After leaving the corporate world, she started her own small business and faced the challenges of digital marketing head-on. Through dedication and hard work, Bonnie immersed herself in the world of digital marketing, pinpointing the key factors that distinguish valuable strategies from superficial content.

Her clients love her honest, no-frills feedback, and I know you will too. Welcome, Bonnie!

What Are UTM Codes?

Before you get scared off by the word “codes,” let me reassure you—you don’t need to be a tech wizard to use UTM codes! UTM, which stands for Urchin Tracking Module, are simple snippets of text you add to your URL to track specific elements in your marketing strategy.

Why Should You Use UTM Codes?

UTM codes can help you identify the best platforms for your content. Whether you’re using Pinterest, LinkedIn, or MailChimp, UTM codes give you precise information about where your traffic is coming from, what’s working, and what’s not. This way, you can water the flowers and prune the weeds—do more of what works and get rid of what doesn’t.

Creating UTM Codes: A Step-by-Step Guide

Using UTM codes is easier than you might think. Bonnie recommends using Google’s Campaign URL Builder, a free tool that helps you build your UTM codes. Here’s a quick rundown of the steps:

1. Source: Where is the traffic coming from? (e.g., LinkedIn post, Pinterest)
2. Medium: How did the traffic reach you? (e.g., email, banner ad)
3. Campaign: The specific marketing campaign (e.g., spring sale, blog traffic)

You can also add “term” for keywords and “content” for differentiation in A/B testing, but these are optional.

Tracking and Managing UTM Codes

To keep things organized, Bonnie suggests using a Google Sheet to track your UTM codes. This way, if you share a blog post or campaign multiple times, you won’t need to create a new code every time. For example, you can have separate UTM codes for Instagram feed posts and Instagram stories to see which generates more traffic.

Best Practices

– Keep It Simple: Use clean, concise tags that are easy to understand.
– Avoid Special Characters: Stick to underscores or dashes.
– Be Consistent: Apply your UTM codes across all your digital marketing channels.

How UTM Codes Have Helped

Since Inn8ly started using UTM codes, they’ve seen amazing results. For instance, Bonnie shared that their average page position on Google improved drastically, thanks to targeted traffic from Pinterest. It’s all about focusing on what works and letting go of what doesn’t.

Tools and Resources

Google Sheets for tracking and Google Analytics 4 for insights are your best friends. If you’re new to these tools, there are plenty of YouTube tutorials to get you started.

Take Action Today

You don’t need to overhaul your entire marketing strategy to start seeing the benefits of UTM codes. Pick one platform or parameter and start creating codes. Trust me, once you see the data, you’ll be hooked!

Bottom Line

Marketing doesn’t have to be a guessing game. With UTM codes, you can make informed decisions that are based on hard data. So go ahead, start experimenting, and watch your marketing strategy transform!

If you found this post helpful, follow Bonnie and check out her UTM best practices checklist. It’s a fantastic resource that will guide you through the process of creating and using UTM codes effectively.

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Here is more information that may be helpful!

Pinterest Trends Weekly: In Sport Mode

Pinterest Trends Weekly: In Sport Mode

by | Jul 22, 2024 | ,

Pinterest Trends Weekly: In Sport Mode Hey there! I'm Jen, your go-to marketing bestie and cheerleader. I'm here to help you work smarter, not harder, when it comes to marketing. Every week, I'm diving into the hottest Pinterest trends so you can get ahead of the...

Don’t Forget to Pin It!